Adobe Systems Incorporated

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1 Adobe Systems Incorporated July, 2010

2 Financial Disclaimer Some of the information discussed in this presentation contains forward looking statements that involve risk and uncertainty. Actual results may differ materially from those set forth in such statements. For a discussion of the risks and uncertainties, you should review Adobe s SEC filings, including the annual report on Form 10-K for fiscal year 2009 and the quarterly reports on Form 10-Q filed by the company in In this presentation, we may discuss non-gaap financial measures. GAAP financial measures that correspond to such non-gaap measures, as well as the reconciliation between the two, are available on our website at Adobe does not undertake an obligation to update forward-looking statements. Adobe Systems Incorporated July, 2010 Diverse Customer Base Spans From Consumer to Enterprise Creative Solutions Omniture Adobe revolutionizes how the world engages with ideas and information Knowledge Worker Enterprise Platform Print and Publishing Key Market Trends How people use software is changing Key Market Trends Revolutionary changes in the publishing industry CONTENT TO TO How software is developed is changing CONTENT+ APPLICATIONS Global opportunities are accelerating

3 Key Market Trends Adobe s Growth Rich Internet Applications CREATION TO CREATION+ OPTIMIZATION ADDRESSABLE MARKETS Adobe Revenue $2B $3B Interactive Media/ Websites Electronic Documents $500M Publishing Adobe s Next Wave of Growth: Engaging Experiences Adobe s Next Wave of Growth: Monetizing the Flash Platform $5B+ Adobe Revenue $2B $3B Rich Internet Applications Interactive Media/ Websites Engaging Experiences MULTISCREEN CONTENT AND APPLICATIONS TOOLS & FRAMEWORK Engaging Experiences SERVERS & SERVICES CLIENTS Electronic Documents $500M Publishing Adobe Flash Platform Flash is the Standard for Engaging PC Experiences Multiscreen Content and Applications 98% of PCs have Flash Player ~300M AIR Installs TOOLS FRAMEWORK SERVERS SERVICES CLIENTS FLASH PLATFORM Flash Professional Flash Catalyst Flash Builder Creative Suite Flex Flash Media Server Family LiveCycle ColdFusion Flash Platform Services Analytics & Optimization Flash Player AIR Approximately 75% of online videos are viewed using Adobe Flash technology More than one million designers and developers utilize Adobe Flash to deliver expressive content and applications that run consistently across the widest reach of browsers, operating systems, and devices Source: NPD, Adobe Enables the delivery of nextgeneration rich Internet experiences Combines the reach of the web with the power of the desktop Built on industry standards Content and applications created using Adobe tools

4 Enabling Innovation on the Web with Flash Achieving Multiscreen Consistency Singular experience, Multiple devices Rich Ads Online Video Enterprise RIAs OSP Partners Flash Opportunities With Netbooks and Tablets Casual Games Mobile Platform Support For Flash Flash Opportunities in the Digital Home Web Browsing TV Experience 3rd Party Applications

5 Multiscreen Platform Leads To Developer Acquisition Multiscreen Platform Leads To Developer Acquisition Traditional Designers Interactive Designers Developers Java TRADITIONAL DEVELOPERS C++ C# PHP Python 9 MILLION DEVELOPERS 5 MILLION DEVELOPERS Presentation Tier Flash + HTML Business Logic Java, PHP Application Servers J2EE Presentation Tier Flash + Silverlight + HTML Business Logic C# Application Servers.Net Server Data Systems SAP, Oracle, MySQL, SQL Server Source: EDC Adobe Technology to Deliver Engaging Experiences Creative Solutions ENTERPRISES & GOVERNMENT PUBLISHERS, SYNDICATORS, ADVERTISERS & MERCHANDISERS Creatives Publishers, Advertisers, Syndicators & Merchandisers LiveCycle Connect Scene7 Flash Media Server Family KNOWLEDGE WORKERS Acrobat.com, elearning Suite, + Technical Communication Acrobat Suite APPLICATION DEVELOPERS Flash Builder Flash Catalyst Flex CREATIVE PROFESSIONALS ADOBE PLATFORM TECHNOLOGIES FLASH PLATFORM SERVICES PDF POSTSCRIPT Key Challenges Faced by Creative Professionals and Companies Multiple Steps of a Creative Workflow Distinguishing a brand amid the noise & clutter Fewer resources & tighter budgets CREATE & ASSEMBLE DELIVER & VIEW ANALYZE & OPTIMIZE Reaching customers everywhere Proving & optimizing ROI New media types are 10x more expensive to create than traditional media due to the high skill requirements needed for web and interactive media. My design, production and development teams need training and education so they can build highly-interactive digital content. It just needs to be faster and easier. Collaborating on an interactive project in workgroups is a hassle. It s hard to develop for one browser, let alone five! It can be tough to design for mobile because I m not that familiar with the design constraints of the different phones on the market. 24

6 Adobe Creative Suite 5 Adobe Creative Suite 5 Key Benefits and Top Features Design without boundaries Work faster with greater precision Streamline critical processes Optimize and monetize Maximizes the Impact of Digital Content and Marketing Campaigns Across Media and Devices Flash Catalyst InDesign interactive documents and dynamic page layout After Effects Roto Brush Photoshop Puppet Warp and Repoussé Native 64 bit support GPU optimization Mercury playback engine for video Photoshop Content Aware Fill CS Live services Browser Lab CS Review Adobe Story SiteCatalyst Net Averages Acrobat.com Device Central Omniture integration Test & Target SiteCatalyst Adobe Creative Suite 5 The Complete Digital Content and Marketing Campaign Solution Adobe Creative Suite 5 The Complete Digital Content and Marketing Campaign Solution CREATE & ASSEMBLE DELIVER & VIEW ANALYZE & OPTIMIZE CREATE & ASSEMBLE DELIVER & VIEW ANALYZE & OPTIMIZE Over 250 new features Over 250 new features Breakthrough interactive design tools to create content that stands out Breakthrough interactive design tools to create content that stands out Create content for high performance immersive user experiences anywhere Adobe Creative Suite 5 The Complete Digital Content and Marketing Campaign Solution Enhancing Delivery in the Creative Workflow CREATE & ASSEMBLE DELIVER & VIEW ANALYZE & OPTIMIZE CREATE & ASSEMBLE DELIVER & VIEW ANALYZE & OPTIMIZE Over 250 new features Creative Suite Breakthrough interactive design tools to create content that stands out Create content for high performance immersive user experiences anywhere Measurement and optimization technologies to maximize investment in digital content and marketing Flash Media Server Scene 7 29

7 Omniture Optimizes Ad Spend and Site Conversion Omniture Market Penetration Global Ad Spend Conversion MEDIA 5 of Top 10 Media Companies Landing Page RETAIL 6 of Top 10 Retailers Site Search FINANCE 4 of Top 5 Banks Recommendations TRAVEL 4 of Top 5 Travel Companies Visitors Merchandising Open Analytics Platform Pet Lovers Behavioral Proud Parents Diet & Fitness Targeting Customers TELECOM MANUFACTURING TECHNOLOGY AUTOMOTIVE 23 of the Wired 40 7 of the Top 10 Consumer Products Companies 6 of the Top 10 Business Week IT of Top 515 Top Automotive Travel Companies Source: Adobe, October 2009 Omniture Online Marketing Suite Omniture Integration in CS5 Optimize Any Online Experience Across Any Platform and Device Internet Search Ad Networks Ad Exchange Mobile VISITOR ACQUISITION OMNITURE SearchCenter CMO DASHBOARDS CONVERSION OMNITURE Test&Target OMNITURE Survey OMNITURE SiteSearch OMNITURE Recommendations OMNITURE Merchandising ONLINE ANALYTICS OMNITURE SiteCatalyst OMNITURE Discover MULTI- CHANNEL ANALYTICS OMNITURE Insight OMNITURE Insight Retail OMNITURE Insight Call Enterprise CRM Kiosks Call Center POS Capability Designers and developers can instrument content and applications with SiteCatalyst while authoring in Flash Professional CS5 and Flash Builder Designers and developers can set up Test&Target campaigns during content creation in Dreamweaver CS5 and Flash Professional CS5 Benefit Make decisions to optimize customer experiences based on real analytics without implementing complicated tags Optimize the return on investment of marketing Video OPEN BUSINESS ANALYTICS PLATFORM OMNITURE OMNITURE DataWarehouse Genesis Teller SiteCatalyst NetAverages enables aggregated metrics and benchmarks via CS Live Service for CS5 customers Design content, applications and experiences optimized for current online trends ONLINE MARKETING SUITE Business Productivity Solutions Market Opportunities and Growth Drivers Paper to Digital Collaboration Transforming Customer Interactions Knowledge Workers Enterprise & Government Acrobat Acrobat.com Connect LiveCycle

8 Paper to Digital Opportunity Collaboration Opportunity Document Collaboration Last year, Americans spent nearly 10 billion hours filling out more than 8,000 different government forms that compares with roughly one billion hours spent on similar paperwork in NY Times Digital Information Created, Captured, Replicated Worldwide Web Collaboration/Conferencing By 2011, Web Conferencing will be available to 75% of corporate users as a standard facility. Gartner, July Exabytes Most external and internal horizontal and vertical processes have a forms component. E-forms can yield significant savings over their paperbased counterparts The further development of reusable solutions and standards for e-forms will accelerate adoption. Gartner, By moving collaboration from to workspaces for basic team-based document collaboration companies realize a number of benefits: increased worker efficiency, improved knowledge capture, more effective management of content, and increased social networking effect. Forrester Research, Inc., August 6, Real-time Collaboration Nearly 43% of individual tax returns filed in 2008 or 66.4 million were paper. IRS continues to pay millions to process paper tax returns. nextgov Enterprise Collaboration continues to be important for North American & European firms in these recessionary times, with more than 70% planning to invest in collaboration in IDC, May Forrester Research, Inc., March 5, Hype Cycle for the High-Performance Workplace 2 IDC Digital 1The 3The Transforming Customer Interactions State of Real-Time Collaboration In 2009: Conferencing Tools Are Hot Transforming Customer Interactions New Market Opportunity Driven by the Convergence of Two Worlds Customer Interaction Solutions Customer Interaction Solutions Rich Internet Application Services Forrester Wave : Collaboration Platforms, Q Quadrant for Web Conferencing by David Mario Smith 2Magic Universe White Paper, Sponsored by EMC, May 2009 Rich Internet Application Services Document Services Document Services Customer Interaction Solutions Analytics Analytics&& Optimization Optimization Adobe can transform the way customers and enterprises do business using solutions to create interactive, multi-channel experiences that incite action and dramatically improve business outcomes Analytics Analytics&& Optimization Optimization Over $4 Billion Market Opportunity Source: Adobe Vertical Market Focus Government Driving Acrobat Growth Financial Services Value Proposition Media & Entertainment Moving Forward Communicate and collaborate more effectively and securely Target government & regulated industries Increase productivity and save costs Grow enterprise penetration with volume licensing Inform and persuade with PDF Portfolios Introduce hosted collaboration services into Acrobat workflows Transform PDF experiences from static to dynamic Healthcare

9 Driving Connect Growth Driving LiveCycle Growth Value Proposition Moving Forward Provides cross-platform Web conferencing and real-time collaboration Leverages security model and ubiquitous reach of the Flash Player Offered as a hosted service or on-premise server deployment Value Proposition Moving Forward Fuel rich media experience with Flash Platform innovation Automate inefficient paper-based processes Accelerate go to-market through Conferencing Service Providers Deliver collaboration-enabled business processes Generate personalized electronic documents Drive adoption of LiveCycle ES2 platform for building Customer Interaction Solutions Enable users of back-end systems to have rich interactive experiences Build out partner ecosystem and developer community Enhance customer service Expand access and reach through mobile and cloud deployments Diversified Routes to Market Diversified Sources of Revenue Adobe s Go-to-Market Evolution Adobe.com Shrinkwrap Direct Enterprise Sales and SI Partners Volume Licensing 5% 12% Ratable Ratable OEM Source: Adobe Diversified Geographic Revenue Summary Asia 21% Americas 47% EMEA 32% Positive market dynamics Large addressable markets High-value brand World-class products Diversified and leveraged business model Strong cash flow and operating margins Source: Adobe, FY2009 Revenue

10 Adobe Systems Investor Relations Data Sheet Last Updated: June 22, 2010 Description Q1`10 Q2`10 Q3`10 Q4`10 FY2010 YTD Revenue ($Millions) Total Revenue ,801.7 Creative Solutions Revenue by Segment ($Millions) Digital Enterprise Solutions Omniture Platform Revenue Print & Publishing Revenue by Segment (as % of total revenue) Creative Solutions 50% 56% 54% Digital Enterprise Solutions 28% 25% 27% Omniture 10% 9% 10% Platform 6% 5% 5% Print & Publishing 6% 5% 5% Supplementary Business Unit Data Knowledge Worker Revenue ($Millions) * Enterprise Revenue ($Millions) * * Effective FY2010, Connect revenue is reported as part of Enterprise segment revenue Number of Server Transactions > $50,000 ** ** Based on LiveCycle, Flex, ColdFusion, Connect and Flash Media Server transactions greater than $50,000 (excludes maintenance, support, and professional services) Omniture User Transactions (Trillions) Omniture Enterprise Customer Retention Rate 95% 93% 94% Omniture SiteCatalyst as % of Omniture Revenue 59% 57% 58% Revenue by Geography ($Millions) Americas EMEA Asia Revenue by Geography (as % of total revenue) Americas 48% 48% 48% EMEA 32% 29% 31% Asia 20% 23% 21% Supplementary Cost of Revenue Data ($Millions) Creative Solutions Knowledge Worker Enterprise Omniture Platform Print & Publishing Total Direct Costs Stock-Based and Research & Development Deferred Compensation Expenses Sales & Marketing ($Millions) General & Administrative Total Other Data Worldwide Employees 8,355 8,541 - Days Sales Outstanding - Trade Receivables Diluted Shares Outstanding Adobe provides this information as of the modification date above and makes no commitment to update the information subsequently. For a full explanation of this data, you are encouraged to review Adobe's Form 10-K and 10-Q SEC filings.

11 Income Statement - Reconciliation of Non-GAAP to GAAP Last Updated: June 22, 2010 GAAP ($Millions, except EPS) Adjustments to Reconcile to Non-GAAP ($Millions) Non-GAAP ($Millions, except EPS) Adobe Systems Investor Relations Data Sheet Description Q1`10 Q2`10 Q3`10 Q4`10 FY2010 YTD Revenue ,801.7 Cost of revenue Gross profit ,604.5 Operating expenses ,200.4 Operating income Non-operating income (expense) (10.6) (33.1) (43.7) Income before income taxes Provision for income taxes Net income Diluted Earnings per share $ 0.24 $ 0.28 $ 0.52 Cost of revenue Stock-based and deferred compensation (0.9) (1.6) (2.5) Amortization of purchased intangibles (17.8) (17.9) (35.7) Total adjustments to cost of revenue (18.7) (19.5) (38.2) Operating expenses Stock-based and deferred compensation (63.9) (58.0) (121.9) Restructuring charges (11.6) (11.5) (23.1) Amortization of purchased intangibles (18.2) (18.1) (36.3) Total adjustments to operating expenses (93.7) (87.6) (181.3) Non-operating income Taxes Revenue ,801.7 Cost of revenue Gross profit ,642.8 Operating expenses ,018.9 Operating income Non-operating income (expense) (7.1) (22.4) (29.5) Income before income taxes Provision for income taxes Net income Diluted Earnings per share $ 0.40 $ 0.44 $ 0.84 Shares Diluted shares outstanding Reconciliation of Diluted Net Income Per Share, ($) GAAP net income per share Stock-based and deferred compensation Restructuring charges Amortization of purchased intangibles R&D tax benefit Non-operating income (expense) Income tax adjustments (0.06) (0.06) (0.12) Non-GAAP net income per share GAAP operating margin 20.6% 24.1% 22.4% Reconciliation of Stock-based and deferred compensation 7.6% 6.3% 6.9% GAAP to Non-GAAP Restructuring charges 1.4% 1.2% 1.3% Operating Margin Amortization of purchased intangibles 4.1% 3.9% 4.0% Non-GAAP operating margin 33.7% 35.5% 34.6% The above results are supplied to provide meaningful supplemental information regarding Adobe s core operating results because such information excludes amounts that are not necessarily related to its core operating results. Adobe uses this non-gaap financial information in assessing the performance of the Company s ongoing operations, and for planning and forecasting in future periods. This non-gaap information should not be considered as a substitute for, or superior to, measures of financial performance prepared in accordance with GAAP.

12 FY2010 Business Segment Classifications Last Updated: June 22, 2010 Products Creative Solutions After Effects Audition Business Catalyst Creative Suite Design Premium/Standard Creative Suite Master Collection Creative Suite Production Premium Creative Suite Web Premium Dreamweaver Encore Fireworks Flash Access Flash Professional Flash Media Interactive Server Flash Video Streaming Service Illustrator InDesign Photoshop Photoshop.com Photoshop Elements Photoshop Extended Photoshop Lightroom Premiere Elements Premiere Pro Scene7 Soundbooth Knowledge Worker Segment Acrobat Standard Acrobat Pro Acrobat Pro Extended Acrobat.com Digital Enterprise Solutions Enterprise Segment Document Services Forms Automation LiveCycle Barcoded Forms ES2 LiveCycle Forms ES2 LiveCycle Reader Extensions ES2 Document and Information Security LiveCycle Digital Signatures ES2 LiveCycle Rights Management ES2 Communication Management LiveCycle PDF Generator ES2 LiveCycle Production Print ES2 LiveCycle Output ES2 Business Process Management LiveCycle Business Activity Monitoring ES2 LiveCycle Content Services ES2 LiveCycle ES2 Connectors for ECM LiveCycle Process Management ES2 Rich Internet Application Services LiveCycle Mosaic ES2 LiveCycle Data Services ES2 LiveCycle Collaboration Services Omniture Platform Print & Publishing Central Pro Output Server Connect DataWarehouse Digital Pulse Discover Genesis Insight Merchandising Publish AIR Cold Fusion Flash Builder Flash Catalyst Flash Home Authorware Captivate Contribute Director Font Folio FrameMaker Freehand Jrun Output Pak for mysap.com Web Output Pak Recommendations SearchCenter SiteCatalyst SiteSearch Survey Test & Target Flash Lite Flash Platform Services Flash Player Flex PageMaker PDF Print Engine PostScript Robohelp Shockwave Player Technical Communication Suite Type Adobe provides this information as of the modification date above and makes no commitment to update the information subsequently. For a full explanation of this data, you are encouraged to review Adobe's Form 10-K and 10-Q SEC filings.

13 Adobe Systems Investor Relations Data Sheet Historical Desktop Product Release Roadmap Last Updated: June 22, 2010 Product Q1`06 Q2`06 Q3`06 Q4`06 Q1`07 Q2`07 Q3`07 Q4`07 Q1`08 Q2`08 Q3`08 Q4`08 Q1`09 Q2`09 Q3`09 Q4`09 Q1`10 Q2`10 Acrobat Acrobat Connect 6.0 Pro After Effects 7.0 CS3 CS4 CS5 Audition Authorware Captivate Contribute 4.0 CS3 CS4 CS5 Creative Suite 2.3 CS3 3.3 CS4 CS5 Director Dreamweaver CS3 CS4 CS5 Encore 2.0 CS3 CS4 CS5 Fireworks CS3 CS4 CS5 Flash CS3 CS4 CS5 Flash Catalyst CS5 FrameMaker Illustrator CS3 CS4 CS5 InDesign CS3 CS4 CS5 Lightroom Photoshop CS3 CS4 CS5 Photoshop Extended CS3 CS4 CS5 Photoshop Elements Premiere Elements Premiere Pro 2.0 CS3 CS4 CS5 RoboHelp Soundbooth CS3 CS4 CS5 Technical Communication Suite Adobe provides this information as of the modification date above and makes no commitment to update the information subsequently. This desktop product release information corresponds to initial English version launch dates in the United States.

14 Adobe Systems Investor Relations Data Sheet Last Updated: March 23, 2010 Description Q1`06 Q2`06 Q3`06 Q4`06 FY2006 Q1`07 Q2`07 Q3`07 Q4`07 FY2007 Q1`08 Q2`08 Q3`08 Q4`08 FY2008 Q1`09 Q2`09 Q3`09 Q4`09 FY2009 Revenue Total Revenue , , , ,945.9 ($Millions) Creative Solutions , , , ,702.1 Revenue by Segment ($Millions) Business Productivity Solutions , Omniture Platform Print & Publishing Creative Solutions 58% 57% 55% 53% 56% 53% 59% 64% 63% 60% 61% 59% 56% 56% 58% 59% 58% 57% 57% 58% Revenue by Business Productivity Solutions 31% 31% 32% 33% 32% 33% 31% 27% 27% 29% 28% 29% 32% 30% 30% 29% 30% 30% 28% 29% Segment Omniture % 1% (as % of total revenue) Platform 4% 4% 4% 5% 4% 5% 4% 4% 4% 4% 5% 6% 7% 8% 6% 7% 5% 7% 6% 6% Print & Publishing 7% 8% 9% 9% 8% 9% 7% 5% 6% 7% 6% 6% 5% 6% 6% 5% 7% 6% 6% 6% Supplementary Business Unit Data Knowledge Worker Revenue ($Millions) * Enterprise Revenue ($Millions) * * Effective FY2010, Knowledge Worker and Enterprise revenue amounts were restated to reflect the reporting of Connect revenue as part of Enterprise segment revenue Number of Server Transactions > $50,000 ** ** Based on LiveCycle, Flex, ColdFusion, Connect and Flash Media Server transactions greater than $50,000 (excludes maintenance, support, and professional services) Mobile & Device Revenue ($Millions)*** *** Effective FY2009, Mobile & Device revenue is included within reported Platform segment revenue Revenue by Geography ($Millions) Americas , , , ,382.7 EMEA , , Asia Revenue by Americas 48% 48% 52% 49% 49% 46% 51% 47% 47% 48% 45% 43% 48% 46% 46% 41% 45% 51% 51% 47% Geography EMEA 32% 29% 27% 32% 30% 33% 28% 33% 35% 33% 36% 33% 33% 34% 34% 35% 31% 28% 32% 32% (as % of total revenue) Asia 20% 23% 21% 19% 21% 21% 21% 20% 18% 19% 19% 24% 19% 20% 20% 24% 24% 21% 17% 21% Creative Solutions Knowledge Worker + Enterprise Knowledge Worker Supplementary Cost of Revenue Enterprise Data ($Millions) Omniture Platform Print & Publishing Total Direct Costs Stock-Based and Deferred Research & Development Compensation Sales & Marketing Expenses ($Millions) General & Administrative Total Other Data Worldwide Employees 5,480 5,678 5,879 6,068-6,151 6,427 6,677 6,794-7,037 7,317 7,623 7,544-7,173 7,437 7,564 8,660 - Days Sales Outstanding - Trade Receivables*** Diluted Shares Outstanding Adobe provides this information as of the modification date above and makes no commitment to update the information subsequently. For a full explanation of this data, you are encouraged to review Adobe's Form 10-K and 10-Q SEC filings.

15 Adobe Systems Investor Relations Data Sheet Income Statement - Reconciliation of Non-GAAP to GAAP Last Updated: December 15, 2009 GAAP ($Millions, except EPS) Adjustments to Reconcile to Non-GAAP ($Millions, except EPS) Non-GAAP ($Millions, except EPS) Description Q1`06 Q2`06 Q3`06 Q4`06 FY2006 Q1`07 Q2`07 Q3`07 Q4`07 FY2007 Q1`08 Q2`08 Q3`08 Q4`08 FY2008 Q1`09 Q2`09 Q3`09 Q4`09 FY2009 Revenue , , , ,945.9 Cost of revenue Gross profit , , , ,649.2 Operating expenses , , , ,958.6 Operating income , Non-operating income (4.8) Income before income taxes , Provision for income taxes Net income (32.0) Diluted Earnings per share $ 0.17 $ 0.20 $ 0.16 $ 0.30 $ 0.83 $ 0.24 $ 0.25 $ 0.34 $ 0.38 $ 1.21 $ 0.38 $ 0.40 $ 0.35 $ 0.46 $ 1.59 $ 0.30 $ 0.24 $ 0.26 $ (0.06) $ 0.73 Cost of revenue Stock-based and deferred compensation (3.1) (2.4) (0.8) (1.9) (8.2) (1.2) (1.5) (1.5) (1.2) (5.4) (0.8) (1.2) (1.4) (0.8) (4.2) (0.1) (1.4) (0.6) (0.4) (2.5) Amortization of purchased intangibles, technology license arrangements and incomplete technology (34.0) (34.2) (34.5) (34.7) (137.4) (27.9) (43.1) (28.7) (28.7) (128.4) (22.0) (24.0) (49.2) (22.0) (117.2) (14.4) (14.2) (13.9) (18.6) (61.1) Total adjustments to cost of revenue (37.1) (36.6) (35.3) (36.6) (145.6) (29.1) (44.6) (30.2) (29.9) (133.8) (22.8) (25.2) (50.6) (22.8) (121.4) (14.5) (15.6) (14.5) (19.0) (63.6) Operating expenses Stock-based and deferred compensation (43.4) (39.5) (41.8) (37.6) (162.3) (30.6) (38.1) (37.2) (38.6) (144.5) (42.2) (47.2) (46.8) (32.4) (168.6) (44.9) (41.9) (39.9) (41.3) (168.0) Restructuring charges (19.0) (1.2) - - (20.2) - - (0.6) - (0.6) (1.4) - (1.2) (29.4) (32.0) (12.3) (3.5) (0.1) (25.4) (41.3) Amortization of purchased intangibles, technology license arrangements and incomplete technology (22.9) (17.8) (20.0) (18.8) (79.5) (17.7) (18.9) (17.9) (17.9) (72.4) (17.1) (17.1) (33.8) (17.0) (85.0) (15.4) (15.3) (15.0) (25.9) (71.6) Total adjustments to operating expenses (85.3) (58.5) (61.8) (56.4) (262.0) (48.3) (57.0) (55.7) (56.5) (217.5) (60.7) (64.3) (81.8) (78.8) (285.6) (72.6) (60.7) (55.0) (92.6) (280.9) Non-operating income 1.3 (2.7) 5.1 (65.0) (61.3) (5.6) (4.2) (7.2) (8.7) (9.5) (2.1) 3.9 (16.4) (0.6) (1.5) 16.9 Taxes (128.7) (66.7) Revenue , , , ,945.9 Cost of revenue Gross profit , , , ,712.8 Operating expenses , , , ,677.9 Operating income , , ,034.9 Non-operating income Income before income taxes , , , ,062.9 Provision for income taxes Net income , Diluted Earnings per share $ 0.32 $ 0.31 $ 0.29 $ 0.33 $ 1.24 $ 0.30 $ 0.37 $ 0.45 $ 0.49 $ 1.61 $ 0.48 $ 0.50 $ 0.50 $ 0.60 $ 2.07 $ 0.45 $ 0.35 $ 0.35 $ 0.39 $ 1.54 Shares Diluted shares outstanding Reconciliation of Diluted Net Income Per Share, ($) GAAP net income per share (0.06) 0.73 Stock-based and deferred compensation Restructuring charges Amortization of purchased intangibles, technology license arrangements and incomplete technology Resolution of income tax audit (0.04) - (0.04) R&D tax benefit (0.02) (0.02) Non-operating income (0.11) (0.10) (0.01) (0.01) - - (0.01) (0.02) (0.02) (0.03) Income tax adjustments (0.05) (0.03) (0.05) (0.02) (0.14) (0.04) (0.04) (0.03) (0.04) (0.16) (0.03) (0.05) (0.05) (0.06) (0.20) (0.05) (0.04) (0.04) Non-GAAP net income per share GAAP operating margin 19.8% 23.3% 18.3% 24.0% 21.4% 22.5% 24.2% 30.0% 30.3% 27.2% 30.9% 29.3% 24.7% 29.8% 28.7% 26.4% 22.9% 24.0% 20.3% 23.4% Stock-based and deferred compensation 7.1% 6.6% 7.1% 5.8% 6.6% 4.9% 5.3% 4.5% 4.4% 4.7% 4.8% 5.5% 5.4% 3.6% 4.8% 5.7% 6.1% 5.8% 5.5% 5.8% Reconciliation of Restructuring and other charges 2.9% 0.2% 0.0% 0.0% 0.8% 0.0% 0.0% 0.1% 0.0% 0.0% 0.2% 0.0% 0.1% 3.2% 0.9% 1.6% 0.5% 0.0% 3.4% 1.4% GAAP to Non-GAAP Amortization of purchased intangibles, Operating Margin technology license arrangements and incomplete technology 8.7% 8.2% 9.0% 7.8% 8.4% 7.1% 8.3% 5.4% 5.0% 6.4% 4.4% 4.6% 9.5% 4.4% 5.7% 3.8% 4.2% 4.2% 5.8% 4.5% Non-GAAP operating margin 38.5% 38.3% 34.4% 37.6% 37.2% 34.5% 37.8% 40.0% 39.7% 38.3% 40.3% 39.4% 39.7% 41.0% 40.1% 37.5% 33.7% 34.0% 35.0% 35.1% The above results are supplied to provide meaningful supplemental information regarding Adobe s core operating results because such information excludes amounts that are not necessarily related to its core operating results. Adobe uses this non-gaap financial information in assessing the performance of the Company s ongoing operations, and for planning and forecasting in future periods. This non-gaap information should not be considered as a substitute for, or superior to, measures of financial performance prepared in accordance with GAAP.

16 Adobe Systems Historical Investor Relations Data Sheet (Pre-Adobe/Macromedia integration) Last Updated: December 15, 2005 Description FY2000 Q1'01 Q2'01 Q3'01 Q4'01 FY2001 Q1'02 Q2'02 Q3'02 Q4'02 FY2002 Q1'03 Q2'03 Q3'03 Q4'03 FY2003 Q1`04 Q2'04 Q3'04 Q4'04 FY2004 Q1`05 Q2'05 Q3'05 Q4`05 FY2005 Total ($Millions) Revenue 1, , , , , ,966.3 Revenue By Segment ($Millions) Digital Imaging & Video Creative Professional Intelligent Documents OEM PostScript & Other Digital Imaging & Video 38% 39% 36% 36% 32% 36% 31% 41% 34% 34% 35% 32% 30% 27% 31% 30% 27% 25% 24% 27% 26% 23% 23% 20% 22% 22% Revenue By Creative Professional Segment (as % 36% 34% 30% 30% 34% 32% 33% 28% 30% 30% 30% 29% 29% 26% 30% 29% 37% 37% 37% 35% 37% 34% 37% 42% 38% 38% of total revenue) Intelligent Documents 16% 19% 26% 25% 25% 24% 28% 24% 28% 29% 27% 31% 34% 40% 33% 34% 31% 33% 34% 33% 32% 39% 36% 34% 36% 36% OEM PostScript & Other 10% 8% 8% 9% 9% 8% 8% 7% 8% 7% 8% 8% 7% 7% 6% 7% 5% 5% 5% 5% 5% 4% 4% 4% 4% 4% Revenue By Geography ($Millions) Americas EMEA Asia Revenue By Geography (as % of total revenue) Americas 52% 46% 46% 53% 48% 48% 46% 50% 55% 49% 50% 49% 49% 49% 50% 49% 43% 44% 48% 49% 46% 46% 49% 47% 49% 48% EMEA 26% 30% 23% 25% 30% 27% 28% 26% 24% 31% 27% 30% 27% 26% 31% 29% 34% 33% 31% 32% 33% 32% 29% 31% 32% 31% Asia 22% 24% 31% 22% 22% 25% 26% 24% 21% 20% 23% 21% 24% 25% 19% 22% 23% 23% 21% 19% 21% 22% 22% 22% 19% 21% Intelligent Documents Data Desktop Revenue ($Millions) Server Revenue ($Millions) Licensing as a % of Desktop Revenue Number of Server Transactions > $50,000 * Average Server Transaction Size * * Based on server transactions greater than $50,000 (excludes maintenance, support, and professional services); Average rounded to $Thousands 27.6% 30.6% % 31.8% 38.7% 40.4% % 43.1% 45.9% 47.2% % 47.2% 52.0% 57.2% Margin (as a % of total revenue) Gross Profit Margin 93.1% 93.9% 93.5% 93.1% 92.8% 93.4% 92.2% 92.1% 88.9% 91.0% 91.0% 92.5% 92.7% 93.1% 93.0% 92.8% 94.3% 93.4% 94.2% 93.2% 93.7% 94.3% 94.5% 94.4% 94.0% 94.3% Operating Expenses (as % of total revenue) Research & Development 19.0% 16.9% 17.3% 18.6% 20.7% 18.2% 22.1% 19.8% 21.0% 21.8% 21.1% 22.2% 21.6% 21.6% 20.4% 21.4% 17.7% 18.5% 19.8% 18.6% 18.7% 18.3% 18.0% 19.4% 18.5% 18.6% Sales & Marketing 31.7% 31.6% 31.8% 32.7% 35.8% 32.8% 33.3% 32.7% 32.9% 31.7% 32.7% 33.0% 33.0% 33.3% 31.7% 32.7% 30.1% 31.8% 30.5% 32.7% 31.3% 31.2% 31.2% 29.5% 28.8% 30.2% General & Administrative 9.2% 9.2% 9.0% 8.9% 10.6% 9.4% 9.6% 9.2% 9.4% 9.1% 9.3% 10.1% 9.5% 9.5% 8.8% 9.5% 7.9% 8.4% 9.1% 7.8% 8.3% 8.7% 8.5% 7.7% 9.0% 8.5% Headcount Worldwide Employees 2,947 3,066 3,161 3,233 3,043 3,043 3,054 3,510 3,557 3,319 3,319 3,377 3,440 3,486 3,515 3,515 3,518 3,646 3,749 3,848 3,848 4,016 4,207 4,286 4,285 4,285 Platform Mix Windows 63% 66% 71% 71% 73% 70% 73% 69% 72% 73% 71% 74% 73% 77% 73% 74% 71% 72% 73% 75% 73% 76% 74% 73% 76% 75% (as % of total revenue) Macintosh 37% 34% 29% 29% 27% 30% 27% 31% 28% 27% 29% 26% 27% 23% 27% 26% 29% 28% 27% 25% 27% 24% 26% 27% 24% 25% Total (Millions) * Split adjusted DSO Ratio Diluted Shares Outstanding* Days Sales Outstanding (Trade Receivables) Adobe provides this information as of the modification date above and makes no commitment to update the information subsequently. For a full explanation of this data, you are encouraged to review Adobe's Form 10-K and 10-Q SEC filings.

17 Adobe Systems Historical Investor Relations Data Sheet (Pre-Adobe/Macromedia integration) Historical Desktop Product Release Roadmap Last Updated: December 15, 2005 Product Q1'00 Q2'00 Q3'00 Q4'00 Q1'01 Q2'01 Q3'01 Q4'01 Q1'02 Q2'02 Q3'02 Q4'02 Q1'03 Q2'03 Q3'03 Q4'03 Q1`04 Q2`04 Q3`04 Q4`04 Q1`05 Q2`05 Q3`05 Q4`05 Acrobat After Effects Audition Creative Suite Encore DVD FrameMaker GoLive CS CS2 Illustrator CS CS2 InDesign CS CS2 PageMaker 7.0 Photoshop CS CS2 Photoshop Album Photoshop Elements Premiere Premiere Elements Premiere Pro Adobe provides this information as of the modification date above and makes no commitment to update the information subsequently. This desktop product release information corresponds to initial English version launch dates in the United States.

18 Investor Relations Contact Mike Saviage Adobe Systems Incorporated Public Relations Contact Holly Campbell Adobe Systems Incorporated FOR IMMEDIATE RELEASE Adobe Reports Record Revenue Company Announces Plan to Repurchase $1.6 Billion of Stock SAN JOSE, Calif. June 22, 2010 Adobe Systems Incorporated (Nasdaq:ADBE) today reported financial results for its second quarter fiscal year 2010 ended June 4, In the second quarter of fiscal 2010, Adobe achieved record revenue of $943.0 million, compared to $704.7 million reported for the second quarter of fiscal 2009 and $858.7 million reported in the first quarter of fiscal This represents 34 percent year-over-year revenue growth. Adobe s second quarter revenue target range was $875 to $925 million. Record revenue and our strong Q2 financial performance were driven by the successful launch of Creative Suite 5, said Shantanu Narayen, president and CEO of Adobe. Our growth is being fueled by the explosion of digital content across all media and devices." Second Quarter Fiscal 2010 GAAP Results Adobe s GAAP diluted earnings per share for the second quarter of fiscal 2010 were $0.28, based on million weighted average shares. This compares with GAAP diluted earnings per share of $0.24 reported in the second quarter of fiscal 2009 based on million weighted average shares, and GAAP diluted earnings per share of $0. 24 reported in the first quarter of fiscal 2010 based on million weighted average shares. GAAP operating income was $227.3 million in the second quarter of fiscal 2010, compared to $161.4 million in the second quarter of fiscal 2009 and $176.8 million in the first quarter of fiscal As a percent of revenue, GAAP operating income in the second quarter of fiscal 2010 was 24.1 percent, compared to 22.9 percent in the second quarter of fiscal 2009 and 20.6 percent in the first quarter of fiscal GAAP net income was $148.6 million for the second quarter of fiscal 2010, compared to $126.1 million reported in the second quarter of fiscal 2009 and $127.2 million in the first quarter of fiscal 2010.

19 Page 2 of 9 Adobe Reports Record Revenue Second Quarter Fiscal 2010 Non-GAAP Results Adobe s non-gaap diluted earnings per share for the second quarter of fiscal 2010 were $0.44. This compares with non- GAAP diluted earnings per share of $0.35 reported in the second quarter of fiscal 2009 and non-gaap diluted earnings per share of $0.40 reported in the first quarter of fiscal Adobe s non-gaap operating income was $334.5 million in the second quarter of fiscal 2010, compared to $237.7 million in the second quarter of fiscal 2009 and $289.3 million in the first quarter of fiscal As a percent of revenue, non-gaap operating income in the second quarter of fiscal 2010 was 35.5 percent, compared to 33.7 percent in both the second quarter of fiscal 2009 and the first quarter of fiscal Non-GAAP net income was $234.2 million for the second quarter of fiscal 2010, compared to $185.0 million in the second quarter of fiscal 2009 and $211.7 million in the first quarter of fiscal Reconciliation between GAAP and non-gaap results is provided at the end of this press release. Third Quarter Fiscal 2010 Financial Targets For the third quarter of fiscal 2010, Adobe is targeting revenue of $950 million to $1 billion. The Company s operating margin is targeted to be 25.5 percent to 27.5 percent on a GAAP basis, and 36 percent to 37 percent on a non-gaap basis. In addition, the Company is targeting its share count to be between 532 million and 534 million shares, and it is targeting non-operating expense between $12.5 million and $13.5 million. Adobe s GAAP and non-gaap tax rate is expected to be approximately 25 percent. These targets lead to a third quarter diluted earnings per share target range of $0.32 to $0.37 on a GAAP basis, and an earnings per share target range of $0.46 to $0.50 on a non-gaap basis. Reconciliation between these GAAP and non-gaap financial targets is provided at the end of this press release. Stock Repurchase Program Adobe also announced its Board of Directors has granted authority for the Company to repurchase up to $1.6 billion in common stock through the end of fiscal This new program modifies the existing share-based program to offset dilution to a dollar-based authority. This stock repurchase program reaffirms our confidence and optimism in the long-term future of Adobe, and our commitment to returning value to our stockholders, said Mark Garrett, executive vice president and chief financial officer of Adobe.

20 Page 3 of 9 Adobe Reports Record Revenue Forward-Looking Statements Disclosure This press release contains forward-looking statements, including those related to revenue, operating margin, nonoperating expense, tax rate, share count, earnings per share, anticipated stock repurchases and business momentum, which involve risks and uncertainties that could cause actual results to differ materially. Factors that might cause or contribute to such differences include, but are not limited to: failure to develop, market and distribute new products and services or upgrades or enhancements to existing products and services that meet customer requirements, introduction of new products, services and business models by existing and new competitors, failure to successfully manage transitions to new business models and markets, the economic downturn and continued uncertainty in the financial markets and other adverse changes in general economic or political conditions in any of the major countries in which Adobe does business, difficulty in predicting revenue from new businesses, failure to realize the anticipated benefits of past or future acquisitions, and difficulty in integrating such acquisitions, costs related to intellectual property acquisitions, disputes and litigation, inability to protect Adobe s intellectual property from third-party infringers, or unauthorized copying, use or disclosure, security vulnerabilities in our products and systems, interruptions or delays in our service or service from thirdparty service providers that host or deliver services, security or privacy breaches, or failure in data collection, failure to manage Adobe s sales and distribution channels and third-party customer service and technical support providers effectively, disruption of Adobe s business due to catastrophic events, risks associated with global operations, currency fluctuations, risks associated with our debt service obligations, changes in, or interpretations of, accounting principles, impairment of Adobe s goodwill or amortizable intangible assets, changes in, or interpretations of, tax rules and regulations, Adobe s inability to attract and retain key personnel, impairment of Adobe s investment portfolio due to deterioration of the capital markets, and market risks associated with Adobe s equity investments. For further discussion of these and other risks and uncertainties, individuals should refer to Adobe s SEC filings. The financial information set forth in this press release reflects estimates based on information available at this time. These amounts could differ from actual reported amounts stated in Adobe s Quarterly Report on Form 10-Q for our second quarter ended June 4, 2010, which the Company expects to file in July Adobe does not undertake an obligation to update forward-looking statements. About Adobe Systems Incorporated Adobe revolutionizes how the world engages with ideas and information anytime, anywhere and through any medium. For more information, visit ### 2010 Adobe Systems Incorporated. All rights reserved. Adobe, Adobe Creative Suite and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

21 Page 4 of 9 Adobe Reports Record Revenue Condensed Consolidated Statements of Income (In thousands, except per share data; unaudited) Three Months Ended Six Months Ended June 4, 2010 May 29, 2009 June 4, 2010 May 29, 2009 Revenue: Products... $ 795,260 $ 647,985 $ 1,499,198 $ 1,377,846 Subscription... 92,279 12, ,786 24,408 Services and support... 55,496 44, ,751 88,809 Total revenue , ,673 1,801,735 1,491,063 Cost of revenue: Products... 39,645 47,678 63,155 99,113 Subscription... 50,190 8,080 95,925 15,563 Services and support... 17,998 16,250 38,121 34,685 Total cost of revenue ,833 72, , ,361 Gross profit , ,665 1,604,534 1,341,702 Operating expenses: Research and development , , , ,387 Sales and marketing , , , ,700 General and administrative... 89,953 70, , ,869 Restructuring charges... 11,541 3,531 23,163 15,801 Amortization of purchased intangibles... 18,129 15,284 36,326 30,676 Total operating expenses , ,312 1,200, ,433 Operating income , , , ,269 Non-operating income (expense): Interest and other income (expense), net... (6,313) 4,802 (5,702) 18,086 Interest expense... (16,076) (620) (23,771) (1,412) Investment gains (losses), net... (10,723) (1,805) (14,257) (19,051) Total non-operating income (expense), net... (33,112) 2,377 (43,730) (2,377) Income before income taxes , , , ,892 Provision for income taxes... 45,562 37,659 84,623 84,386 Net income... $ 148,611 $ 126,071 $ 275,765 $ 282,506 Basic net income per share... $ 0.28 $ 0.24 $ 0.53 $ 0.54 Shares used in computing basic net income per share , , , ,219 Diluted net income per share... $ 0.28 $ 0.24 $ 0.52 $ 0.53 Shares used in computing diluted net income per share , , , ,233

22 Page 5 of 9 Adobe Reports Record Revenue Condensed Consolidated Balance Sheets (In thousands, except par value; unaudited) June 4, November 27, ASSETS Current assets: Cash and cash equivalents... $ 1,137,606 $ 999,487 Short-term investments... 1,507, ,986 Trade receivables, net of allowances for doubtful accounts of $14,295 and $15,225, respectively , ,879 Deferred income taxes... 70,955 77,417 Prepaid expenses and other current assets ,243 80,855 Total current assets... 3,276,071 2,473,624 Property and equipment, net , ,132 Goodwill... 3,488,252 3,494,589 Purchased and other intangibles, net , ,388 Investment in lease receivable , ,239 Other assets , ,265 Total assets... $ 8,006,931 $ 7,282,237 LIABILITIES AND STOCKHOLDERS EQUITY Current liabilities: Trade payables... $ 50,273 $ 58,904 Accrued expenses , ,646 Accrued restructuring... 16,504 37,793 Income taxes payable... 71,978 46,634 Deferred revenue , ,576 Total current liabilities , ,553 Long-term liabilities: Debt... 1,493,651 1,000,000 Deferred revenue... 41,777 36,717 Accrued restructuring... 7,729 6,921 Income taxes payable , ,528 Deferred income taxes... 66, ,486 Other liabilities... 30,816 27,464 Total liabilities... 2,828,176 2,391,669 Stockholders equity: Preferred stock, $ par value; 2,000 shares authorized... Common stock, $ par value Additional paid-in-capital... 2,376,202 2,390,061 Retained earnings... 5,570,097 5,299,914 Accumulated other comprehensive income... 39,995 24,446 Treasury stock, at cost (75,766 and 78,177 shares, respectively), net of reissuances... (2,807,600) (2,823,914) Total stockholders equity... 5,178,755 4,890,568 Total liabilities and stockholders equity... $ 8,006,931 $ 7,282,237

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