Hotel Markets Recap 2011 Thailand
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1 STR Global, Ltd is the exclusive owner of all rights in this presentation and its content. Reproduction of all or a portion of this presentation for any purpose without prior approval of STR Global is strictly prohibited. Hotel Markets Recap 2011 Thailand Jonas Ogren Area Director - Asia, STR Global Thailand Travel Forum 2012 American Chamber of Commerce. Bangkok, Thailand. February 2, 2012
2 Who is STR Global? Data provider to the hospitality industry Demand, Supply, Profitability, Pipeline. The world s largest source hotel performance data Cover over 5,600,000 rooms in over 42,000 hotels worldwide. Participating hotel companies Hilton IHG Starwood Hyatt Marriott Accor Shangri-La Carlson Mandarin Oriental Four Seasons Meritus Raffles / Fairmont Ascott Banyan Tree Pan Pacific WorldHotels Langham Leading Hotels of the World Anantara Centara Onyx Hospitality Six Senses MBK Hospitality Absolut Hotels Dusit and thousands of Independent Hotels
3 How it works DATA: Rooms sold M/D Rooms rev M/D Hotels Hotel Groups Benchmark Reporting (STAR) Daily / Weekly / Monthly Reports Competitive set / market data Occupancy ADR RevPAR Index (MPI, ARI, RGI) Rank Year on Year comparison YTD / MTD Day of week Weekend / Weekday Sent by Excel format Consultants Developers Financial Inst. Governments Suppliers NTO s others Market DATA: Aggregated data Competitive set / market Occ/ADR/RevPAR Demand / Supply Year on Year comparison Pipeline
4 Full Year Year End, RevPar year-on-year % change +8.0% +5.8% -1.8% +9.8% +6.1% +9.9% +4.0% +21.3% North America Europe Middle East/Africa Asia Pac
5 Jan-07 Mar-07 May-07 Jul-07 Sep-07 Nov-07 Jan-08 Mar-08 May-08 Jul-08 Sep-08 Nov-08 Jan-09 Mar-09 May-09 Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11 Jul-11 Sep-11 Nov-11 Asia Pacific Rolling-12 RevPAR, Occ, ADR % growth. Jan Dec 2011 $100 $90 $80 $70 $60 $50 $ $30-40 Occ % ADR % RevPAR
6 Select Asian Markets % change, Local Currency. Year end 2011 Hong Kong Bangkok Jakarta Beijing Singapore Bali Phuket Seoul Sydney Kuala Lumpur New Delhi Tokyo Shanghai -30% -20% -10% 0% 10% 20% 30% 40% 50% Occupancy Average room rate
7 Thailand Sample 172 hotels / 43,013 rooms rooms 6% 6% 3% 2% Bangkok Phuket 8% Pattaya 16% 59% Chiang Mai/Chiang Rai Hua Hin Krabi / Phang Nga Koh Samui
8 Thailand Sample 172 hotels / 43,013 rooms Luxury Upper Upscale Upscale Midscale / Economy Luxury Collection Sheraton Grande JW Marriott Hotel Bangkok Banyan Tree Bangkok The Sukhothai Hotel Anantara Bangkok Sathorn Kempinski Siam Hotel Bangkok Anantara Baan Rajprasong Suites St Regis Bangkok Four Seasons Hotel Bangkok Conrad Bangkok Grand Hyatt Erawan Bangkok Conrad Bangkok Residences InterContinental Bangkok Mandarin Oriental Bangkok Shangri-La Bangkok Sofitel Bangkok Silom The Peninsula Bangkok Mandarin Oriental Dhara Dhevi Shangri-La Chiang Mai Four 44 Seasons hotels Resort Chiang Mai Anantara Resort Golden Triangle Four Seasons Tented Camp Golden Triangle InterContinental 9,467 Hua Hin Resort Sofitel Centara Grand Resort & Villas Hua Hin V Villas Hua Hin Anantara Resort & Spa Hua Hin Evason Pranburi Hua Hin Ritz-Carlton Reserve Phulay Bay Sofitel Krabi Phokeethra Golf & Spa Resort JW Marriott Khao Lak Resort & Spa Banyan Tree Phuket JW Marriott Phuket Resort & Spa Anantara Resort Phuket Luxury Collection Sheraton Grande Laguna Preferred Boutique Serenity Resort Four Seasons Resort Koh Samui Anantara Rasananda Phangan Island Anantara Lawana Resort & Spa Banyan Tree Samui Six Senses Hidaway & Spa Samui Anantara Bophut W Hotel Koh Samui Retreat & Spa Napasai Anantara Si Kao Resort & Spa Westin Grande Sumkhvit Hotel Marriott Executive Apartment Sukhumvit Bangkok Fraser Suites Sukhumvit Bangkok Dream Hotel Bangkok Millennium Grand Sukhumvit Bangkok Marriott Executive Apartment Sathorn Vista Fraser Suites Sathorn Le Meridien Royal Plaza Athenee Bangkok Marriott Executive Apartment The Mayfair Fraser Place Langsuan Bangkok Renaissance Bangkok Ratchaprasong Swissotel Nai Lert Park Pullman Bangkok King Power Sheraton Hotel & Towers Royal Orchid Le Meridien Bangkok Dusit Thani Bangkok Marriott Bangkok Resort & Spa Hilton Millennium Bangkok Hotel Sheraton 46 Hotel hotels Pattaya Resort Dusit Thani Pattaya Pullman Pattaya Aisawan Marriott 13,372 Pattaya Resort & Spa Hilton Pattaya Hard Rock Hotel Pattaya Pullman Khon Kaen Raja Orchid Le Meridien Chiang Mai The Chedi Chiang Mai Hotel Le Meridien Chiang Rai Resort Dusit Thani Island Resort Chiang Rai Dusit Thani Hua Hin Sheraton Hua Hin Resort & Spa Hyatt Regency Hua Hin Marriott Hua Hin Resort & Spa Hilton Hua Hin Resort & Spa Sheraton Hotel Krabi Beach Resort Layana Resort & Spa KaYao Island Resort Le Meridien Khao Lak Beach & Spa Resort Westin Siray Bay Resort & Spa Phuket Le Meridien Phuket Beach Resort Hilton Phuket Arcadia Resort & Spa Dusit Thani Laguna Phuket Renaissance Phuket Resort & Spa The Evason Phuket Resort & Spa Millennium Patong Renaissance Koh Samui Resort & Spa The Landmark Bangkok Grand Mercure Bangkok Park Avenue Mercure Le Fenix Sukhumvit Four Points Sheraton Bangkok Grand Mercure Bangkok Asoke Residence Park Plaza Bangkok Soi 18 Radisson Suites Bangkok Sukhumvit Park Plaza Sukhumvit Bangkok Ascott Bangkok Sathorn Novotel Bangna Bangkok Courtyard Bangkok Mercure Chateau De Bangkok Novotel Bangkok On Siam Square Grand Mercure Fortune Bangkok Crowne Plaza Bangkok Lumpini Park Novotel Suvarnabhumi Airport dusitd2 Baraquda Pattaya Mercure Pattaya dusitd2 Chiang Mai Mercure 34 Chiang hotels Mai Courtyard Hua Cha Am Beach Radisson Plaza Resort Phuket Panwa Beach Novotel 7,593 Beach Resort Panwa Phuket Moevenpick Resort & Spa Karon Beach Laguna Beach Resort Outrigger Laguna Phuket Resort & Villas Courtyard Phuket Surin Beach Mercure Patong Phuket Novotel Phuket Courtyard Patong Beach Courtyard Kamala Beach Outrigger Koh Samui Resort & Spa Novotel Chumphon Beach Resort & Golf Novotel Centara Hat Yai Grand Sukhumvit Hotel Bangkok Dusit Princess Grand China Chinatown Citadines Bangkok Sukhumvit 23 Citadines Bangkok Sukhumvit 8 Citadines Bangkok Sukhumvit 16 Citadines Bangkok Sukhumvit 11 Somerset Lake Point Bangkok Rembrandt Hotel Bangkok Dusit Princess Bel Aire Sukhumvit Bangkok Phachara Suites Somerset Sukhumvit Thonglor Bangkok Ramada Plaza Menam Riverside Pantip Court Service Residence Somerset Park Suanplu Bangkok Dusit Princess Srinakarin Bangkok Golden Tulip Sovereign Hotel Bangkok Dusit Princess Pathumwan MBK Centre Holiday Inn Bangkok Natural Ville Bangkok Residences Holiday 48 Inn Bangkok hotels Silom Holiday Inn Pattaya Dusit Princess Koh Chang Dusit Princess 12,581 Korat Charoen Thani Princess Hotel Holiday Inn Chiangmai Dusit Princess Royal Chiang Mai Holiday Inn Resort Regent Beach Cha Am Evason Hua Hin Resort & Spa Holiday Inn Phi Phi Island Holiday Inn Resort Phuket Royal Hotel Larn Luang Bangkok Bangkok Hotel Lotus Sukhumvit Ambassador Hotel Bangkok All Seasons Sathorn Bangkok Ibis Bangkok Sathorn Ibis Huamark Bangkok All Seasons Bangkok Siam Ramada D MA Bangkok All Seasons Gold Orchid Bangkok Ibis Pattaya All Seasons Pattaya Resort Pattaya Ramada Resort Khao Lak All Seasons Naiharn Phuket Karon Beach Phuket Ibis Phuket Patong Ibis Bophut Samui Silom City Inn
9 Jan-07 Mar-07 May-07 Jul-07 Sep-07 Nov-07 Jan-08 Mar-08 May-08 Jul-08 Sep-08 Nov-08 Jan-09 Mar-09 May-09 Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11 Jul-11 Sep-11 Nov-11 Thailand Rolling-12 RevPAR, Occ, ADR % growth. Jan Dec ,000 2,800 2,600 2,400 2,200 2,000 1,800 1,600 1,400 1,200 1, Occ % ADR % RevPAR
10 Thai Markets year end 2011 % change, Local Currency. Year end 2011 Chiang Mai/Chiang Rai Pattaya Bangkok Krabi / Phang Nga Koh Samui Phuket Hua Hin -10% -5% 0% 5% 10% 15% 20% 25% 30% 35% 40% Occupancy Average room rate
11 Jan 08 Feb 08 Mar 08 Apr 08 May 08 Jun 08 Jul 08 Aug 08 Sep 08 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 Apr 09 May 09 Jun 09 Jul 09 Aug 09 Sep 09 Oct 09 Nov 09 Dec 09 Jan 10 Feb 10 Mar 10 Apr 10 May 10 Jun 10 Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10 Jan 11 Feb 11 Mar 11 Apr 11 May 11 Jun 11 Jul 11 Aug 11 Sep 11 Oct 11 Nov 11 Dec 11 Thailand Rolling-12 Occupancy Jan Dec Bangkok Phuket Koh Samui Chiang Mai Pattaya Hua Hin
12 Jan 08 Feb 08 Mar 08 Apr 08 May 08 Jun 08 Jul 08 Aug 08 Sep 08 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 Apr 09 May 09 Jun 09 Jul 09 Aug 09 Sep 09 Oct 09 Nov 09 Dec 09 Jan 10 Feb 10 Mar 10 Apr 10 May 10 Jun 10 Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10 Jan 11 Feb 11 Mar 11 Apr 11 May 11 Jun 11 Jul 11 Aug 11 Sep 11 Oct 11 Nov 11 Dec 11 Thailand Rolling-12 Average Rate Jan Dec 2011 THB 5,000 THB 4,500 THB 4,000 THB 3,500 THB 3,000 THB 2,500 THB 2,000 Bangkok Phuket Koh Samui Chiang Mai Pattaya Hua Hin
13 Jan 08 Feb 08 Mar 08 Apr 08 May 08 Jun 08 Jul 08 Aug 08 Sep 08 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 Apr 09 May 09 Jun 09 Jul 09 Aug 09 Sep 09 Oct 09 Nov 09 Dec 09 Jan 10 Feb 10 Mar 10 Apr 10 May 10 Jun 10 Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10 Jan 11 Feb 11 Mar 11 Apr 11 May 11 Jun 11 Jul 11 Aug 11 Sep 11 Oct 11 Nov 11 Dec 11 Thailand Rolling-12 Average Rate Jan Dec 2011 THB 11,000 THB 10,500 THB 10,000 THB 9,500 THB 9,000 THB 8,500 THB 8,000 Bangkok Phuket Koh Samui Chiang Mai Pattaya Hua Hin
14 New Supply
15 Asia Pacific Pipeline Total of 346,300 rooms in the pipeline 2% 3% 3% 5% 6% 18% 1% 6% Rooms 56% China India Indonesia Thailand Vietnam Philippines Malaysia Australia Others Room supply in China will increase about 16% over the next 3-5 years. India - an increase of just under 50%
16 Thailand Pipeline Total of 18,769 rooms in the pipeline, including pre-planning 1, Rooms Bangkok Phuket 1,802 Pattaya 4,360 10,010 Hua Hin Koh Samui Other Thailand will grow by about 13.5% in the next 3-5 years Slightly slower than the Asia Pac total at 14.5%
17 Thailand Pipeline Total of 18,769 rooms in the pipeline, including pre-planning Rooms Luxury 472 3,398 3,207 2,380 Upper Upscale Upscale 4,098 Midscale 5,214 Economy Independent 47% of these are already In Construction another 24% are in Final Planning
18 Projected Openings 105 hotels in the pipeline - 18,769 rooms Rooms % % 1.4% 2.5%
19 STR Global, Ltd is the exclusive owner of all rights in this presentation and its content. Reproduction of all or a portion of this presentation for any purpose without prior approval of STR Global is strictly prohibited. Thank You! Should you be interested in the kind of data that was used to produce this presentation, please let us know. jogren@strglobal.com
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