Zumtobel Group Capital Markets Day 2010
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1 Zumtobel Group Capital Markets Day Growth driver LED - Klaus Vamberszky 1 Capital Markets Day 2010
2 Growth driver LED General overview 1) Business model 2) Business within the lighting industry LED developments 3) Development of luminous efficacy 4) LEDs: A light source still not driven by lighting 5) LED technologies & Zumtobel 6) LEDs and applications: Special solutions and standard products 7) An example: LEDs to change office lighting 8) Summary 2 Capital Markets Day 2010
3 Introduction The visionary Peter Drucker in 1968 The main problems for the new millennium are the major transformations in technology, market and society. At the centre of these transformation processes are new technologies in the sense of new products, production processes and materials. They can tear down market barriers and thus facilitate entry for newcomers. Technical advance is seen as one of the prime drivers of economic growth. In the context of product advance it leads to the creation of new goods and thus to new areas of economic activity, and in the context of process advance it acts as the driver for increases in productivity. (Peter Drucker in his book The age of discontinuity, 1968) 3 Capital Markets Day 2010
4 Business model Lighting business is part of construction industry Construction business Lighting business Application Industry Customer Architect Luminaire manufacturer Controls manufacturer Ballast manufacturer Lamp manufacturer GE Office Lighting des. OSRAM Hospital Shop Art & Culture El. engineer Electrician Wholesaler Customer interface ZUMTOBEL GROUP THORN ZUMTOBEL PHILIPS TRIDONIC.ATCO Sports Street End user SSL leads to higher turnover. Energy efficacy leads to refurbishment push and more intelligent products Energy saving and comfort Maintenance Higher intelligence: - Dimming - Digital technology - Bus-Interface Value chain to the customer LED and OLED: New lamps open the field for new competitors 4 Capital Markets Day 2010
5 Businesses within the lighting industry Old Technology Luminaire Environment Control system ZLD Lamp OSRAM,PHILIPS,GE Control gear TRIDONIC.ATCO 5 Capital Markets Day 2010
6 Businesses within the lighting industry New Technology SSL Luminaire Environment Control system lamps controls ballasts Luminaire THORN; ZUMTOBEL OEM module TRIDONIC Modules & drivers 6 Capital Markets Day 2010
7 LED development Development of luminous efficacy 7 Capital Markets Day 2010
8 LED development Development of luminous efficacy 100 lm/w warm white in warm conditions in 2011 (= benchmark for efficiency and high colour rendering: T5 fluorescent and small wattage HIT) Beyond 2011 LED is more efficient than fluorescent and HIT Source: DOE 8 Capital Markets Day 2010
9 LED development Light sources: Form factor & efficacy LEDs Metal halide lamps Point source Lamp Linear source Fluorescent tubes Areal source OLED 9 Capital Markets Day 2010
10 LEDs: A light source still not driven by lighting LED market segmentation Source: EPIC 10 Capital Markets Day 2010
11 LEDs: A light source still not driven by lighting LED applications breakdown (all colors, all materials) Source: Strategies unlimited 11 Capital Markets Day 2010
12 LEDs: A light source still not driven by lighting Nr. of lumens requested for various applications and ttm for mass production Source: EPIC 12 Capital Markets Day 2010
13 LEDs: A light source still not driven by lighting GaN LED market: Status and forecast Source: Strategies unlimited and Yd 13 Capital Markets Day 2010
14 LED technologies & Zumtobel LED performance and lighting products Power Brightness Luminous flux high Miniaturized spot system High-Bay Spot Retrofit bulb Downlight Continuous run Pop Pack Moisture proof Street High-Bay Mellow light Prisms Outdoor flood Showcase Bulkhead Slotlight µ-prism. lum. mid Media facade Deco-Wall Signage Exit signs Light. ceiling low Single LED s Chains Round modules Rectangular modules small Rectangular modules wide Square modules Form factor 14 Capital Markets Day 2010
15 LED technologies & Zumtobel SMD versus COB Power Brightness Luminous flux high Miniaturized spot system High-Bay Spot Retrofit bulb Downlight Continuous run Pop Pack Moisture proof Street High-Bay Mellow Light Prisms Outdoor flood SMD COB Showcase Bulkhead Slotlight µ-prism. lum. mid Media facade Deco Wall Signage Exit signs Light. ceiling low Single - LEDs Chains Round modules Rectangular modules small Rectangular modules wide Square modules Form factor 15 Capital Markets Day 2010
16 LED technologies & Zumtobel High-Power versus Mid-Power Power Brightness Luminous flux high Miniaturized spot system High-Bay Spot Retrofit bulb Downlight Continuous run Pop Pack Moisture proof Street High-Bay Mellow light Prisms Outdoor flood High- Power Mid- Power Showcase Bulkhead Slotlight µ-prism. lum. mid Media facade Deco Wall Signage Exit signs Light. ceiling low Single LEDs Chains Round modules Rectangular modules small Rectangular modules wide Square modules Form factor 16 Capital Markets Day 2010
17 LED technologies & Zumtobel Other LED applications Power Brightness Luminous flux high Miniaturized spot system Showcase High-Bay Spot Retrofit bulb Downlight Bulkhead Continuous run Pop Pack Moisture proof Slotlight Street High-Bay Mellow light Prisms Outdoor flood µ-prism. lum. Automotive Headlamp Back Lighting Unit BLU mid Media facade Deco Wall Automotive Rear Lights low Signage Exit signs Light. ceiling Automotive Dashboard Single LEDs Chains Round modules Rectangular modules small Rectangular modules wide Square modules Form factor 17 Capital Markets Day 2010
18 LED technologies & Zumtobel LED and module supplier Power Brightness Luminous flux high mid Miniaturized spot system Showcase Media facade Signage High-Bay Spot Retrofit bulb Downlight Bulkhead Deco Wall Continuous run Pop Pack Moisture proof Slotlight Exit signs Street High-Bay Prisms Mellow light Outdoor flood µ-prism. lum. Light. ceiling CREE LUMILEDS PHILIPS NICHIA TOYODA GOSEI SHARP SAMSUNG low Single LEDs Chains Round modules Rectangular modules small Rectangular modules wide Square modules Form factor 18 Capital Markets Day 2010
19 LEDs and applications Twin folded market approach LED solutions in projects Media facades Showcaselighting HEDERA HILIO CAPIX VCU/SCU AERO II : VIVO DISC TEMPURA : CRAYON / BASELED PANOS CRUZ : Own Modules SMD / COB Products LED Standard- Products Batten Moisture-proof Louvre lum. ID Suspended Spot Downlight Deco-lum. LED as a new Ligh source OEM Modules CREE/PHILIPS 19 Capital Markets Day 2010
20 LEDs and applications LED solutions in projects Project: Galeria Cheonan (South Korea) 20 Capital Markets Day 2010
21 LEDs and applications LED solutions in projects Emporio Hamburg Kunsthalle Vienna Shanghai China Pavilion Dubai Meydan Race Course 21 Capital Markets Day 2010
22 LEDs and applications LED products 22 Capital Markets Day 2010
23 LEDs and applications LED products 23 Capital Markets Day 2010
24 LEDs and applications LED modules and drivers 24 Capital Markets Day 2010
25 An example: LEDs to change office lighting The incandescent bulb A typing pool around 1900 Offices of Eastman-Kodak Capital Markets Day 2010 Italian Commercial Bank 1925 Larkin Building 1904 Fritz Lang: Metropolis 1927
26 A short history of office (lighting) Grade and Status Adding value Grade & Status According to Francis Duffy Driving down occupancy costs 26 Capital Markets Day 2010
27 An example: LEDs to change office lighting A variety of light sources Lamps overview Incandescent und Tungsten halogen lamps All purpose Low voltage Mains voltage incandescent Discharge lamps Fluorescent lamps Fluorescent lamps High pressure sodium vapour Metal halide Compact fluorescent lamps (integrated) Compact fluorescent lamps (non-integrated) Metal halide Low pressure sodium vapour Mercury vapour Opal diffuser luminaire T12 Louver luminaire T8 ID suspended luminaire T8 HIT indirect freestanding uplighter ID suspended waveguide T5 27 Capital Markets Day 2010
28 A short history of office (lighting) Function and task Adding value Function & Task Grade & Status According to Francis Duffy Driving down occupancy costs 28 Capital Markets Day 2010
29 SSL to change office lighting Different form factor, high efficacy Point source LEDs Small wattage metal halide lamps Lamp Linear source Fluorescent tubes Compact fluorescent Areal source OLED 29 Capital Markets Day 2010
30 LEDs to change office lighting Office 2010 Project: HILTI HQ 30 Capital Markets Day 2010
31 The reality of office lighting today Efficiency and Effectiveness Process & Performance: Energy efficiency and tco Adding value Function & Task Grade & Status According to Francis Duffy Driving down occupancy costs 31 Capital Markets Day 2010
32 Conclusion Share of LED LED share - Europe - Units 60,0% 50,0% 40,0% 30,0% 20,0% Early adoption Late adoption In 2015, between 13% and 24%, of the total number of luminaires could be linked to LED technology. On the turnover point of view, between 26% and 43% In 2020, between 37% and 53% of the total numbers of units could be linked to LED technology, on the turnover point of view, between 41% and 57% 10,0% 0,0% Acc. to Strategies unlimited, PHILIPS, et al. 32 Capital Markets Day 2010
33 Conclusion LED opportunities ZUMTOBEL Group Due to It's lighting brands THORN & ZUMTOBEL with their application Know-How sales and customer access It's component brands LEDON & TRIDONIC with their OEM customer base economy of scale It's valued IP position It's selected business partners It's uncompromising focus on innovation & technology the ZUMTOBEL Group is well prepared for the switch to SSL! 33 Capital Markets Day 2010
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