INTRODUCTION AND BACKGROUND 1 I.1 Objectives and Scope 2 I.2 Key Terms and Definitions 3. I.3 Country Abbreviations 4

Transcription

1 INTRODUCTION AND BACKGROUND 1 I.1 Objectives and Scope 2 I.2 Key Terms and Definitions 3 Table I.1 Key Terms Used Throughout Project Café12 Europe 3 I.3 Country Abbreviations 4 Table I.2 Country Abbreviations 4 SECTION 1 EXECUTIVE SUMMARY Overview Country Summaries 8 SECTION 2 EUROPEAN MARKET OVERVIEW Market Size by Country 16 Figure 2.1 Market Size by Country, October Fastest Growing Countries 17 Table 2.1 Branded Coffee Shop Growth by Country, Key Economic Indicator by Country 18 Table 2.2 Key Economic Indicator by Country, Growth Potential for Branded Coffee Shops 19 Figure 2.2 EU Comparative Analysis GDP/Capita and Branded Coffee Shops/ Million Capita by Country, VAT Rates 20 Table 2.3 Vat Rate by Country, Regular and Food Service, Top 20 Market Players 21 Table 2.4 Top 20 Branded Coffee Chains Across Europe*, October Coffee Consumption by Country 22 Figure 2.3 Per Capita Coffee Consumption by Country, Average of Year Price Comparisons by Country Single Espresso 23 Figure 2.4 Estimated Average Price of a Single Espresso by Country, October

2 2.8.2 Price Comparisons by Country Medium Cappuccino 24 Figure 2.5 Estimated Average Price of a Medium Cappuccino by Country, October Price Comparison by Country Medium Latte 25 Figure 2.6 Estimated Average Price of a Medium Latte by Country, October SECTION 3 FINDINGS OF INDUSTRY LEADER SURVEY Summary Current Trading Environment 29 Figure 3.1 Current Trading Environment, Recent Trading Performance 30 Figure 3.2 Recent Trading Performance against past Six Months, Industry Perspectives on Current Trading Environment Short-Term Trading Expectations 32 Figure 3.3 Trading Expectations for the Next 3-6 Months, Influence of Branded Coffee Chains Euro Crisis 35 Figure 3.4 Impact of Euro Crisis, Figure 3.5 Euro Crisis Recovery Forecast, Economic Recovery Forecast 36 Figure 3.6 Economic Recovery Forecast, Declining Consumer Spend 37 Figure 3.7 Declining Consumer Spend, Important Consumer Trends 38 Table 3.1 Most Important Consumer Trends,

3 Fastest Growing Products Coffee Beverages 41 Table 3.2 Fastest Growing Products Coffee Beverages, Fastest Growing Products Food 42 Table 3.3 Fastest Growing Products Food, Key Success Factors 43 Table 3.4 Key Success Factors for Coffee Shop Operators, Main Industry Challenges 45 Table 3.5 Main Industry Challenges, Impact of Sustainability Issues 47 Figure 3.8 Impact of Sustainability Issues, Sustainability Initiatives 48 Table 3.6 Sustainability Initiatives, Industry Perspectives on Sustainability Importance of Ethical Coffee 50 Figure 3.9 Importance of Ethical Coffee, Take-Away Coffee Consumption 51 Figure 3.10 Take-Away Coffee Consumption, Industry Perspectives on Take-Away Interest in New Products 53 Figure 3.11 Interest in New Products, Key Success Factors for Food and Beverage Suppliers 54 Table 3.7 Key Success Factors for Food and Beverage Suppliers, Key Success Factors for Equipment Suppliers 55 Table 3.8 Key Success Factors for Equipment Suppliers,

4 Property and Rents Availability of Sites 56 Figure 3.12 Availability of Sites, Property and Rents Outlook for Rents 57 Figure 3.13 Outlook for Rents, Property and Rents Property Analysis per Country 58 Table 3.9 Property Analysis per Country, Property and Rents Industry Perspectives Future Opportunities Branded Chains Growth 60 Figure 3.14 Future Opportunities, Future Opportunities Importance of Branded Chains 61 Figure 3.14 Importance of Branded Chains, Future Trends 62 SECTION 4 MARKET BY COUNTRY Austria Country Summary Key Economic and Demographic Data 68 Table Key Economic Data, Austria Table Major Cities by Population, Austria Market Share of Branded Coffee-Focused Chains 71 Table Branded Coffee Shop Operators Store Numbers and Market Share, Austria Other Important Branded Operators 72 Table Other Important Branded Operators, Austria Average Coffee Beverage Selling Prices 73 Table Average Coffee Beverage Selling Prices, Austria, October Figure Austria Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, Market Size and Growth 74

5 Figure Austria Branded Coffee Chain Outlets, Market Size and Forecasts, F Market Overview Key Market Players Consumer Trends Market Drivers and Inhibitors Key Success Factors Key Industry Challenges Take-Away Coffee Sustainability Market Growth Major Branded Coffee Shop Operators 87 Table Major Branded Coffee Shop Operators, Austria Belgium Country Summary Key Economic and Demographic Data 94 Table Key Economic Data, Belgium Table Major Cities by Population, Belgium Market Share of Branded Coffee-Focused Chains 97 Table Branded Coffee Shop Operators Store Numbers and Market Share, Belgium Market Share of Branded Food-Focused Chains 98 Table Branded Food-Focused Operators Store Numbers and Market Share, Belgium Average Coffee Beverage Selling Prices 99 Table Average Coffee Beverage Selling Prices, Belgium, October Figure Belgium Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, Market Size and Growth 100 Figure Belgium Branded Coffee Chains Outlets, Market Size and Forecast, F 100

6 4.2.7 Market Overview Key Market Players Consumer Trends Market Drivers and Inhibitors Key Success Factors Key Industry Challenges Sustainability 109 Figure Belgium Ethical Coffee, Major Branded Coffee Shop Operators 112 Table Major Branded Coffee Shop Operators, Belgium Major Branded Food-Focused Operators 114 Table Major Branded Food-Focused Operators, Belgium Bulgaria Country Summary Key Economic and Demographic Data 122 Table Key Economic Data, Bulgaria Table Major Cities by Population, Bulgaria Market Share of Branded Coffee-Focused Chains 125 Table Branded Coffee Shop Operators Store Numbers and Market Share, Bulgaria Average Coffee Beverage Selling Prices 126 Table Average Coffee Beverage Selling Prices, Bulgaria, October Figure Bulgaria Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, Market Size and Growth 127 Figure Bulgaria Branded Coffee Chain Outlets, Market Size and Forecasts, F 127

7 4.3.6 Market Overview Key Market Players Consumer Trends Consumer Profile Key Success Factors Key Industry Challenges Sustainability Market Growth Major Branded Coffee Shop Operators 139 Table Major Branded Coffee Shop Operators, Bulgaria Czech Republic Country Summary Key Economic and Demographic Data 148 Table Key Economic Data, Czech Republic Table Major Cities by Population, Czech Republic Market Share of Branded Coffee-Focused Chains 151 Table Branded Coffee Shop Operators Store Numbers and Market Share, Czech Republic Average Coffee Beverage Selling Prices 152 Table Average Coffee Beverage Selling Prices, Czech Republic, October Figure Czech Republic Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, Competitive Landscape Positioning Map 153 Figure Czech Republic Coffee Shop Market Positioning Map, Market Size and Growth 154 Figure Czech Republic Branded Coffee Chain Outlets, Market Size and Forecasts, F Market Overview Impact of Current Economic Situation 157

8 4.4.9 Key Market Players Consumer Trends Market Drivers and Inhibitors Key Success Factors Key Industry Challenges Key Player Profiles 165 Bageterie Boulevard 166 Café Coffee Day Emporio 168 Coffeeshop Company 170 Coffee&Co 172 Costa Coffee 174 Café Infinity 176 McCafé 178 M&S Café 180 Paneria 182 Segafredo Zanetti Espresso 184 Starbucks Coffee Company 186 Tchibo Denmark Country Summary Key Economic and Demographic Data 194 Table Key Economic Data, Denmark Table Major Cities by Population, Denmark Market Share of Branded Coffee-Focused Chains 197 Table Branded Coffee Shop Operators Store Numbers and Market Share, Denmark Market Share of Branded Food-Focused Chains 198

9 Table Branded Food-Focused Operators Store Numbers and Market Share, Denmark Average Coffee Beverage Selling Prices 199 Table Average Coffee Beverage Selling Prices, Denmark, October Figure Denmark Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, Competitive Landscape Positioning Map 200 Figure Denmark Coffee Shop Market Positioning Map, Market Size and Growth 201 Figure Denmark Branded Coffee Chain Outlets, Market Size and Forecasts, F Market Overview Current Trading Environment 204 Figure Denmark Current Trading Environment for Coffee Shops, Figure Denmark Current Trading Environment for Coffee Shops, Key Market Players Consumer Trends Fastest Growing Products 207 Table Top 10 Fastest Growing Products Food and Beverage Products, Denmark Market Drivers Market Inhibitors Key Success Factors and Industry Challenges Take-Away Coffee 211 Figure Denmark Growth of Take-Away Consumption, Sustainability Market Growth Key Player Profiles 214 Baresso Coffee 216 Emmerys 218

10 Joe & The Juice 220 Kong Kaffe 222 Lagkagehuset 224 Riccos Kaffebar 226 Starbucks Coffee Company Finland Country Summary Key Economic Data and Demographic Data 234 Table Key Economic Data, Finland Table Major Cities by Population, Finland Market Share of Branded Coffee Shop Chains 237 Table Branded Coffee Shop Operators Store Numbers and Market Share, Finland Market Share of Other Important Branded Operators 238 Table Other Important Branded Operators Store Numbers and Market Share, Finland Average Coffee Beverage Selling Prices 239 Table Average Coffee Beverage Selling Prices, Finland, October Figure Finland Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, Competitive Landscape Positioning Map 240 Figure Finland Coffee Shop Market Positioning Map, Market Size and Growth 241 Figure Finland Branded Coffee Chain Outlets, Market Size and Forecasts, F Market Overview Key Market Players Key Success Factors Key Industry Challenges Market Growth 247

11 Key Player Profiles 249 Arnolds Bakery & Coffee Shop 250 Aschan 252 Coffee House 254 Kaffecentralen 256 Picnic 258 Robert s Coffee 260 Starbucks Coffee Company 262 Wayne s Coffee France Country Summary Key Economic and Demographic Data 270 Table Key Economic Data, France Table Major Cities by Population, France Leading Branded Coffee Shop and Food-Focused Operators 273 Table Major Coffee Shop Chains, France Table Major Bakery Chains, France Table Major Quick Service Operators, France Market Share of Branded Coffee-Focused Chains 274 Table Branded Coffee Shop Operators Store Numbers and Market Share, France Market Share of Branded Bakery Chains 275 Table Branded Bakery Operators Store Numbers and Market Share, France Average Coffee Beverage Selling Prices 276 Table Average Coffee Beverage Selling Prices, France, October Figure France Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, Competitive Landscape Positioning Map 277

12 Figure France Coffee Shop Market Positioning Map, Market Size and Growth 278 Figure France Branded Coffee Chain Outlets, Market Size and Forecasts, F Market Overview Key Market Players Consumer Trends Market Drivers and Inhibitors Key Success Factors Key Industry Challenges Take-Away Coffee 287 Figure France Growth of Take-Away Consumption, Market Growth 288 Figure France Branded Coffee Shop Growth, Key Player Profiles 289 Bonne journée 290 Brioche Dorée 292 Coeur de Blé 294 Coffea 296 Columbus Café 298 French Coffee Shop 300 Espressamente Illy 302 La Croissanterie 304 La Mie Câline 306 Malongo Café 308 McCafé 310 Paul 312

13 Pret a Manger 314 Pomme de Pain 316 Segafredo Zanetti Espresso 318 Starbucks Coffee Company Germany Country Summary Key Economic and Demographic Data 326 Table Key Economic Data, Germany Table Major Cities by Population, Germany Market Share of Branded Coffee-Focused Chains 328 Table Branded Coffee Shop Operators Store Numbers and Market Share, Germany Importance of Bakery Channel Top 10 Bakery Chains 332 Table Top 10 Bakery Chains, Germany Other Important Food-Led Operators 335 Table Other Important Food-Led Operators, Germany Other Important Operators 336 Table Other Important Operators, Germany Average Coffee Beverage Selling Prices 337 Table Average Coffee Beverage Selling Prices, Germany, October Figure Germany Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, Competitive Landscape Positioning Map 338 Figure Germany Coffee Shop Market Positioning Map, Market Size and Growth 339 Figure Germany Branded Coffee Chain Outlets, Market Size and Forecasts, F Market Overview 341

14 Current Trading Environment 342 Figure Germany Current Trading Environment for Coffee Shops, Figure Germany Change in Short-Term Results, Euro Crisis 343 Figure Germany Impact of Euro Crisis on Operators, Figure Germany Euro Crisis Resolution, Key Market Players Consumer Trends 345 Table Top Consumer Trends, Germany Table Impact of Economic Situation on Consumer Trends, Germany Consumer Profile 349 Table Coffee Consumer Typology by Operator, Germany Fastest Growing Products 351 Table Top Fastest Growing Products Food and Beverage Products, Germany Market Drivers and Inhibitors Key Success Factors Key Industry Challenges Increasing Competition from Bakery Chains Take-Away Coffee 356 Figure Germany Growth of Take-Away Consumption, Sustainability 358 Figure Germany Increasing Importance of Ethical Sourcing, Coffee Supply Challenges and Opportunities 360 Table Top Opportunities for Coffee Suppliers, Germany Table Top Challenges for Coffee Suppliers, Germany Key Considerations When Choosing Suppliers 361

15 Table Top Considerations When Choosing a Food and Beverage Supplier, Germany Table Top Considerations When Choosing an Equipment Supplier, Germany Key Player Profiles 363 Aran 364 Balzac Coffee 366 Black Bean 368 Burger KingCafé 370 Cafetiero 372 Caffè Dallucci 374 Caffè Ritazza 376 Campus Suite 378 chicco di caffè 380 Coffee-Bay 382 Coffee Fellows 384 Coffeeshop Company 386 CUP&CINO 388 Einstein Kaffee 390 Espressamente Illy 392 Espresso-Team 394 Gastro Kanne 396 McCafé 398 Meyerbeer Coffee 400 Primo Espresso 402 San Fancisco Coffee Company 404 Segafredo Zanetti Espresso 406 Starbucks Coffee 408

16 Tchibo 410 Wiener s Der Kaffee 412 World Coffee Company 414 Woyton Greece Country Summary Key Economic and Demographic Data 422 Table Key Economic Data, Greece Table Major Cities by Population, Greece Market Share of Branded Coffee-Focused Chains 425 Table Branded Coffee Shop Operators Store Numbers and Market Share, Greece Average Coffee Beverage Selling Prices 426 Table Average Coffee Beverage Selling Prices, Greece, October Figure Greece Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, Market Size and Growth 427 Figure Greece Branded Coffee Chain Outlets, Market Size and Forecasts, F Market Overview Key Market Players Consumer Trends Key Success Factors and Challenges Sustainability Major Branded Coffee Shop Operators 435 Table Major Branded Coffee Shop Operators, Greece Other Important Branded Operators 440 Table Other Important Branded Operators, Greece

17 4.10 Hungary Country Summary Key Economic and Demographic Data 444 Table Key Economic Data, Hungary Table Major Cities by Population, Hungary Market Share of Branded Coffee-Focused Chains 447 Table Branded Coffee Shop Operators Store Numbers and Market Share, Hungary Average Coffee Beverage Selling Prices 448 Table Average Coffee Beverage Selling Prices, Hungary, October Figure Hungary Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, Market Size and Growth 449 Figure Hungary Branded Coffee Chain Outlets, Market Size and Forecasts, F Market Overview Key Market Players Consumer Trends Key Success Factors Key Industry Challenges Key Player Profiles 457 Café Frei 458 Caffè Ritazza 460 California Coffee Company 462 Coffeeshop Company 464 Costa Coffee 466 Leroy Café 468 McCafé 470 Segafredo Zanetti Espresso 472

18 Semiramis 474 SpazioCaffé 476 Starbucks Coffee Company 478 Szamos Marcipán Republic of Ireland Country Summary Key Economic and Demographic Data 486 Table Key Economic Data, Republic of Ireland Table Major Cities by Population, Republic of Ireland Market Share of Branded Coffee-Focused Chains 489 Table Branded Coffee Shop Operators Store Numbers and Market Share, Republic of Ireland Market Share of Branded Food-Focused Chains 490 Table Branded Food-Focused Operators Store Numbers and Market Share, Republic of Ireland Other Important Branded Operators 491 Table Other Important Branded Operators, Republic of Ireland Average Coffee Beverage Selling Prices 492 Table Average Coffee Beverage Selling Prices, Republic of Ireland, October Figure Republic of Ireland Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, Competitive Landscape Positioning Map 493 Figure Republic of Ireland Coffee Shop Market Positioning Map, Market Size and Growth 494 Figure Republic of Ireland Branded Coffee Chain Outlets, Market Size and Forecast, F Market Overview Key Market Players Consumer Trends Market Drivers and Inhibitors 499

19 Sustainability Market Growth Key Player Profiles 502 BB s Coffee and Muffins 503 Butlers Chocolate Café 505 Café Sol 507 Costa Coffee 509 Insomnia Coffee Company 511 McCafé 513 O Briens Sandwich Bars 515 Starbucks Coffee Company 517 Tim Hortons Italy Country Summary Key Economic and Demographic Data 524 Table Key Economic Data, Italy Table Major Cities by Population, Italy Market Share of Branded Coffee-Focused Chains 527 Table Branded Coffee Shop Operators Store Numbers and Market Share, Italy Average Coffee Beverage Selling Prices 528 Table Average Coffee Beverage Selling Prices, Italy, October Figure Italy Branded Coffee Chain Average Cappuccino and Espresso Pricing, Market Size and Growth 529 Figure Italy Branded Coffee Chain Outlets, Market Size and Forecasts, F Market Overview Current Trading Environment 532

20 Figure Italy Current Trading Environment for Coffee Shops, Figure Italy Current Trading Environment for Coffee Shops, Key Market Players Consumer Trends Key Success Factors Key Industry Challenges Take-Away Coffee 538 Figure Italy Growth of Take-Away Consumption, Sustainability 539 Figure Italy Growth of Take-Away Consumption, Major Branded Coffee Shop Operators 542 Table Major Branded Coffee Shop Operators, Italy Other Important Branded Operators 549 Table Other Important Branded Operators, Italy The Netherlands Country Summary Key Economic and Demographic Data 554 Table Key Economic Data, The Netherlands Table Major Cities by Population, The Netherlands Market Share of Branded Coffee-Focused Chains 557 Table Branded Coffee Shop Operators Store Numbers and Market Share, The Netherlands Average Coffee Beverage Selling Prices 558 Table Average Coffee Beverage Selling Prices, The Netherlands, October Figure The Netherlands Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, Market Size and Growth 559 Figure The Netherlands Branded Coffee Chain Outlets, Market Size and Forecasts, F 559

21 Market Overview Key Market Players Consumer Trends Key Success Factors and Industry Challenges Take-Away Coffee 565 Figure The Netherlands Growth of Take-Away Consumption, Sustainability Major Branded Coffee Shop Operators 568 Table Major Branded Coffee Shop Operators, The Netherlands Other Important Branded Operators 573 Table Other Important Branded Operators, The Netherlands Norway Country Summary Key Economic and Demographic Data 578 Table Key Economic Data, Norway Table Major Cities by Population, Norway Market Share of Branded Coffee Shop Chains 581 Table Branded Coffee Shop Operators Store Numbers and Market Share, Norway Market Share of Other Important Branded Operators 582 Table Other Important Branded Operators Store Numbers and Market Share, Norway Average Coffee Beverage Selling Prices 583 Table Average Coffee Beverage Selling Prices, Norway, October Figure Norway Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, Competitive Landscape Positioning Map 584 Figure Norway Coffee Shop Market Positioning Map, Market Size and Growth 585

22 Figure Norway Branded Coffee Chain Outlets, Market Size and Forecasts, F Market Overview Key Market Players Key Success Factors Key Industry Challenges Market Growth Key Player Profiles 593 Café Opus 594 Kaffebrenneriet 596 Starbucks Coffee Company 598 Stockfleths 600 United Bakeries 602 W.B.Samson 604 Wayne s Coffee Poland Country Summary Key Economic and Demographic Data 612 Table Key Economic Data, Poland Table Major Cities by Population, Poland Market Share of Branded Coffee-Focused Chains 615 Table Branded Coffee Shop Operators Store Numbers and Market Share, Poland Other Important Branded Operators 616 Table Other Important Branded Operators, Poland Average Coffee Beverage Selling Prices 617 Table Average Coffee Beverage Selling Prices, Poland, October Figure Poland Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing,

23 Market Size and Growth 618 Figure Poland Branded Coffee Chain Outlets, Market Size and Forecasts, F Market Overview Consumer Trends Key Success Factors and Industry Challenges Key Player Profiles 623 Cafe Club 624 Coffeeheaven 626 Coffeeshop Company 628 Costa Coffee 630 Empik Cafe 632 Green Caffé Nero 634 icoffee 636 McCafé 638 Starbucks Coffee Company 640 Tchibo 642 W Biegu Café Portugal Country Summary Key Economic and Demographic Data 650 Table Key Economic Data, Portugal Table Major Cities by Population, Portugal Market Share of Branded Coffee-Focused Chains 653 Table Branded Coffee Shop Operators Store Numbers and Market Share, Portugal Average Coffee Beverage Selling Prices 654 Table Average Coffee Beverage Selling Prices, Portugal, October

24 Figure Portugal Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, Market Size and Growth 655 Figure Portugal Branded Coffee Chain Outlets, Market Size and Forecasts, F Market Overview Key Market Players Consumer Trends Key Success Factors and Industry Challenges Major Branded Coffee Shop Operators 662 Table Major Branded Coffee Shop Operators, Portugal Romania Country Summary Key Economic and Demographic Data 670 Table Key Economic Data, Romania Table Major Cities by Population, Romania Market Share of Branded Coffee-Focused Chains 673 Table Branded Coffee Shop Operators Store Numbers and Market Share, Romania Average Coffee Beverage Selling Prices 674 Table Average Coffee Beverage Selling Prices, Romania October Figure Romania Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, Market Size and Growth 675 Figure Romania Branded Coffee Chain Outlets, Market Size and Forecasts, F Market Overview Key Market Players Consumer Trends Market Drivers and Inhibitors 680

25 Major Branded Coffee Shop Operators 682 Table Major Branded Coffee Shop Operators, Romania, Slovakia Country Summary Key Economic and Demographic Data 690 Table Key Economic Data, Slovakia, Table Major Cities by Population, Slovakia, Market Share of Branded Coffee-Focused Chains 693 Table Branded Coffee Shop Operators Store Numbers and Market Share, Slovakia Competitive Landscape Positioning Map 694 Figure Slovakia Coffee Shop Market Positioning Map, Average Coffee Beverage Selling Prices 695 Table Average Coffee Beverage Selling Prices, Slovakia October Figure Slovakia Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, Market Size and Growth 696 Figure Slovakia Branded Coffee Chain Outlets, Market Size and Forecasts, F Market Overview Key Market Players Consumer Trends Consumer Profile Market Drivers and Inhibitors Key Success Factors Key Industry Challenges Impact of Euro Crisis Key Player Profiles 709 Café Dias 710

26 Coffee&Co 712 Coffeeshop Company 714 Greentree Caffé 716 McCafé 718 Segafredo Zanetti Espresso 720 Shtoor 722 Tchibo Spain Country Summary Key Economic and Demographic Data 730 Table Key Economic Data, Spain Table Major Cities by Population, Spain Market Share of Branded Coffee-Focused Chains 733 Table Branded Coffee Shop Operators Store Numbers and Market Share, Spain Competitive Landscape Positioning Map 735 Figure Spain Coffee Shop Market Positioning Map, Average Coffee Beverage Selling Prices 736 Table Average Coffee Beverage Selling Prices, Spain, October Figure Spain Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, Market Size and Growth 737 Figure Spain Branded Coffee Chain Outlets, Market Size and Forecasts, F Market Overview Key Market Players Consumer Trends Market Drivers and Inhibitors Key Success Factors 744

27 Key Industry Challenges Take-Away Coffee 746 Figure Spain Growth of Take-Away Consumption, Sustainability 747 Figure Spain Increasing Importance of Ethical Sourcing, Market Outlook Key Player Profiles 749 Café & Té 750 Café de Indias 752 Cafetal Club 754 Club del Café Novell 756 II Caffè di Roma 758 Jamaica Coffee Shop 760 Starbucks Coffee Company Sweden Country Summary Key Economic and Demographic Data 768 Table Key Economic Data, Sweden Table Major Cities by Population, Sweden Market Share of Branded Coffee-Focused Chains 771 Table Branded Coffee Shop Operators Store Numbers and Market Share, Sweden Market Share of Other Important Branded Operators 772 Table Other Important Branded Coffee Shop Operators Store Numbers and Market Share, Sweden Average Coffee Beverage Selling Prices 773 Table Average Coffee Beverage Selling Prices, Sweden, October Figure Sweden Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing,

28 Competitive Landscape Positioning Map 774 Figure Sweden Coffee Shop Market Positioning Map, Market Size and Growth 775 Figure Sweden Branded Coffee Chain Outlets, Market Size and Forecasts, F Market Overview Key Market Players Consumer Trends Market Drivers Market Inhibitors Key Success Factors Key Industry Challenges Market Growth Key Player Profiles 785 Barista Fair Trade Coffee 786 Caffé Ritazza 788 Coffeehouse by George 790 Espresso House 792 Gateau 794 Robert s Coffee 796 Starbucks Coffee Company 798 Wayne s Coffee Switzerland Country Summary Key Economic and Demographic Data 806 Table Key Economic Data, Switzerland Table Major Cities by Population, Switzerland

29 Market Share of Branded Coffee-Focused Chains 809 Table Branded Coffee Shop Operators Store Numbers and Market Share, Switzerland Other Important Branded Operators 810 Table Other Important Branded Operators Store Numbers and Market Share, Switzerland Average Coffee Beverage Selling Prices 811 Table Average Coffee Beverage Selling Prices, Switzerland, October Figure Switzerland Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, Market Size and Growth 812 Figure Switzerland Branded Coffee Chain Outlets, Market Size and Forecasts, F Market Overview Key Market Players Consumer Trends Market Drivers and Inhibitors Key Success Factors and Industry Challenges Take-Away Coffee 819 Figure Switzerland Growth of Take-Away Consumption, Sustainability 820 Figure Switzerland Ethical Coffee Growth, Market Growth Major Branded Coffee Shop Operators 823 Table Major Branded Coffee Shop Operators, Switzerland Other Important Branded Operators 826 Table Other Important Branded Operators, Switzerland Turkey Country Summary Key Economic and Demographic Data 832

30 Table Key Economic Data, Turkey Table Major Cities by Population, Turkey Market Share of Branded Coffee-Focused Chains 835 Table Branded Coffee Shop Operators Store Numbers and Market Share, Turkey Average Coffee Beverage Selling Prices 836 Table Average Coffee Beverage Selling Prices, Turkey, October Figure Turkey Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, Competitive Landscape Positioning Map 837 Figure Turkey Coffee Shop Market Positioning Map, Market Size and Growth 838 Figure Turkey Branded Coffee Chain Outlets, Market Size and Forecasts, F Market Overview Key Market Players Consumer Trends Key Success Factors and Industry Challenges Market Outlook Key Player Profiles 845 Caffé Nero 846 Caribou Coffee 848 Kahve Diyari 850 Kahve Dünyasi 852 Mado Cafe 854 Özsüt 856 Pelit 858 Robert s Coffee 860 Starbucks Coffee Company 862

31 Tchibo United Kingdom Country Summary Key Economic and Demographic Data 870 Table Key Economic Data, UK Table Major Cities by Population, UK Market Share of Branded Coffee-Focused Chains 873 Table Branded Coffee Shop Operators Store Numbers and Market Share, UK Market Share of Branded Food-Focused Chains 874 Table Branded Food-Focused Operators Store Numbers and Market Share, UK Average Coffee Beverage Selling Prices 875 Table Average Coffee Beverage Selling Prices, UK, October Figure UK Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, Competitive Landscape Positioning Map 876 Figure UK Coffee Shop Market Positioning Map, Market Size and Growth 877 Figure UK Branded Coffee Chain Outlets, Market Size and Forecasts, F Current Trading Environment 879 Figure UK Current Trading Environment for Coffee Shops Market Dynamics Key Market Players Consumer Trends Market Drivers and Inhibitors Key Success Factors Key Industry Challenges Sustainability 888

32 Market Growth 889 Figure UK Growth Potential, Market Outlook 891 Figure UK Importance of Branded Chains, Key Player Profiles 893 BB s Coffee & Muffins 894 Caffè Nero 896 Caffè Ritazza 898 Coffee Republic 900 Costa Coffee 902 EAT. 904 Greggs 906 Pret A Manger 908 Starbucks Coffee Company 910 Appendix A.1 Prices of Espresso by Country 914 Table A.1 Average Prices of Espresso by Country, October A.2 Prices of Cappuccino by Country 915 Table A.2 Average Prices of Cappuccino by Country, October A.3 Prices of Latte by Country 916 Table A.3 Average Prices of Latte by Country, October A.4 Top 100 Branded Coffee Chains in Europe 917 Table A.4 Top 100 Branded Coffee Chains in Europe, October