RNCOS Indian Automobile Industry - An Analysis ( ) Online Business Research
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2 About Us RNCOS, formed in the year 2002, aims to outsource all your business needs and serve your customers in their quest for the information. RNCOS is transforming the concept of Outsourcing by adapting it into a strategic management preference to attain world-class operational excellence and competitive advantage. RNCOS specializes in Industry intelligence and creative solutions for contemporary business segments. Our professionals study and analyze the industry and its various components, with comprehensive study of the changing market behavior. We provide corporations with an insight of the industry, competitive and market necessary to compete in today's business environment. Additionally, our team focuses on the cause and effect relationship between federal and state regulations and the industries affected by regulation. The company also works closely with small and medium sized consultancy firms, in various industry sectors. We assist in back-end research and data gathering processes. Our accuracy and data precision proves beneficial in terms of pricing and time management that assist the consultants in meeting their objectives in a cost-effective and timely manner. Page 2 of 13
3 About the Report The automotive Industry in India is now working in terms of the dynamics of an open market. Many joint ventures have been set up in India with foreign collaboration, both technical and financial with leading global manufacturers. Also a very large number of joint ventures have been set up in the auto-components sector and the pace is expected to pick up even further. The Government of India is keen to provide a suitable economic, and business environment conducive to the success of the established and prospective foreign partnership ventures. $5.7 billion is the investment envisaged in the new vehicles projects. The market research report "Indian Automobile Industry - An Analysis ( )" clarifies all doubts regarding sales satisfaction index and customer satisfaction index. With the inclusion of initial quality study, and the Government policy and competitive analysis, this report in itself is a complete guide to the producers and consumers in the auto industry. REPORT HIGHLIGHTS Examines the production, sales, and export growth rates of the sector, along with a mention of the major manufacturers. Identification of the opportunities for foreign companies in terms of exports, technology transfers, strategic alliances, financial collaborations and JV s, in the Indian vehicle sector. The component-wise share of production is assessed. Assessment of the implications of vehicle emissions Porter s Five Forces Analysis of the Industry Demand forecasts till An overview of the major changes occurring in the Indian market A study of the market access strategies for companies An insight into the profiles of big players of the Indian automotive sector REPORT FEATURES The chapter 4 of the market research report Indian Automobile Industry - An Analysis ( ) talks of the global automotive scenario whereas chapter 5 covers the Automotive Page 3 of 13
4 Industry in India. Chapter 6 discusses the automotive component sector. Chapter 7 discuss about the performance of various Indian Vehicle Sectors. Chapter 8 provides a Five Forces competitive analysis of the Indian automotive Industry, while Chapter 9 highlights the advantages, opportunity and the obstacles of Indian auto industry. Chapter 10 provides an overall assessment of the industry. Chapter 11 contains the demand forecasts up till The market strategies and the current status of the industry are highlighted in Chapter 12. Chapter 13 covers the automotive dealer satisfaction study whereas chapter 14 includes the recent issues & developments in the industry. Finally, chapter 15 and 16 details the key players in the industry and company analysis of auto ancillary industry. Page 4 of 13
5 Table of Contents 1. About the Report 2. Analyst View 3. Executive Summary 4. Global Scenario of Automotive Industry 4.1 Market Segmentation 4.2 Competitive Landscape 4.3 Forecast Value and Volume ( ) 5. Indian Automotive Industry 5.1 Market Overview 5.2 Industry Background 6. Automotive Component Sector 7. Performance of Indian Vehicle Sectors 7.1 Medium and Heavy Commercial Vehicles 7.2 Light Commercial Vehicles 7.3 Passenger Car and Multi Utility Vehicles 7.4 Two / Three Wheelers 7.5 Tractors 7.6 Agricultural Machinery and Earth Moving Equipment 8. Porter s Five Forces Model 8.1 Supplier Power 8.2 Industry Rivalry 8.3 Threat of Substitute 8.4 Buyer Power 8.5 Entry Barriers 9. Industry Advantages, Opportunities and Obstacles 9.1 Advantages 9.2 Opportunities 9.3 Obstacles 10. Overall Assessment of the Industry and Marketers in Indian Automotive Industry 11. Demand Forecast ( to ) 11.1 Investment 11.2 Future Outlook ( to ) 12. Market Access Strategies for Foreign Firms 13. Automotive Dealer Satisfaction Study, Importance of Dealer Satisfaction 13.2 DSS Rankings 13.3 Dealer Typology 13.4 GRID Analysis 13.5 Profitability Measures 13.6 Regional Information 14. Recent Issues and Current Developments 14.1 Investment in Auto Ancillary Industry 14.2 New Launches 15. Company Profiles 15.1 Maruti Udyog Limited 15.2 Hyundai Motor India Limited (HMIL) 15.3 Toyota Motors 15.4 Tata Motors Limited 15.5 Ashok Leyland Limited (All) 15.6 Mahindra & Mahindra Limited (M&M) 15.7 Punjab Tractors Limited (PTL) 15.8 Hero Honda Motors Limited (HHML) 15.9 Bajaj Auto Limited TVS Motor Company Limited 16. Company Analysis 16.1 Auto Ancillary Industry Bharat Forge Limited Motor Industries Company (MICO) Amtek Auto Sundram Fasteners Limited (SFL) Appendices Page 5 of 13
6 List of Figures & Tables List of Figures: Figure 4-1: Global Automobiles Industry Volume ( ) Figure 4-2: Global Automobiles Industry Forecast (%), Figure 5-1: Segment-wise Annual Production ( to ) Figure 5-2: Gross Turnover in Indian Automobile Industry ($ Million), to Figure 5-3: Indian Automobile Export Numbers ( to ) Figure 6-1: Component-wise Share of Production (%), Figure 6-2: Component Production (US $ Million), to Figure 6-3: Export Performance (US $ Million), to Figure 7-1: Market Share by Vehicle Type (%), Figure 7-2: Medium and Heavy Commercial Vehicles Production (Numbers in 000), to Figure 7-3: Light Commercial Vehicles Production (Numbers in 000), to Figure 7-4: Passenger Car and Multi Utility Vehicles Production (Numbers in 000), to Figure 7-5: Automotive Companies Sales (%) in Cars and Multi Utility Vehicles Sector, Figure 7-6: Total Units of Two Wheelers ( & ) Figure 7-7: Market Shares in Tractor Sector (%), Figure 7-8: Indian Tractor Volumes Growth by Region (%), Figure 8-1: Porter s 5 Forces Analysis on Automobile Industry Figure 13-1: DSS Rankings of Two & Four Wheeler, 2004 Figure 13-2: Profitability Ranking of Two & Four Wheeler, 2004 Figure 16-1: Company s Ability to Gain Market Share, 2005 Figure 17-1: Appendix - Auto Component Industry Production (US $ Million), to Figure 17-2: Appendix - Total Number of Car Production (in Thousand), to List of Tables: Table 2-1: Total Automobile Sales Trend ( to ) Table 4-1: Global Automobiles Industry Segmentation by Category (%), 2004 Table 4-2: Global Automobiles Industry Segmentation by Region (%), 2004 Table 4-3: Global Automobiles Industry Volume Forecast ( ) Table 5-1: Segment-wise Annual Production (in Numbers), to Table 11-1: Projected Figures of Indian Automotive Industry ( to ) Table 14-1: Domestic Sales - Segment wise Growth in Automobile Industry Table 14-2: Financial Snapshot for the Sector (Q & 2006) Table 14-3: Company-wise Auto Sales Volumes and their YOY Growth (Q & 2006) Table 15-1: Maruti Udyog Limited - Company Financials (in Million Rs), 2004 & 2005 Table 15-2: Tata Motors Limited - Company Financials (in Million Rs), 2004 & 2005 Table 15-3: Ashok Leyland Limited - Company Financials (in Million Rs), 2004 & 2005 Table 15-4: Mahindra & Mahindra Limited - Company Financials (in Million Rs), 2004 & 2005 Table 15-5: Punjab Tractors Limited - Company Financials (in Million Rs), 2004 & 2005 Table 15-6: Hero Honda Motors Limited - Sales in Domestic & Export Market (April 2004 & Nov 2005) Table 15-7: Hero Honda Motors Limited - Company Financials (in Million Rs), 2004 & 2005 Table 15-8: Bajaj Auto Limited - Sales Volume (Nov & Nov. 2005) Table 15-9: Bajaj Auto Limited - Company Financials (in Million Rs), 2004 & 2005 Page 6 of 13
7 Table 15-10: TVS Motor Company Limited - Company Financials (in Million Rs), 2004 & 2005 Table 16-1: Bharat Forge Limited - Company Financials (in Million Rs), 2004 & 2005 Table 16-2: Motor Industries Company - Company Financials (in Million Rs), 2004 & 2005 Table 16-3: Amtek Auto - Company Financials (in Million Rs), 2004 & 2005 Table 16-4: Sundram Fasteners Limited - Company Financials (in Million Rs), 2004 & 2005 Table 17-1: Joint Ventures in Auto Industry (by Firms) Table 17-2: Auto Component Industry Foreign Collaborations (by Countries) Table 17-3: Appendix - Excise Duty for Motorcycles, Multi-vehicles and Commercial Goods Vehicles Table 17-4: Appendix - Sales Volumes for Automobiles and Commercial Vehicles ( to ) Page 7 of 13
8 5.1 Market Overview As per industry estimate the Indian automotive industry's turnover, which was approximately $18.26 billion in , is estimated to have exceeded $ billion in From April to Dec. 2004, the demand expansion in all vehicle segments indicated a growth of over 22%. Domestic demand for passenger cars and multi utility vehicles was more than 800,000 cars in Also, the industry has witnessed an unprecedented increase in exports. After a temporary slump during and , exports registered robust growth rates of well over 50 per cent in and each to exceed two and- a-half times the export figure for The Industry Exports for April November 2005 grew by a good 34% over the corresponding period last year of which maximum growth was witnessed by CV segment with 72% growth YOY, followed by two-wheeler segment with 38% YOY growth. Figure 5-3: Indian Automobile Export Numbers ( to ) Thousands CVs PVs Two Wheelers Three Wheelers Source: Ministry of Commerce and Industry, 2005 Page 8 of 13
9 7. Performance of Indian Vehicle Sectors In India, the vehicle population, currently at more than sixty million, is growing at a rate of more than 10% per annum. Of this, 80 % are two/three wheelers. Growth rate has been very high for passenger cars and 2/3 wheeler vehicles. Performance of the sector in terms of production, sales and export growth rates and names of major manufacturers is depicted in the following statements: Medium and Heavy Commercial Vehicles Light Commercial Vehicles Passenger Cars and Multi-Utility Vehicles Two/Three Wheelers Figure 7-1: Market Share by Vehicle Type (%), Passenger Vehicles 13% Commercial Vehicles 4% Two Wheelers 79% Three Wheelers 4% Source: Society of Indian Automobile Manufacturers, Page 9 of 13
10 9.2 Opportunities Government s Initiatives: The government has realized the importance of auto sector and is taking various measures towards increasing the competitiveness of Indian auto industry. Reduction in excise and customs duties. Plan to implement Bharat Stage IV (equivalent to Euro IV) norms by Announced incentives to facilitate Research & Development activity in automobile industry. The government has decided to provide one-time public investment of Rs 1,718 crore to the National Automotive Testing and R&D Infrastructure Project (Natrip). Planning to form auto clusters to improve international competitiveness of domestic industries Poor Public Utility services: In most cities the transport infrastructure is grossly inadequate. According to the 2001 Census, there are 35 metropolitan cities with million plus population. Except for Mumbai, Kolkata and Delhi, none of the Indian cities has a Mass Rapid Transit System (MRTS). If the transport facilities for goods and men would be adequate it might lead to less ownership of vehicles, since public transport system is economical. This would adversely affect the demand of automobile, as people do not need to own vehicles to transport or travel from one place to another. Page 10 of 13
11 Other Related Reports Asian Automotive Industry (2007) RNCOS "Asian Automotive Industry (2007)" report provides objective analysis on Asian Automotive industry to explore the potential opportunities and challenges faced by the industry. Passenger Car Market: A Global Review (2006) RNCOS report, Passenger Car Market: A Global Review (2006)", provides objective analysis of the global passenger car industry to help clients explore the potential opportunities & challenges of the dynamic industry. China Transportation Sector Analysis ( ) RNCOS, "China Transportation Sector Analysis ( ) report, provides extensive research and objective analysis of the transport sector in China. This report helps clients to analyze the opportunities critical to the future success of transportation industry in China. China Automobile Industry Forecast ( ) The major focus of China Automobile Industry Forecast ( ) report is to look into the dynamics that is shaping up the Chinese automotive industry and then to assess what holds for its players in the near future. Russian Automotive Industry Forecast ( ) The recent market research report, Russian Automotive Industry Forecast ( ) by RNCOS, examines comprehensive analysis of the various segments & the structural changes occurring in Russian automotive industry. For More Reports related to Other Industries, Page 11 of 13
12 Our Partial List of Clients ABN Amro Bank Accenture AES Corporation Agrana Allianz Risk Transfer, PharmChem Solutions Apollo Marketing Partners, Inc. Bain & Company BenQ Mobile Bosch Security Systems British American Tobacco Cernium Chart Energy & Chemicals, Inc. CheckPhone, Inc. Chevron International Pte. Ltd. CNSGT/Foxconn Inc. Core Media AG CSC Direct Insurance Financial Investments LTD Dow Chemical Company ETRI FMC Technologies GE Global Research Gene Codes Corporation ICICI ICRA Ltd IIC (P) Ltd IIM Ahemdabad IITA ION Automative Systems ITT Industries Japan Bank For International Cooperation. Japan Electric Power Information Center Inc. KCC Research Institute KIPA (Korea IT Industry Promotion Agency) Minerals Technologies Inc Nomura Research Institute, Ltd. Norkom Technologies Novratis Consumer Health Switzerland AG Oak Petroleum Technologies Pfizer Animal Health PSE International RBB Economics Reliance Capital Reliance Industries Limited Ritzio Entertainment Schuff International Scotiabank SiGe Semiconductor Sony Corporation Sony Ericsson SUEK Suite-Soft Technologies, Inc. Sun Life Financial Vocera Communications Walt Disney Internet Group Zebra Technologies Page 12 of 13
13 Disclaimer Most of the information available in this report is within the public domain. The submitting authors or other copyright holders retains rights for reproduction or redistribution. All persons reproducing or redistributing this information are expected to adhere to the terms and constraints invoked by the copyright holder. Such protected material, however, may be used under the terms of "fair use as defined in the copyright laws, which generally permit use for non-commercial educational purposes such as teaching, research, criticism, and news reporting. With respect to documents available, neither the company nor any of its employees makes any warranty, express or implied, including the warranties of merchantability and fitness for a particular purpose, or assumes any legal liability or responsibility for the accuracy, completeness, or usefulness of any information, apparatus, product, or process disclosed, or represents that its use would not infringe privately owned rights. Unless otherwise stated, the copyright, database rights, and similar rights in all material published on this manual is solely owned by Research and Consultancy Outsourcing Services. You are permitted to print or download extracts from this material for your personal use only. None of this material may be used for any commercial or public use. No part of this manual or any material appearing may be reproduced, stored in or transmitted on any other Web site without written permission of and any payments of a specified fee. Requests to republish any material may be sent to us. Page 13 of 13
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