Extended Warranties for New and Used Cars in the Asia-Pacific Region

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1 Brochure More information from Extended Warranties for New and Used Cars in the Asia-Pacific Region Description: The report titled Extended Warranties for New and Used Cars in the Asia-Pacific Region amalgamates comprehensive and in-depth research covering ten countries in the Asia-Pacific region, namely: China, India, Indonesia, Japan, Malaysia, the Philippines, South Korea, Taiwan, Thailand and Vietnam. Based on a survey of 680 dealers in these countries and an investigation typically covering between 25 and 35 automotive brands in each territory (albeit with a maximum of more than 70 in China), the study delivers unique insights into the market for extended warranties for new and used passenger cars bought by consumers. Moreover, the research also generates data describing the size, in terms of gross written premiums and other revenues, for the market for extended warranties for new and used cars in each country. In addition to this unique market data, the survey results are also used to measure the extent to which automotive dealers and manufacturer brands actually organise and intermediate extended warranties in each country, to calculate average customer take-up rates for extended warranties at the point of sale, and to understand relationships between manufacturers or importers and external warranty providers for branded or endorsed programs. You may be able to use this report and the PartnerBASE that accompanies it in one or more of the following ways: - to understand the current size and future potential of the market for extended warranties for new and used cars across the Asia-Pacific region as a whole and how this differs by country; - to appreciate the extent to which dealerships favour promoting manufacturer-branded extended warranties as opposed to contracts sourced from non-tied warranty providers; - to benchmark the degree of competitive intensity recorded by the research for distributing extended warranties through the point of sale; - to evaluate the potential for establishing partnerships with automotive brands or their local importers for branded or endorsed extended warranty propositions; - to track the involvement in this field of leading national and international competitors including Allianz, MAPFRE and the manufacturer brands or groups themselves. Contents: 0.0 EXECUTIVE SUMMARY Gross written premiums and similar revenues for extended warranties amount to almost USD 1.5 billion... Relative to new car sales, India appears to host the most developed extended warranty market with Japan scoring highest on this measure for used car extended warranties and Thailand third when looking at all car sales It is more common for manufacturer brands to have an extended warranty than for dealers to sell them in all countries apart from China and (by a very narrow margin) Indonesia Toyota group is likely to derive the most revenues from extended warranties across the region as a whole... albeit the size of the Chinese and Indian markets boosts the positions of SAIC group and of Suzuki In contrast to Europe and North America, there are few independent warranty providers in the region

2 1.0 INTRODUCTION What is this report about? The focus of the report is on extended warranties for new and used cars bought by individuals Rationale The provision of financial services is essential to support both car sales and profitability This report offers a unique analysis of the subject in the Asia-Pacific region based on primary research Methodology Survey of dealers and manufacturers Market data Computation of market data is based on a variety of inputs including the results of the dealer survey External sources Definitions Extended warranties Operating models Tied and non-tied providers Abbreviations Exchange rates Graphical analyses PartnerBASE and market data annexe Finaccord 2.0 REGIONAL OVERVIEW Car parc There are more than 200 million passenger cars registered in the Asia-Pacific region and two thirds of the growth recorded since 2009 has come from China alone New car sales to individuals New car sales rose by a compound annual rate of more than 10% between 2009 and with the fastest growth rates recorded in Indonesia and Thailand New car sales in China have been fundamental to growth in the wider Asia-Pacific region Used car sales Japan hosts the largest used car market in the region...

3 ... followed by China, India, South Korea and Indonesia Sales by manufacturer groups Across the ten countries Toyota group is the leading manufacturer group... with five joint ventures based in China featuring in the top ten Across the region, nearly half of the dealers surveyed promote extended warranties and this figure exceeds 80% in two of the ten countries Dealers in Indonesia utilise the highest number of extended warranty providers while those in India, Malaysia, South Korea and Thailand rely most on tied schemes Japan registers the highest overall take-up rate for extended warranties on new cars but this figure falls below 2% in Malaysia Extended warranties are more likely to be bought with used cars than new ones in two countries... but overall take-up rates are below 10% for used car customers in all countries apart from three In South Korea, the weighted provision rate is high because both Hyundai and Kia offer this product while in Japan, only three small manufacturer brands lack an extended warranty scheme A comparison of key provision and take-up rates points to Taiwan and Thailand as potential opportunities Most extended warranty programs in the Asia-Pacific region are operated internally... although both Allianz and MAPFRE have forged a handful of partnerships and a few joint ventures are also in evidence Market size Across the region as a whole, the market value is likely to be close to USD 1.5 billion... and the three largest markets together amount to 85% of this total The market for extended warranties when compared to the value of new car sales is highest in India while Japan has the most valuable market for used car extended warranties on this measure Competitor dynamics The leading providers in the Asia-Pacific region are the manufacturer groups themselves and the three leading competitors are all Japan-based groups SAIC group is the leading China-based competitor with GM as the only US group in the top five Tianan Insurance is the leading independent provider as a result of a key partnership in China

4 with Allianz and MAPFRE the most visible international providers On a weighted analysis, manufacturer groups are likely to account for the lion's share of the market value 3.0 CHINA Sales of used cars have grown faster than new car sales between 2009 and 2013 Joint venture brands and groups are the leading players in the automotive market MAPFRE Warranty has a partnership with the China Grand Auto dealership group Extended warranties have become much more common since 2011 The majority of manufacturer brands with an extended warranty scheme operate it themselves though CarGarantie is looking to establish partnerships with dealers and manufacturers in China Combined analysis of results More than one-third of extended warranty products are run by dealers themselves 4.0 INDIA Sales of new cars in India have exceeded 2.5 million for the past four years but the growth of used car sales has been both more rapid and more consistent Maruti Suzuki occupies a dominant position in the market for new passenger vehicles Extended warranty provision by dealers is almost always organised through tied providers Two insurers have won mandates with manufacturer brands as external providers 5.0 INDONESIA

5 Sales of new cars in Indonesia more than doubled between 2009 and with used car sales also advancing at a healthy rate over the same period Japanese manufacturers dominate the Indonesian market for new vehicle sales The dealer provision rate for extended warranties remains modest Few manufacturer brands have yet launched schemes in this area 6.0 JAPAN Sales of new cars outgrew used car sales between 2009 and 2013 Japanese brands and groups dominate the market for new car sales Extended warranty provision is dominated by tied manufacturer or importer schemes although dealers specialising in sales of used cars employ a mixed bag of alternative providers Virtually all manufacturer brands offer internally-managed extended warranties Combined analysis of results Toyota group is the leading provider, while MAPFRE Warranty has joined forces with Aioi Nissay Dowa 7.0 MALAYSIA Sales of new cars in Malaysia rose by nearly 20% between 2009 and but dealers' sales of used cars have been more volatile Malaysia's domestic manufacturer brands hold over a half of all new car sales

6 Dealers only ever offer extended warranties proposed by manufacturer brands Manufacturer brands mostly run their extended warranty schemes by themselves and / or their importers with the notable exception of Allianz, which holds a key partnership 8.0 PHILIPPINES Sales of new cars in the Philippines exceeded 60,000 for the first time in and used car sales have been growing even faster? Toyota and Mitsubishi hold over half of the new passenger vehicle market between them Some major chains of dealers have their own extended warranty programs Few manufacturer brands have organised this product 9.0 SOUTH KOREA The Korean market for new car sales has slipped back somewhat in recent years although volumes in the used car market have moved up substantially Hyundai and Kia are the dominant car manufacturer brands... although they have lost some ground to fast-growing foreign competitors It is almost entirely the case that dealers limit themselves to selling manufacturer extended warranties only Nine of the 26 manufacturer brands investigated are running extended warranty programs 10.0 TAIWAN

7 Sales of new cars easily outpaced used car sales between 2009 and 2013 Toyota is the leading manufacturer group accounting for 30% of new cars sold in 2013 A significant proportion of Taiwanese dealers are now offering extended warranties A minority of manufacturer brands have launched their own schemes Combined analysis of results Apart from dealers' own schemes, one (international) external provider is active in this field 11.0 THAILAND New car sales more than doubled between 2009 and 2013 while used cars are still mostly sold outside the dealer channel Honda displaced Toyota as Thailand s leading passenger car manufacturer in 2013 Dealer provision rates for extended warranties have grown hugely in recent years Over a half of all manufacturer brands now running a scheme in this arena 12.0 VIETNAM Trends in new car sales are heavily influenced by taxes imposed on imported vehicles... and reduced taxes on used cars since April 2013 have stimulated this market Toyota sells nearly four times as many new vehicles as the next closest competitor The majority of dealers offering extended warranties utilise their manufacturers' tied schemes

8 Ford, Honda and Mazda are the main brands active in this sphere LIST OF GRAPHICS / TABLES 0.0 EXECUTIVE SUMMARY 1.0 INTRODUCTION Composition of car dealers surveyed by country and by manufacturer group in the Asia-Pacific region, 2014 Composition of manufacturer brands surveyed in the Asia-Pacific region, 2014 Assumed average annualised cost of extended warranties for new and used cars in the Asia-Pacific region by country, REGIONAL OVERVIEW Passenger car parc in the Asia-Pacific region by country, 2013 New passenger car sales to individual customers in the Asia-Pacific region, 2009 to 2013 New passenger car sales to individual customers in the Asia-Pacific region by country, 2013 New passenger car sales to individual customers in the Asia-Pacific region by country, 2009 to 2013 Used passenger car sales in the Asia-Pacific region, 2009 to 2013 Used passenger car sales in the Asia-Pacific region by country, 2013 Used passenger car sales in the Asia-Pacific region by country, 2009 to 2013 New passenger car registrations in the Asia-Pacific region, segmented by manufacturer group, 2013 New passenger car registrations in the Asia-Pacific region, top 30 manufacturer groups, 2013 (table) Percentage of dealers offering extended warranties at the point of sale in the Asia-Pacific region by country, 2014 Average number of tied and non-tied providers used by dealers offering extended warranties at the point of sale in the Asia-Pacific region by country, 2014 Average number of tied and non-tied providers used by dealers offering extended warranties at the point of sale in the Asia-Pacific region by country, 2014 (table) Product sources used by dealers offering extended warranties at the point of sale in the Asia-Pacific region by country, 2014 Product sources used by dealers offering extended warranties at the point of sale in the Asia-Pacific region by country, 2014 (table) Average % of new car purchasers acquiring extended warranties at the point of sale where offered in the Asia-Pacific region by country, 2014 Overall % of new car purchasers acquiring extended warranties at the point of sale in the Asia-Pacific region by country, 2014

9 Average % of used car purchasers acquiring extended warranties at the point of sale where offered in the Asia-Pacific region by country, 2014 Overall % of used car purchasers acquiring extended warranties at the point of sale in the Asia-Pacific region by country, 2014 Unweighted and weighted percentage of manufacturer brands with arrangements for branded extended warranties in the Asia-Pacific region by country, 2014 Operating models used by manufacturer brands with arrangements for branded extended warranties in the Asia-Pacific region by country, 2014 Operating models used by manufacturer brands with arrangements for branded extended warranties in the Asia-Pacific region by country, 2014 (table) Approximate size of the market for extended warranties for new and used cars by country in the Asia-Pacific region, 2013 Approximate size of the market for extended warranties for new and used cars in the Asia-Pacific region by country, 2013 (table) Approximate size of the market for extended warranties for new and used cars as a percentage of the value of underlying sales of new and used cars in the Asia-Pacific region by country, 2013 Approximate size of the market for extended warranties for new and used cars as a percentage of the value of underlying sales of new and used cars by country in the Asia-Pacific region, 2013 (table) Top ten competitors' share of partnerships in the Asia-Pacific region, weighted by % of dealer partnerships, by manufacturer brands' new car registrations, and by the value of extended warranty markets, 2014 Weighted share of partnerships segmented between external and internal providers in the Asia-Pacific region, CHINA Passenger car parc and new / used passenger car sales in China, 2009 to 2013 Passenger car parc and new / used passenger car sales in China, 2009 to 2013 (table) New car registrations in China, segmented by manufacturer group, 2013 Provision of extended warranties by dealers in China, 2014: provision rate, product sources and provider share of non-tied partnerships Provision of extended warranties by manufacturer brands in China, 2014: provision rate, operating models and weighted provider share of partnerships Implied market shares of new business for extended warranties in China, 2014 China, INDIA Passenger car parc and new / used passenger car sales in India, 2009 to 2013 Passenger car parc and new / used passenger car sales in India, 2009 to 2013 (table) New passenger vehicle registrations in India, segmented by manufacturer group, 2013 Provision of extended warranties by dealers in India, 2014: provision rate and product sources Provision of extended warranties by manufacturer brands in India, 2014: provision rate, operating models

10 and weighted provider share of partnerships India, INDONESIA Passenger car parc and new / used passenger car sales in Indonesia, 2009 to 2013 Passenger car parc and new / used passenger car sales in Indonesia, 2009 to 2013 (table) New vehicle registrations in Indonesia, segmented by manufacturer group, 2013 Provision of extended warranties by dealers in Indonesia, 2014: provision rate, product sources and provider share of non-tied partnerships Provision of extended warranties by manufacturer brands in Indonesia, 2014: provision rate, operating models and weighted provider share of partnerships Indonesia, JAPAN Passenger car parc and new / used passenger car sales in Japan, 2009 to 2013 Passenger car parc and new / used passenger car sales in Japan, 2009 to 2013 (table) New car registrations in Japan, segmented by manufacturer group, 2012 Provision of extended warranties by dealers in Japan, 2013: provision rate, product sources and provider share of non-tied partnerships Provision of extended warranties by manufacturer brands in Japan, 2013: provision rate, operating models and weighted provider share of partnerships Implied market shares of new business for extended warranties at the point of sale in Japan, 2013 Japan, MALAYSIA Passenger car parc and new / used passenger car sales in Malaysia, 2009 to 2013 Passenger car parc and new / used passenger car sales in Malaysia, 2009 to 2013 (table) New vehicle registrations in Malaysia, segmented by manufacturer group, 2013 Provision of extended warranties by dealers in Malaysia, 2014: provision rate and product sources Provision of extended warranties by manufacturer brands in Malaysia, 2014: provision rate, operating models and weighted provider share of partnerships Malaysia, PHILIPPINES Passenger car parc and new / used passenger car sales in the Philippines, 2009 to 2013 Passenger car parc and new / used passenger car sales in the Philippines, 2009 to 2013 (table)

11 New light passenger vehicle registrations in the Philippines, segmented by manufacturer group, 2013 Provision of extended warranties by dealers in the Philippines, 2014: provision rate, product sources and provider share of non-tied partnerships Provision of extended warranties by manufacturer brands in the Philippines, 2014: provision rate, operating models and weighted provider share of partnerships 9.0 SOUTH KOREA Passenger car parc and new / used passenger car sales in South Korea, 2009 to 2013 Passenger car parc and new / used passenger car sales in South Korea, 2009 to 2013 (table) New car registrations in South Korea, segmented by manufacturer group, 2013 Provision of extended warranties by dealers in South Korea, 2014: provision rate and product sources Provision of extended warranties by manufacturer brands in South Korea, 2014: provision rate, operating models and weighted provider share of partnerships South Korea, TAIWAN Passenger car parc and new / used passenger car sales in Taiwan, 2009 to 2013 Passenger car parc and new / used passenger car sales in Taiwan, 2009 to 2013 (table) New car registrations in Taiwan, segmented by manufacturer group, 2013 Provision of extended warranties by dealers in Taiwan, 2014: provision rate and product sources Provision of extended warranties by manufacturer brands in Taiwan, 2014: provision rate, operating models and weighted provider share of partnerships Implied market shares of new business for extended warranties at the point of sale in Taiwan, 2014 Taiwan, THAILAND Passenger car parc and new / used passenger car sales in Thailand, 2009 to 2013 Passenger car parc and new / used passenger car sales in Thailand, 2009 to 2013 (table) New car registrations in Thailand, segmented by manufacturer group, 2013 Provision of extended warranties by dealers in Thailand, 2014: provision rate and product sources Provision of extended warranties by manufacturer brands in Thailand, 2014: provision rate, operating models and weighted provider share of partnerships Thailand, VIETNAM Passenger car parc and new / used passenger car sales in Vietnam, 2009 to 2013 Passenger car parc and new / used passenger car sales in Vietnam, 2009 to 2013 (table)

12 New light passenger vehicle registrations in Vietnam, segmented by manufacturer group, 2013 Provision of extended warranties by dealers in Vietnam, 2014: provision rate and product sources Provision of extended warranties by manufacturer brands in Vietnam, 2014: provision rate, operating models and weighted provider share of partnerships Vietnam, 2013 Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.

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