The world s leading trade fair for agricultural machinery and equipment November 2015, Hanover November 2015 Preview

Transcription

1 The world s leading trade fair for agricultural machinery and equipment 8 14 November 2015, Hanover November 2015 Preview

2 People, Technoloy, Innovations

3 AGRITECHNICA 2015 The world s leading trade fair for agricultural machinery and equipment 2,900 exhibitors from 47 countries 450,000 visitors from 88 countries 400,000 m² exhibition floor space in 25 halls Over180 forums, events and conferences From 8 to14 November 2015 in Hanover This is where the whole world of professional plant production comes together!

4 Exhibitors and visitors broken down by region EU Exhibitors: Visitors: 71,043 Eastern Europe Exhibitors: 32 Visitors: 4,609 North America Exhibitors: 107 Visitors: 5,801 South/Central America Exhibitors: 25 Visitors: 2,144 Germany Exhibitors: Visitors: 342,187 Africa Visitors: 2,143 Rest of Europe Exhibitors: 118 Visitors: 14,224 Asia Exhibitors: 172 Visitors: 4,839 Oceania Exhibitors: 2 Visitors: 1,907

5 The Fairgrounds

6 Exhibition programme Electronics, Agricultural software and Precision Farming Tractors, transport vehicles and conveying equipment Machinery and equipment for tillage, drilling, fertilizing and irrigation harvesting forage crops, grain, root crops and maize harvest processing and conditioning Machinery and equipment for forest management, municipal applications and landscape care Machinery and equipment for fruit, vegetable and special crops Plant protection and plant care Farm inputs for biotechnology/seed, fertilizing, plant protection, fuels and lubricants Services for marketing used machinery and equipment Management, information, science and research Systems and Components Renewable energies, energy plant production and renewable industrial raw materials

7 Development of visitor figures ,912 visitors from 88 countries Average duration of visit: 1.6 days, German visitors 2.4 days, international visitors Share of first-time visitors: 22 % (~100,000 visitors) 42 % of whom are international visitors (~ 42,000 visitors) International Germany

8 Visitors broken down by production sector 100% 75% 71% 50% 50% 25% 28% 17% 9% 7% 13% 0% Crop production Animal production Woodland Bioenergy, renewable raw materials Field vegetables, special crops Municipal services Other services

9 Visitors broken down by field of business 7% 8% 5% 54% 33% 11% Breakdown of the 59 % from agriculture and forestry by business sector. 24% 2% 7% 6% 15% 8% 4% 3% 13% Farm/agricultural company/ machinery ring Landscape care / Municipal applications Plant production Field vegetables, special crops Forest management Trade / Distribution / Service Universities/ Training/ Federations/ Associations/ consultants Animal production Woodland Municipal services Other services Private contractor Machinery manufacturer / Supplier Miscellaneous Bioenergy Renewable raw materials Source: representative survey of exhibitors and visitors by Wissler&Partner Multiple answers possible * Basis: interviewees from agriculture and forestry: 59% of all interviewees

10 Goals of the trade fair visitors Information about trends/innovations Talk to manufacturers 35,2% 34,2% Overview of the market/programmes Information about products/systems/applications 25,5% 29,3% Exchanges with colleagues Preparations for investments 20,6% 19,2% Cultivation of existing business connections Search for new international products and solutions Establishing new business connections Technical programme 14,1% 14,1% 13,8% 7,2% 0% 10% 20% 30% 40%

11 Visit to the fair and investment decision Visitors influence on purchasing and investment mood, procurement decisions Deutschland Ausland determining 30% 35% co-determining 25% 24% advisory 20% 21% not involved 25% 20% Investment mood 41% of the visitors have concrete investment intentions. Reasons for investment Investments in expansion Investments in replacements 50% 54% Initial investments 15% Other 9% 0% 20% 40% 60%

12 How exhibitors rated the trade fair Overall assessment 86% Technical expertise of visitors 59% Very good, good New business relations Expectations of post-fair business 48% 49% yes definitely, yes probably Participation next time 76% 0% 20% 40% 60% 80% 100% Source: representative survey of exhibitors and visitors by Wissler&Partner

13 Good reasons for you to take part Customer potential International nature Media exposure Extensive programme Knowledge transfer Jobs and careers AGRITECHNICA is the contact forum of the national and international agricultural machinery and equipment sector. This is where trend-setting investments are initiated. This is where decision-makers from all over the world meet to exchange views and experiences. The event is rounded off by a topflight conference and forum programme.

14 Good reasons for you to take part Trade fair programme Agricultural machinery and equipment for professional plant production from cultivation and harvesting to storage 80 % of the exhibitors are manufacturers The innovations forum of the industry with more than 400 submissions to the innovations competition

15 Good reasons for you to take part Customer potential 450,000 visitors 60 % are decision-makers 42 % with concrete investment intentions International nature 107,000 international visitors from 88 countries One in two exhibitors and one in four visitors come from abroad 20 official country participations Delegations from all over the world

16 Good reasons for you to take part Knowledge transfer 7 days of expert dialogue about the future of plant production 170 DLG forum events for practitioners 30 conferences and professional events for the industry and users Agritechnica Specials on top themes and current issues International DLG network: 25,500 members and 3,000 voluntary experts

17 Good reasons for you to take part Media exposure Strong media attention for your innovations 1,421 accredited journalists from 49 countries, including 618 from abroad Over 100 press events Jobs and careers Information about training, university courses, starting work and career changes New Jobs and Careers sector with Recruiting Stands for companies

18 Systems & Components For further information please go to: The trade fair Systems & Components is also held at AGRITECHNICA This is where manufacturers of systems, modules, components and accessories for agricultural machinery and equipment and related industries present their products and services Around 100,000 trade visitors from the fields of Purchasing, Procurement, Research and Development use Systems & Components 30 forum events for purchasers and developers round off the programme

19 Important dates From November 2014: Register at: 1 February 2015: Deadline for stand registration and start of stand allocation May 2015: Stand confirmation Further dates are set out in the checklist at:

20 Your contacts Freya von Czettritz Project Manager Tel.: Veronika Krumm Exhibitor support services and stand rental Tel.: Karen Hollenbach Exhibitor support services and stand rental Tel.: Ulrike Schmidt-Machinek International country pavilions Tel.: