Persuasive Techniques
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- Ronald Alexander
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1 Persuasive Techniques (Otherwise known as: PROPAGANDA) PROPAGANDA: techniques used to influence opinions, emotions, attitudes or behavior.
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3 Generally an appeal to emotion, not intellect. An attempt to change your behavior It attempts to guide your choice What is persuasion?
4 Who uses propaganda? Military Media Advertisers Politicians You and I!!!
5 Propaganda Techniques Bandwagon Technique Testimonial Glittering Generalities Misuse of statistics Name calling or stereotyping Plain Folks Snob Appeal Transfer/Transfer
6 Bandwagon Technique Everyone is doing it! You should too!!!
7 Testimonial Testimonials are quotations or endorsements which connect a famous or respectable person with a product or item.
8 Glittering Generalities Definition: Words that sound attractive or catchy, but really don t mean anything. These are just: logical fallacies What s a fallacy you ask? a deceptive, misleading, or false notion or belief Based on the words used to sell, the customer thinks they are getting something better than what it really might be.
9 Glittering Generalities Use loaded words like... new improved best
10 Misuse of Statistics When the statistics are based on a falsehood.
11 Name Calling or stereotyping Smears or damages an opponent Often used by politicians In a campaign speech to a logging company, the Congressman referred to his environmentally conscious opponent as a "tree hugger."
12 Snob Appeal aims to flatter Makes insinuation that this product is better than others. The ultimate driving machine Lexus sports car avant garde ahead of the times.
13 Plain Folks Makes the leaders look like Plain folks (mom and pop style). - a convincing method to show they are just common people. - Opposite of snob appeal LOOK FAMILIAR?
14 Transfer (Emotional) -Feelings (good or bad) are transferred to something else. Transfer tries to make you view something in the same way as they view something else. In the Kerry vs. Bush campaign, an internet circulated showing similar physical characteristics between John Kerry and a Frankenstein monster.
15 CHECKING YOUR UNDERSTANDING: NAME THAT PROPAGANDA TECHNIQUE THE FOLLOWING PAGES HAVE ADS THAT FALL UNDER A PARTICULAR PROPAGANDA TECHNIQUE. DETERMINE WHICH TECHNIQUE FROM THE LIST GOES WITH THE ADD. CLICK ON THIS LINK TO OPEN A GOOGLE DOC TO SUBMIT YOUR ANSWERS.
16 1. What type of propaganda technique is used in the following ad? A. Bandwagon B. Glittering Generalities C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer
17 2.What type of propaganda technique is used in the following ad? A. Bandwagon B. Glittering Generalities C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer
18 3. A. Bandwagon B. Glittering Generalities C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer
19 4. A. Bandwagon B. Glittering Generalities C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer
20 5. What type of propaganda technique is used in the following ad? A. Bandwagon B. Glittering Generalities C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer
21 6. What type of propaganda technique is used in the following ad? A. Bandwagon B. Glittering Generalities C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer
22 7. What type of propaganda technique is used in the following ad? A. Bandwagon B. Glittering Generalities C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer
23 8. What type of propaganda technique is used in the following ad? A. Bandwagon B. Glittering Generalities C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer
24 9. What type of propaganda technique is used in the following ad? A. Bandwagon B. Glittering Generalities C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer
25 10. What type of propaganda technique is used in the following ad? A. Bandwagon B. Glittering Generalities C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer
26 11. What type of propaganda is this? 95% of homework assigned is busy work and is not beneficial to the student! A. Bandwagon B. Glittering Generalities C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer
27 12. What type of propaganda technique is used in the following ad? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer
28 13. What type of propaganda is this? A. Bandwagon B. Glittering Generalities C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer
29 14. What type of propaganda is this? A. Bandwagon B. Glittering Generalities C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer
30 15. What type of propaganda is this? A. Bandwagon B. Glittering Generalities C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer
31 16. What type of propaganda is this? A. Bandwagon B. Glittering generalities C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer
32 Individual Assignment Select TWO advertisements that utilizes different propaganda techniques. In a word document paste both advertisements, tell me what type of propaganda they illustrate and explain how the propaganda technique is used. Due Wednesday in class. Picture 1 Picture 2 Header Type of propaganda technique Explanation Type of propaganda technique Explanation
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