Marketing Best Practices in a Mobile World. Ruth Presslaff President

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Email Marketing Best Practices in a Mobile World. Ruth Presslaff President ruth@presslaff.com"

Transcription

1 Marketing Best Practices in a Mobile World Ruth Presslaff President

2 Presslaff Interactive Revenue Help publishers build and execute vibrant, engaged marketing campaigns. Demonstrate how the data you collect is the pathway to reader loyalty and advertiser revenue. Provide the technology and consultation to turn s and data into dollars.

3 Agenda: Mobile Trends Terms to Know Mobile Registration Creating Powerful Mobile s What IS Different? Checklist

4 Tipping Point Here or Almost Here Knotice.com

5 #1 Activity on Smartphones is the number one most popular activity on a smartphone, 78% check on their mobile phone. IDC and Facebook Always Connected (2013)

6 Almost ¼ of every Mobile Hour 23% of every mobile Internet hour is spent in . If the time spent on the Internet via mobile was distilled into 1 hour, 14 minutes would be spent in , beating out both social networking (9 minutes) and entertainment (8 minutes) by a significant margin. LiveIntent.com

7 Mobile. . Money.

8 Mobile. . Money. Mobile purchasing decisions are most influenced by s from companies (71%) only surpassed by the influence of Friends (87%). Adobe 2013 Digital Publishing Report: Retail Apps & Buying Habits Over 70% of mobile purchasing decisions are influenced by promotional s. Yesmail Consumer Online Behavior Report: Digital Marketing Strategies (2013)

9 Mobile Design Critical to Success BlueHornet Consumer Views of Marketing (2012)

10 Terms of the Trade Mobile Friendly Responsive Design

11 Terms Mobile Friendly: Same layout regardless of device (desktop, tablet, smartphone). No more than 600 pixels wide. Phone numbers and addresses clickable for immediate access. Finger Friendly. Not Mouse Friendly.

12 Terms Responsive Design: Same /site for desktop, smartphones and tablets. Coded to display (or respond) based on the device calling it. Relies heavily on CSS (Cascading Style Sheets) and has become the standard for sites and s.

13 Don t do this: Neither Friendly Nor Responsive

14 Mobile Friendly: Same Content Works Well Either Device

15 Ideal: Responsive Design Content Automatically Rearranges Based on Device

16 Mobile Registration ABCD Responsive Design Pages

17 Responsive Design Web Pages ipad Rendering

18 Responsive Design Web Page Smartphone Rendering

19 Creating Powerful Mobile s Hint: Only Moderately Different than Creating Powerful Desktop s

20 How s Are Read 51 seconds: The average time people spend reading a mobile 19 Percent: Average amount of an that s read 35 Percent: Scan mobile e mail, only reading articles of particular interest to them Keep it short Use Catchy headlines Use Bullet points Provide links for more detail Jakob Neilsen

21 General Best Practices: Subject Line A GOOD subject line: Makes an announcement or shares news Makes the reader curious Creates a sense of urgency Emphasizes the benefit from opening your . A BAD subject line: Is misleading (and therefore out of compliance with CAN SPAM regulations) USES ALL CAPS Excessively punctuates!!!!

22 General Best Practices: Subject Line Subject Line still critical component. Mobile Devices have smaller screens Use Shorter Subject Lines. Android truncates at 24 characters and Apple truncates at 31. (mequoda.com)

23 General Best Practices: Relevancy

24 General Best Practices: Relevancy Interests Geography Tracked Behavior Contest Participation Survey Participation

25 General: CAN SPAM regulations Don t use false or misleading header information. Your From, To, Reply-To, and routing information including the originating domain name and address must be accurate and identify the person or business who initiated the message. Don t use deceptive subject lines. The subject line must accurately reflect the content of the message. Identify the message as an ad. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement. Tell recipients where you re located. Your message must include your valid physical postal address. This can be your current street address, a post office box you ve registered with the U.S. Postal Service, or a private mailbox you ve registered with a commercial mail receiving agency established under Postal Service regulations. Tell recipients how to opt out of receiving future from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting from you in the future. Craft the notice in a way that s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity. Give a return address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn t block these opt-out requests. Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient s opt-out request within 10 business days. You can t charge a fee, require the recipient to give you any personally identifying information beyond an address, or make the recipient take any step other than sending a reply or visiting a single page on an Internet website as a condition for honoring an opt-out request. Once people have told you they don t want to receive more messages from you, you can t sell or transfer their addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you ve hired to help you comply with the CAN-SPAM Act.

26 What IS Different? Open/Time Gender

27 Timing Knotice.com

28 Timing Movable Ink

29 Gender Per Live Intent: Performance between the sexes is fairly similar in regards to desktop vs. mobile, Within mobile, women have shown a higher preference for tablets than men

30 Age: Live Intent

31 Checklist of Mobile Design Things You Can Do NOW

32 Checklist for Mobile Keep width to 600 pixels or less Reduces necessity of horizontal scrolling Still readable on smartphones smaller screens Avoid dividing space up smaller than 320 pixels wide Concise copy Avoid long paragraphs Break into scannable bites, use bullet points, headlines, etc. Minimum font sizes: body text - 14 px; headlines - 22 px Careful use of large fonts reads differently than in print

33 Checklist for Mobile Make most of Subject and Pre-header 25 characters goal for subject line. Pre-header: 1 st characters of copy Deal with "fat-finger" syndrome: Minimum pixels for clickable areas At least 10 pixel pad allowance between clickable areas Avoid including traditional navigation menu bar: buttons would appear too small to be clickable Pre-header

34 Checklist for Mobile Images: May be blocked Images are eye-candy. Go bold. Use alternative text* To: Reader From: Paper

35 Checklist for Mobile Call to Action must be clear Immediately understand what you want Make it obvious where to click To: Reader From: Paper Think Landing Page Drive reader to action on landing page Same ease of use for mobile visitor

36 Questions? # 2 Ruth Presslaff

Put the Magic in Your Email Marke4ng

Put the Magic in Your Email Marke4ng Put the Magic in Your Email Marke4ng April 8, 2015 Michelle Novak mnovak@presslaff.com Your Inland Wizards Put the Magic in Your Email Marke4ng Stop blas9ng messages and start crea9ng compelling engaging

More information

The Magic of Marketing

The Magic of  Marketing The Magic of Email Marketing October 6, 2015 Michelle Novak AGENDA M: Mobile Best Practices A: Acquisition Growing Your Database G: Generate Revenue Using Your Database to Make Money I: Information The

More information

Mailworks Anti-Spam Policy

Mailworks Anti-Spam Policy Mailworks Anti-Spam Policy September 24, 2014 Guidelines Before adding new recipients to your contact list, you need to ensure that you have the proper permission for each and every recipient on your list.

More information

Find your next client.

Find your next client. Find your next client. Dave Currie CMO, The List I CEO, Catapult Email: davec@thelistinc.com LinkedIn: linkedin.com/in/catapultdave Main: 404-350-0600 Direct: 404-564-2436 New Business Productivity Tools

More information

FTC FACTS for Business

FTC FACTS for Business FTC FACTS for Business ftc.gov FEDERAL TRADE COMMISSION FOR THE CONSUMER 1-877-FTC-HELP The CAN-SPAM Act: A Compliance Guide for Business D o you use email in your business? The CAN-SPAM Act, a law that

More information

How to Keep Marketing Email Out of the Spam Folder A guide for marketing managers and developers

How to Keep Marketing Email Out of the Spam Folder A guide for marketing managers and developers How to Keep Marketing Email Out of the Spam Folder A guide for marketing managers and developers Sarah Longfors Web Developer marketing + technology 701.235.5525 888.9.sundog fax: 701.235.8941 2000 44th

More information

simple tips to improve your email marketing

simple tips to improve your email marketing simple tips to improve your email marketing Email marketing can be a cost-effective way to increase sales by building relationships, generating leads and continuing conversations with your existing clients.

More information

EMAIL MARKETING BEST PRACTICES. www.agillic.com contact@agillic.com

EMAIL MARKETING BEST PRACTICES. www.agillic.com contact@agillic.com EMAIL MARKETING BEST PRACTICES www.agillic.com contact@agillic.com SUBJECTS AND PREHEADERS Subject Preheader Tell it don t sell it Your subjects and preheaders can make all the difference to your email.

More information

WHITEPAPER. Top 10 Mobile Device Design Tips for Email

WHITEPAPER. Top 10 Mobile Device Design Tips for Email WHITEPAPER Top 10 Mobile Device Design Tips for Email In case you haven t noticed, mobile devices are literally everywhere. We re texting more than ever, shopping online, downloading apps, playing games,

More information

Guide to Effective EMAIL MARKETING

Guide to Effective EMAIL MARKETING Guide to Effective EMAIL MARKETING Online marketing has become an important channel in today s marketplace, as well as a very cost-effective way to strengthen your customer relationships or reach new prospects.

More information

Email Marketing Best Practices - Top 10 tips

Email Marketing Best Practices - Top 10 tips Email Marketing Best Practices - Top 10 tips Contents 1. Make a good first impression... 2 2. Above the fold... 3 3. Keep it short and to the point.... 3 4. Send what your customer wants not what you want

More information

A GUIDE TO MOBILE EMAIL

A GUIDE TO MOBILE EMAIL A GUIDE TO MOBILE EMAIL UNDERSTANDING THE WHAT, HOW & WHY TABLE OF CONTENTS EMAILS OPENED ON MOBILE? 1 Email open market share 2011-2013 WHAT DOES THIS MEAN? 2 FIRST THINGS FIRST 2 From and Subject Lines

More information

EMAIL MARKETING BEST PRACTICES GUIDE

EMAIL MARKETING BEST PRACTICES GUIDE EMAIL MARKETING BEST PRACTICES GUIDE V12 Group s Best Practices Guidelines and recommendations were implemented to help clients create clean looking emails that improve delivery and overall performance

More information

Guide to Effective Email Marketing EMAIL GUIDE

Guide to Effective Email Marketing EMAIL GUIDE Guide to Effective Email Marketing 2016 EMAIL GUIDE Introduction Email marketing continues to be one of the most reliable and consistently top-producing channels in today s marketplace, as well as a very

More information

BEST PRACTICES FOR EMAIL CAMPAIGNS

BEST PRACTICES FOR EMAIL CAMPAIGNS BEST PRACTICES FOR EMAIL CAMPAIGNS How to Acquire and Retain New Customers Through Email Acquiring customers via email campaigns is a marketing science that has evolved significantly in recent years. It

More information

MCH Strategic Data Best Practices Review

MCH Strategic Data Best Practices Review MCH Strategic Data Best Practices Review Presenters Alex Bardoff Manager, Creative Services abardoff@whatcounts.com Lindsey McFadden Manager, Campaign Production Services lmcfadden@whatcounts.com 2 Creative

More information

BEST PRACTICES EMAIL DESIGN

BEST PRACTICES EMAIL DESIGN BEST PRACTICES for EFFECTIVE EMAIL DESIGN July 2008 BEST PRACTICES for EFFECTIVE EMAIL DESIGN The number of professionals and businesses using email as part of their marketing campaign is growing. According

More information

A Whitepaper of Email Marketing Questions and Answers Email Marketing 101: Tips to Maximize Email Results

A Whitepaper of Email Marketing Questions and Answers Email Marketing 101: Tips to Maximize Email Results A Whitepaper of Email Marketing Questions and Answers Email Marketing 101: Tips to Maximize Email Results Page 0 of 8 Introduction This document summarizes the questions that were asked during the session

More information

Mobile Email Design: Marketing Fit for the Small Screen

Mobile Email Design: Marketing Fit for the Small Screen Mobile Email Design: Marketing Fit for the Small Screen We live in an always on, always connected world. And there is no turning back. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Introduction GO! GO!

More information

Tips for Growing and Managing Effective Marketing Lists. Jennifer Culbertson Looking Glass Marketing September 10, 2012

Tips for Growing and Managing Effective Marketing Lists. Jennifer Culbertson Looking Glass Marketing September 10, 2012 Tips for Growing and Managing Effective Marketing Lists Jennifer Culbertson Looking Glass Marketing September 10, 2012 What We ll Cover Today Types of lists Tips for building in-house lists Tips for acquiring

More information

Informz for Mobile Devices: Making Your Emails PDA and Phone-Friendly

Informz for Mobile Devices: Making Your Emails PDA and Phone-Friendly Informz for Mobile Devices: Making Your Emails PDA and Phone-Friendly The use of personal digital assistants (PDAs) has increased exponentially since the early days of rudimentary Palm Pilots and similar

More information

! Email Hints & Tips

! Email Hints & Tips Email Hints & Tips Email is almost 40 times better at acquiring new customers than Facebook and Twitter. (Source: McKinsey & Company) The single most important way you can improve your email performance

More information

Introduction. This email marketing guide explains how you can make the most of your email marketing campaigns.

Introduction. This email marketing guide explains how you can make the most of your email marketing campaigns. Introduction Manufacturing industry is spread across the world, from developed countries to developing nations, all boast of a rich manufacturing sector. It refers to a range of industries right from handicrafts

More information

HTML Email Template for Northstar UI guidelines

HTML Email Template for Northstar UI guidelines I. General Requirements... 1 II. Visual Specifications... 2 III. Email template types (purpose of the email)... 2 IV. Email template formats... 2 V. Main Elements... 6 Pre-header... 7 Header... 7 Email

More information

Email Design Checklist

Email Design Checklist TAMARAGIELEN w w w. t a m a r a g i e l e n. c o m Email Design Checklist Tamara Gielen Email Marketing Consultant +32 477 666 930 tamara@tamaragielen.com www.tamaragielen.com Email Design Checklist Envelope

More information

Responsive Email Design Guide. The fundamentals of designing and building mobile optimized email

Responsive Email Design Guide. The fundamentals of designing and building mobile optimized email Responsive Email Design Guide The fundamentals of designing and building mobile optimized email With the rapid increase of smartphone and tablet adoption, mobile email opens are growing exponentially every

More information

Guidelines for Effective Email Creative

Guidelines for Effective Email Creative Guidelines for Effective Email Creative While the need for quality and effective design has always existed from a marketing standpoint, challenges unique to the email space require a different look at

More information

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....

More information

Effective Email Marketing For Artists and Other Creatives

Effective Email Marketing For Artists and Other Creatives COMPELLING BRAND IDENTITIES IN PRINT & WEB IDENTITY PRINT PUBLISHING Effective Email Marketing For Artists and Other Creatives WEB Visible Logic, Inc. 142 High Street Suite 615 Portland, ME 04101 207.761.4230

More information

10 Tactics and Tips to Take Your Email Marketing Program to the Next Level

10 Tactics and Tips to Take Your Email Marketing Program to the Next Level 10 Tactics and Tips to Take Your Email Marketing Program to the Next Level Brought to you by em+c, a Target Marketing Group Publication www.emarketingandcommerce.com 10 Tactics and Tips to Take Your Email

More information

The Essential Guide to HTML Email Design

The Essential Guide to HTML Email Design The Essential Guide to HTML Email Design Index Introduction... 3 Layout... 4 Best Practice HTML Email Example... 5 Images... 6 CSS (Cascading Style Sheets)... 7 Animation and Scripting... 8 How Spam Filters

More information

Converting Prospects to Purchasers.

Converting Prospects to Purchasers. Email Template Guide LASSO EMAIL TEMPLATE EDITOR... 2 ABOUT LASSO EMAIL TEMPLATE EDITOR... 2 CREATING AN EMAIL TEMPLATE... 2 ACCESSING EMAIL TEMPLATES... 2 ADDING AN EMAIL TEMPLATE FOLDER... 3 BASIC PRINCIPLES

More information

EMAIL STRATEGY: THE ESSENTIALS FOR DEVELOPING A REVENUE GENERATING EMAIL PROGRAM November 14 th, 2013

EMAIL STRATEGY: THE ESSENTIALS FOR DEVELOPING A REVENUE GENERATING EMAIL PROGRAM November 14 th, 2013 EMAIL STRATEGY: THE ESSENTIALS FOR DEVELOPING A REVENUE GENERATING EMAIL PROGRAM November 14 th, 2013 AGENDA Current Email Marketing Landscape Lifecycle Marketing Mobile Trends Planning, Testing, and Refining

More information

Dreamweaver Domain 2: Planning Site Design and Page Layout

Dreamweaver Domain 2: Planning Site Design and Page Layout Dreamweaver Domain 2: Planning Site Design and Page Layout Adobe Creative Suite 5 ACA Certification Preparation: Featuring Dreamweaver, Flash, and Photoshop 1 Objectives Identify best practices for designing

More information

Mass emails for chapters and associations

Mass emails for chapters and associations Mass emails for chapters and associations MailChimp Overview MailChimp is web-based email service provider. It allows for list import and email campaign management. Provides reports on delivery, open,

More information

CAN-SPAM Policy & Data Verification Guide

CAN-SPAM Policy & Data Verification Guide BIZ SERVICE PROVIDER CAN-SPAM Compliance & Data Verification Policy Document BSP CAN-SPAM Policy & Data Verification Guide BSP Page 1 of 5 Version 8.1 Effective Date; May 2015 BIZ SERVICE PROVIDER I. Summary

More information

Website and Marketing Best Practices Guide*

Website and Marketing Best Practices Guide* and Best Practices Guide* * Please note: The Best Practices outlined in this guide are subject to change. Please refer to the links provided throughout this guide for the latest information in regards

More information

Email Design No-No s Guide for Non-Designers

Email Design No-No s Guide for Non-Designers Introduction: Graphic designers are experts for a reason through training and experience they have developed an eye for what is visually appealing and what draws a reader in. But knowledge of attractive

More information

MCH Channel_e Email Best Practices for Marketers

MCH Channel_e Email Best Practices for Marketers MCH Channel_e Email Best Practices for Marketers Best Practices for Marketers Communicating with your prospects and customers through email is a popular channel that provides almost immediate response.

More information

White Paper. Cole. Standing out in the inbox: Best Email Marketing Practices

White Paper. Cole. Standing out in the inbox: Best Email Marketing Practices White Paper Standing Out in the Inbox: Best Email Marketing Practices 1 Standing Out in the Inbox: Best Email Marketing Practices Contents Introduction 2 Email Best Practices Basics 2 Subject Lines That

More information

MASS COMMUNICATIONS IN YOUR MINISTRY

MASS COMMUNICATIONS IN YOUR MINISTRY MASS COMMUNICATIONS IN YOUR MINISTRY W H I T E P A P E R MCWP0609 S M A L L G R O U P S M I N I S T R Y G U I D E C o m m u n i c a t i o n Communication is an important tool in determining the success

More information

Bullseye Interactive Group / Mobile Sports Group

Bullseye Interactive Group / Mobile Sports Group RESOURCE EMAIL MARKETING BEST PRACTICES GUIDELINES Bullseye Interactive Group/Mobile Sports Group (BIG-MSG) & its Data Partners Best Practices, Guidelines, and Recommendations were implemented to help

More information

SiX. Six Steps to Email Marketing Success

SiX. Six Steps to Email Marketing Success SiX Six Steps to Email Marketing Success Many companies conduct email marketing campaigns, yet few are actually ensuring return-oninvestments (ROI) on their promotions. The following simple tips can help

More information

A Melissa Data White Paper. 10 Key Elements in Email Campaign Strategy & Design

A Melissa Data White Paper. 10 Key Elements in Email Campaign Strategy & Design A Melissa Data White Paper 10 Key Elements in Email Campaign Strategy & Design 2 10 Key Elements in Email Campaign Strategy & Design Email marketing is a powerful tool that allows you to reach thousands

More information

Email Newsletters For Lead Nurturing. CallidusCloud Marketing Automation Best Practices

Email Newsletters For Lead Nurturing. CallidusCloud Marketing Automation Best Practices Email Newsletters For Lead Nurturing CallidusCloud Marketing Automation Best Practices 1 Introduction Email newsletters are no longer optional when it comes to B2B marketing. With a wide range of lead

More information

Creative Guidelines for Emails

Creative Guidelines for Emails Version 2.1 Contents 1 Introduction... 3 1.1 Document Aim and Target Audience... 3 1.2 WYSIWYG editors... 3 1.3 Outlook Overview... 3 2 Quick Reference... 4 3 CSS and Styling... 5 3.1 Positioning... 5

More information

The Secrets of a Successful Email Marketing Campaign

The Secrets of a Successful Email Marketing Campaign First Floor, The Anchor Building, 7 Quince St, The Media Mill Millpark, Johannesburg, 2197 Tel: +27 (0)11 482 7380 E-mail: info@nicework.co.za www.nicework.co.za The Secrets of a Successful Email Marketing

More information

Best Practices for Local Business Email Marketing. The Top 5 Best Practices for Local Business Email Marketing

Best Practices for Local Business Email Marketing. The Top 5 Best Practices for Local Business Email Marketing Best Practices for Local Business Email Marketing 1 Table of Contents Why Local Businesses Need Email Marketing... 3... 8 Curating a Solid Email List... 9 Optimize for Mobile Users... 10 Provide Compelling

More information

MailWorks Powered by PRI

MailWorks Powered by PRI MailWorks Powered by PRI Email marketing backed by real people COMMUNICATIONS This White Paper is provided by PRI for your resources. We strive not only to assist in web, mobile, and print communications,

More information

The Birth of Responsive Email Templates

The Birth of Responsive Email Templates The Birth of Responsive Email Templates The Birth of Responsive Email Templates The adoption of mobility solution at the enterprise level is simply becoming more relentless in order to engage more and

More information

Mobile Friendly Email Design

Mobile Friendly Email Design Mobile Friendly Email Design Create emails that look good on every device. A guide by Mobile friendly email design Contents Why Design for Mobiles?...3 You Must Optimise for Mobiles...4 Mobile User s Behvaiour...5

More information

33 TIPS TO MAXIMIZE EMAIL MARKETING SUCCESS

33 TIPS TO MAXIMIZE EMAIL MARKETING SUCCESS 33 TIPS TO MAXIMIZE EMAIL MARKETING SUCCESS Permission-based email marketing has a higher return on investment than unsolicited email, direct mail or traditional advertising and has revolutionized the

More information

AppShore Premium Edition Campaigns How to Guide. Release 2.1

AppShore Premium Edition Campaigns How to Guide. Release 2.1 AppShore Premium Edition Campaigns How to Guide Release 2.1 Table of Contents Campaigns Overview...3 How to create a Campaign Message...3 How to create a List...5 How to relate a Message to a List...6

More information

SUCCESSFUL, EASY MOBILE EMAIL DESIGN HOW TO CREATE MOBILE-READY EMAIL. brought to you by Campaigner

SUCCESSFUL, EASY MOBILE EMAIL DESIGN HOW TO CREATE MOBILE-READY EMAIL. brought to you by Campaigner SUCCESSFUL, EASY MOBILE EMAIL DESIGN HOW TO CREATE MOBILE-READY EMAIL brought to you by Campaigner The Mobile Puzzle For email marketers, smartphones present a puzzle. The devices are widely used to read

More information

10 STEPS TO EMAIL MARKETING SUCCESS. Expert Tips to Share with Your Clients that Utilize Email Marketing

10 STEPS TO EMAIL MARKETING SUCCESS. Expert Tips to Share with Your Clients that Utilize Email Marketing 10 STEPS TO EMAIL MARKETING SUCCESS Expert Tips to Share with Your Clients that Utilize Email Marketing Email marketing provides a cost effective, quick-todeploy marketing solution that can have an immediate

More information

PARTNER EMAIL GUIDELINES

PARTNER EMAIL GUIDELINES PARTNER EMAIL GUIDELINES The guidelines listed below are required pursuant to the Agreement entered into between Criteo and the Partner. Any breach of these guidelines except the last section related to

More information

NC STATE EMAIL MARKETING BEST PRACTICES

NC STATE EMAIL MARKETING BEST PRACTICES NC STATE EMAIL MARKETING BEST PRACTICES Email Marketing Terminology SENT EMAILS This is the number of emails you sent. It is necessary to know this number in order to calculate other subsequent performance

More information

Facebook Pages Mission control for your business on Facebook

Facebook Pages Mission control for your business on Facebook Facebook Pages Mission control for your business on Facebook Pages are the essential place for businesses to build connections with people. Facebook Pages allows you to express your identity and tell your

More information

What Everybody Ought to Know About Email Marketing

What Everybody Ought to Know About Email Marketing What Everybody Ought to Know About Email Marketing By Jason Koertge CYber SYtes, Inc. CYSY.com Facebook.com/CYberSYtes October 13, 2010 1 About Me Founded PCBDaily.com Successful Email Marketer Successful

More information

Mobile Strategy and Design

Mobile Strategy and Design Mobile Strategy and Design A Guide for Publishers December 5, 2011 www.xtenit.com US: 01.877.XTENIT.1 International: 01.212.646.9070 Overview This paper outlines mobile strategies and deployment guidelines

More information

EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS

EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS 6 MUST-KNOW EMAIL DELIVERABILITY TIPS Here, in plain language, are the most essential elements of an email marketing campaign that will get your message

More information

The Multiple Benefits of Email Marketing

The Multiple Benefits of Email Marketing The Multiple Benefits of Email Marketing From Reader Rewards to Revenue, Email marketing can help you forge stronger reader relationships while bolstering circulation and sales. Walk into this session

More information

1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8.

1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8. 1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8. Landing Page Optimization LINK BUILDING & SITE CONTENT I m

More information

FAQs. How do I remove the search bar completely?

FAQs. How do I remove the search bar completely? FAQs Company Logo How do I change the logo? Can I make the logo larger or smaller? How do I add change or remove the logo in the footer? Can I add a favicon? Navigation Menu How do I change my navigation

More information

a white paper Email Marketing in a Mobile World

a white paper Email Marketing in a Mobile World a white paper Email Marketing in a Mobile World Table of Contents Email Marketing in a Mobile World...1 Analytics and You... 2 Mobile Friendly Design Strategies... 3-5 Conclusion...6 About Informz Revolutionizing

More information

HTML Creative Design Guidelines

HTML Creative Design Guidelines HTML Creative Design Guidelines An effective design should do more than look nice. It should support the message and render correctly. When a design is properly executed, it really is worth a thousand

More information

Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher

Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher David Maher Product & ecommerce Manager with Scope Ophthalmics 10+ Years experience in Digital Marketing

More information

Introduction...03. The Evolution of Email...04. 4 Reasons to Target Email Subscribers in Social...05. Campaign Tactics...06

Introduction...03. The Evolution of Email...04. 4 Reasons to Target Email Subscribers in Social...05. Campaign Tactics...06 Table of Contents Introduction...03 The Evolution of Email...04 4 Reasons to Target Email Subscribers in Social...05 Campaign Tactics...06 Turning Email into Social...07 Creating Social Ads that Convert...

More information

Email marketing, proves time and time again to be one of the most effective avenues in digital marketing.

Email marketing, proves time and time again to be one of the most effective avenues in digital marketing. Foreword Email marketing, proves time and time again to be one of the most effective avenues in digital marketing. We gathered information from industry experts in email marketing to bring you the following

More information

A quick guide to... Effective HTML Messages

A quick guide to... Effective HTML Messages A quick guide to... Effective HTML Messages In this guide... Learn easy and effective ways to engage your subscribers, increase your click-through ratio (CTR), and get better results from your email marketing.

More information

Email Marketing for Hoteliers: A Step-by-Step Guide

Email Marketing for Hoteliers: A Step-by-Step Guide Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3

More information

Creating Measurable Success Business-to-Business E-Marketing

Creating Measurable Success Business-to-Business E-Marketing Creating Measurable Success Business-to-Business E-Marketing When determining the most effective marketing mix, e-mail marketing as an inexpensive yet highly powerful vehicle is a critical part of a strategic

More information

Mailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2

Mailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2 Mailing List Growth Strategies A guide to increasing the size of your mailing list November 2012 Version 0.2 Contents Introduction... 3 Lightboxes... 4 Implementation advice... 6 Social Media... 8 Implementation

More information

ontact How to publish an effective digital church newsletter Department of Communications THE OKLAHOMA UNITED METHODIST

ontact How to publish an effective digital church newsletter Department of Communications THE OKLAHOMA UNITED METHODIST How to publish an effective digital church newsletter Department of Communications ontact THE OKLAHOMA UNITED METHODIST Contactwww.okumc.org Slide 2 What we will cover What is a digital (electronic) newsletter?

More information

Pages. Mission control for your business on Facebook. Pages

Pages. Mission control for your business on Facebook. Pages Pages Pages Mission control for your business on Facebook Pages are the essential place on Facebook for businesses to build connections with people. It s where you connect with fans by announcing new products,

More information

RESPONSIVE DESIGN FOR MOBILE RENDERING

RESPONSIVE DESIGN FOR MOBILE RENDERING WHITEPAPER RESPONSIVE DESIGN FOR MOBILE RENDERING DELIVER MOBILE-SPECIFIC CONTENT USING MEDIA QUERIES EXECUTIVE SUMMARY With the widespread adoption of smartphones and tablets, proper email rendering in

More information

7 Strategies for Creating E-Newsletters that Get Results. Presented by Julie Perrine, CAP-OM, MBTI Certified Founder & CEO of All Things Admin

7 Strategies for Creating E-Newsletters that Get Results. Presented by Julie Perrine, CAP-OM, MBTI Certified Founder & CEO of All Things Admin 7 Strategies for Creating E-Newsletters that Get Results Presented by Julie Perrine, CAP-OM, MBTI Certified Founder & CEO of All Things Admin What You ll Learn Today The Anatomy of an Effective E-Newsletter

More information

INSTANT MAGAZINE QUICK GUIDE

INSTANT MAGAZINE QUICK GUIDE INSTANT MAGAZINE QUICK GUIDE Create an online magazine in a jiffy It s great that you ll be working with our tool! We hope you ll enjoy the creative process. Take a moment to read this quick guide and

More information

The Magic of Lead Generation

The Magic of Lead Generation The Magic of Lead Generation May 14, 2015 Ruth Presslaff ruth@presslaff.com Half the money I spend on advertising is wasted; the trouble is I don t don't know which half. John Wanamaker Image: http://www.ravichandusreeram.com/2014/01/words-

More information

REDESIGNING FOR MOBILE What Email Marketers Need to Know

REDESIGNING FOR MOBILE What Email Marketers Need to Know REDESIGNING FOR MOBILE What Email Marketers Need to Know Getting Ready for Canada s Anti-Spam Law 1 Redesigning for Mobile - What Email Marketers Need To Know 1 REDESIGNING FOR MOBILE What Email Marketers

More information

HTML TIPS FOR DESIGNING

HTML TIPS FOR DESIGNING This is the first column. Look at me, I m the second column.

More information

DESIGNING MOBILE FRIENDLY EMAILS

DESIGNING MOBILE FRIENDLY EMAILS DESIGNING MOBILE FRIENDLY EMAILS MAKING MOBILE EMAILERS SELECT PLAN CONTEXT CONTENT DESIGN DELIVERY Before you go mobile For optimal usage PICTURES OF DESKTOP VS MOBILE SAME SAME BUT DIFFERENT EMAIL CLIENTS

More information

WATKINS MFG DEALER GUIDE TO UNDERSTANDING WOORANK REPORTS

WATKINS MFG DEALER GUIDE TO UNDERSTANDING WOORANK REPORTS WATKINS MFG DEALER GUIDE TO UNDERSTANDING WOORANK REPORTS Watkins Manufacturing WatkinsMfg.com (760) 598-6464 1280 Park Center Drive, Vista, CA 92081 Design Studio DesignStudio.com (888) 825-8883 715 J

More information

ULTIMATE CHEAT SHEET:

ULTIMATE CHEAT SHEET: ULTIMATE CHEAT SHEET: DIGITAL MARKETING TERMS FOR NOOBS f rewards TAKING ON ANY NEW CHALLENGE AND DIPPING YOUR TOES INTO A NEW ARENA IS ALWAYS INTIMIDATING. It s made even more so if that new arena is

More information

Marketing Cloud Email Quick References Guide

Marketing Cloud Email Quick References Guide Marketing Cloud Email Quick References Guide Navigating Marketing Cloud Follow these steps navigate to the Email Creation/ Email Send section of Marketing Cloud. 1. Click the Email Icon in the top left

More information

Email Deliverability Best Practices

Email Deliverability Best Practices Email Deliverability Best Practices Prepared by Email Deliverability Services December 2011 Email Deliverability Best Practices Table of Contents Summary... 1 Creative Best Practices... 2 Subject Line

More information

Table of Contents. What is ProSite? What is Behance? How do ProSite & Behance work together? Get Started in 6 Easy Steps.

Table of Contents. What is ProSite? What is Behance? How do ProSite & Behance work together? Get Started in 6 Easy Steps. The Beginners Guide Table of Contents 03 04 05 06 34 35 What is ProSite? What is Behance? How do ProSite & Behance work together? Get Started in 6 Easy Steps See Live Examples Need More Help? What is ProSite?

More information

Online Marketing 101. Introduction to Email Marketing. TwistofLime.biz

Online Marketing 101. Introduction to Email Marketing. TwistofLime.biz Online Marketing 101 Introduction to Email Marketing TwistofLime.biz Email marketing 101 Why use email for marketing? At its best, email marketing blends art and science, and an email marketing star can

More information

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing

More information

MOBILE MARKETING. A guide to how you can market your business to mobile phone users. 2 April 2012 Version 1.0

MOBILE MARKETING. A guide to how you can market your business to mobile phone users. 2 April 2012 Version 1.0 MOBILE MARKETING A guide to how you can market your business to mobile phone users 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video Tutorials 4 What is Mobile

More information

Redesigning Email Campaigns for Mobile

Redesigning Email Campaigns for Mobile Redesigning Email Campaigns for Mobile Kim Mateus Digital Marketing Strategist @KimMateus Calie Brennan Senior UX Designer @CalieDesigns Agenda The Mobile Landscape Understanding your mobile recipients

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

Frequently Asked Questions (FAQ) on Anti-Spam Legislation. What is the definition of a commercial electronic mail message?

Frequently Asked Questions (FAQ) on Anti-Spam Legislation. What is the definition of a commercial electronic mail message? Frequently Asked Questions (FAQ) on Anti-Spam Legislation On December 16, 2003, the President signed the CAN-SPAM Act of 2003 (S.877) into law, which went into effect January 1, 2004. Though the legislation

More information

Email Marketing. Best Practices

Email Marketing. Best Practices Email Marketing Best Practices Introduction Within email marketing, creative design serves two very important functions. First, properly composed email creative ensure proper rendering and deliverability

More information

Email Marketing 101 Maximizing Email Results

Email Marketing 101 Maximizing Email Results Email Marketing 101 Maximizing Email Results Craig Stouffer Pinpointe On-Demand cstouffer@pinpointe.com (408) 834-7577 x125 Mark Feldman NetProspex VP Marketing mfeldman@netprospex.com (781) 290-5714 www.twitter.com/pinpointe

More information

Responsive Design Best Practices

Responsive Design Best Practices Responsive Design Best Practices Heather Shore Account Director Silverpop Harlan Cayetano Sr. Email Specialist Silverpop Yin Mac Program Manager Silverpop Andrea Shyrock Production Manager Alchemy Worx

More information

Grow Your Business with Email and Social Media

Grow Your Business with Email and Social Media Grow Your Business with Email and Social Media Simple Marketing Strategies for Small Businesses and Nonprofits Constant Contact 2015 Welcome Rebecca Esparza, MBA Authorized Local Expert, Constant Contact

More information

EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES

EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES An Effective Touch Point for Long-Term Marketing Relationships Introduction Email newsletters are no longer optional when it comes to B2B

More information

Email Using MSN Hotmail

Email Using MSN Hotmail Email Using MSN Hotmail lab 14 Objectives: Upon successful completion of Lab 14, you will be able to View email messages received in the Inbox Send email messages using the To, Cc, and Bcc fields Reply

More information

Best Practices for Email Marketing With imodules

Best Practices for Email Marketing With imodules Best Practices for Email Marketing With imodules Overview Communication is fundamental in building valuable relationships with your constituents. Emails can be up to 20 times more cost effective and generate

More information