Travel & Tourism s Top Ten Emerging Markets.
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1 Travel & Tourism s Top Ten Emerging Markets Brazil
2
3 About Tourism Intelligence International Tourism Intelligence International is is a highly respected travel and tourism consultancy, serving government and private sector clients in both established and emerging tourism destinations world-wide.
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5 Our Publications
6 Upcoming Publications
7 Regular Industry Intelligence Since 1994
8 Our Reputation At Tourism Intelligence International, we have earned a reputation for research, analysis and consultation that is often exhaustive.
9 How We Work However, we are results-oriented, not merely task-oriented. We insist that good intelligence must lead to practical advice, clever competitive strategies, innovative solutions to welldefined problems, and guidelines to put them in place.
10 Our Clients
11 Brazil - Soaring to New Heights
12 Brazil s Economy 2010 GDP (PPP): US$2.172 trillion GDP growth rate: 7.5% GDP per capita (PPP): US$10,800 Labour force: 103.6million Unemployment l t rate: 7% Inflation rate: 4.9% Source: International Monetary Fund, 2011
13 GDP based on PPP in International Dollars 2010 US $14,7 China $10,1 India $4,1 Germany $2,9 UK $2,2 Brazil $2,2 $0,0 0 $5,0 $10,0 0 $15,0 $20,0 0 Source: International Monetary Fund, 2011
14 Real GDP growth ,00% 7,49% 7,00% 6,00% 5,00% 4,00% 3,00% 2,83% 3,50% 2,00% 1,00% 0,00% 1,25% UK US Germany Brazil Source: International Monetary Fund, 2011
15 Population Size of Selected Countries (millions) 2011 Source: United Nations Statistical Division, 2011
16 12 Natural increase of population per 1000 inhabitants , , , Germany -1,913 United Kingdom United States of America Brazil -4
17 Population Demographics Traditional Markets Slow population growth Emerging gmarkets (e.g. Brazil) Rapid population growth Aging Young and vibrant
18 Metropolitan Source Markets Every third Brazilian lives in a metropolitan areas (e.g. Sao Paulo, Rio de Janeiro, Salvador, Brasilia) Most travellers come from Metropolitan Areas
19 Emerging Market Characteristics Other Factors determining travel demand: Growth in Personal Income Travel as Status and Lifestyle Young and Upcoming Thirst for New Experiences Travel is Social Currency AM Means of fescape Visiting Friends and Relatives
20 Real strengthens (real against major currencies) Euro Pound US Dollar 0,7 06 0,6 0,5 0,4 0,3 0,2 0,1 0, Source: xe.com, 2011
21 Outbound Travel from Brazil (in millions) Source: United Nations World Tourism Organization, 2011
22 Top Brazilian outbound destinations (2009) USA 18% Others 35% Argentina 15% Portugal 5% Germany 3% Uruguay 5% Spain 5% Paraguay UK 3% Italy 4% 3% Chile 4% Source: United Nations World Tourism Organization, 2011
23 Outbound Travel from Brazil by regions (2009) Rest of the world 15% Latin America 44% Europe 25% North America 27% Source: United Nations World Tourism Organization, 2011
24 Demographic Brazilian Traveler Profile to the US in 2010 Brazilian travellers are male (59%) Brazilian travellers are middle aged (women 38, men 41) Source: Otti, 2011
25 Brazilian travellers are rich Brazilian travellers belong to the upper class (70%) Average household h income of Brazilian travellers is US$101,700
26 Brazilian Traveler Characteristics Travel party to the US: 1.6 persons Leisure trips dominate (71%) Source: Euromonitor International, Otti, 2011
27 Sightseeing is important Visiting objects of interest (75%) and visiting cities (65%) are the most important motives for travel
28 Length of trip and Travelling experience Brazilian spend 10 days per trip abroad Every fourth Brazilian who travelled to the US in 2010, had not been there before
29 Brazilian Traveler Characteristics More Brazilians (54%) travel during winter season (November-April) Source: Euromonitor International, 2011
30 Brazilians choice of accommodation Brazilians stay in hotels when they are abroad (70%) Brazilians prefer four and five stars hotel over low budget and three stars hotels
31 Brazilian Air Traffic Over 100 million international passengers were handled in Brazil Capacity of Brazilian airports on a rise Main Airlines are TAM, Linhas Aéreas and GOL Transportes Aéreos
32 Internet users of selected countries 300 (in millions, 2011) USA Brazil Germany UK Source: Internetworldstats, 2011
33 Brazilian Internet usage 76 million Brazilians are online Indicating a penetration of 37% 40% of the Brazilians access the internet from home, 30% while in public places and 30% when at school or at work Source: Internetworldstats, 2011, Ipsos Public Affairs survey
34 Planning, Deciding, Booking patterns Internet is key information source But 53% booked via travel agent Between 2008 and 2009 the share of internet bookings grew from 22% to 31% Source: Euromonitor International, 2011
35 Planning, Deciding, Booking patterns Brazilians decide spontaneously (53% of Brazilian outbound trips were decided a month or less before departure) However, Brazilians take their time planning long haul trips. (77% plan one month or more before travelling to the UK)
36 Participated Activities in the US Shopping Restaurants 91% 91% Theme Parks Historical Places 55% 52% Sightseeing Museum Musical event Heritage Sites Small Towns National Parks 41% 34% 30% 25% 19% 16% 0% 20% 40% 60% 80% 100% Source: Otti, 2011
37 From Sun, Sand &S Sea To
38 Travel Motives From Sun and Sand To Sightseeing Shopping Sports Status Social nightlife Studying
39 To Shopping
40 To Status
41 To Social nightlife
42 To Social nightlife
43 To Sightseeing
44 To Sports
45 To Sports
46 To Studying
47 In order to Win, Wow and Woo Brazilian travellers, you need to
48 Target São Paulo and Rio de Janeiro Target the cities of São Paulo and Rio de Janeiro where 80% of Brazilians live, and the South which is wealthiest in terms of GDP per capita.
49 If you want to target Brazilian travellers, start with the men. But do not ignore the women, they are increasing in numbers and share.
50 Portuguese or English Provide information in Portuguese If Portuguese translations are not available, use English instead of Spanish
51 Offer culture and content
52 If you are not online you are not for sale Use the Internet to provide information and to drive business
53 Action, Action, Action Target them with sports, but not just football Attract them with FUN theme parks, night life, clubs and adventure
54 Nightlife is a must for Brazilians
55 Don t forget the S s sightseeing shopping, social-nightlife i and status-seeking experiences.
56
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