THE PRODUCT OWN THE NIGHT FOR THICKER, FULLER LOOKING HAIR. Night Density Rescue is clinically proven to promote hair density by reducing hair fall**

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1 THE PRODUCT Rescue is clinically proven to promote hair density by reducing hair fall** 82% of people/clients would use a treatment at night to promote hair density (if one were available)* Now, for the first time NIOXIN s cuttingedge science and technologies provide consumers with Day and Night solutions for thicker, fullerlooking hair NIOXYDINE 24 contains a powerful mix of antioxidants known to neutralize free radicals on the scalp surface, including Vitamin E Acetate, Ginger Root Extract, Caffeine and Biotin Free radicals are reaction starters - they transform food into energy for the body OWN THE NIGHT FOR THICKER, FULLER LOOKING HAIR Designed with a soothing fragrance suitable for night-time use, it leaves no residue on the pillow and is suitable for all hair types In three months. *Among US salon clients concerned with thinning hair ** Associated with scalp surface oxidation.

2 CONSUMER BENEFITS WHY CLIENTS SHOULD BE USING IT 76% of people who tried NIGHT DENSITY RESCUE would recommend it 81% of people agreeing that their hair feels stronger, thicker looking and more managable day after day 89% of people are actively looking for products to prevent hair loss 71% of people use nighttime products for skin, but not for the scalp 84% of people would use a treatment while they sleep to reduce hair fall 89% of people would recommend Nioxin Day + Night Regiment 9 out of 10 people want to prevent hair loss and keep the hair they have today 86% of people love the idea of fighting thinning hair at night All these statistics are based on a survey amongst 112 US panelists concerned with thinning hair conducted by StrataMark Dynamics Solutions in 2015 Among US salon clients concerned with thinning hair

3 Q&A WITH MARIA CASTAN Q: What does the new add to the whole Nioxin product offering? A: In contrast to the 3-Part System Kits, designed to be applied during the day, Rescue is formulated exclusively for night-time use. Nioxin is able to offer consumers a complete day and night care regimen for thicker, fuller-looking hair. When Rescue was tested with the NIOXIN 3-Part system kit, 70% of people* noticed their hair had never felt so strong, healthy and full. Q: What hair type is best suited to A: All hair types can benefit from new Nioxin Rescue. However, hair that is thin or prone to thinning will particularly benefit from this new product. Q: What is the key science behind the A: NIOXIN s Rescue is clinically proven to promote hair density in three months by reducing hair fall associated with oxidative damage. Oxidative damage is the result of a chemical reaction where Free Radical Formation becomes unstable, promoting free radicals. Over time, a buildup of Free Radicals on the scalp surface leads to further oxidative damage which results in hair fall. Therefore it is important to neutralize Free Radicals thanks to powerful antioxidants, like NIOXYDINE 24 technology uses powerful antioxidants to neutralize Free Radicals. The treatment should be applied to the scalp surface at night-time, to provide the scalp with topical support to fight and neutralize oxidative damage. Q:What are the key ingredients in the Nioxin Night Density A: Rescue treatment contains breakthrough technology NIOXYDINE24. This contains a powerful mix of antioxidants known to neutralize free radicals on the scalp surface, including Vitamin E Acetate, Ginger Root Extract, Caffeine and Biotin Q: Describe the best Nioxin hair care regime from day till night? A: The Nioxin range contains six different System Kits designed to cleanse, optimise and treat hair during the day. Each regime is tailored to address individual hair needs, taking into consideration the stage of thinning (minor to noticeable), hair texture (fine, medium or coarse) and whether hair has been colour treated. Complement these at night with new Night Density Rescue. Rescue has been proven to promote hair density in three months. To maintain the antioxidant benefits associated with the product, people will want to continue using the product. It they discontinue using Rescue after three months, the scalp surface may once again experience oxidative scalp damage that can lead to hair fall. Rescue can and should be used with the NIOXIN 3-Part system kit as a way of offering your client a complete day and night care regimen for thicker, fuller looking hair. When Rescue was tested with the NIOXIN 3-Part system kit, 70% of people* noticed their hair had never felt so strong, healthy and full. Q: What benefits can you see and feel by using the Q: How easy is it to use the new Nioxin Night Density? A: Nioxin promotes hair density by reducing hair fall associated with oxidative damage in 3 months of usage. A: It is super easy to use! Rescue should be applied directly onto the scalp s surface. Ask for an application demonstration in-salon. Q: What fragrance notes does Nioxin Rescue contain? Q: What is the USP of the A: Nioxin Rescue has a soothing fragrance perfectly suited to night-time. Mild and gentle on the scalp, it helps you relax while the product works its magic, giving you round-theclock care for your thinning hair. A: Nioxin Rescue is the brand s first leave-in overnight treatment, clinically proven to promote hair density by reducing hair fall associated with oxidative damage thanks to NIOXYDINE 24. * Based on a survey among 112 US panellists concerned with thinning hair conducted by StrataMark Dynamics Solution in 2015.

4 Q&A WITH JULIE TULLIS NIOXIN EDUCATION MANAGER, UK & IRELAND Julie Tullis, Nioxin Education Manager of UK and Ireland, has used and worked with Nioxin for many years. A true brand advocate, here she shares her experience of new Night Density Rescue and how it has contributed to giving her thicker, fuller looking hair Q: Describe your hair type. A: It used to be fine but a lot of hair, now it is medium in texture due to using Nioxin Density Rescue over the past few months A: I was using System Kit 3 but after four years I am now on System Kit 5. I also use Diaboost, and once a month I book in for a Nioxin Dermabrasion treatment. I often use products from the 3D Styling range such as the Thickening Spray and Niospray Strong Hold Hairspray, as they help to create a fuller and thicker hair look. I am a true advocate of Nioxin owning the clock as I have a hero product for the morning, day and night, which all help to make my hair thicker and fuller. Q: What other Nioxin products do you use to ensure you increase the fullness and thickness of your hair? Q: What difference have you felt in your hair since you have been using the new Nioxin A: My hair feels much thicker and I experience less hair fall at night. It really has made me feel more confident about my hair. Q: Does Rescue leave any residue on your pillow? A: The product is very thin and easy to apply and does not leave any residue on my pillow. I find the scent very calming, which is exactly what I want to surround myself with before going to bed. Q: Do you use every night? A: I There is no need to wash your hair the morning after using Rescue. The product leaves no residue and does not weight down your hair, nor does it affect styling. I add my styling products in and my hair still feels light. A: I have used it every night for the last six weeks, but started to feel the difference after four weeks Q: Does the product weigh down your hair? Do you need to wash it out after each use? A: My main priority of using Nioxin Rescue was to improve my hair density and I really felt this has happened over the past six weeks. Q: What is your main reason for using Q: Have you noticed a difference in your confidence since using A: I have definitely experienced an improvement in confidence when it comes to my hair. My hair appears thicker and stronger and I am more confident when it comes to pulling off different styles.

5 Wake up with beautiful hair with a little help from NEW Nioxin Rescue treatment Set to become as essential as a night cream in your evening beauty ritual, Rescue is the brand s first ever leavein treatment solution designed exclusively for overnight use, targeting 84% of consumers that say they would use a treatment while they sleep to reduce hair fall. Own the night and the day with Nioxin, the round-the-clock hair care brand guaranteed to give you thicker, fuller looking hair. Rejuvenate and repair your mind and body with help from Will Williams one of London s leading and most respected meditation teachers. Relax and unwind with Will Williams every night to get the most out of your sleep and the next day. Download your Own the Night playbook to learn meditation techniques, relaxing pre-bed yogamoves and receive tips on how to get the most out of Rescue treatment: Find out more about Nioxin round-the-clock care: Learn more about achieving balance, success and personal growth with Will Williams:

6 THE NIOXIN DAY & NIGHT REGIMEN DAYTIME FACTORS AFFECTING HAIR AND SCALP NIGHT SYSTEM KIT BENEFITS - Higher production of sebum - Higher exposure to toxins CLEANSER - Derma-purifying - Removes Impurities - Combing/Styling - Hair breakage CONDITIONER - Density protection - Prevents breakage - Cuticle protection - Cuticle damage - Reduction of diameter SCALP TREATMENT Increases diameter and health of scalp - Refreshes scalp - UV ingredients NIGHTTIME FACTORS AFFECTING HAIR AND SCALP NIGHT DENSITY RESCUE BENEFITS - Scalp repairs from daytime damage and exposure to environmental aggression (UV Rays, Smog, Nicotine, etc.) - Lower production of sebum - Less exposure to toxins SERUM - Rescue works during the night, when our body s internal clock synchronizes to balance and reduce cell oxidation, creating an undisturbed environment for ideal regeneration and repair - Stress hormones decrease during sleep, so skin s capacity for self repair is enhanced