93% At Viviscal. we understand hair.

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2 At Viviscal we understand hair. Viviscal is dedicated to investing in ongoing scientific studies and consumer research. We have combined over 20 years of research and expertise to create the Viviscal Professional Hair Growth Programme. We have also developed the Viviscal Hair Expert Advisory Board to support continued innovation within the hair growth arena. Viviscal Professional is a scientifically formulated food supplement that supports healthy hair growth from within. It is super enriched with essential ingredients for optimum healthy hair growth. These include the proprietary marine protein AminoMar C TM. It is recommended to take Viviscal Professional supplements monthly for a minimum of six months. 93% would recommend it to a friend or family member. * Viviscal Professional is recommended and used by A-list celebrities, celebrity hair stylists, trichologists and dermatologists worldwide. The efficacy of Viviscal is supported by scientific studies. * For professional use only. * US Viviscal Customer Survey 2011

3 Viviscal Professional is hot news across the world. Viviscal Professional is getting talked about on TV and radio shows across the world. It s hot gossip amongst celebrities and their stylists and has been featured in leading publications including Harper s Bazaar,, Allure, Cosmopolitan and Elle. Adam Reed, Creative Director of Percy & Reed I ve seen the results in the salon these pills are potent! Another favourite hair booster of in the know celebrities, hairstylists and models is a pill called Viviscal, a natural blend of fish proteins, horsetail extract and Vitamin C that when taken twice daily for six months promises to deliver major growth and smoother thicker strands. I m a firm believer in it says Mark Townsend (celeb stylist) who has recommended it to at least six A-Listers with successful results. He adds, If you take it, you ll have a gorgeous head of hair. Harper s Bazaar Secrets to long, thick, shiny hair Grow your hair! Taking supplements like biotin and Viviscal may help. Glamour 5 Beauty Ideas to Do in Winter If a diet is to blame, a healthy hair diet can help (beans, for instance, are high in hair-fortifying zinc; salmon is rich in strand-sprouting omega-3s) as can supplements (like the ones below and Viviscal), says Doris Day, an NYC derm. Cosmopolitan Get Longer, Lusher Hair. Colourist, Josh Wood There s no reason today for anyone to be thinning. Historically it was ok, but in 10 years time we ll be baffled as to why anyone would willingly put up with it. The key is realising you are thinning before the loss is dramatic, and acting. Topical scalp boosters, laser rejuvenation, supplements... As soon as you ve had a baby, start knocking back the Viviscal Models seeking long lush hair in a hurry have long sworn by Viviscal Crowning Glory Speaking on Kate Hudson, according to stylist David Babaii, Kate s naturally long and full hair is a result of taking Viviscal and the use of great cruelty free styling products. He adds, Viviscal offers women and men a new alternative to healthy and fuller hair. StarPulse.com This strand-boosting supplement s proprietary marine protein extract has made it the go-to secret weapon of stars like Reese Witherspoon for a shinier, thicker look. IT S FIERCE, says Stylist Danillo. After seeing a transformation in his clients, he became a believer. I was like, Your hair looks fantastic. What have you been doing? Did you quit smoking? Change your diet? They all said it was Viviscal. InStyle Makeover Vidal Sassoon stylist Tony Collins, recommends Viviscal to repair weak or broken hair; To improve weak or broken hair, use Viviscal. It s expensive, but it works. Pop a Pill: Over-the-counter supplements that contain fish extracts or biotin can make your hair look shinier, less prone to breakage, and longer and thicker. I ve seen good results with Viviscal... says New York City dermatologist Francesca Fusco. Allure That s two recommendations from world renowned hairdressers, so I suggest we all put in a bulk order. Hold on to your hair Elle

4 Dr. Marc Epstein of Harrison N.Y. s Aesthetic Medicine suggests taking vitamins, such as Viviscal, that contain amino acids for thinning hair These types of supplements can enhance protein synthesis and ultimately, growth. Star If you simply want more hair, and naturally so, that s where Finnish dietary supplement Viviscal comes into play. I first heard of it from a model whose hair was overcoloured, tremendously damaged, says Redken editorial whiz Guido Palau. (Which model? Palau is vexingly discreet on this point.) She started taking it, and when I saw her six months later, I was blown away by how much healthier her hair was and how long it had grown. Tons of girls take it now. Great Lengths It s been the rage among models for months. Allure When I m working on a movie, they blow-dry and curl my hair quite a bit. I take these Celebrity hairstylist, Guido Palau, has found that Viviscal works wonders for models with overworked hair. I ve known loads of people who have used it and they ve all said it s the only thing that helped regenerate their hair. The New York Times Style Magazine Celebrity hair stylist Harry Josh has been recommending Viviscal tablets to his clients for years. Viviscal is a supplement that contains fish proteins, a natural stimulant that is good for hair, skin, and nails. I ve recommended it to everyone at one point or another - Gisele, Cameron, Demi - whether they wanted to get over a haircut they didn t like or wanted longer hair faster. supplements to keep it healthy. Reese Witherspoon s TOP Must Haves: Viviscal Tablets. InStyle Makeover

5 Experts and stylists talk about Viviscal. Dr. Glynis Ablon US Dermatologist We recently conducted a double blind, placebo controlled clinical trial on Viviscal supplements in my practice, the Ablon Skin Institute in Los Angeles. The results of the clinical trial were dramatic with 100% success. I highly recommend Viviscal Professional supplements to patients in my practice that are suffering from specific hair related issues or are simply looking for healthier hair. Adam Reed Creative Director of Percy & Reed London I discovered Viviscal Professional through some of my model friends last year and was immediately intrigued and excited to learn more. I have been completely blown away by the results; not only does it thicken hair, but it has given clients of mine the hair that they have always dreamt of! With everyone I have recommended it to so far the results have been fantastic. Martino Cartier Platform Hair Stylist Trisha Buller Leading Trichologist, clinic and salon owner I d like to share a little secret...as a salon owner and stylist, I recommend Viviscal Professional to all my clients who are experiencing thinning hair. I can t tell you how delighted they and I are with their healthier, fuller and longer hair! Our hair is a barometer of our inner health. Nutrition, minerals and vitamins play an important role in maintaining healthy hair growth, therefore a balanced diet is essential. When we re under stress or have experienced ill health, it will have an adverse effect on our hair. I am seeing more and more people complaining of fine, weak, limp hair lacking in shine and lustre. Biotin and Zinc are key for healthy hair. Supplements such as Viviscal include these, as well as other key ingredients crucial for healthy hair.

6 Celebrity Mike Karg Celebrity Hair Stylist Oscar Blandi Celebrity Hair Stylist Eli Mancha Artistic Director for Lock and Loaded s Design Team stylists talk tips and tricks for fine and thinning hair. A super blunt dry hair cut is best for thinning hair (use a texturising shears on the ends 1/4 head sections). Avoid promoting long hair styles and always insure a solid outline. If your client can pull off a larger symmetric or asymmetric fringe, do it!! When putting in layers, emphasise the layers around the face, not so much at the back. Two must-have products for me are Instant Hair Lift Thickening & Strengthening Serum (it is the perfect foundation to any style) and Volumising Spray. It provides longlasting hold, flexibility and shine to any style while multiplying the width of each hair strand. Also, I recommend clients consider a slightly shorter hairstyle. A shorter, layered style can help create the illusion of volume and fullness and is flattering on most women. Most people think that if you have thin hair, you should not take weight off the ends of the hair. But in reality, the enemy of volume is weight; you must remove the weight from the ends to create more volume. However, there are different types of texture. I would choose to use a tool or technique that creates chunky texture, rather than a softer more blended texture. Thin hair has a hard time showing off texture, so you won t have to worry about it looking chunky, but the shorter/chunky pieces give more support for the longer lengths of your shape. Holly Chapman Martino Cartier Kim Kimble David Babaii Celebrity Hair Stylist and Make-Up Artist Platform Hair Stylist Celebrity Hair Stylist Celebrity Hair Stylist The cut is the first & most important element. There is a fragile balance between cutting too little & too much. People think growing it helps create the illusion of thickness when actually it s the opposite. What creates the illusion of thickness is having movement in the hair by having varying lengths...layers and texturising. Generally more layering above the crest in the top horizontal plane and less layering below the crest in the vertical planes tends to create a thicker look. Also, try drying the hair upside down then using the cold shot button. A great, flattering layered style works well on most clients with thinning hair or fine hair. It adds fullness and life, plus it is fresh and modern. Make sure to add some styling products after shampooing, like a root lift or mousse, to support the style and thicken hair strands. Having healthy hair starts within. It s not just enough to have great conditioner and reconstructors. There is a certain amount of nutrition and vitamins your hair needs to maintain hair growth and health. 1. Always use a volumising shampoo and conditioner 2. Always rinse, rinse, rinse the hair after cleansing and conditioning, this is my mantra! 3. Volumising mousse works best for fine hair giving it just the right volume and hold 4. Dry shampoo also serves as a body builder even if you don t need to cleanse 5. Root lift products help to add volume to fine hair 6. Using great products along with not over-using them helps to keep hair clean and full of body

7 The healthy hair growth cycle. It is important to understand the healthy hair growth cycle. Healthy hair grows in a continuous cyclic pattern and if it is disturbed for any reason this can impact on the health of the hair and hair growth. 1. Anagen The growing phase lasts two to seven years and determines the length of hair. 2. Catagen This is the transitional stage that lasts about 10 days. The hair follicle shrinks and detaches from the dermal papilla. 3. Telogen There is no growth during the resting phase, which lasts around three months. In this phase hair growth stops and the old hair detaches from the hair follicle. A new hair begins the growth phase pushing the old hair out. Around percent of hairs are in this phase. Factors which affect healthy hair growth. There are many factors which influence healthy hair growth. These encompass a whole range of medical, emotional and lifestyle conditions which can prevent the body from effectively absorbing the essential nutrients it needs to support healthy hair. Hormonal Change Stress Post Pregnancy Poor Diet Medication Age Overstyling Birth Control Smoking 1. Anagen 2. Catagen If hairs enter the Telogen phase too early, excess shedding and noticeable thinning of the hair can occur. 3. Telogen

8 Viviscal Professional works by nourishing the hair from within. Stage 1 Hair follicles are nourished through consistent intake of the marine protein complex AminoMar C and nutrients in each tablet. Stage 2 Thin and wispy hair is strengthened through continued nourishment. New fine hair growth is noticed. Stage 3 Breakage and thinning continue to decline, encouraging normal healthy hair growth. Stage 4 These hairs become stronger, healthier, luscious and more vibrant. Viviscal Professional supplements work in four stages over a six month period. Most users notice a difference after just three to four months.

9 The origin of AminoMar C. AminoMar C is a groundbreaking, proprietary marine protein complex. A professor from Scandinavia discovered from his study of the Inuits in the 1980s that their great hair and skin was as a result of their fish and protein rich diet. He isolated the key protein molecules from the Inuits diet and it was from these origins that AminoMar C was created. Viviscal Professional supplements contain 450mg of AminoMar C combined with Biotin and Apple Extract to fortify and promote healthy hair growth from within. Viviscal has been tried and tested by leading stylists, experts and celebrities worldwide. Biotin (Vitamin B7) helps the body to absorb amino acids which are the building blocks of protein, an essential nutrient for the growth of healthy hair. Apple Extract (Procyanidin B2) is known to increase hair density and diameter, promoting healthy hair growth. It also has anti-oxidant effects.

10 Becoming a stockist. We ll provide you with professional marketing support to help you maximise your Viviscal Professional sales. At Viviscal we want to support everyone who strives to have beautiful hair. We only stock Viviscal Professional through accredited salons of trained professionals who understand their customer s needs, the Viviscal Professional product and how it links into the healthy hair growth cycle. To become a stockist of Viviscal Professional, we will require you to complete the accredited training programme. Certificate of accreditation and training manual Customer brochure Counter display Mirror sticker Window/door sticker Join us today on viviscalprofessional.com or download our app to: - Complete the accredited training programme and access the training manual - Access exclusive hair growth information - Learn more about the Hair Expert Advisory Board - Access styling hints and tips - Track your client s progress Go to viviscalprofessional.com or download our app to be part of the Viviscal community.

11 For more information Stay in touch with the Viviscal Professional team. UK Ireland Lifes2good (UK) Ltd FREEPOST RRAG-BAKK-JAYE Radlett, WD7 7AL, United Kingdom Lifes2good, 7 Racecourse Business Park, Ballybrit, Galway City, Ireland

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