TABULASI DATA DESKRIPSI RESPONDEN

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1 LAMPIRA 1

2 Lampiran 1 TABULASI DATA DESKRIPSI RESPODE o Jenis Kelamin Pekerjaan Penghasian/ Bulan Faktor Keputusan Membeli 1 Laki-laki Mahasiswa/Pelajar s/d Rp Laki-laki Mahasiswa/Pelajar s/d Rp Laki-laki Mahasiswa/Pelajar s/d Rp Laki-laki Mahasiswa/Pelajar s/d Rp Perempuan Mahasiswa/Pelajar s/d Rp Perempuan Mahasiswa/Pelajar s/d Rp Perempuan Mahasiswa/Pelajar s/d Rp Perempuan Mahasiswa/Pelajar s/d Rp Laki-laki Mahasiswa/Pelajar s/d Rp Laki-laki Mahasiswa/Pelajar s/d Rp Laki-laki Mahasiswa/Pelajar s/d Rp Laki-laki Mahasiswa/Pelajar s/d Rp Perempuan Mahasiswa/Pelajar s/d Rp Laki-laki Mahasiswa/Pelajar s/d Rp Perempuan Mahasiswa/Pelajar s/d Rp Laki-laki Mahasiswa/Pelajar s/d Rp Laki-laki Mahasiswa/Pelajar s/d Rp Laki-laki Mahasiswa/Pelajar s/d Rp Perempuan Mahasiswa/Pelajar s/d Rp Perempuan Mahasiswa/Pelajar s/d Rp Perempuan Mahasiswa/Pelajar s/d Rp Laki-laki Mahasiswa/Pelajar s/d Rp Laki-laki Mahasiswa/Pelajar s/d Rp Laki-laki Mahasiswa/Pelajar s/d Rp Perempuan Mahasiswa/Pelajar s/d Rp Perempuan Mahasiswa/Pelajar s/d Rp Laki-laki Mahasiswa/Pelajar s/d Rp Laki-laki Mahasiswa/Pelajar s/d Rp Perempuan Mahasiswa/Pelajar s/d Rp Perempuan Mahasiswa/Pelajar s/d Rp Perempuan Mahasiswa/Pelajar s/d Rp Perempuan Mahasiswa/Pelajar s/d Rp Perempuan Mahasiswa/Pelajar s/d Rp Perempuan Mahasiswa/Pelajar s/d Rp Perempuan Mahasiswa/Pelajar s/d Rp Perempuan Mahasiswa/Pelajar s/d Rp

3 o Jenis Kelamin Pekerjaan Penghasilan/ Bulan Faktor Keputusan Membeli 37 Laki-laki Mahasiswa/Pelajar s/d Rp Laki-laki Mahasiswa/Pelajar s/d Rp Laki-laki Mahasiswa/Pelajar s/d Rp Laki-laki Mahasiswa/Pelajar s/d Rp Laki-laki Pegawai egeri Sipil 42 Laki-laki Pegawai egeri Sipil > 43 Laki-laki Pegawai egeri Sipil > 44 Laki-laki Pegawai egeri Sipil > 45 Perempuan Pegawai egeri Sipil > 46 Perempuan Pegawai egeri Sipil > 47 Laki-laki Pegawai egeri Sipil > 48 Laki-laki Pegawai egeri Sipil > 49 Laki-laki Pegawai egeri Sipil > 50 Laki-laki Pegawai egeri Sipil > 51 Laki-laki Pegawai egeri Sipil > 52 Laki-laki Pegawai egeri Sipil > 53 Laki-laki Pegawai egeri Sipil > 54 Laki-laki Pegawai egeri Sipil > 55 Laki-laki Pegawai egeri Sipil > 56 Laki-laki Pegawai egeri Sipil > 57 Laki-laki Pegawai Swasta > 58 Laki-laki Pegawai Swasta > 59 Laki-laki Pegawai Swasta > 60 Laki-laki Pegawai Swasta > 61 Laki-laki Pegawai Swasta > 62 Perempuan Pegawai Swasta

4 o Jenis Kelamin Pekerjaan Penghasilan/ Bulan Faktor Keputusan Membeli 63 Perempuan Pegawai Swasta 64 Perempuan Pegawai Swasta 65 Perempuan Pegawai Swasta 66 Perempuan Pegawai Swasta 67 Perempuan Pegawai Swasta 68 Perempuan Pegawai Swasta 69 Perempuan Pegawai Swasta 70 Perempuan Pegawai Swasta 71 Perempuan Pegawai Swasta 72 Perempuan Pegawai Swasta 73 Perempuan Pegawai Swasta 74 Perempuan Pegawai Swasta 75 Perempuan Pegawai Swasta 76 Laki-laki Pegawai Swasta 77 Laki-laki Pegawai Swasta 78 Laki-laki Pegawai Swasta 79 Perempuan Pegawai Swasta 80 Perempuan Pegawai Swasta 81 Perempuan Pegawai Swasta 82 Laki-laki Pegawai Swasta 83 Perempuan Pegawai Swasta 84 Laki-laki Pegawai Swasta 85 Perempuan Pegawai Swasta 86 Perempuan Pegawai Swasta

5 o Jenis Kelamin Pekerjaan Penghasilan/ Bulan Faktor Keputusan Membeli 87 Perempuan Pegawai Swasta 88 Perempuan Pegawai Swasta 89 Perempuan Pegawai Swasta 90 Perempuan Pegawai Swasta 91 Perempuan Pegawai Swasta 92 Perempuan Pegawai Swasta 93 Perempuan Pegawai Swasta 94 Perempuan Pegawai Swasta 95 Perempuan Pegawai Swasta 96 Perempuan Pegawai Swasta 97 Perempuan Pegawai Swasta 98 Perempuan Pegawai Swasta 99 Perempuan Pegawai Swasta 100 Perempuan Pegawai Swasta 101 Perempuan Pegawai Swasta 102 Perempuan Pegawai Swasta 103 Perempuan Pegawai Swasta 104 Perempuan Pegawai Swasta s/d Rp Perempuan Pegawai Swasta s/d Rp Laki-laki Pegawai Swasta s/d Rp Laki-laki Pegawai Swasta s/d Rp Laki-laki Wiraswasta s/d Rp Laki-laki Wiraswasta s/d Rp Laki-laki Wiraswasta s/d Rp

6 o Jenis Kelamin Pekerjaan Penghasilan/ Bulan Faktor Keputusan Membeli 111 Laki-laki Wiraswasta s/d Rp Laki-laki Wiraswasta s/d Rp Laki-laki Wiraswasta s/d Rp Laki-laki Wiraswasta s/d Rp Laki-laki Wiraswasta s/d Rp Perempuan Wiraswasta s/d Rp Perempuan Wiraswasta s/d Rp Laki-laki Wiraswasta s/d Rp Laki-laki Wiraswasta s/d Rp Perempuan Wiraswasta s/d Rp Perempuan Wiraswasta s/d Rp Perempuan Wiraswasta s/d Rp Perempuan Wiraswasta s/d Rp Laki-laki Wiraswasta s/d Rp Laki-laki Wiraswasta s/d Rp Laki-laki Wiraswasta s/d Rp Laki-laki Wiraswasta s/d Rp Laki-laki Wiraswasta s/d Rp Perempuan Wiraswasta s/d Rp Perempuan Wiraswasta s/d Rp Perempuan Wiraswasta s/d Rp Perempuan Wiraswasta s/d Rp Perempuan Wiraswasta s/d Rp Perempuan Wiraswasta s/d Rp Perempuan Wiraswasta s/d Rp Perempuan Wiraswasta s/d Rp Perempuan Wiraswasta s/d Rp Perempuan Wiraswasta s/d Rp Perempuan Wiraswasta s/d Rp Laki-laki Wiraswasta s/d Rp

7 LAMPIRA 2

8 Lampiran 2 OUTPUT SPSS Frequency Table Laki-laki Perempuan Jenis kelamin Cumulativ e Frequency Percent Percent Percent Pekerjaan Mahasiswa/pelajar PS Pegawai swasta Wiraswasta Cumulativ e Frequency Percent Percent Percent s/d Rp > Rp s/d > Penghasilan per bulan Cumulativ e Frequency Percent Percent Percent Faktor keputusan pembelian Periklanan/advertising Sales promotion Personal selling Cumulativ e Frequency Percent Percent Percent

9 LAMPIRA 3

10 Lampiran 3 Uji validitas motivasi (X1) X1_1 X1_2 X1_3 X1_4 totalx1 X1_1 Pearson Correlation 1.360**.508**.287**.771** X1_2 Pearson Correlation.360** 1.379**.259**.691** X1_3 Pearson Correlation.508**.379** 1.245**.753** X1_4 Pearson Correlation.287**.259**.245** 1.627** totalx1 Pearson Correlation.771**.691**.753**.627** **. Correlation is signif icant at the lev el (2-tailed). Reliability Scale: ALL VARIABLES Cases Case Processing Summary Excluded a a. Listwise deletion based on all variables in the procedure. % 0.0 Reliability Statistics Cronbach's Alpha of Items.674 4

11 Uji validitas persepsi kualitas (X2) X2_1 X2_2 X2_3 X2_4 totalx2 X2_1 Pearson Correlation 1.404**.344**.293**.713** X2_2 Pearson Correlation.404** 1.197*.304**.692** X2_3 Pearson Correlation.344**.197* 1.356**.685** X2_4 Pearson Correlation.293**.304**.356** 1.701** totalx2 Pearson Correlation.713**.692**.685**.701** **. Correlation is signif icant at the lev el (2-tailed). *. Correlation is signif icant at the 0.05 lev el (2-tailed). Reliability Scale: ALL VARIABLES Cases Case Processing Summary Excluded a a. Listwise deletion based on all variables in the procedure. % 0.0 Reliability Statistics Cronbach's Alpha of Items.646 4

12 Uji validitas sikap (X3) X3_1 X3_2 X3_3 totalx3 X3_1 Pearson Correlation 1.318**.431**.766** X3_2 Pearson Correlation.318** 1.402**.743** X3_3 Pearson Correlation.431**.402** 1.793** totalx3 Pearson Correlation.766**.743**.793** **. Correlation is signif icant at the lev el (2-tailed). Reliability Scale: ALL VARIABLES Cases Case Processing Summary Excluded a a. Listwise deletion based on all variables in the procedure. % 0.0 Reliability Statistics Cronbach's Alpha of Items.651 3

13 Uji validitas keputusan pembelian (Y) Y1_1 Y1_2 Y1_3 totaly Y1_1 Pearson Correlation 1.380**.256**.718** Y1_2 Pearson Correlation.380** 1.507**.803** Y1_3 Pearson Correlation.256**.507** 1.777** totaly Pearson Correlation.718**.803**.777** **. Correlation is signif icant at the 0.01 lev el (2-tailed). Reliability Scale: ALL VARIABLES Cases Case Processing Summary Excluded a a. Listwise deletion based on all variables in the procedure. % 0.0 Reliability Statistics Cronbach's Alpha of Items.642 3

14 LAMPIRA 4

15 Lampiran 4 Hasil uji regresi Regression Model 1 Variables Entered/Removed b Variables Entered Sikap (X3), Persepsi kualitas (X2), Motiv asi (X1) a Variables Remov ed a. All requested v ariables entered. Method. Enter b. Dependent Variable: Keputusan pembelian (Y) Model 1 Model Summary Adjusted Std. Error of R R Square R Square the Estimate.651 a a. Predictors: (Constant), Sikap (X3), Persepsi kualitas (X2), Motiv asi (X1) Model 1 Regression Residual AOVA b Sum of Squares df Mean Square F Sig a a. Predictors: (Constant), Sikap (X3), Persepsi kualitas (X2), Motiv asi (X1) b. Dependent Variable: Keputusan pembelian (Y) Model 1 (Constant) Motivasi (X1) Persepsi kualitas (X2) Sikap (X3) Coefficients a Unstandardized Coeff icients a. Dependent Variable: Keputusan pembelian (Y) Standardized Coeff icients B Std. Error Beta t Sig

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