3 rd European Parliament Digital Trends Survey. online tools

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Cori Martin
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3 3 rd European Parliament Digital Trends Survey online tools

4 TO P 5 TA K EAWAYS meetings, events and position papers they are listening LinkedIn (28%) infographics, video, Wikipedia stakeholder websites and social channels.

5 TO P 5 TA K EAWAYS search engine and social advertising craft attention-grabbing content Traditional pan-european and national media (67%) EU-focused media (58%) Twitter

6 W H I C H O N L I N E TO O L S D O M E P S U S E? Twitter accounts Facebook 6

7 W H I C H O N L I N E TO O L S D O M E P S U S E? LinkedIn personal website 7

8 W H I C H O N L I N E TO O L S D O M E P S U S E? social media adoption among MEPs is a fact channels of choice. social channels have emerged as 8

9 FA C E B O O K A N D TWITTER BEAT OT H E R O N L I N E C O M M U N I C AT I O N C H A N N E L S Which of the following online tools do you use to communicate with your constituents and other relevant stakeholders (e.g. NGOs, industry, think tanks)? F L E I S H M A N H I L L A R D 9

10 H OW USEFUL D O M E P S F I N D O N L I N E TO O L S? Facebook and Twitter one-on-one meetings takes place on- or offline, conversation is simply conversation. whether it 1 0

11 S E A R C H E N G I N E S, N E W S PA P E R S, A N D E U AND S O C I A L M E D I A E S S E N T I A L TO L EGISLAT I V E WORK How frequently do you, or your staff on your behalf, use the following online tools / resources in your daily legislative work? 1 1

12 FA C E B O O K A N D TWITTER ARE AS EFFEC T I V E A S M E E T I N G S How effective do you believe the following activities to be in communicating to your constituents and other relevant stakeholders (e.g. NGOs, industry, think tanks)? Don t know (1) Very ineffective (2) Somewhat ineffective (3) Neither effective nor ineffective (4) Somewhat effective (5) Very effective 1 2

13 M E P S U S E TWITTER TO L I S T E N, L E A R N A N D E N G AGE What do you view as the greatest benefit of using Twitter? 1 3

14 M E P S U S E L I N K E D I N TO L I S T E N AND BUILD THEIR P E R S O N A L N E T WORKS What do you view as the greatest benefit of using LinkedIn? 1 4

15 H O W D O M E P S P R E F E R TO C O M M U N I C AT E W I T H S TA K E H O L D E R S? meetings and position papers continue to play important roles in the EU policy sphere. infographics, social media and stakeholder websites F L E I S H M A N H I L L A R D 1 5

16 M E P S K E E N O N P O S I T I O N PA P E R S B U T O P E N TO I N F O G R A P H I C S A N D OT H E R O N L I N E CONTENT In which of the following ways to do you prefer to receive information from stakeholders? F L E I S H M A N H I L L A R D 1 6

17 M E P S VA LU E P E R S O N A L CONTAC T What is your preferred means of interaction with stakeholders (e.g. NGOs, industry, think tanks)? F L E I S H M A N H I L L A R D 1 7

18 M E P S C O U N T ON A WIDE RANGE OF CHANNELS W H E N F O R M I N G O P I N I O N S O N P O L I C Y How useful are the following types of communication with stakeholders (e.g. NGOs, industry, think tanks) in informing your thinking on policy issues? F L E I S H M A N H I L L A R D 1 8

19 B U S I N E S S AS USUA L I N T H E E P A S T R A N S PA R E N C Y R U L E S T I G H T E N, B U T U S E O F O N L I N E TO O L S S E T TO R I S E S L I G H T LY How do you think your interactions with stakeholders (e.g. NGOs, industry, think thanks) will change in the future in light of stricter EU transparency rules? F L E I S H M A N H I L L A R D 1 9

20 I S O N L I N E A DV E R T I S I N G A N E F F EC T I V E M E A N S O F R E AC H I N G M E P S? MEPs do click on online advertising but not often. while MEPs may not click, they do in fact notice these ads. 2 0

21 S P O N S O R E D A DV E R T I S I N G I S S O M E T I M E S C L I C K E D O N What do you when you are presented with a paid advertisement marked promoted or sponsored on social media? Twitter LinkedIn F L E I S H M A N H I L L A R D 2 1

22 M E P S U S E GOOGLE S NEWS AND SEARCH RESULT S, N OT A D S When using Google to conduct research on an issue, where would you click first? F L E I S H M A N H I L L A R D 2 2

23 Sample Demographics & Methodology

24 M E T H O D O LO GY

25 N U M B E R OF RESPONDENTS Proportion of EP delegation surveyed n=100

26 E P G R O U P R E S P O N D E N T S

27 G I V I N G BAC K For every MEP response to the 2015 EP Digital Trends Survey, FleishmanHillard donated 10 euros to International Rescue Committee, which responds to the world's worst humanitarian crises and helps people to survive and rebuild their lives. 2 7

28 M E P S U S E ONLINE TO O L S. S O W H AT?

For more information, please contact Brett Kobie B r e t t. K o b i e @ f l e i s h m a n e u r o p e.

29 For more information, please contact Brett Kobie B r e t t. K o b i f l e i s h m a n e u r o p e. c o m FleishmanHillard Brussels 35 Square de Meeûs 1000 Brussels Belgium T w w w. f l e i s h m a n h i l l a r d. e u

EU Social Media Usage:

EU Social Media Usage: New trends, new opportunities Andrew Hawkins, Chairman, ComRes www.comres.eu.com ComRes ZN EU Social Media Monitor, Brussels, 10 May 2012 Overview Three questions posed EU Social