Direct Mail. The threat of data protection legislation. Impediment to the high value of Direct Mail?
|
|
- Basil Casey
- 8 years ago
- Views:
Transcription
1 Direct Mail The threat of data protection legislation Impediment to the high value of Direct Mail? Mathilde Fiquet: Géraldine Proust:
2 FEDMA aims to: Promote Inform Protect Uphold ethical values Develop the European direct and interactive marketing industry FEDMA represents: European Direct Marketing Associations Companies with multinational businesses (list brokers, communications agencies, mailing houses, printers, postal operators, etc.) (Article 29 working group approved Code of Conduct)
3 Offline Direct Mail Door drop Online Telemarketing Mobile marketing Fax marketing marketing Online Behavioural Advertising Search marketing Social Media FEDMA covers all channels in B2B & B2C
4 UPU EU Promotion & Protection of Direct Mail ETHICS EDUCATION
5 79% of consumers act on direct mail immediately From letterbox to inbox - Building customerrelationships, 2013, UK DMA 10% more recipients visited a brand's website in response to compared to From letterbox to inbox - Building customerrelationships, 2013, UK DMA Direct Mail has high value! 84% read it Direct Media report Austrian DMA 2012 Expert insights 2013/ % spend a lot of time with it Direct Media report Austrian DMA 2012 Expert insights 2013/ 2014
6 Current keys to success Segmented and Personalised Good overall impression of the advertising method Attractive discounts coupons/ Product samples offered Pleasant doses Action Track and trace Source: Direct Media Report, from DMVOE Tim Walsh, Pitney Bowes
7 Big data enables you to : Know your consumer preferences Track the consumer going digital or using coupon Reach the consumer at the right time Contact only prospective «look a like» consumers Create a dialogue with consumers Big Data increases Direct Mail value!
8 Why does the direct marketing industry need data? Better knowledge of the consumer and prospects Contacting consumer and prospects Need of contact data and the right to send a marketing communication Need to access and process data
9 The General Data Protection Regulation As opposed to a Directive Why a review? For the Online World Willing to address all issues raised by technological developments Strong misunderstandings Of the Direct Marketing industry, how we process data and do profiling
10 The balancing test: Legitimate interest of the controller Interests and fundamental rights of the data subject Safeguards: specific right to object for direct marketing (article 14) Direct mail de facto: opt-out
11 Potential changes to the balance: Alternative legal grounds: consent or contract The risk: direct marketing could become opt-in However: o Not the end of the legislative process o Specific recital on o Council different positions
12 Profiling: Need of profiling for better knowledge and segmentation of the consumer, and better matching of the marketing communication to the consumers interest Importance to keep the same approach as the one in the 95/46 directive Safeguards for the consumer when profiling has a significant impact on the consumer The risk: Profiling for direct marketing purposes might fall in the scope of the article and be limited
13 FEDMA s expertise : Online world Offline world
14 FEDMA and the General data Protection Regulation Timeline December: EC 1 st consultation Submission January: EC 3 rd consultation Submission June: EC DG Justice, data protection Unit invited to the LAC September: Belgian DPA invited to the LAC November: EC DG CONNECT invited to the LAC July: EC targeted private stakeholders conference and 2nd consultation Submission and participation Coordination with the DMAs November: EC inter-service consultation Campaign with different EC DGs September: Campaign to the EC: 1 letter, 1 issue per week ICDP
15 FEDMA and the General data Protection Regulation Timeline January: EC publishes the legislative proposal 2012 February / March: Reassessment of priorities Publication of new position papers and proposal for amendments April: Appointment of the rapporteur, MEP Albrecht MEP Albrecht draft report: disastrous for the industry 2013 March: More than 3000 amendments proposed Meetings with MEPs and proposal of compromise amendments June: Irish proposal for chapters I to IV Letter on profiling to the Council October: Adoption of the LIBE report Proposal of compromised amendments Series of Meetings with MEPs Series of Meeting with Member States Permanent Representations Increased Coordination with the DMAs ICDP (Industry coordination, position papers, letters, events, communication, amendments )
16 FEDMA and the General data Protection Regulation Timeline February: Letter on profiling & position on the LIBE report March: Plenary Vote? May: European Elections Introduction of new MEPs to FEDMA and the Direct Marketing Industry August: Beginning of a Trialogue? November: New European Commission Presentation of FEDMA 2014 Series of Meeting with Member States Permanent Representations Increased Coordination with the DMAs ICDP (Industry coordination, position papers, letters, events, communication, amendments )
17 Next steps Room for influence: The position of the council is not defined yet Negotiation between the Parliament and Council New players, EP, EC Preparing for the new legislation: Get your consent and legal grounds in order Increase transparency, be fair and honest with your consumer Be ready to communicate
18 Thank you! Géraldine Proust: Mathilde Fiquet: PPT Design: Cristina Fernandez
Appendix A Data Protection and Marketing Regulatory Considerations for the European Union
Appendix A Data Protection and Marketing Regulatory Considerations for the European Union Notes: Soft opt-in rules, denoted with a * within the consent for marketing columns below, generally allow marketing
More informationANTI-SPAM POLICY JANUARY 2014
ANTI-SPAM POLICY JANUARY 2014 CONTENTS Introduction... 3 What happens if the anti-spam policy is not followed?... 3 Legal responsibilities and requirements... 3 Spam Definition... 4 Multinational campaigns...
More informationIAB Italy Forum 25 November 2014. Townsend Feehan, CEO, IAB Europe
IAB Italy Forum 25 November 2014 Townsend Feehan, CEO, IAB Europe IAB Italy Forum Townsend Feehan, CEO, IAB Europe Snapshot of Q3 ad spend trends in Europe, projections to 2018 Device penetration How IAB
More informationGuidance on political campaigning
I ICO guidance Guidance on political campaigning 3 Guidance on political campaigning Data Protection Act Privacy and Electronic Communications Regulations Contents Introduction... 3 A. Why comply?... 5
More informationImportant aspects of the new Regulation third country data transfers
Important aspects of the new Regulation third country data transfers Dr. Christopher Kuner Senior Of Counsel Wilson Sonsini Goodrich & Rosati, Brussels 3 rd European Data Protection Days Berlin, 14 May
More informationData Protection for Fundraisers
The Charity First Series Data Protection for Fundraisers Lawrence Simanowitz and Mairéad O Reilly The Charity First series aims to provide practical and straightforward guidance on the challenges confronting
More informationTOP TIPS TO A TIP TOP EMAIL
TOP TIPS TO A TIP TOP EMAIL EMAIL MOBILE SOCIAL WEB CONTENTS PAGE Introduction... 3 My Top 10 Tips... 4 Tip 1 - Super, Super Subject Lines... 4 Tip 2 - Make Your Call To Action Count... 5 Tip 3 - The Power
More informationUK Data Protection Newsletter June 2015
UK Data Protection Newsletter June 2015 Headlines this month: n Data Protection reform update n New regulation must not lower data protection standards n Raid on Manchester Call Centre n Recent data breaches
More information2. Europol's cooperation agreements with third countries and international organisations (Art. 31);
Council of the European Union General Secretariat Brussels, 29 September 2015 (OR. en) DS 1532/15 LIMITE MEETING DOCUMENT From: To: Presidency Delegations No. prev. doc.: DS 1497/15, DS 1371/15, DS 1289/1/15
More informationDescription of responsibilities
GREENPEACE NORDIC Job Description Form Department: Fundraising & IT Location: Copenhagen, Denmark Job title: Fundraising Manager Reports to: Fundraising and IT Director Level: Bb Fulltime General description/purpose
More informationSirius Legal. Legal aspects of privacy and data protection Credit Expo, 14 oktober 2015
Sirius Legal Privacy means many different things The right to privacy between individuals Nosy neighbours EU Privacy law does notdeal withthisaspect of privacy National (civil) law The right to privacy
More informationErkan Eker Ander Gutiérrez
DATABASE PROMOTION: EMAIL MARKETING Selected Issues in Marketing, By Clark Banach HWR BERLIN WS13/14 Erkan Eker Ander Gutiérrez TABLE OF CONTENT DATABASE MARKETING EMAIL MARKETING TYPES OF EMAILS PROS
More informationBetter connections: How letterbox advertising engages and drives purchasing behaviour. October 2014
Better connections: How letterbox advertising engages and drives purchasing behaviour October 204 Contents p2 Methodology and audience segments Audience segments Apart from analysing results according
More informationLobbying: Sweet Smell of Success?
Lobbying: Sweet Smell of Success? A case study on the transparency of lobbying around sugar regulation in the European Union and Spain 1. Introduction It is essential that government decision making be
More informationREAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL
REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL Targeted Email Newsletters Showcase your properties Target the right group of customers. Promotional emails
More informationWhite paper. The Essential Guide to the EU Data Law Changes. your technology, expertly marketed
White paper The Essential Guide to the EU Data Law Changes This guide explains exactly what the EU Data Protection Regulation is and how it will change life as we know it when it comes into enforcement
More informationData Protection Good Practice Note
Data Protection Good Practice Note This explanatory document explains what charities and voluntary organisations need to do to comply with the Data Protection Act 1988 as amended by the Data Protection
More informationStrategy + Experience + Execution = Results. Multi-Channel Marketing Solutions That Generate Results. Targeted, Effective Results!
Strategy + Experience + Execution = Results Multi-Channel Marketing Solutions That Generate Results ABOUT US Make the Right Move and Experience Multi-Channel Marketing Solutions etargetmedia provides its
More informationEmail Marketing Data Protection and Privacy Guidance
Email Marketing Data Protection and Privacy Guidance An international compliance guide for UK companies April 2013 Version 2.3 Steve Henderson Contents Introduction... 3 Email Marketing Regulations...
More informationdma How to guide Email and cookies legislation Published by The DMA Email Marketing Council and the IAB Email Marketing Council we are the
dma we are the How to guide Email and cookies legislation Published by The DMA Email Marketing Council and the IAB Email Marketing Council First edition, April 2012 Contents Acknowledgements...2 Introduction...3
More informationMANAGING YOUR EMAIL LIST
MANAGING YOUR EMAIL LIST Ensuring you reach the right people at the right time with a relevant message. 866.915.9465 www.delivra.com 2013 Delivra Professional Email Marketing Software and Consulting 2
More informationQUESTIONS FOR COMMENT ON PROPOSED FRAMEWORK
QUESTIONS FOR COMMENT ON PROPOSED FRAMEWORK Scope Are there practical considerations that support excluding certain types of companies or businesses from the framework for example, businesses that collect,
More informationData is at the heart of deliverability
FOR ADESTRA CLIENTS ONLY! Page 1 of 5 Data is at the heart of deliverability Introduction Following an in-depth project by Adestra into deliverability in the UK a common theme has emerged. Your data management
More informationARTICLE 29 Data Protection Working Party
ARTICLE 29 Data Protection Working Party 11601/EN WP 90 Opinion 5/2004 on unsolicited communications for marketing purposes under Article 13 of Directive 2002/58/EC Adopted on 27 February 2004 This Working
More informationA guide to B2B Marketing Planning
A guide to B2B Marketing Planning Whether you run your own business, you are a managing director or you are a senior marketer in a large corporation, planning is a fundamental part of a successful business.
More informationSurveying with CustomerGauge - Legal Considerations:
Resource Sheet Surveying with CustomerGauge - Legal Considerations: Adam Dorrell Please Note this is not a legal document, and should be used for guidance only. You are advised to seek legal advice before
More informationMARKETING AUTOMATION BROUGHT TO YOU BY W8DATA
MARKETING AUTOMATION BROUGHT TO YOU BY W8DATA About W8Data About Us W8Data are a full data bureau operating with ISO9001, ISO14001 and ISO27001 classification, we also carry 128bit SSL encryption Our focus
More informationEconomic impact assessment of the proposed European General Data Protection Regulation
Economic impact assessment of the proposed European General Data Protection Regulation Final Report 16 December 2013l Contents Important Notice from Deloitte 1 Executive summary 2 1. Introduction 5 2.
More informationData and Cyber Laws Up-date 9 July 2015
Data and Cyber Laws Up-date 9 July 2015 Janine Regan Alexia Zuber Viktoria Protokova Simon Holdsworth charlesrussellspeechlys.com Topics Updates on the key aspects of, and commentary on, the proposed GDPR
More informationSmart E-Marketer s Guide
30 insider tips to maximise your email deliverability rate 30 insider tips Step 1. Ensure the domain you use for sending emails is configured to enable authentication (SPF / Sender ID/ DomainKeys). Step
More informationThe Digital Marketing Ecosystem: Trends, Risks and Obligations
The Digital Marketing Ecosystem: Trends, Risks and Obligations Teena H. Lee, Vice President, Privacy and E-commerce Counsel The Estée Lauder Companies Inc. Bridget C. Treacy, Partner, Hunton & Williams
More informationEuropean Commission initiatives on e- and mhealth
European Commission initiatives on e- and mhealth Fundamental Rights Forum, 22 June 2016 WG 24: E-health: improving rights fulfilment through innovation Claudia Prettner, Unit for Health and Well-Being,
More informationESTRO PRIVACY AND DATA SECURITY NOTICE
ESTRO PRIVACY AND DATA SECURITY NOTICE This Data Privacy and Security Policy is a dynamic document, which will reflect our continuing vigilance to properly handle and secure information that we are trusted
More informationFMA Law Notification, Representation, and Submission Guidelines. FMA Notification and Representation Process
These guidelines are intended to assist tax administrators and First Nation legal counsel in summarizing requirements concerning notification, and the submission of First Nation laws. These Guidelines
More informationEmail Marketing Goes Social
Email Marketing Goes Social Let s talk social sharing in email... Marketing shifts How email intersects with social Case example 58 million recipients tell us what works Hints and tricks to get you started
More informationDG Trade September 2013
DG Trade September 2013 Trade negotiations step by step Content: 1. Who negotiates? 2. Who do we negotiate with? 3. How do we prepare for negotiations? 4. What happens in negotiations? 5. Conclusion of
More informationFEDERATION OF EUROPEAN DIRECT MARKETING EUROPEAN CODE OF PRACTICE FOR THE USE OF PERSONAL DATA IN DIRECT MARKETING
EXPLANATORY MEMORANDUM FEDERATION OF EUROPEAN DIRECT MARKETING EUROPEAN CODE OF PRACTICE FOR THE USE OF PERSONAL DATA IN DIRECT MARKETING FEDMA represents the direct marketing sector at the European level.
More informationRevelian Pty Ltd ABN 58 089 022 202 Privacy Policy Effective 1 September 2014
Revelian Pty Ltd ABN 58 089 022 202 Privacy Policy Effective 1 September 2014 OUR COMMITMENT Your privacy is important to us. This document explains how Revelian collects, handles, uses and discloses your
More informationDriving positive behavioural change online through email. Case study: Connecting with Communities and Customers Online
Case study: Connecting with Communities and Customers Online Driving positive behavioural change online through email Summary Launched in November 2008, Experian was engaged by Communities and Local Government
More informationSFT F15 Develop and implement a plan for direct response fundraising
Develop and implement a plan for direct response fundraising Overview This standard is about fundraising through direct response channels. You will need to plan your approach to achieve the fundraising
More informationCOMMISSION DECISION. of 19.5.2015. establishing the REFIT Platform
EUROPEAN COMMISSION Strasbourg, 19.5.2015 C(2015) 3261 final COMMISSION DECISION of 19.5.2015 establishing the REFIT Platform EN EN COMMISSION DECISION of 19.5.2015 establishing the REFIT Platform THE
More information6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY
6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why
More informationThe EU Clinical Trial Regulation A regulator s perspective
5 The EU Clinical Trial A regulator s perspective Author Martyn Ward, Group Manager, Licensing, Medicines and Healthcare products Regulatory Agency (MHRA), UK. Keywords Clinical Trial Directive (the Directive);
More informationSocial media influences how we shop. Brands need to be in the right place with the right message
Social media influences how we shop Brands need to be in the right place with the right message The phenomenal growth of social media has changed consumers lives in many ways not least when it comes to
More informationFEDERATION OF EUROPEAN DIRECT MARKETING EUROPEAN CODE OF PRACTICE FOR THE USE OF PERSONAL DATA IN DIRECT MARKETING
EXPLANATORY MEMORANDUM FEDERATION OF EUROPEAN DIRECT MARKETING EUROPEAN CODE OF PRACTICE FOR THE USE OF PERSONAL DATA IN DIRECT MARKETING FEDMA represents the direct marketing sector at the European level.
More informationMARKETING COMMUNICATIONS
MARKETING COMMUNICATIONS Equivalent QCF level: Level 5 Credit Value: 30 Learning time (hours): 300 UNIT PURPOSE This unit provides the learner with an understanding of marketing communications in both
More informationDirect Mailing Market Norway
deutsch ı english Direct Mailing Market Norway Table of Contents 1. Direct Mailing Market in Norway 1.1. Profile 2 2 1.2. Useful to know 3 1.3. Letter specifications 3 2. Address market 5 2.1. Postal addresses
More informationEmail Marketing Insight 2012 A research project into Irish marketers use of email
Email Marketing Insight 2012 A research project into Irish marketers use of email Contents Introduction 1 Foreword by Tom Trainor 2 Introduction by Andrew O Shaughnessy 3 Executive summary 4 About the
More informationStrong support. Remaining concerns
EORTC opinion on the proposal for an EU Regulation on clinical trials on medicinal products for human use and the 7 th of June ENVI report on this proposal It is clear that the Commission and appointed
More informationMAILING LIST LIFECYCLE YOUR HOW TO GUIDE
MAILING LIST LIFECYCLE YOUR HOW TO GUIDE BACKGROUND The Communicator Mailing List Lifecycle Guide discusses the following topics; Using mailing list filters to perform welcome campaigns Identifying and
More informationOverview. Data protection in a swirl of change 28.03.2014. Cloud computing. Software as a service. Infrastructure as a service. Platform as a service
Data protection in a swirl of change Overview 1 Data protection issues in cloud computing 2 Consent for mobile applications Security Seminar 2014: Privacy Radboud University Nijmegen 3 The WhatsApp case
More informationROLE PROFILE & PERSON SPECIFICATION JOB TITLE SOCIAL MEDIA MANAGER
Page 1 of 5 ROLE PROFILE & PERSON SPECIFICATION JOB TITLE SOCIAL MEDIA MANAGER 1. RESPONSIBLE TO: Senior Marketing Manager (tbc) 2. RESPONSIBLE FOR : Deploy all B2C / B2B social media marketing (building
More informationTips for Growing and Managing Effective Marketing Lists. Jennifer Culbertson Looking Glass Marketing September 10, 2012
Tips for Growing and Managing Effective Marketing Lists Jennifer Culbertson Looking Glass Marketing September 10, 2012 What We ll Cover Today Types of lists Tips for building in-house lists Tips for acquiring
More informationPosition of the Nordic Consumer Ombudsmen on social media marketing of 3 May 2012
Position of the Nordic Consumer Ombudsmen on social media marketing of 3 May 2012 Contents Introduction 1. General information 2. Marketing messages must be identifiable as marketing 3. Unsolicited electronic
More informationInfoGlobalData specialise in B2B Email Lists and Email Appending Services.
InfoGlobalData specialise in B2B Email Lists and Email Appending Services. We provide high quality mailing lists for your email marketing needs. Our data intelligence service can provide valuable insight
More informationThree pillars of successful email deliverability
Three pillars of successful email deliverability Ensuring safe arrival and optimum placement in the inbox An Experian Marketing Services white paper Contents Introduction...1 Data integrity...2 Relevance...3
More informationEmail Marketing Council Best Practice Guidelines. Direct Marketing Association (UK) Ltd
Email Marketing Council Best Practice Guidelines Direct Marketing Association (UK) Ltd 27 July 2004 Contents Foreword...3 1.0 Introduction...4 2.0 Collecting & Managing Data...5 2.1 Data collection...5
More informationDirect Marketing to Schools BESA Seminar. Jem Education Direct. Thursday 21 st February 2013
Direct Marketing to Schools BESA Seminar Jem Education Direct Thursday 21 st February 2013 Introduction André Kleinman Managing Director of Jem Education Marketing Services Ltd since 2001 and Jem Education
More informationFacebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT
Digital Strategy Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT r Targeted advertising r New customer acquisition r Branding r Customer engagement r Reputation management r Controlled customer
More informationCouncil of the European Union Brussels, 26 June 2015 (OR. en)
Council of the European Union Brussels, 26 June 2015 (OR. en) Interinstitutional File: 2012/0011 (COD) 9985/1/15 REV 1 LIMITE DATAPROTECT 103 JAI 465 MI 402 DIGIT 52 DAPIX 100 FREMP 138 COMIX 281 CODEC
More informationInvestment Law in Italy - Cooperation and Procedure
Cooperation between Liquidators and Courts in Insolvency Proceedings of Related Companies under the Proposed Revised EIR by Michele Reumers September 27, 2013 Milan, Italy Article 31 EIR Council Regulation
More information"Direct marketing" is not limited to advertising goods or services for sale. It also includes promoting an organisation s aims and ideals.
Direct Marketing Most direct marketing activities must comply with the requirements of the Data Protection Act 2002 (DPA) and, where that direct marketing is communicated by electronic mail, telephone
More informationCreating a Comprehensive Email Scientists Automotive Database
A Are You Using Email Marketing To Reach Your Automotive Customers and Prospects? 2012 Email Scientists. All rights reserved. www.emailscientists.com ARE YOU USING EMAIL MARKETING TO REACH YOUR AUTOMOTIVE
More informationComments on Discussion Paper 2: Differences in Insurance Contract Laws and the Existing EU Legal Framework
Jürgen Basedow Expert Group on European Insurance Contract Law Comments on Discussion Paper 2: Differences in Insurance Contract Laws and the Existing EU Legal Framework 1. General Observations The discussion
More informationLeveraging Email Marketing to Target Your Customers
Leveraging Email Marketing to Target Your Customers Discussion of best practices and innovative techniques to enhance your Digital Marketing endeavors. Answering the common questions and addressing common
More informationEdutainment in the heart of Europe A Teacher s guide. The European Parliament's Visitors' Centre. www.europarl.europa.
EN English The European Parliament's Visitors' Centre Edutainment in the heart of Europe A Teacher s guide Admission is free www.europarl.europa.eu/parlamentarium THE PARLAMENTARIUM, A FREE TRIP TO THE
More informationSix Steps for Successful Surveys
Six Steps for Successful Surveys Overview Since the first Web-based survey was conducted in 1994, the use of online surveys has steadily increased as a means of collecting valuable information from important
More informationPrivacy Policy for PDV Limited
Privacy Policy for PDV Limited PDV Limited ( PDV or We ) are specialists in the provision of consumer data for marketing and market research purposes. We are committed to protecting and respecting your
More informationSYLLABUS - DIRECT MARKETING AND SALES PROMOTION (10 Credits)
SYLLABUS - DIRECT MARKETING AND SALES PROMOTION (10 Credits) This unit aims to provide candidates with an understanding of the disciplines and techniques of direct marketing and sales promotion at an operational
More informationComments and proposals on the Chapter IV of the General Data Protection Regulation
Comments and proposals on the Chapter IV of the General Data Protection Regulation Ahead of the trialogue negotiations later this month, EDRi, Access, Panoptykon Bits of Freedom, FIPR and Privacy International
More informationDirect Mailing Market Sweden
deutsch ı english Direct Mailing Market Sweden Table of Contents 1. Direct Mailing Market Sweden 1.1. Profile 2 2 1.2. Useful to know 3 1.3. Letter specifications 3 2. Address market 5 2.1. Postal addresses
More informationFeature Guide. Want to talk it through? pure360.com call: 0844 586 0001 email: contact@pure360.com. Work With Data. Work With Messages
ro Work With Data Import, append & export unlimited lists - with no restrictions on number of contacts De-duplication and list cleaning Dedupe of lists on upload, clean bounces Automatic bounce, opt-out
More informationSpan Global Services Marketing and Data Management Solutions
Span Global Services and Data Management Solutions Customer Acquisition Customer Retention Customer Loyalty A Compete Package of Data Management products from Span Global Services Call Us: 877-837-4884
More informationTowards a comprehensive European framework for online gambling
IAGR Oslo 2013 1 October 2013 session 5B Towards a comprehensive European framework for online gambling Harrie Temmink Deputy Head of Unit, European Commission, DG Internal Market and Services, E3 06/10/2013
More informationDATE: 1 APRIL 2014. Introduction
INTERNET SOCIETY SUBMISSION TO THE OFFICE OF THE HIGH COMMISSIONER FOR HUMAN RIGHTS IN RESPONSE TO THE CONSULTATION ON THE RIGHT TO PRIVACY IN THE CONTEXT OF THE UN GENERAL ASSEMBLY RESOLUTION 68/167 DATE:
More informationDirect Marketing Rules
Direct Marketing Rules Is your business compliant? June 2016 Our expertise Banking & Finance Charities Commercial Construction Corporate Corporate Tax Disputes Employment Family & Matrimonial Immigration
More information5439/15 PT/ek 1 DG E
Council of the European Union Brussels, 20 January 2015 5439/15 Interinstitutional File: 2013/0309 (COD) TELECOM 17 COMPET 12 MI 28 CONSOM 13 CODEC 70 NOTE from: Presidency to: Delegations No. Cion prop.:
More informationI. Personal data and its use in the business to business environment.
RESPONSE FROM THE DIRECT MARKETING ASSOCIATION (UK) LTD. TO THE EUROPEAN COMMISSION'S CONSULTATION ON THE IMPLEMENTATION OF DIRECTIVE 95/46 EC ON THE PROTECTION OF INDIVIDUALS WITH REGARD TO THE PROCESSING
More informationLEAD GENERATION MARKETING EXPERTS
LEAD GENERATION MARKETING EXPERTS Market Maker International: Leaders in Lead Generation Providing a suite of marketing solutions with a focus on lead generation, conversation and technology; MMI are perfectly
More informationMark A. Hudson PROFESSIONAL PORTFOLIO
Mark A. Hudson PROFESSIONAL PORTFOLIO 2010 - present 2002-2010 2002 1999-2002 1994-1998 Director Partnership & Franchise Marketing LEARNING CARE GROUP, INC. The Director Partnership and Franchise Marketing
More informationRegulatory Reform in EU accession countries: Developing Regulatory Impact Assessment system Croatian case
Regulatory Reform in EU accession countries: Developing Regulatory Impact Assessment system Croatian case Version: February 2008 By: Vedran Antoljak, Managing Director vedran.antoljak@senseconsulting.eu
More informationThe Proactive Marketer. Ensuring the safe arrival and optimum placement of emails
The Proactive Marketer Ensuring the safe arrival and optimum placement of emails Contents Introduction 4 Data integrity 5 Relevance 6 Reputation 8 Building a firm foundation 10 In summary 11 About the
More informationOnline Lead Campaigns
Online Lead Campaigns Spring-Summer 2010 Fall 2010 Steve Herring 949-364-1992 steveh2@cox.net CT Online Lead Generation Campaigns - Overview - Leverages the highly successful, CT Tourism sweepstakes platform
More informationResponse to the European Commission consultation on. European Data Protection Legal Framework
Response to the European Commission consultation on European Data Protection Legal Framework A submission by Acxiom (ID number 02737212854-67) Correspondence Address: Martin-Behaim-Straße 12, 63263 Neu-Isenburg,
More informationDATA PROTECTION IN DIRECT MARKETING
Document 1.1.2-1 DATA PROTECTION IN DIRECT MARKETING analysis of the legislation in direct marketing Component 1 Activity 1.1.2 Final version The content of this report is the sole responsibility of Human
More informationExecutive Summary Increase your customer base. Decrease the cost of gaining new business.
Executive Summary Increase your customer base. Decrease the cost of gaining new business. About VoiceLogic VoiceLogic is a recognized provider of computer telephony and marketing communication services.
More informationThe Many Types Of Marketing
The Many Types Of Marketing Lots of people are talking about all the new forms of marketing a company can pursue. It s true, certain traditional marketing has been around for a long time and is still used
More informationPutting Consumers First. Code of Practice. 2014 The Professional Financial Claims Association. All rights reserved.
Putting Consumers First Code of Practice 2014 The Professional Financial Claims Association. All rights reserved. Introduction The members of the Professional Financial Claims Association (PFCA) wish to
More informationFEDMA CODE ON E-COMMERCE & INTERACTIVE MARKETING
FEDMA CODE ON E-COMMERCE & INTERACTIVE MARKETING Explanatory Memorandum FEDMA represents the Direct Marketing sector at the European level. It has in membership 12 national Direct Marketing Associations
More informationICC RESOURCE GUIDE FOR SELF-REGULATION OF ONLINE BEHAVIOURAL ADVERTISING (OBA)
ICC RESOURCE GUIDE FOR SELF-REGULATION OF ONLINE BEHAVIOURAL ADVERTISING (OBA) Highlights Explanation of global framework available for OBA self-regulation Checklist from existing OBA self-regulatory mechanisms
More informationDirect marketing The new rules 1
3 Direct marketing The new rules 1 Ruth Boardman, solicitor, Bird & Bird 2 The majority of this paper focuses on the provisions in the Privacy and Electronic Communications (EC Directive) Regulations 2003
More informationHow To Use A Direct Marketing Company
MetaResponse Group, Inc. is a leading provider of turnkey Direct Marketing solutions that utilize permission based Email and Postal list media. Our List Brokerage services help clients select and acquire
More informationResearch Solutions. b2c @ dbs t 01245 397 570 f 01245 397 591 ian.o@dbsdata.co.uk. Custom Market Research. Quantitative & Qualitative
Research Solutions Company History 1994 Established and quickly evolved from list broker to manager and owner of direct marketing lists 1995 Full service direct marketing consultancy 1999 Lists, data management,
More informationCHANGES IN THE WORLD OF CLAIMS MANAGEMENT FROM DEBTORS TO CUSTOMERS
CHANGES IN THE WORLD OF CLAIMS MANAGEMENT FROM DEBTORS TO CUSTOMERS Andreas Aumüller, President of FENCA Federation of European National Collection Associations CONSUMER CREDIT INDUSTRY Annual Convention
More informationData, Privacy, Cookies and the FTC in 2013. Kevin Stark - ExactTarget Maltie Maraj - ExactTarget Nicholas Merker - Ice Miller
Data, Privacy, Cookies and the FTC in 2013 Kevin Stark - ExactTarget Maltie Maraj - ExactTarget Nicholas Merker - Ice Miller BIOS Kevin Stark: Product Manager at ExactTarget. Focused on data security,
More informationConsolidation, discounts and non-discrimination in the Belgian postal market
Belgian Institute for postal services and telecommunications Consolidation, discounts and non-discrimination in the Belgian postal market WIK Conference February 11th 2015 AXEL DESMEDT MEMBER OF THE BIPT
More informationTranspromo - The Next Level of Digital Ahead
Transpromo takes off for B2B communications Take your documents to the next level and realise the full potential of Transpromo Introduction For the last few years transpromo the practice of adding marketing
More informationThe Impact of EU Data Protection Legislation. Thomas Rivera Hitachi Data Systems
Privacy PRESENTATION vs Data TITLE Protection: GOES HERE The Impact of EU Data Protection Legislation Thomas Rivera Hitachi Data Systems SNIA Legal Notice The material contained in this tutorial is copyrighted
More informationHow to Guide Users Guide to Door Drop Marketing
How to Guide Users Guide to Door Drop Marketing 2nd Edition, 2011 540 Television channels 400 Radio stations 9000 Magazines & newspapers 100 Million websites ONLY 1 LETTERBOX CONTENTS An introduction to
More information