developments. Gradual removal of restrictions on market access, on capacity and thereby on pricing is on the anvil.
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1 air cargo update The First & Only Independent Magazine Covering Airlines, Airports & Service Providers Relevant to Air Cargo Industry in 3 Global Markets in The Emerging Economies SUCCESSFUL YEARs OF PUBLISHI N G
2 Air Cargo Industry The outlook for air logistics industry in the Middle East, Africa and South Asia is very positive because of many factors like increased business investment in the region, growth of global GDP, conidence of safety and security aspects in the region, huge expansion projects many airports in the region are currently undertaking and the 10 per cent increase in year-over-year for air-freight. The Middle East, Africa and South Asia the most potential emerging economies are ideally suited to complement one another in the supply chain due to their strategic locations. Air traffic between the Middle East, Africa and South Asia has witnessed a dramatic growth in the recent times by way of frequencies and thereby volumes of cargoes. Many goods that were earlier shipped by sea-freight have now been converted to air-freight or sea-air freight. Globalisation and the opening of borders and markets are more rampant, which will lead to the liberalisation of existing regulatory constraints on the operation of international air services to areas and markets that were this far insulated from these developments. Gradual removal of restrictions on market access, on capacity and thereby on pricing is on the anvil. South Asia has a booming industry with rising exports. Trade between the Middle East and Africa is also growing at a very fast rate. There is high demand for routes between the Middle East, Africa and South Asia. Currently, lot of exports coming from the Indian Sub-continent is going to Africa. The markets of Africa and South Asia have experienced growth year-on-year with phenomenal shift into becoming major production and export markets. From electronics and garments from South Asia to flowers and other perishables coming from Africa, they are all creating their niche characteristics. The Middle East is emerging as a major transit point for imports, exports and re-exports between Europe/USA and the Far East/Asia Pacific. The region is also shifting into building and operating multi-modal facilities that will enable sea/air shipments in a seamless fashion. In the air logistics industry, the Middle East will be the gateway to Africa and South Asia will become the biggest consumer in the near future. Be present in the leading air cargo industry events worldwide by advertising in Air Cargo Update
3 Contents Cover Stories on the Leaders of the Air Cargo Industry in the Middle East, Africa & South Asia Features on the Latest Trends & Developments in the Air Cargo Industry in the Middle East, Africa & South Asia Region Reports on the Past, Present & Future of the Air Cargo Industry in the Middle East, Africa & South Asia Regional News on the Air Cargo Industry in the Middle East, Africa & South Asia Events Finance News Technology News Marketing News International News Industry News on Air Logistics Centres, Cities & Airport Free Zones Industry News on Air Charter & Leasing Exclusive News on Oman, Iraq, Sudan & India Quick Reference Guides for Freight Forwarders in Oman & India Quick Reference Guides for Air Logistics Centres, Cities & Airport Free Zones Quick Reference Guide for Air Charter & Leasing Companies Green Air News
4 Reach the most important Shippers & Freight Forwarders in the Middle East, Africa & South Asia The booming air cargo industry has seen sudden and strong changes new players entering the market, partnerships, mergers, acquisitions and companies looking at opportunities in the global markets. Air Cargo Update is the only independent pan regional bi-monthly magazine featuring news, views and analysis of the challenges and changes faced by the fast-growing and ever-changing air cargo industry. Operations have undergone a sea change in the last decade evolving with transformations marking a world of information technology, business management, globalisation and free markets. Along with the meteoric rise of logistics companies, a new breed of highly-competent professionals has emerged to define new attitudes at the workplace. The new buzzword is quality and profits are no longer being measured purely in terms of money. Editorial Philosophy Air Cargo Update, now in its 10th year, covers leaders and provides neutral, independent news of the air cargo industry in 68 countries in the Middle East, Africa and South Asia. The magazine serves as a platform for industry leaders to put forth their views on various issues pertaining to air cargo industry. Demonstrably Superior Circulation Published from Dubai, a vibrant business hub strategically located at cross-roads between the Middle Eastern, African and South Asian markets, Air Cargo Update, by virtue of its strategic location, is able to focus on the challenges facing the air cargo industry in the three important regions. Voice of the Air Cargo Industry Air Cargo Update, enjoys a reputation of being the voice of the industry as it reports latest views of industry players. With a network of dedicated correspondents, covers news briefs and updates, which include information about civil aviation bodies, airports, airlines, freight forwarders, specialised logistics service providers and all other major components of the air cargo supply chain. It also has insightful features and information about critical industry issues from recognised industry leaders. Readership 3 Global Emerging Markets Middle East Africa South Asia 68 Countries By Job Title Chairmen, Presidents, Managing Directors 10.70% Vice Presidents (Marketing/Business Development), Directors (Purchase / Operations / Transportation / Distribution Management) 22.60% General Managers, Regional Managers, Operations Managers 36.30% Sales & Marketing Managers, Logistics Managers 16.40% Logistics Service Providers/Consultants 8.10% Government Officials 3.50% Others 2.40% 10.70% 22.60% 36.30% 16.40% 8.10% 3.50% 2.40% By Business Manufacturers 19.30% Wholesalers, Distributors, Importers, Exporters 16.25% Air Freight, Multi-modal Logistics Companies 15.10% Companies within 11 Free Zones in the Region 12.20% GSAs 11.00% Airlines, Air Charter & Leasing Companies, Couriers, Express Integrators 7.90% Government Organisations (Civil Aviation Authorities, Airports) 2.75% Technology Providers (Bar Coding, Hardware, Software, Communication, Tracking) 3.20% Sea Ports, Shipping Lines, Shipping Agents, Shipping Charters 3.00% Service Providers 2.90% Warehousing Companies 2.40% Equipment Suppliers 2.00% Others 2.00% 19.30% 16.25% 15.10% 12.20% 11.00% 7.90% 2.75% 3.20% 3.00% 2.90% 2.40% 2.00% 2.00%
5 Circulation ACU reaches out to over 14,785 decision makers across Middle East, Africa & Asian Countries. Bonus distribution in leading Exhibitions, Conferences and Cargo & Logistic related Events. 3 Global Emerging Markets Middle East Africa South Asia 68 Countries Unparalleled reach Beyond Just the Middle East, Africa and South Asia! Geographical Distribution Air Cargo Update copies are regularly distributed to airlines, airports, freight forwarders, integrators, express and courier companies, customs, road transporters, ground-handlers, GSAs and air logistics information service providers in the Middle East, Africa and South Asia. United Kingdom Middle East Kuwait Bahrain Qatar Saudi Arabia African Continent Nigeria Shippers in over 68 countries in the Middle East, Africa and South Asia read Air Cargo Update. UAE South Asia Oman Hong Kong Sudan Airport and Airline Associations and Federations in the Middle East, Africa and South Asia are in the mailing list of Air Cargo Update. Malaysia Uganda Readers of Air Cargo Update are senior executives of the ever-growing Middle Eastern, African and South Asian air transportation industry markets. Australia A high percentage of Air Cargo Update readers belong to organisations in various stages of growth in the Middle East, Africa and South Asia, necessitating the need for additional air cargo services. Reach out to the strategically targeted, key, influential executives in the Middle Eastern, African and South Asian air transport industry and gain exceptional visibility air cargo update Editorial Calendar 2011 (6 Issues / Annually) JANUARY - FEBRUARY Cargo Aircraft Expansion in the Middle East MRO Update Industry Report: Aviation Fuel MARCH - APRIL MAY - JUNE Trends in Express Mail & Courier Cargo carriers connecting Europe and vice versa JULY - AUGUST Challenges of Perishable Cargo East Africa (Kenya, Uganda & Tanzania) SEPTEMBER - OCTOBER The logistics of Humanitarian Relief Kuwait & Iraq NOVEMBER - DECEMBER Middle East a Perfect Gateway for Sea-air Cargo Movement Bahrain, Qatar & Oman Freighter Requirement & Economics of Conversions Country Report: Saudi Arabia Please Note This Editorial Calendar is subject to change without notice.
6 Technical Data & Advertising Rates TECHNICAL DATA Sizes Width x Height Double Page Spread Bleed Size 420mm x 297mm Double Page Spread Trim Size 410mm x 292mm Full Page Bleed Size 210mm x 297mm Full Page Trim Size 205mm x 292mm Full Page Print Area 185mm x 265mm Half Page Vertical 90mm x 265mm Half Page Horizontal 185mm x 130mm Quarter Page 90mm x 130mm 1/3rd Page Vertical 60mm x 265mm 1/3rd Page Horizontal 185mm x 80mm FREQUENCY DISCOUNT 2 Inserts - 5% 4 Inserts - 7.5% 6 Inserts - 10% BOOKING DEADLINE 3 weeks prior to publication date MATERIAL DEADLINE 2 weeks prior to publication date 297mm 292mm Full Page Trim Size 205mm 7 dimensions M E D I A F Z E L L C Tel: , Fax: PO Box: 9604, SAIF Zone, Sharjah UAE info@7dimensionsmedia.com Worldwide Media Representatives THAILAND Dwight A Chiavetta President & CEO Trade & Logistics Siam Ltd. 11th Floor, Mahatun Plaza Building 888/119, Ploenchit Road, Lumpini Pathumwan Bangkong 10330, Thailand Tel: , Fax: dwight@logistics-manager.com ADVERTISING RATES Details AED US$ Color Full Page 14,500 4,030 Half Page 9,500 2,638 Quarter 7, /3rd Page 8,500 2,322 SPECIAL POSITIONS AED US$ Outside Back Cover 21,275 5,797 Inside Front Cover 19,500 5,330 Inside Back Cover 18,500 5,055 Double Page Spread 24,500 6,695 MATERIAL REQUIRED Line Screen Preferred Material Colour Proof Digital Advertising Double Page Spread - Bleed Size Double Page Spread - Trim Size Full Page Bleed Size Quarter Page 130mm 90mm 292mm 420mm 410mm 210mm 265mm 1/3rd Page (Vertical) Full Page Print Area 185mm 265mm 60mm Half Page (Vertical) 265mm 90mm 1/3rd Page (Horizontal) 80mm 185mm lines per inch Right-reading Positives, emulsion side down Progressive 4-colour proof In QuarkXpress or Adobe Illustrator 9.0-CS, Mac compatible in CD accompanied by appropriate hard copy 297mm Half Page (Horizontal) 130mm 185mm UK, IRELAND, GERMANY, SWITZERLAND & AUSTRIA Peter Patterson Managing Director Horseshoe Media Ltd. Marshal House, 124 Middleton Road, Morden, Surrey SM4 6RW, United Kingdom Tel: peter@horseshoemedia.com THE MIDDLE EAST Bahrain Iran Iraq Jordan Kuwait Lebanon Oman Qatar Saudi Arabia Syria United Arab Emirates Yemen AFRICA Algeria Angola Benin Botswana Burkina Faso Burundi Cameroon Central African Republic Chad Congo Cote d Ivoire Djibouti E Guinea Egypt Eritrea Ethiopia Gabon Ghana Guinea Guinea Bissau Kenya Lesotho Liberia Libya Madagascar Malawi Mali Mauritania Mauritius Morocco Mozambique Namibia Niger Nigeria Rwanda Sao Tome & Principe Senegal Seychelles Sierra Leone Somalia South Africa Sudan Swaziland Tanzania Togo Tunisia Uganda Zaire Zambia Zimbabwe SOUTH ASIA Bangladesh Bhutan India Nepal Pakistan Sri Lanka
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