Cultural Arts Facilities Feasibility Study

Transcription

1 Cultural Arts Facilities Feasibility Study PHASE TWO REPORT SEPTEMBER 2006 AMS Planning & Research 915 D Street Petaluma, CA

2 Orem Cultural Arts Feasibility Study Contents Summary...1 Facility Alternatives...4 NEW ARTS FACILITIES FOR OREM SCERA Center for the Arts...4 Scope of Work...5 Architectural Description of Work...6 Design Features...6 SCERA Theater Renovation Plan - Description of Work Arts Education Center Orem Heritage Museum Children s Museum...11 The Timpanogos Storytelling Festival...11 Option Combining the Children s Museum and Heritage Museum...11 Project Budget Estimate...12 Phasing...12 SCERA Park Master Plan...13 Management and Operations...14 Governance, Management and Staffing...14 Operating Estimate...14 Children s Museum...14 Arts Education Center...15 Heritage Museum...16 APPENDICES A. Preliminary Space Requirements B. Concept Plans SCERA Center SCERA Park Arts District C. SCERA Center Structural and Building Systems Report D. Project Budget Detail AMS Planning & Research September 2006

3 Orem Cultural Arts Feasibility Study Summary In May 2006, AMS Planning & Research was retained to conduct a feasibility study for cultural facilities for the City of Orem. The impetus for the study was a voter-approved tax (CARE Tax) in November 2005 to fund the development of cultural and recreational facilities for the community. The feasibility study has been conducted in two phases. The first phase of study comprised an analysis of community interest (including surveys of arts organizations, artists, educational institutions, and business) in new cultural arts facilities, assessment of the market potential for arts and cultural programs, research into program opportunities, evaluation of existing and planned cultural facilities in the area, and comparable case studies. Initial recommendations were presented to City Council in July 2006 for continued examination of the feasibility of four facilities renovations to the SCERA Center, a Heritage Museum, a Children s Museum, and an arts education facility. Phase two of the study, the results of which are summarized in this report, entailed defining the recommended facilities, cost projections, site considerations, and management and operating estimates. The following summarizes the key recommendations: 1. Renovation of SCERA Center SCERA Center for over 70 years has been operated as a private non profit provider of a range of cultural programs. The Center is currently undertaking plans for renovations to its lobby and auditorium which are projected to cost up to $1 million, funded primarily by a corporate sponsorship from Xango. The theater is to be renamed in recognition of the gift. This feasibility study outlines a more extensive renovation of the SCERA Center, focusing on its technical deficiencies in providing first class facilities for the live performing arts, and increasing the theater s seating capacity to expand its programming options and competitiveness. The proposed renovation would provide a new state of the art stagehouse with advanced scenery handling capabilities and a stage suitable for a full orchestra, ballet company or musical theater production. Technical support spaces, including dressing rooms and a loading dock, would be built. A balcony seating area would be added, increasing the seating capacity from 600 to 900. A new larger lobby with a glass frontage onto State Street would be built, giving the Center a striking new image. Additional upgrades would be done to the administrative support spaces and performing arts classrooms. The total estimated cost for the proposed renovations as outlined in the report is approximately $40 million. While this estimate seems to be a considerable sum, on the basis of cost per square foot it is calculated as $246 (construction cost) which compares to over $400 per square foot for a comparable new building with similar facilities. 2. Arts Education Center SCERA currently provides a range of performing arts classes at their Center and the proposed renovations to the Center as outlined in this report incorporate expanded spaces. This feasibility study recommends the creation of an arts education building that would provide classrooms for the visual arts, including painting, ceramics, photography and other arts and crafts. Space for the immensely successful Timpanogos Storytelling Festival to expand its programming year-round would be included along with a gallery to exhibit art by local artists and touring shows. AMS Planning & Research Page 1 September 2006

4 Orem Cultural Arts Feasibility Study An arts education building of about 22,000 square feet is envisioned, with up to 7 purposedesigned and multipurpose classrooms. The estimated budget to construct and equip the facility would be about $10 million. Classes and programs at the facility would attract an estimated 7 to 10,000 annually plus attendees at events and exhibits. Annual operating cost (i.e., funding requirement) would be in the range of $ , Children s Museum Over the past few years a citizen s group has been striving to establish a children s museum in Orem. Their efforts have resulted in securing a tentative commitment from a local developer for an unused warehouse in a central area of Orem. The museum has suffered from a lack of resources and the limited organizational capacity of its volunteer base. This study supports and recommends establishment of a Children s Museum. The Museum, which would initially comprise up to 12,000 square feet, should reflect the needs and interests of Orem families, perhaps focusing on the heritage of the community. (This may offer an opportunity to partner or combine with the Heritage Museum discussed below.) A program focus on the region s heritage would provide the museum with a distinct image from other existing children s museums in the region such as in Logan and Salt Lake City and one being planned at Thanksgiving Point. This study recommends that the preferred location for a Children s Museum would be proximate to the SCERA Center, becoming an important element in an Arts District (see below for further details). The estimated cost for a children s museum is $5 to $7 million. Annual attendance would be in the range of 20 to 40 thousand and operating cost would be between $150,000 to $250,000 (net funding requirement). 4. Heritage Museum The Orem Heritage Museum is currently accommodated in a room at the SCERA Center and is operated by a dedicated core of volunteers. A preliminary analysis of the museum s (existing and potential) collections and a review of similar museums suggests a building of about 10,000 to 14,000 sq. ft. to fully accommodate the collections and future programming opportunities for the museum. Co-location with the other facilities outlined in this report could reduce the overall requirement and offer administrative efficiencies. Exhibits would focus on Orem history and artifacts and one gallery would be available for special exhibits and multi-media presentations. A professionally operated museum would require a staff of 2 to 3 persons and an annual operating budget of $150 to $200,000 (net funding requirement after admissions and fees). Attendance is estimated at 5,000 to 20,000 annually. 5. Additional Considerations 1. Combining Facilities Three of the new arts facilities described in this report could be combined into one or two buildings. Continued planning and discussion with potential partners, such as the Children s Museum or the Orem Heritage Museum, could result in shared and joint use of space, collaborative programs, and administrative coordination or consolidation. AMS Planning & Research Page 2 September 2006

5 Orem Cultural Arts Feasibility Study 2. SCERA Park Arts District and Master Plan We have noted the potential to establish a much-needed focus for the arts in Orem and an opportunity to create a sense of place for the community by concentrating the proposed new arts facilities in SCERA Park contiguous to the SCERA Center which is now the focus of considerable activity and community pride. 3. Arts Funding The proposed new arts facilities and renovated SCERA Center will require ongoing financial support. The Heritage Museum, Children s Museum and Arts Education Center, if built as separate facilities, may require annual funding o$600 to $800,000. SCERA Center, which receives minimal annual support from the City, has indicated a desire for public funding, perhaps as much as $1 million, to support their ongoing development and operation. As planning progresses for the new facilities, more detailed operating plans will be necessary, including the feasibility of establishing operating endowments, private fundraising or other sources of ongoing funding. AMS Planning & Research Page 3 September 2006

6 Orem Cultural Arts Feasibility Study Facility Alternatives NEW ARTS FACILITIES FOR OREM Based on the research and recommendations in Phase One of the Feasibility Study, AMS has recommended that four facilities be considered. These are: 1) renovation of the SCERA theater, 2) a new arts education center, 3) a heritage museum and 4) a children s museum. To aid in planning and budgeting, preliminary space programs were developed for each component. Detailed space requirements are provided in Appendix A; the table below provides a summary. Figure 1: Building Space Requirements Component Proposed facilities Total Building Requirement (minimum footprint) SCERA Arts Center Arts Education Center Orem Heritage Museum Children s Museum Theater improvements and additions Seven classrooms, administration, support, exhibit space Three exhibit galleries, two classrooms, exhibition support space, offices, museum store Exhibit space, classrooms, exhibit support, offices 86,000 (includes existing building) 22,000 (±15,000) 12,000 (±12,000) 12,000 (±10,000) The following outlines recommended renovations/expansion to the SCERA Center theater that meet the needs for a performing arts facility to serve the community and then a description of each new facility and its components. 1. SCERA Center for the Arts Skidmore, Owings & Merrill LLP Arts Studio, conducted a preliminary visual and programmatic evaluation of the SCERA theater building and the surrounding site to explore the viability of developing an expanded performing arts capability and accommodate other arts facilities as identified in the initial phase of the feasibility study. The SCERA Center for the Arts, based in Orem, Utah, was founded in 1933 as a family-focused provider of entertainment, culture, recreation and education for the citizens of Sharon Tract which became the city of Orem. In 1942 a movie theater was built to provide a setting for the screening of popular family films and occasional live entertainment. The theater was intended to provide activity to touch the soul, improve the mind, and unify the family. AMS Planning & Research Page 4 September 2006

7 Orem Cultural Arts Feasibility Study SCERA Theater in 1942 The original building, built of reinforced concrete, included a small lobby and refreshment area, box office, restrooms, a 749-seat single level movie house, shallow stage house with limited wings, and basement support areas. The facility continued to function adequately until 1996 at which point it was determined that an expansion was necessary. This included an additional performance space of 459 seats, lobby expansion (including gallery space), administrative expansion, rehearsal and education spaces, and a room which serves a heritage museum. SCERA Theater addition Scope of Work The following goals were identified: Increased seating capacity for the SCERA theater to ±900 seats Lobby expansion and renovation to accommodate the projected increased attendance Amenities (Scoop) renovation and public facilities expansion Adding a full stage house to the SCERA theater to provide state-of-the-art capability Small theater renovation Administrative expansion and relocation Artistic and technical support expansion for both halls Education wing addition Relocation of Heritage Museum to a new site AMS Planning & Research Page 5 September 2006

8 Orem Cultural Arts Feasibility Study Potential new arts education building Potential new children s museum The space programs developed to guide the planning is shown in the Appendix. Architectural Description of Work Introduction Our research, interviews and meetings with arts groups, arts presenters and educators, as well as analysis of existing and planned performance venues and the market analysis, have provided us with many insights into the needs and desires for new performance facilities. Potential interest in a performance facility with about 1,000 seats was expressed by some local organizations. This facility would meet the needs for a full range of music, theater, dance, and musical theater performances as well as meetings, conferences, film and public assembly events for businesses, government agencies, educational institutions, social organizations and others. The user research indicates that local demand for performance uses of a large venue is moderately strong and will depend upon many factors, including the future stability of the region s major performing arts organizations and the cost of using the theater. Examples of local users include the Utah Valley Symphony, Utah Regional Ballet and several choral groups. Figure 2, below illustrates the types of uses and the technical requirements for each. Figure 2: Proposed Uses Large Theater Proposed Uses Performance Type Stage Requirements Choral and Instrumental Music Symphony, band, choirs performers plus chorus of up to 100, excellent natural acoustics with high reverberation value Dance Ballet, Jazz, Tap, Modern, Folk, Ethnic Fully staged ballet with up to 60 dancers, Recitals for up to 100 children, Orchestra (in pit) Opera, Musical Theater Musicals and theater productions by local and touring companies Up to 60 performers, orchestra up to 40 musicians (in pit), extensive scenery Stage Plays Full repertoire of plays Large range of cast sizes, extensive scenery flying Community Events Wide range of assembly types Minimal stage Touring Arts Programs Popular, jazz, folk, ethnic recitals, Broadway, children s theater Up to 60 performers. Orchestra pit, scenery flying Design Features A modern performing arts facility should incorporate features that enable it to be flexible yet provide a first-class environment for music and theatrical performances for performers and audiences alike. The chart below indicates the major spaces and their features that should be incorporated into a first-class facility. It should be noted that the description below is for a theater facility that would be a showcase venue and not incorporate extensive set, prop or costume construction spaces. Equipment and AMS Planning & Research Page 6 September 2006

9 Orem Cultural Arts Feasibility Study support facilities for touring companies (e.g., laundry, wardrobe repair, storage) are included. A well designed theater should allow for multiple uses of spaces such as the lobby, green room, meeting rooms and practice rooms. AMS Planning & Research Page 7 September 2006

10 Orem Cultural Arts Feasibility Study Figure 3: Design and Technical Features Large Theater Feature Description Auditorium Stage Lobby Rehearsal Dressing Rooms Set Production Shops Excellent sight lines and acoustics for every seat; maximum distance from stage to farthest seat should be 80 feet; multiple levels to enable flexible seating capacity Generous stage dimensions; full fly system; proscenium arch with apron or thrust; orchestra pit. Allow minimum 6 sq. ft. per person; suitable for informal performances, meetings, receptions, wall hanging system for art exhibits Minimum size of stage playing area, dance floor, portable mirrors; music rehearsal rooms with risers, sectional rehearsal rooms At least 60 performers, include showers and toilets, green room, star dressing rooms (2 person), two 4-6 person rooms, two 8-12 person rooms, on-stage quick-change room, plus one (dividable) or two chorus dressing room for up to 25 each. Not included Offices Accommodate staff of ±15 Storage Box Office Concessions Food Service Floors Sound System Stage lighting Acoustics Parking Plentiful live storage and permanent storage for equipment, supplies and orchestra instruments Central box office with minimum three windows Built-in counters in lobby plus portable concessions Catering service kitchen for receptions, social events, meetings, etc. Resilient floor for all stages and large rehearsal room Reinforcement, stage monitor, intercom, sound effects, hearing impaired system Computer system (dimmer per circuit) for theaters Adjustable acoustics for music and speech using retractable drapes and reflectors (to adjust reflection and reverberation); acoustical shell on stage, acoustical separation of rooms to enable spaces to be used simultaneously. Very low ambient noise. On-site parking; ideal is one parking space for 2.5 seats. Handicapped access Restrooms Required throughout building for performers, technicians, staff and public To serve maximum audiences in lobby and front of house. Restrooms to serve administrative and technical staff offices and rehearsal rooms. AMS Planning & Research Page 8 September 2006

11 Orem Cultural Arts Feasibility Study SCERA Theater Renovation Plan - Description of Work Level 1 The existing lobby is expanded to include a new box office and support spaces as well as expanded restrooms to meet current building code requirements. The existing gallery area is modified in footprint to extend the sweeping arc of the lobby and to provide access to the new education wing. The lobby, stretching along State Street could be faced with glass, offering a strong visual connection to the center for passersby. The existing refreshments area (Scoop) is modified to allow access to a new corridor between the two halls to satisfy code requirements for emergency egress. A new corridor on the north side of the main hall allows for disabled and public access from this face of the complex. Sound and light locks are provided for the main hall, as well as for the second hall at both audience levels. The stage area of the main hall is replaced by a new stage house which is asymmetrically placed on the site, made necessary by the existence of the small theater on the south. A stage crossover and technical support spaces are provided behind the new stage house. A lift is provided at the stage apron that in the lowered position will accommodate an orchestra pit and raised to extend the stage apron. Within the main hall itself, a balcony level is inserted above the main floor; the roof level will be raised to allow for appropriate natural acoustic volume for larger-scale musical performances and the like. Two options for additional seating are possible, one adding 250 seats or alternatively, adding 306 seats for a total of 845 seats or 896 seats. The existing small theater is retained essentially as is although it has been assumed in the budget estimate that all spaces throughout the building will be renovated to provide a higher level of finish. New support spaces (storage, rehearsal) are provided to the south of the small theater, A new education wing is proposed on the south side that includes two rehearsal halls, a dance studio and multipurpose classrooms. An enclosed hallway links the education wing to the lobby, providing direct public access from the parking lot at the east side of the building. This enables use of the classrooms without necessitating opening the entire building. Separate loading docks are envisioned for each theater to facilitate operational efficiency. Level 2 An extended lobby anchors the complex, related in plan and section to the main floor. Open stairs at each end of the sweeping arc at the façade link the two levels. An aperture in the upper lobby between the two halls visually connects it with the lower lobby. The upper level includes circulation corridors around the main hall and additional restrooms. The main hall balcony also includes new control rooms as well as sound and light locks. The small theater balcony is modified to expand the control room (to meet ADA requirements) and provide vestibules similar to the main hall. Adjacent to and south of the second hall, the existing space is reconfigured to accommodate administrative offices. AMS Planning & Research Page 9 September 2006

12 Orem Cultural Arts Feasibility Study The rehearsal halls are visible from the second level, allowing viewers to see theater in action. A roof terrace is provided above the classrooms. Basement The basement level below the large theater is modified in organization to provide artistic support space including dressing and green rooms to serve both theaters, wardrobe, lighting, sound, rigging and drapery support spaces and building services areas. New basement area is provided below and to the north and east of the new large theater stage for artistic support functions, as well as building services space. PARKING Current parking availability for SCERA park and the SCERA Center has been studied by the City Development Services Department. The study enumerated 512 parking stalls that serve SCERA Park and an additional 101 stalls available adjacent to the SCERA Center. SCERA Center also contracts with the Lincoln Square commercial complex to use about 200 parking stalls on the contiguous property. The City of Orem Municipal Zoning regulations (Section ) indicates that for theaters, one parking space for 3.5 seats is required. The plans outlined above indicate that the SCERA theater seating can be increased by either 96 or 147 seats. Following the zoning regulations, additional dedicated parking for 27 or 42 vehicles will be required. PHASING POTENTIAL We have considered possible phasing of the renovation and expansion. One scenario might start with renovation and reconstruction of the large theater stage and auditorium seating. A second phase might include the lobby and amenities renovation and expansion. A third phase would include the new education wing. 2. Arts Education Center The Arts Education Center would accommodate a wide range of arts classes in specially designed teaching studios and art exhibit spaces. The following spaces are proposed: Drawing and Painting Photography Ceramics Computer Graphics/Digital Design Three Dimensional Art/Sculpture Children s art General Purpose Classroom Art exhibition space(s) The building would comprise approximately 22,000 sq. ft. Additional spaces, such as studios for individual artists might be included, and made available for rent to local or visiting artists. The studios should be designed so visitors can witness artists in action. If the facility were built as part of another building, several of the administrative and support spaces could be combined to reduce the overall requirement. AMS Planning & Research Page 10 September 2006

13 Orem Cultural Arts Feasibility Study Potential collaboration with UVSC s Woodbury Museum should be explored. Options for collaboration may include using their expert advice on planning and programming, developing joint programs, or sharing exhibition space. A Museum representative has expressed interest in a range of opportunities. 3. Orem Heritage Museum The Orem Heritage Museum exhibit is currently accommodated in a room of about 1,500 sq. ft. on the second floor of the SCERA Center. Based on review of comparable museums and a preliminary analysis of the museum s collections and goals, a building of about 10,000 to 14,000 sq. ft. is indicated. If co-located with other facilities, several administrative and support spaces could be combined to reduce the overall requirement. Two dedicated exhibit halls would focus on Orem history and artifacts and one gallery would be available for special exhibits and multimedia presentations. 4. Children s Museum The Children s Museum is envisioned as at least a 9,000 to 12,000 sq. ft. building with dedicated exhibits designed for young people from toddlers through pre-teens, or perhaps older youths. The scale and scope of this facility may be determined in collaboration with local organizations with an interest in a children s museum such as The Utah Valley Children s Museum or the Timpanogos Storytelling Festival. The management of Thanksgiving Point has indicated to the consultants that they plan to open a children s museum at their site and they may also have an interest in collaborating with a museum in Orem. At this time, it is recommended that decisions regarding specific elements for this facility (number and purpose of individual spaces exhibit, teaching/interactive, play) be reserved pending discussion with these potential partners. The Timpanogos Storytelling Festival Space for the Timpanogos Storytelling Festival should be integrated into the facilities, whether the Children s Museum, Arts Education Center or the Heritage Museum. The rapid growth of the 17-year old Festival, which attracted an attendance of 24,600 for their Fall 2006 event, has fomented an immediate need for additional office space. Spaces for storytelling workshops during the Festival, and for occasional use throughout the year, should be allowed for. These spaces could be shared with other activities of the museum or arts center. The Festival also foresees use of a large multipurpose theater for lectures and presentations both during the Fall festival and year-round. Option Combining the Children s Museum and Heritage Museum Consideration should be given to combining the Heritage Museum with the Children s Museum. There is significant public interest in Orem s history and the Heritage Museum has attracted a strong core of volunteers and a modest visitation. The Children s Museum has also engaged a core of volunteers who are committed to the creation of a facility for the community s youth. Combining these two efforts would draw on the strengths of these groups and create a distinctive niche for a museum in Orem. A combined museum would offer children and families opportunities to explore Orem s history using both traditional displays of artifacts, stories of local people and events, and hands-on interactive exhibits. The museum s programs could tie in with Social Studies Core Curriculum standards of the Utah State Office of Education as well as other subjects and potentially draw large numbers of school tours. AMS Planning & Research Page 11 September 2006

14 Orem Cultural Arts Feasibility Study Project Budget Estimate AMS/SOM have prepared order of magnitude budget estimates for the construction/renovation of the recommended facilities based on research into recently completed comparable facilities. The table below summarizes the estimates; the variation in per square foot construction costs is related to the location, design and functional components of the facility. The following assumptions have been made: Construction costs are based on 2006 costs Soft costs include professional fees & expenses, furnishings, fixtures and equipment, owners costs (financing, legal fees, permits, testing, owner s staff and management) Theater systems and exhibit design and construction Figure 4: Estimated Project Budgets Component Area Total Construction cost (per sq.ft.) Soft Costs Equipment, Exhibits Estimated Project Budget ($million) SCERA Center 86,000 $250 - $275 $15.5 million $2.5 million $39.5 $41.7 Arts Education Center 22,000 $250 - $300 $2.75 million $1.0 million $ $10.4 Heritage Museum 10,000 12,000 $275 - $300 $1.8 million $2.0 million $6.6 $7.0 Children s Museum 9,000 12,000 $250 - $300 $1.4 - $2.0 million $1.2 million $4.9 - $7.0 Phasing As noted above the project to renovate the SCERA Center could be phased, starting with the theater renovation, followed by lobby and public space improvements and the new educational classrooms. A preliminary breakdown of costs for a three phase project is shown below. Figure 5: Project Phasing Component Auditorium, seating, balcony addition, stage addition and equipment Lobbies, public spaces Administration, classrooms Estimated cost $26 million $ 8 million $ 5 million AMS Planning & Research Page 12 September 2006

15 Orem Cultural Arts Feasibility Study SCERA Park Master Plan Locating these facilities in SCERA Park would offer a unique opportunity to establish a significant arts complex that would complement the expanded and renovated SCERA Theater. As shown in the illustrations in the Appendix, these facilities might be located on an Avenue for the Arts to the north and east of SCERA theater along 720 South Street. Closing this street between State Street and 400 East Street to vehicular traffic (either permanently or on special occasions) would enable the street to serve as a site for festivals and special events. Some of the properties on 720 South Street are owned by the City, others would need to be acquired. Certain of the existing office buildings may be suitable for renovation to meet the program needs. Improvements to SCERA Park to improve its image from passing vehicular traffic is recommended. This could be accomplished by an expanded planting and landscape plan, a pathway network which interconnects the new and existing facilities, and public art. Views of the Park and water park could be improved by relocating or masking the parking lot on the east side of State Street with landscaping. All parking and service access to the Park should be limited to perimeter locations which are screened from surrounding areas. The plan and concepts outlined herein for expansion and improvements to the facilities and SCERA Park site require substantial further study and discussion. An enhanced SCERA Park and SCERA Theater would provide Orem and its citizens an extraordinary opportunity to create first class arts facilities and an outstanding park and festival site in the heart of the city. AMS Planning & Research Page 13 September 2006

16 Orem Cultural Arts Feasibility Study Management and Operations This section of the report provides preliminary recommendations related to operating the proposed arts facilities as described in this report. Since the sites have not been designated and plans not prepared, these operational estimates are inherently very tentative. The focus is on the Arts Education Facilities, the Heritage Museum and the Children s Museum, as it is anticipated that operation of the SCERA Center will be the concern of SCERA, an independent non-profit organization. The following is a list of general assumptions regarding the operating analysis: Facilities would be owned and operated by the City of Orem. All estimates are made assuming a base-stable year of operations, assumed to be the third year after opening. Funds will be in place to build the facilities, capitalize their initial years of operation; they will be debt free on opening. Pre-opening costs that will be required during the planning and development are not included. Such costs would include personnel and any fundraising expenses. The funding requirement for these expenses, which would be approximately equal to one year s operating budget, should be included in the capital cost for the project. The estimates include basic programming costs for hosting or presenting exhibits, classes, gallery functions and other programs. All estimates are in 2006 dollars. It should be noted that the projections represent a forecast of the most likely results of operation and are based on conditions and forecasts of use currently known. It must be recognized that this is not an exact forecast of activity, given that the buildings will not be operational for several years. Governance, Management and Staffing It is envisioned that the facilities would operate under a City Department Director with each being administered by a Manager who would oversee a small staff of full and part time workers and volunteers. Part time and contract personnel would be employed, such as receptionists, bookkeepers, gallery workers, development, marketing, etc. Custodial services would be contracted or provided by City workers. Volunteers will also provide staffing for programs and administrative support. If a gift shop and/or food service are provided, these could be operated by a non-profit support organization. Operating Estimate Children s Museum Based on AMS s research into comparable museums and review of data from members of the Association of Children s Museums, it is estimated that the annual operating budget for the children s museum of the size and type envisioned would between $450,000 and $550,000. AMS Planning & Research Page 14 September 2006

17 Orem Cultural Arts Feasibility Study The museum would be staffed by 4 to 5 full time persons (Manager, Assistant, Program Coordinator, and Visitor Services) and paid and volunteer part time workers. The principal source of earned revenue for the Children s Museum would be admissions and fees for events and classes. We estimate that annual admission would be at least 30,000 with an admission fee in the range of $3 - $4.00. Additional revenues would be earned through memberships, events, classes, facility rentals and birthday parties. A museum shop, most likely operated by a volunteer group could realize $20-$30,000 annually, based on experience at similar museums. Children s museums of the size and type envisioned for Orem typically earn between 40% and 60% of their expenses. The museum would meet the operating shortfall by raising money through fundraising events, charitable donations and grants, which could range from 25% to more than 60% of the operating budget. As a City-owned and operated museum, it would be anticipated that the City would provide financial support at a minimum for the building operations and maintenance. This would be in the range of $150 - $200,000 annually. The table below provides a range of anticipated operating budgets for a 10-15,000 sq. ft. museum. Figure 6: Attendance Scenarios - Children s Museum Pessimistic Conservative Optimistic Annual Attendance 20,000 30,000 40,000 Total Annual Budget $400,000 $500,000 $600,000 Earned Revenue $100,000 $250,000 $330,000 Contributions $50,000 $75,000 $150,000 Funding Requirement $250,000 (63%) $175,000 (35%) $150,000 (25%) Arts Education Center Annual operating budgets for arts education facilities similar to that envisioned for Orem can vary widely depending on the programs offered. The majority of revenue is derived from class fees. Arts education centers frequently are able to cover direct costs for teachers, supplies and marketing from class fees. Most publicly-owned arts education centers rely on government subsidy for staffing and operating overhead. Some, however, receive additional funds from grants, donations and fundraising events. One example, the Irvine Fine Arts Center, a similar facility to that described in this report (18,100 sq.ft.) operates on an annual budget of about $1 million and receives an average of $300,000 in city funding in addition to the cost of building operations. A smaller arts center in Burbank (about 12,000 sq. ft. with a small gallery and 6 classrooms) operates with 5 staff (4 FTE) on an annual budget of about $650,000 and earns about $350,000 in fees from over 500 visual and performing arts classes a year. The table below illustrates a range of scenarios for an arts education center as described in this report. AMS Planning & Research Page 15 September 2006

18 Orem Cultural Arts Feasibility Study Figure 7: Operating Cost Scenarios Arts Education Center Pessimistic Conservative Optimistic Annual Attendance 7,000 8,000 10,000 Total Annual Budget $500,000 $650,000 $800,000 Earned Revenue $100,000 $300,000 $500,000 Funding requirement $400,000 (60%) $350,000 (34%) $300,000 (33%) Heritage Museum Based on AMS s research into comparable museums and review of data from American Association of Museums, it is estimated that the annual operating budget for a Heritage Museum of the size and type envisioned would range between $200,000 and $300,000. The museum would be staffed by 2 to 3 full time persons (Manager, Program Coordinator) supported by paid workers and volunteers. The museum s primary revenue would likely be derived from fees paid for school tours and a general admission fee of $3-$4.00. Memberships, a museum shop, facility rentals and events are other sources of potential revenue. Heritage museums similar to that envisioned typically earn only small portion of their operating costs from earned revenue, ranging from 20% to 30%. Donations, grants and fundraising events could realize an additional 20% to 30%. A City subsidy in the range of $150 - $200,000 annually may be estimated, including building operations. Figure 8: Operating Cost Scenarios Heritage Museum Pessimistic Conservative Optimistic Annual Attendance 5,000 12,000 20,000 Total Annual Budget $200,000 $250,000 $300,000 Earned Revenue $50,000 $75,000 $125,000 Funding requirement $150,000 (80%) $175,000 (68%) $175,000 (58%) AMS Planning & Research Page 16 September 2006

19 Orem Cultural Arts Feasibility Study REVISED DRAFT not for circulation APPENDIX A: Preliminary Space Requirements AMS Planning & Research September 2006

20 Space List Unit Multiplier Net Area Gross Comments Performing Arts Center Main Hall Performance Spaces 101 Auditorium , sf/seat 102 Stage House ,200 80w 40d 70togrid 40 prosc 103 Shell Tower Storage Counterweight Pit Dimmer Room Amplifier Rack Room Lighting Control Booth Sound Control Booth Crossover Followspot Booth Projection Booth Subtotal 12,242 Backstage/Support 201 Star Dressing Rooms Group Dressing Rooms , person Rooms 203 Performer's Lounge Backstage Toilets Wardrobe Work Room Wardrobe Storage , Fitting Rooms Laundry Room Visiting Company Office Stage Loading Dock Apron 211 Stage Receiving Lighting/AV Workroom Shared with second hall 213 Sound Workroom Shared with second hall 214 Piano Storage Stands/Chairs Storage Draperies Storage Shared with second hall 217 General Storage Shared with second hall 218 Crew Lounge Shared with second hall 219 Tool Storage Shared with second hall 220 Dance Floor Storage Freight Elevator Shared with second hall 222 Stage Door Lobby Shared with second hall Subtotal 6,175 Building Services 301 Building Engineering Shared with second hall 302 Janitorial Office Shared with second hall 303 Janitorial Supplies Shared with second hall 304 Janitorial Crew Shared with second hall 305 Janitors Closets Shared with second hall 306 Electrical Closets Shared with second hall 307 Telephone Closets Shared with second hall Subtotal 582

21 Space List Unit Multiplier Net Area Gross Comments Flexible Theater Performance Spaces 401 Flexible Hall NA Retain as existing 402 Prop/Crossover NA Retain as existing 403 Seating Unit Storage NA Retain as existing 404 Dimmer Room NA Retain as existing 405 Amplifier Rack Room NA Retain as existing 406 Control Booth NA Retain as existing 407 Followspot Booth NA Retain as existing Subtotal 6,928 Backstage/Support 501 Group Dressing Rooms person rooms 502 Backstage Toilets Performers Lounge Wardrobe Visiting Company Office Stage Loading Dock outdoor space 507 Stage Receiving See crossover 402 Subtotal 1,270 Front of House 601 Box Office Box Office Manager Box Office Foyer Main Hall Public Lobby , Flexible Hall Public Lobby , Coatroom Lobby Restroom , womens 14 mens fix/ FOH Storage Program Storage House Manager Public Elevator Donors Lounge , Pantry Snack Bar Snack Bar Storage Subtotal 13,359 Rehearsal/Education 701 Main Rehearsal Hall , Medium Rehearsal Hall Dance Studio , Classrooms , Rehearsal Storage Education Restrooms womens 3 mens fix/29 Subtotal 6,560

22 Administration 801 CEO Assistant Artistic Director Assistant Facilities Manager Assistant Development Director Assistant Finance Director Assistant Marketing Director Assistant Interns Board Room Conference Room File Room Supply/Copy Rest Rooms Lunchroom Subtotal 2,407

23 Orem Cultural Arts Feasibility Study REVISED DRAFT not for circulation APPENDIX B: Concept Plans AMS Planning & Research September 2006

24 PROPERTY LINE STATE STREET PROPERTY LINE A B EXISTING EXTERIOR PORTICO FOH STORAGE 608 EXISTNG VESTIBULE MAIN ENTRANCE BOX OFFICE 601 BOX OFFICE MANAGER 602 PROGRAM STORAGE 609 HOUSE MANAGER 610 LOBBY C STAIR BOX OFFICE FOYER 603 EXISTING "SCOOP" RELOCATED ADA SEAT MAIN HALL AUDITORIUM 101 (4,538sqf TO PIT) (*TOTAL FIRST FLOOR AREA: 4,988sqft, TO PROSCENIUM) 160 SEATS ADA SEAT 96 SEATS ELEVATOR D E RESTROOMS 607/1B FEMALE:9W MALE:5M NOTE: TOTAL REQUIRED RESTROOMS DIVIDED BETWEEN FIRST AND SECOND FLOORS TOTAL LOBBY-5,145SQ.FT (INCLUDES MAIN HALL LOBBY AND FLEXIBLE HALL LOBBY) SNACK BAR SEATS ADA SEAT 590 SEAT/LAYOUT LINE OF BALCONY ABOVE 162 SEATS ADA SEAT 37 SEATS (ADA)HANDICAPPED ACCESSIBLE CORRIDOR MECHANICAL EXIT CORRIDOR F SOUTH STREET 37 SEATS *590 TOTAL SEATS-FIRST FLOOR MECHANICAL STANDS CHAIRS/STORAGE 215 STAIR CORRIDOR COATROOM 606 ADA CIRCULATION CORRIDOR ADA SEAT STAGE PIT 45'-0" WIDE(MIN.)ADJUSTABLE PROSCENIUM ADA SEAT G PUBLIC MEDIUM REHEARSAL HALL 702 ELEVATOR 611 RESTROOMS 607/1A FEMALE:9W MALE:5M NOTE: TOTAL REQUIRED RESTROOMS DIVIDED BETWEEN FIRST AND SECOND FLOORS LINE OF BALCONY ABOVE FLEXIBLE THEATER SEATS STAGE PIT AND TRAPS (BELOW) STAGE HOUSE (95'-0"X40'-0") 102 TOWER STORAGE 103 COUNTER WEIGHT PIT 104 STAIR DANCE STUDIO 703 CORRIDOR REHEARSAL STORAGE EDUCATION RESTROOMS SEATING UNIT STORAGE 403 BACKSTAGE TOILETS 502 T T T T BACKSTAGE TOILETS (4) 204 FREIGHT ELEVATOR-221 TOOL STORAGE-219 DANCE STORAGE-220 PIANO STORAGE-214 CROSSOVER 109 FREIGHT ELEVATOR 221 STAGE RECEIVING 211 STAGE LOADING (APRON) 210 DELIVERY/TRUCKS UNLOAD PROPERTY LINE MAIN REHEARSAL 701 EXISTING STAIR PROP/CROSSOVER 402 STAGE DOOR LOBBY 222 ELEVATOR CORRIDOR STAGE LOADING DOCK 506 STAIR Y LINE CORRIDOR BACK ENTRY STAGE DOOR ENTRANCE CLASSROOM 704 CLASSROOM 704 CLASSROOM 704 NOTE: BUILDING SECTIONS REQUIRED TO DETERMINE ADA ACCESSABILITY Program 7.Aug.2006 Program Area = 47,532 sf +10% Construction Gross = 4,750 sf +15% Circulation Gross = 7,100 sf Sub-total = 59,382 sf PARKING +15% M.E.P. Gross = 8,900 sf Gross = 68,282 sf Scale: 1/16" = 1'-0" FIRST FLOOR PLAN OREM -SCERA THEATER Orem, Utah ASK-005 Skidmore, Owings & Merrill LLP 31 August 2006

25 ROOF A STAIR ROOF TOTAL LOBBY-6,096 SQ.FT (INCLUDES MAIN HALL BALCONY LOBBY AND FLEXIBLE HALL BALCONY LOBBY) 93 SEATS LIGHTING CONTROL BOOTH 107 FOLLOWSPOT 110 (ABOVE) PROJECTION BOOTH 111 MAIN HALL AUDITORIUM BALCONY SEATS 306 SEAT TOTAL-BALCONY ADA SEAT 93 SEATS (ADA)HANDICAPPED ACCESSIBLE CORRIDOR ELEVATOR ROOF C ROOF D ADA SEAT MECHANICAL E OPEN TO BELOW ROOF OPEN TO BELOW F STAIR CONTROLS: DIMMER RM 404 AMPLIFIER RACK RM 405 CONTROL BOOTH 406 FOLLOWSPOT(ABOVE) 407 DIMMER RM 105 AMPLIFIER RACK RM 106 OPEN TO BELOW PUBLIC ELEVATOR 611 RESTROOMS 607/2 FEMALE:9W MALE:4M NOTE: TOTAL REQUIRED RESTROOMS DIVIDED BETWEEN FIRST AND SECOND FLOORS FLEXIBLE THEATER BALCONY OPEN TO BELOW OPEN TO BELOW G OPEN TO BELOW CORRIDOR ADMINISTRATION: CEO-801 FACILITIES MANAGER 805 DEVELOPMENT DIRECTOR 807 ASSISTANT 808 FINANCE DIRECTOR 809 MARKETING DIRECTOR 811 ASSISTANT 812 INTERNS 813 BOARD ROOM 814 FILE ROOM 816 SUPPLY/COPY 817 RESTROOMS 818 LUNCHROOMS 819 OPEN TO BELOW ROOF OPEN TO BELOW OPEN TO BELOW OPEN TO BELOW OPEN TO BELOW EXISTING STAIR OPEN TO BELOW ROOF ROOF GARDEN Program 7.Aug.2006 Program Area = 47,532 sf +10% Construction Gross = 4,750 sf +15% Circulation Gross = 7,100 sf Sub-total = 59,382 sf +15% M.E.P. Gross = 8,900 sf Gross = 68,282 sf Scale: 1/16" = 1'-0" SECOND FLOOR PLAN OREM -SCERA THEATER Orem, Utah ASK-006 Skidmore, Owings & Merrill LLP 31 August 2006

26 1 PLENUM SPACE BELOW SEATING MEP STAGE PIT C O R R I D O R BACKSTAGE SUPPORT: GROUP DRESSING RMS 202 PERFORMER'S LOUNGE 203 WARDROBE WORK RM 205 WARDROBE STORAGE 206 BUILDING SERVICES: BUILDING ENGINEERING 301 JANITORIAL OFFICE 302 JANITORIAL SUPPLIES 303 JANITORIAL CREW 304 JANITORS CLOSETS 305 ELECTRICAL CLOSETS 306 TELEPHONE CLOSETS 307 BACKSTAGE SUPPORT: GROUP DRESSING RM 501 PERFORMERS LOUNGE 503 WARDROBE 504 VISITING COMPANY OFFICE 505 SNACK BAR STORAGE 615 PANTRY 613 CORRIDOR STAGE PIT AND TRAPS C O R R I D O R LIGHTING AV WORKROOM 212 SOUND WORK ROOM 213 DRAPERIES STORAGE 216 GENERAL STORAGE 217 VISITING COMPANY OFFICE 209 FREIGHT ELEVATOR 221 MEP STAIR EXISTING STAIR ELEVATOR MEP No existing plan currently available. This plan diagram limited to program area laid over existing First Floor Plan. Program 7.Aug.2006 Program Area = 47,532 sf +10% Construction Gross = 4,750 sf +15% Circulation Gross = 7,100 sf Sub-total = 59,382 sf +15% M.E.P. Gross = 8,900 sf Gross = 68,282 sf Scale: 1/16" = 1'-0" BASEMENT PLAN OREM -SCERA THEATER Orem, Utah ASK-007 Skidmore, Owings & Merrill LLP 31 August 2006

27 306 SEATS BALCONY OPTION B 33'-0" 250 SEATS PLENUM SPACE VISION LINE CONTROL BOOTH CONTROL BOOTH BALCONY OPTION WITH MAIN FLOOR SEATING OF 590 A. 306 SEATS=896 TOTAL (APPROX. 900 SEATS) B. 250 SEATS=840 TOTAL 81'-0" EXISTING DEPTH VISION LINE AUDIENCE CHAMBER (900 SEATS) CROSSOVER STAGE HOUSE 30'-0" PROSCENIUM OPENING VISION LINES VISION LINES 19'-6" 16'-6" 3'-6"TYP. Scale: 1/8" = 1'-0" ASK-008 Skidmore, Owings & Merrill LLP 31 August 2006 MECHANICAL VENTILATION AND STRUCTURE ACOUSTICAL VOLUME AT 350 CUFT/SEAT 63'-0"=HEIGHT AT 350CUFT/SEAT 54'-0"=HEIGHT AT 300 CUFT/SEAT 9'-0" ACOUSTICAL VOLUME AT 300 CUFT/SEAT VOLUMETRIC RANGE FOR ACOUSTIC ENHANCEMENT FOR 900 SEAT THEATER(BALCONY OPTION A) BALCONY OPTION A 39'-0" A B STAGE ORCHESTRA 10'-0" 41' " CORRIDOR SEAT STOR. PLENUM SPACE PIT SECTION THROUGH MAIN HALL WITH BALCONY OPTIONS A&B OREM -SCERA THEATER Orem, Utah

28 PROPERTY LINE STATE STREET PROPERTY LINE A B EXISTING EXTERIOR PORTICO FOH STORAGE 608 EXISTNG VESTIBULE MAIN ENTRANCE BOX OFFICE 601 BOX OFFICE MANAGER 602 PROGRAM STORAGE 609 HOUSE MANAGER 610 LOBBY C STAIR BOX OFFICE FOYER 603 EXISTING "SCOOP" RELOCATED ADA SEAT MAIN HALL AUDITORIUM 101 (4,538sqf TO PIT) (*TOTAL FIRST FLOOR AREA: 4,988sqft, TO PROSCENIUM) 160 SEATS ADA SEAT 96 SEATS ELEVATOR D E RESTROOMS 607/1B FEMALE:9W MALE:5M NOTE: TOTAL REQUIRED RESTROOMS DIVIDED BETWEEN FIRST AND SECOND FLOORS TOTAL LOBBY-5,145SQ.FT (INCLUDES MAIN HALL LOBBY AND FLEXIBLE HALL LOBBY) B SNACK BAR SEATS 37 SEATS ADA SEAT C 590 SEAT/LAYOUT LINE OF BALCONY ABOVE 162 SEATS ADA SEAT *590 TOTAL SEATS-FIRST FLOOR 37 SEATS (ADA)HANDICAPPED ACCESSIBLE CORRIDOR MECHANICAL MECHANICAL EXIT CORRIDOR STANDS CHAIRS/STORAGE 215 F SOUTH STREET STAIR CORRIDOR COATROOM 606 ADA CIRCULATION CORRIDOR ADA SEAT STAGE PIT 45'-0" WIDE(MIN.)ADJUSTABLE PROSCENIUM ADA SEAT G 702 DANCE STUDIO 703 PUBLIC MEDIUM REHEARSAL HALL E ELEVATOR 611 CORRIDOR RESTROOMS 607/1A FEMALE:9W MALE:5M NOTE: TOTAL REQUIRED RESTROOMS DIVIDED BETWEEN FIRST AND SECOND FLOORS REHEARSAL STORAGE EDUCATION RESTROOMS SEATING UNIT STORAGE 403 LINE OF BALCONY ABOVE FLEXIBLE THEATER SEATS A BACKSTAGE TOILETS 502 T T STAGE PIT AND TRAPS BACKSTAGE TOILETS (4) 204 T T (BELOW) D FREIGHT ELEVATOR-221 TOOL STORAGE-219 DANCE STORAGE-220 PIANO STORAGE STAGE HOUSE (95'-0"X40'-0") CROSSOVER 109 FREIGHT ELEVATOR 221 STAGE RECEIVING 211 STAGE LOADING (APRON) 210 TOWER STORAGE 103 DELIVERY/TRUCKS UNLOAD COUNTER WEIGHT PIT 104 STAIR PROPERTY LINE MAIN REHEARSAL 701 EXISTING STAIR D PROP/CROSSOVER 402 STAGE DOOR LOBBY 222 ELEVATOR Y LINE CORRIDOR CORRIDOR BACK ENTRY STAGE LOADING DOCK 506 STAGE DOOR ENTRANCE NOTE: STAIR BUILDING SECTIONS REQUIRED TO DETERMINE ADA ACCESSABILITY FIRST FLOOR AREA CALCULATION: A. RENOVATED EXISTING SPACE = 6,928SF B. NEW PUBLIC SUPPORT SPACE =13,632SF C. NEW & RENOVATED AUDITORIUM = 5,120SF D. NEW STAGE & SUPPORT SPACE = 9,214SF E. NEW EDUCATIONAL SPACE = 7,956SF *SUB-TOTAL AT FIRST FLOOR = 42,850SF CLASSROOM 704 CLASSROOM 704 CLASSROOM 704 PARKING TOTAL SQUARE FOOTAGE: BASEMENT FIRST FLOOR SECOND FLOOR *TOTAL: =24,490SF =42,850SF =18,725SF =86,065SF AREA CALCULATION FIRST FLOOR PLAN OREM -SCERA THEATER Orem, Utah Scale: 1/16" = 1'-0" ASK-005 Skidmore, Owings & Merrill LLP 31 August 2006

29 ROOF A STAIR ROOF TOTAL LOBBY-6,096 SQ.FT (INCLUDES MAIN HALL BALCONY LOBBY AND FLEXIBLE HALL BALCONY LOBBY) 93 SEATS LIGHTING CONTROL BOOTH 107 FOLLOWSPOT 110 (ABOVE) PROJECTION BOOTH 111 MAIN HALL AUDITORIUM BALCONY SEATS 306 SEAT TOTAL-BALCONY ADA SEAT 93 SEATS (ADA)HANDICAPPED ACCESSIBLE CORRIDOR ELEVATOR ROOF C ROOF D ADA SEAT C MECHANICAL E B OPEN TO BELOW ROOF OPEN TO BELOW F OPEN TO BELOW PUBLIC STAIR ELEVATOR 611 RESTROOMS 607/2 FEMALE:9W MALE:4M NOTE: TOTAL REQUIRED RESTROOMS DIVIDED BETWEEN FIRST AND SECOND FLOORS CONTROLS: DIMMER RM 404 AMPLIFIER RACK RM 405 CONTROL BOOTH 406 A FOLLOWSPOT(ABOVE) 407 FLEXIBLE THEATER BALCONY DIMMER RM 105 AMPLIFIER RACK RM 106 OPEN TO BELOW OPEN TO BELOW G OPEN TO BELOW CORRIDOR E ADMINISTRATION: CEO-801 FACILITIES MANAGER 805 DEVELOPMENT DIRECTOR 807 ASSISTANT 808 FINANCE DIRECTOR 809 MARKETING DIRECTOR 811 ASSISTANT 812 INTERNS 813 BOARD ROOM 814 FILE ROOM 816 SUPPLY/COPY 817 RESTROOMS 818 LUNCHROOMS 819 A OPEN TO BELOW ROOF OPEN TO BELOW OPEN TO BELOW OPEN TO BELOW OPEN TO BELOW EXISTING STAIR OPEN TO BELOW ROOF ROOF GARDEN SECOND FLOOR AREA CALCULATION: A. RENOVATED EXISTING SPACE = 3,830SF B. NEW PUBLIC SUPPORT SPACE = 8,671SF C. NEW & RENOVATED AUDITORIUM = 5,494SF D. NONE AT THIS LEVEL E. NEW EDUCATIONAL SPACE = 730SF *SUB-TOTAL AT SECOND FLOOR = 18,725SF TOTAL SQUARE FOOTAGE: BASEMENT FIRST FLOOR SECOND FLOOR *TOTAL: =24,490SF =42,850SF =18,725SF =86,065SF AREA CALCULATION SECOND FLOOR PLAN OREM -SCERA THEATER Orem, Utah Scale: 1/16" = 1'-0" ASK-006 Skidmore, Owings & Merrill LLP 31 August 2006