Online Video. for Roofing Contractors

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Egbert Nicholson
7 years ago
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1 HOW TO USE ONLINE VIDEO FOR LEAD GENERATION { If someone is searching for a roofing contractor online and you aren t on the first page of Google, your company won t even be considered online video can help. Toll-Free:

2 According to recent online studies, 46% i of consumers watching videos immediately took action to find out about the service or product being advertised in the video. With the recent uptake in online video and social media, roofing contractors are building up the online portion of their businesses in order to engage prospects that are using the Internet to find their services. Adding video to websites, blogs and social channels is more engaging to prospects than plain text and it s one of the most effective ways to persuade them to take immediate action whether it s picking up the phone to call or ing for a quote on services. Including videos that profile the company or showing before and after results can drive interest and a competitive edge over the competition. In fact, for roofing companies, online marketing has become absolutely critical for lead generation and online video is a huge part of this. Online video is second only to word-of-mouth for its ability to influence decision-makers. Page 2

3 { Online Video YouTube Using YouTube to Market your Business Next to Google, YouTube is the number one search engine. It is one of the most engaging platforms with over 800 million visitors per month ii and over four billion videos iii being watched per day a statistic that s up from three billion the quarter before. As a local business, you can use YouTube to drive awareness, engagement and new business. Online video is important for your business given the fact that prospects primarily go online to find roofing contractors and video results appear in about 70% of the top 100 listings iv. Further to this, online videos have a 41% higher click-through rate compared to their plain text counterparts v. Local companies can especially benefit from the traction online videos offer. It has been noted that 500 years of YouTube video are watched every day on Facebook and over 700 YouTube videos are shared on Twitter each minute - these numbers are only increasing! vi As a business, you should be thinking about how you can engage targeted consumers who want more information about roofing contractors nearby. Utilizing platforms like YouTube and Facebook can get you in front of the eyes of a targeted audience who is already seeking more information about your services. { YouTube 100 million people take sharing actions on videos (like, comment, visiting site) 700 videos are shared through Twitter each minute Page 3

4 Innovative Innovative Online Video Ideas Roofing companies are seeing a lot of success with their online marketing initiatives - one company reportedly saw a 29% increase vii in sales. These numbers are only increasing as more and more people are going online to find the information they need. With the evolution of the web and the digital landscape though, contractors need to get creative in order to break through the noise of their online competition. Online video should also be targeted to people streaming videos through their smartphones - your roofing company s brief tutorials or product videos can stream through these devices. It s estimated that smartphone video viewers will amass 51 million viewers in 2012 viii with that number figuring to double by 2014 when more affordable mobile devices are introduced. Online video can be used to break through the noise of online competition. It can be used by roofing contractors to educate prospects on the work they ve done or current projects. It can also be used as a tool to create trust with prospects who are looking for the best contractor. Some video concepts that roofing contractors are utilizing include: Completed roofs recently done by your crew Specific safety procedures your roofers adhere to How-to videos depicting proper roofing care and when replacement roofs are needed Specific discounts or coupon codes customers can use when hiring your company Page 4

5 Gaining Traction with Website Videos Your website is the foundation for all your marketing and so it must be utilized to engage and drive customer leads. Google favours your website for the simple fact that you have local relevance and customers are seeking your local services. Add a company profile to the homepage of your website a brief snapshot that provides prospects with useful information on your roofing services, procedures, crew, work ethic or any other useful information that may encourage prospects to pick up the phone and call for your services. Even consider adding a customer or partner testimonial video, which adds credibility to your services. Here are some common video concepts roofing contractors use on their websites: Did you know that over 70% of all new service inquiries now start on the internet ix and having video on your website homepage increases the chance of a front-page Google result by 53x x? Testimonials from customers describing their hard work or commitment to customer service Testimonials from partners describing the benefits of working with their roofing company Success stories on roofing projects Showing customers how they clean up the entire work site after the job is done Page 5

6 { Video Marketing { 86% of the US internet audience is watching online video that s 183M people! 22% of viewers who saw a business website inside an ad immediately visited that site Harness the Power of Online Video Roofing contractors can harness the power of video to increase their leads, obtain new customers locally and nearby their service areas. With 86% of US consumers using search engines to find local businesses, it has never been more important to use online and video marketing for lead generation. Online videos can be published on roofing contractor websites, local listings like Google Places, social media channels, campaigns, flyers with QR codes and other marketing initiatives that are used to increase ones customer base. Competitors xi are already sharing their completed roofing showcases, customer testimonials and product information videos and so they are seeing large sales increases and proposal requests. Don t miss out on the opportunity to talk to roofing prospects that are seeking your services online. { Average viewer is spending 16:49 per month watching business videos Page 6

7 { Video Marketing 90% of consumers made their final purchase decision based off video Appendix i. Brain Shark: 10 Fantastic VM Stats ii. YouTube Statistics: iii. Digital Inspiration: 2012 YouTube Stats iv. Tier10Lab: Why Should I include Video in my Online Strategy v. ReelSEO: How to get your Videos Ranking in Universal Search Results A Video SEO Study vi. YouTube Statistics: vii. RCM: Press Release: viii. HubSpot Blog - Online Video Statistics 2012: ix. The Cross Channel Conversion - 25 Intriguing Digital Marketing Stats of 2012: conversational-marketing/25-intriguing-digital-marketing-statistics/ x. B to B Online: xi. Forrester The Easiest Way to a First-Page Ranking on Google: marketing/2009/01/the-easiest-way.html BusinessCreator, Inc. 47 North Jefferson Street, First Floor Allentown, PA (Toll Free) marketing@businesscreatorplus.com Toll Free: Page 7

Video Marketing. in Home Improvement HOW TO ESTABLISH TRUST & AUTHORITY WITH ONLINE VIDEO. www.businesscreatorplus.com. Toll-Free: 855-943-8736

Video Marketing. in Home Improvement HOW TO ESTABLISH TRUST & AUTHORITY WITH ONLINE VIDEO. www.businesscreatorplus.com. Toll-Free: 855-943-8736 HOW TO ESTABLISH TRUST & AUTHORITY WITH ONLINE VIDEO Toll-Free: 855-943-8736 www.businesscreatorplus.com As more and more users are going online to find information about local businesses, there is a huge