INSIGHTS THAT DRIVE YOUR BUSINESS

Transcription

1 INSIGHTS THAT DRIVE YOUR BUSINESS How far can your event go? ACTIVE Network Activity Cloud takes the guesswork out of event planning by uncovering actionable insights that will fuel the growth of your event.

2 HARNESS THE POWER FROM OVER 16 YEARS OF DATA ACTIVE Network Activity Cloud is the only platform that combines the power of big data methodology with over 16 years of registration history offering access to global trends and behaviors across thousands of businesses. ACTIVE Network Activity Cloud seamlessly weaves together data from activity organizers and participants with powerful insights such as geographical interest, social media trends and household demographics and provides you actionable intelligence never before available for event organizers. Without having to spend hours tolling over data, you can understand how your event is doing and what you need to do in order to meet your goals. While you re dreaming up the ideal experience for your event, we ll be there, ready, with trusted data and insights. Take the guesswork out of planning today. What other events are in June? Who wants to enter my cycling event? Did I open enough spots for our 5K? What is the best price for a Sprint Triathlon?

3 HOW IT WORKS ACTIVE DATA PLATFORM POWERFUL BUSINESS TOOLS Our global team, including behavioral science and data experts, along with MIT researchers, evaluate and interpret all data. Our custom-built data products then curate the most important ideas and allow customers to access powerful insights that solve immediate business problems. Hundreds of databases housing billions of data points are consolidated into a single, common ACTIVE Data Platform. Domain and market specific taxonomy enables decision support. COMPLEX DATA ANALYSIS ACTIVE Network Activity Cloud uses mathematical and statistical algorithms to consolidate data from ACTIVE s proprietary data platform and third-party inputs to curate the most important ideas. This allows customers to access simple yet powerful insights that solve immediate business problems. ACTIVE NETWORK ACTIVITY CLOUD The INTELLIGENT ACTIVITY PLANNER, provides actionable insights into the health of your event(s) and optimization tools to increase participation and improve revenue. DRIVEN BY MARKET QUESTIONS Our product, sales and marketing teams are in constant conversation with customers to understand the most important questions, issues and opportunities they face.

4 GAIN UNPRECEDENTED ACCESS TO INSIGHTS ACTIONABLE IN ONE INSIGHTS AND ANALYTICS EASY-TO-USE TOOL ACTIVE INTELLIGENT INSIGHTS : Broad-Based View of Event Metrics ACTIVE PARTICIPANT TRACKER : Geographical Interest, Social Media Trends, and Demographics ACTIVE REVENUE GENERATOR : Dynamic Pricing Forcasting and Strategies ACTIVE TARGET MARKETER : Unified Advertising Interface

5 ACTIVE INTELLIGENT INSIGHTS : YOUR NEW COMMAND CENTER View your key metrics on one screen and update your goals to ensure your event s success. This overview will help you make quick, informed decisions. Competition Level: Assess the number of events competing for participants in your area. Registration and Revenue Status: Monitor real-time performance compared to your revenue and registration goals. Participant Reach: Track participant propensity and interest based on location. Revenue Analysis: Compare your current revenue to related events in your area at a similar point in their lifecycle. Analyze how your per-registrant average price stacks up to your past events and others like you. Performance Timeline: Track your event performance over time and predict your future registration and revenue. Real-Time Insights: Show where your participants are clustered, the current interest in similar events in your local area and previously untapped populations.

6 ACTIVE PARTICIPANT TRACKER : MICRO-LEVEL PARTICIPANT TRENDS Over 6 map overlays create a comprehensive profile of registrants and potential participants with layers of micro-level insights within your travel radius. ACTIVE Participant Tracker brings indispensable localized data to your event planning. Event Locations: Map your event locations on an interactive Google Map and discover competing events in your area. Registration Timeline: Chart how registrations have occurred over time and view them on a map to see where participants came from. Social Interest: See what people are saying about endurance events like yours on social media. Check ACTIVE.com event searches near your race to find even more potential registrations. Historical Interest: Find where participants from past events similar to yours have come from and develop marketing that targets their location. Participant Demographics: Learn where participants are clustered in your area, along with household size and income to improve your pricing and marketing tactics. Propensity Scoring: Learn how likely participants are willing to sign up for events like yours.

7 ACTIVE REVENUE GENERATOR : DATA-DRIVEN PRICING & FORECASTING Do more than just drive urgency set smart pricing strategies that deliver the revenue results you need to optimize return. Don t guess your total registrations. Instead, know what to expect with forecasting based on your past events as well as events like yours. Projected Performance: Real-time projections of your revenue and registration progress. Guarantee that your price points will equal what you need to cover your costs and meet your goals. Dynamic Pricing: Maximize revenue with data-driven, event-based pricing strategies. Event Performance Timeline: Measure your current revenue and registrations compared to your best-performing events and against competing, similar events. See a full picture of your event s performance.

8 ACTIVE TARGET MARKETER : THE POWER TO AIM YOUR EFFORTS AND DELIVER RESULTS How far can your marketing go? See how each marketing channel is contributing to your goals. Get unprecedented insights and expert strategies in seconds. No digital marketing experience required. Discover What Works: Group your social, and paid search channels into campaigns. Know which marketing channelworks best for each ad or message you create. Access Guided Insights: ACTIVE Target Marketer crunches the numbers and recommends how you can improve your strategy in order to drive better results. Integrate With Ease: Getting campaign results is as easy as inserting a link or posting your message. There is no complex configuration, and we consolidate the data for you. See How You Stack Up: Compare your current event performance against your previous events performance as well as other events like yours. Easily set targets and meet goals. Measure Your Funnel: Assess impressions, reach, engagements and registrations. See how many people sign-up from each marketing campaign: True ROI analysis!

9 WHY ACTIVE NETWORK? After more than 16 years of being one of the endurance industry s leading software solutions, we ve learned a lot about our customers needs and what participants crave. We ve always been more than just online registration we ve continuously delivered the marketing tools, data insights and best practice advice that enable you to draw more participants to your event and create an amazing experience. ACTIVE Network Activity Cloud was born of this dedication and we re the only provider in the endurance space with the volume of data and deep industry knowledge to make a comprehensive data insights platform possible. ACTIVE NETWORK ACTIVITY CLOUD MAKES IMPORTANT DATA-DRIVEN STRATEGIES ACCESSIBLE AND ACTIONABLE. OUR DATA IS STATISTICALLY SIGNIFICANT ANDRELIABLE. 102 MILLION transactions just last year HUNDREDS OF MILLIONS OF DATA POINTS that drive trend reporting YEARS of data

10 READY TO TAKE YOUR EVENT TO THE NEXT LEVEL? Yes! I WANT IT! ACTIVITYCLOUD.COM _16