The new driving force of data-driven marketing

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1 Oracle Data The new driving force of data-driven marketing Oracle Data Cloud delivers the richest understanding of consumers across both digital and traditional channels based on what they do, what they say and what they buy enabling leading brands to personalize and measure every customer interaction and maximize the value of their digital marketing. Copyright 2015, Oracle Corporation and/or its affiliates. All rights reserved.

2 Oracle Data Cloud: Powering connections to customers We work with many of the Fortune 500 global advertisers in virtually every industry Oracle Data Cloud enables you to use data to inform and measure business decisions. We do it by providing Data as a Service, or DaaS, to help you create unprecedented levels of connection to customers across channels and devices. Work with us and win with the largest array of data-driven solutions for Marketing, Sales and Customer Intelligence. Utilize our deep expertise in industry verticals and measure the business impact of the top retail brands 8 3 of the top U.S. banks of the top tech providers of the top travel brands of the top CPG brands of the top auto manufacturers of the top wireless telcos Oracle Data 3

3 Oracle ID Graph: For a unified, view of your customer How well do you know your customer? They re on more devices than ever before, across more channels, online and offline. And these interactions are often siloed, preventing a more holistic view of customer behavior. The Oracle ID Graph solves the fragmentation challenge. By connecting disparate identifiers both known and anonymous, offline and online to create a unified view of your customer. Oracle ID Graph technology powers Oracle Data Cloud solutions. Allowing data to be activated seamlessly across devices (desktop, mobile, TV) and channels (offline and online). Take targeting to a whole new level. Break down silos to activate across channels; customizing, personalizing and optimizing every interaction. 4 Oracle Data 5

4 The DaaS Revolution: Driving data into enterprise brings boundless opportunities Oracle Data Cloud DaaS offerings bring together the largest array of data-driven solutions so marketers, sales professionals and research/insight teams can integrate better customer data across all of their efforts. Our solutions include: DaaS for Marketing Get higher levels of targeting, greater efficiency and better results. Build audiences you can prospect, connect and personalize for every customer interaction via the Oracle ID Graph. Create the most relevant experiences across digital, mobile, social, and offline. DaaS for Sales Enhance your CRM value. Use market-leading, 3rd -party data that includes millions of companies, contacts and profiles to improve prospecting and lead qualification. DaaS for Customer Intelligence Start harnessing the power of your customers voices by extracting signals from unstructured data to increase business intelligence and customer satisfaction. Oracle Data 7

5 DaaS for Marketing DaaS for Sales DaaS for Marketing is changing the game Power any go-to-market strategy. Oracle Data Cloud Audience Data Marketplaces give you access to: Successful sales teams consider it their secret weapon 110MM U.S. HHs $3T in consumer transactions 1,500+ data partners Better business data means better sales qualification and prospecting. Nobody brings you a more comprehensive enhancement for CRM. You ll get reference data on 240MM companies with over 150 data points to qualify likely prospects. We help you identify and reach the right prospective customers. With 100MM contacts and 125+ profile attributes to connect them via , phone and social channels. Get access to more data than any other provider: BlueKai, Datalogix and more than 50 branded 3rd party providers. Connect across all channels and devices, identify high-value prospects and port that data to any end solution for activation. Use our deep vertical expertise in CPG, Auto, Retail, Technology and Telecom businesses for quick wins. Measure your success by sales impact and prove the effectiveness of your marketing initiatives. 8 Get the deepest profile data available, gaining intelligence with over 150 company attributes and social connection data. Get an enterprise-ready solution with unconstrained data usage, as pricing is based on records, not users plus get the ease of central licensing across the enterprise. Get access to the world s largest business database, Dun & Bradstreet, with 1.5MM records updated daily. Oracle Data 9

6 DaaS for Customer Intelligence Transform raw data into real insights The universe of data is vast and unstructured. It s unconnected to channels, devices or platforms. Yet you know it holds the key to huge competitive advantages. Plug your company into Oracle Social Cloud or the platform of your choice to create a structured, actionable view of your customer s semantic social data. Aggregate and review data from more than 700MM data streams per day, in a single, actionable taxonomy. Let s get started making the customer connections that will drive outstanding business results Capture a complete picture of direct and indirect customer inputs across all unstructured channels. Discover trends and manage anticipated activities across your organization. Learn customer interests, likes and dislikes with digestible, actionable insights from unstructured data. Connect with us right now: oracle.com/datacloud Unify intelligence with analysis against structured enterprise data sources via BI tools. 10

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