Our Engine allows you to connect and sync your data. In a flash, connect the data that matters and is relevant to you, simply and easily.

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2 Marketing used to be a simple and traditional sector of business. Marketers managed a straightforward domain of TV, radio, and print as well as predictable and passive consumers. With the digital revolution, superpowered consumers emerged. Marketing is changing, and to meet these changes, marketers need help. This ecosystem of marketing has, until now, remained stagnant in terms of innovation. For the first time in history, man has not caught up with technology. With the advent of big data, unprecedented amounts of information are being generated by consumers and businesses. Marketers would benefit enormously by taking control of this seemingly limitless source of potential and information and tapping into the analytical and intelligent power of big data. Yet, in 2013, marketers are still making decisions based on hunches, whims, and instincts. Those instincts, no matter how experienced and trustworthy, need to be reinforced by hard evidence, by math, and by data. Savvy marketers know that collecting and analyzing data is crucial to successfully understanding their customers and company. Countless studies and surveys show that the top priorities of today s marketers revolve around controlling and harnessing the power of big data, going mobile, and using the cloud. It has been said that the CMO s IT budget will soon rival that of the CIO. Big data is predicted to become a $24B market in This information leads to one conclusion: that the world of marketing is changing fast, and that marketers themselves do not have the tools to keep up with the evolution. Enter Captain Dash.

3 Our vision is to simplify the lives of the underrated and under-innovated marketers of the world. These professionals hold extraordinary power in the scheme of a business, and its time the obstacles to their success be removed. Before, accessing all data at once was impossible. Now, with our power of data synchronization, you can be one touch away from all of your data. Data relating to marketing strategies such as advertising, campaigns, and distribution are spread throughout various ERPs, hosted by different partners, and stretched out across the expanse of the Internet. This data, driven by mathematics, predictive algorithms, and spreadsheets, is very hard to manipulate and consolidate, and so synchronization is key. Back then, external factors were blissfully ignored as marketers could only analyze and take into account internal data retained from the results of campaigns. Now, marketers can x-ray their business with complete context thanks to our extensive data sources. Be able to forecast revenue while forecasting the weather, and find relationships. Even further, our solution allows you to experience data convergence: all of your fragmented, structured, unstructured, and otherwise cumbersome data sources displayed on one sleek, yet intuitive interface.

4 Since the advent of big data, it s been clear that marketers can tap into the unending potential with dashboards, reports, analytics, and more. However back then, producing reports and utilizing dashboards was both time-consuming and costly, not to mention unavailable to marketers with smaller budgets. With Captain Dash, reporting is completely automated, included, and simple. Our dashboards make big data intuitive and manageable. Real-time reactions are the difference between high-return decisions and high-risk failures. Marketers need to react to changes in the markets as they happen, not after quarterly summaries that report changes months after they happen. The data in our dashboards is synchronized and automatically updated in real-time, so marketers will always work with fresh, up-to-date data.

5 Our Engine allows you to connect and sync your data. In a flash, connect the data that matters and is relevant to you, simply and easily. Connect sources such as social media accounts, Google Analytics credentials, Atlas ad services, and more. Thanks to sync, you will always work with fresh data, brought to you automatically by our technology. You can concentrate on business analysis and intelligence, and we ll do the heavy lifting. Structured or unstructured, yours or those of your competitors, business figures or external factors, access it all in the blink of an eye and the swipe of a finger.

6 Our Cockpit allows you to build the ultimate dashboard by tracking and molding your data. Your dashboard is your base of operations and you control the KPIs and objectives monitored. Compare performance between business units and measure your efficiency versus that of your competitors. Benefit from our marketing expertise to get customized analysis and algorithms should you need assistance. Your dashboards are fully customizable. You can have multiple dashboards displaying multiple categories of information that you control. Make quick executive summaries by shining a Spotlight on certain KPIs for easy viewing. Whether you are a Global CMO, a Director of Products, a Community Manager, or a Social Media Intern, anybody can have the dashboard of their dreams.

7 Our Explorer takes our already super-powered dashboard solution to the next level with game-changing data visualizations. Dive into and mix your data. Easily select KPIs to graph to show you smart interactions, correlations, and insights. Spreadsheets are dead. We replaced them with powerful visual representations of the data that matters to you. Drill down, reshape, restructure, revisualize, and discover intelligence that will guide your business decisions on a high-return path. Mix different types of data on the same visualization. Maximize your ROI by exploring the connection between investments and results by crossing different universes and seeing hidden connections. Learn from the past to optimize your future.

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