FAST TRACK USA A ROSY FUTURE FOR AUSTRIAN MACHINERY AND PLANT ENGINEERING? Peter Sedlmayer, ADVANTAGE AUSTRIA Chicago
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1 FAST TRACK USA A ROSY FUTURE FOR AUSTRIAN MACHINERY AND PLANT ENGINEERING? Peter Sedlmayer, ADVANTAGE AUSTRIA Chicago
2 AUSTRIA AND THE USA - FACTS 2015: US$9.9 billion Austrian investment in the U.S. (Increase of 14% from 2014) Currently Austrian-related firms provide more than 30,000 jobs in the U.S. Austrian firms invest US$35-40 million annually for research and development in the U.S. Top 5 industry sectors making direct investments into the U.S., measured in number of projects (from January, 2003 to January, 2015): 1. Industrial machines 2. Polymer industry 3. Software and IT services 4. Metals industry 5. Automotive supply industry Edmond Wells
3 COMPOSITION OF AUSTRIAN EXPORTS TO THE U.S. (2015) 6 Manufactured goods classified chiefly by material 13% 5 Chemicals and related products, n.e.c. 12% 8 Miscellaneous manufactured articles 10% 7 Machinery and transport equipment 57% 3 Mineral fuels, lubricants and related materials 0% 4 Animal and vegetable oils, fats and waxes 0% 2 Crude materials, inedible, except fuels 0% 1 Beverages and tobacco 6% 0 Food and live animals 1% 9 Commodities and transactions not classified elsewhere 1% Source: ÖSTAT
4 TOP 5 AUSTRIAN EXPORT SECTORS by Standard International Trade Classification (SITC) number In Euro percent*) 7 Machinery and transport equipment 5,156,485,963 57% 6 Manufactured goods classified chiefly by material 1,160,197,029 13% 5 Chemicals and related products, n.e.c. 1,048,381,013 12% 8 Miscellaneous manufactured articles 934,240,119 10% 1 Beverages and tobacco 559,945,232 6% *) percent of total Austrian exports to US, 2015 Source: ÖSTAT
5 THE U.S. WORLD S LARGEST MARKET FOR MACHINERY US = world s largest market for machinery and third largest machinery supplier in the world U.S. manufacturing market contracted -2.5% in 2015 to approx. US$397 billion; recovery expected in 3Q of 2017 *) according to AMT Association for Manufacturing Technlogy Foreign-held firms account for 41.2% of the US machinery market (China, Japan, Germany) U.S. offers a strategic location for advanced manufacturing to serve e.g. Canadian and Mexican markets Best chances for Austrian companies: meet emerging needs in innovative niche applications
6 AUSTRIAN EXPORTS OF MACHINERY AND TRANSPORT EQUIPMENT TO THE U.S. (2015) SITC 7 - Machinery and transport equipment Austrian exports to U.S. in Road vehicles 18% 79 Other transport equipment 7% 71 Power-generating machinery and equipment 22% 72 Machinery specialized for particular industries 14% 77 Electrical machinery, apparatus and appliances 10% office machines & telecommunication equipment 14% 73 Metalworking machinery 3% 74 General industrial machinery and equipment 12% Source: ÖSTAT 6
7 THE U.S. WORLD S LARGEST MARKET FOR MACHINERY U.S. Imports of SITC 7 Machinery and Transport Equipment (2015) 1 China 2 Mexico 3 Japan 4 Canada 5 Germany 6 Korea, South 7 Malaysia 8 Taiwan 9 United Kingdom 10 France 11 Italy 12 Thailand 13 Vietnam 14 Singapore 15 Philippines 16 Brazil 17 Austria 18 Sweden 19 India 20 Netherlands million US$ - including automotive and IT / Telecom Source:
8 THE U.S. WORLD S LARGEST MARKET FOR MACHINERY Power generating machinery and equipment Machinery specialized for particular industries Metalworking machinery General industrial machinery and equipment n.e.s. and machine parts n.e.s. million US$ Austria China Mexico Japan Canada Germany France Italy 77 Electrical machinery apparatus and appliances n.e.s. and electrical parts thereof (including nonelectrical counterparts of household type n.e.s.) Source:
9 CURRENT U.S. DEMAND FOR MACHINERY Over 40% of the total U.S. demand for industrial machinery is currently met through imports Positive manufacturing conditions: currently dampened but output, capital investments and production capacity expected to increase Increased demand for industrial machines based on: Machines have reached end of life cycle and need to be updated High investments in modernizing existing production facilities Trend to invest in automation for more flexible manufacturing options vs. manual labor and dedicated production lines New material utilization (advanced high strength steel AHSS, composite materials) Reshoring moving industries back to the U.S. (goal of President-Elect D.T.)
10 U.S. MANUFACTURING ORDERS BY INDUSTRY 2016* US Manufacturing Orders by Industry Energy 2% Job Shops 27% Medical 9% Other 9% Off-Road 11% Aerospace 18% Source: Tim Shinbara, AMT The Association For Manufacturing Technology Automotive 24% *January August 2016
11 THE U.S. MANUFACTURING INDUSTRY Ratio of Employees Working in the Manufacturing Sector Economic Policy Institute Manufacturing Footprint Map, based on 2014 data from US Bureau of Economic Analysis
12 CONSOLIDATED HEAT MAP MANUFACTURING INDUSTRY NAISC 3331, , 3364 Manufacturing; US$ million revenue Codes according to NAICS North American Industrial Classification System Heat maps: referenceusa.com
13 HEAT MAPS US FIRMS US$20+ MILLION REVENUE 3363 Automotive Part Manufacturing Codes according to NAICS North American Industrial Classification System Heat maps: referenceusa.com
14 HEAT MAPS US FIRMS US$20+ MILLION REVENUE 3364 Aircraft Manufacturing Codes according to NAICS North American Industrial Classification System Heat maps: referenceusa.com
15 HEAT MAPS US FIRMS US$20+ MILLION REVENUE 3331 Agricultural and Mining Equipment Codes according to NAICS North American Industrial Classification System Heat maps: referenceusa.com
16 HEAT MAPS US FIRMS US$20+ MILLION REVENUE 3345 Medical / Instrument Manufacturing Codes according to NAICS North American Industrial Classification System Heat maps: referenceusa.com
17 KEY MANUFACTURING TECHNOLOGY CLUSTERS IN THE SOUTHEAST U.S. Southeast U.S. - strong growth in manufacturing Diversified clusters offer opportunities for manufacturing technology Three main clusters include: Automotive Cluster (BMW in South Carolina, Mercedes Benz in Alabama and Volkswagen in Tennessee, including suppliers) Textile Industry (particularly technical textiles): concentration in GA, SC and NC Aerospace and Defense (e.g. Boeing in South Carolina, Airbus in Alabama, Lockheed Martin in Georgia, South Carolina and Texas) AMT (Association for Manufacturing Technology): The Southeast recorded the second largest new investment and job levels in the country with nearly a billion dollars in new capital investment creating more than 3,000 jobs.
18 AUTOMOTIVE CLUSTER IN THE SOUTHEAST Ongoing expansion of the auto industry from the Midwest to the Southeast Southeast accounts for 26% of U.S. automotive production (an increase of 4% from 2009 to 2014) Quelle: In addition to the three German OEM s, Honda, Hyundai, Toyota and General Motors are active in Southeast Supply chain follows OEM s
19 AEROSPACE AND DEFENSE IN THE SOUTHEAST Four key firms are present in the Southeast: o o o o Boeing in SC Airbus in AL Gulfstream Aerospace Corp. in GA GE Aviation in NC Strong market potential for lightweight components Energy efficiency trend demands innovative products and machines Source: Dorchester County Economic Development, South Carolina
20 A LOOK AHEAD FABTECH 2017 November 6-9, 2017 in Chicago, IL Largest North American show in metal forming and welding IMTS 2018 September 10-15, 2018 in Chicago Largest North American show in manufacturing technolgy NPE 2018 May 7-11, 2018 in Orlando, FL World s largest plastics trade show SAE World Congress 2017 April 4-6, 2017 in Detroit, MI Largest North American congress for automotive engineering innovation Information: chicago@advantageaustria.org
21 THANKS! ADVANTAGE AUSTRIA Chicago Peter Sedlmayer, Austrian Trade Commissioner T (US Central Time Zone, MEZ 7 hrs) E chicago@advantageastria.org W
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