Tools to Make Your Content More Visible

Transcription

1 Tools to Make Your Content More Visible

2 PR professionals find themselves in a time when the lines between traditional media and new media are blurring As this merger continues, practioners are looking for ways to evolve with it. As this merger con.nues, prac.oners are looking for ways toevolve with it.

3 Currently, many of the PR professionals are using a many "heavy" tools (their words- not ours) that are more useful to Marketing & Sales departments. This lead us to ask ourselves. Where is the tool for PR?

4 63% 65% of senior marketers surveyed say that Integrated Marketing PR, advertising, digital, mobile the most important priority. - PR Council s Report of senior marketers believe Visual Assets were core to telling their brand s story and were especially important for business-to-business marketers - CMO Council Study People remember only 20% of what they read and 83% of learning occurs visually* 4 *WPP in their annual global communications trends report.

5 Introducing: Prowly is a set of tools designed to: Help you build Manage media Create great Pitch your stories to audiences around relations content relevant audiences companies, brands and people 5

6 Brand Journals

7 A Brand Journal brings all of your content sources - blog posts, social media channels, video channels, and all other media (videos, images etc.) together in one place. Watch your brand s unique story come alive in an interactive, visually stunning, real-time experience with only the relevant information about your brand. It s the one source anybody will ever need to know to really get to know your brand.

8 Key Features! Custom Look and Feel! SEO Features! Custom Web Address! All communication channels in one place! VIP Zone! Newsletter Subscription! Responsive Design

9 Custom Look and Feel It only takes 15 minutes to personalize your Brand Journal to match your identity. Add your logo and a background, set-up brand colors, upload your content, and customize the layout on the main page. 9 Brand Journal

10 SEO Features With SEO Management you can easily define the main criteria of your Brand Journal s visibility in search results. 10 Brand Journal

11 Custom Web Address You can host your Brand Journal on our Prowly address (such as: companyname.prowly.com) or redirect to your own (like press.companyname.com). 11 Brand Journal

12 All Communication Channels in One Place You can add different social media and blogging channels like Facebook, Twitter, Instagram, YouTube, Vimeo, Pinterest, SlideShare, and blog via RSS to your Brand Journal. 12 Brand Journal

13 VIP Zone If you have a VIP audience, you can setup the special zone for them to see exclusive content. 13 Brand Journal

14 Newsletter Subscription Generate leads by newsletter subscriptions. Turn first time readers into valuable, long-term endorsers. 14 Brand Journal

15 Responsive Design Mobile communication is more prevalent than ever, and the trend is still pointing up. Our platform and all of the channels created with Prowly are fully responsive and mobile-optimized. 15 Brand Journal

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17 Content Creator

18 Our editor turns can help take your content to the next level. Display your press releases, articles and interviews as compelling, rich-media stories while providing a visually stunning, engaging and SEO-friendly experience for your audience.

19 Key Features! Press Release/Article/Interview Templates! SEO Features! Private Stories! Scheduling Publications! Responsive Design! Uploads

20 Press Release/Article/ Interview Templates With Prowly you can easily create stories in different forms. Use a template that fits you content type, turn it into whatever you want - press release, article, or interview. 20 Content Creator

21 SEO Compatibility PR and SEO should work together to generate web traffic. All of the stories created with Prowly are SEO super-friendly. 21 Content Creator

22 Private Stories You can make your stories visible to everyone or for a specific audience. Outbound PR often works the best when you have an exclusive message to deliver. 22 Content Creator

23 Scheduling Publications The Scheduling Publications feature allows you to create an editorial calendar within your team. 23 Content Creator

24 Responsive Design Content created with Prowly is fully responsive and mobileoptimized allowing your target to view your content on any device. 24 Content Creator

25 Uploads Upload pictures, presentations, PDFs, and documents; create image galleries; and place them directly into your story. 25 Content Creator

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27 Audience Pitching

28 Knowing your audience is essential to pitching them what, how and when they need it. Our audience management tool lets you and your team learn about your audience on a daily basis and use that knowledge to create powerful . Personalized s work - and with our detailed analytics, you will know exactly how well you re performing.

29 Key Features! Media Database Management! Advanced Segmentation! Collaboration Features! Personalized s! Campaigns Scheduling! Advanced Tracking

30 Media Database Management Importing contacts has never been easier. Just put your lists into the Audience Pitch app and we will take care of the rest. 30 Audience Pitching

31 Advanced Segmentation With Prowly, you and your team can easily manage all your contacts. Stop just pitching stuff to opinion leaders - start understanding them on a more personal level. 31 Audience Pitching

32 Collaboration Features Build insight around your audience within your entire team. We provide you with actionable knowledge, useful to an entire company - top to bottom. 32 Audience Pitching

33 Personalized s No more mailing mishaps. Prowly lets you create personalized, meaningful campaigns that are powerful and relevant. 33 Audience Pitching

34 Campaigns Scheduling Our scheduling feature allows you to plan all of your future actions. Remembering to send a press release or blog post is now a thing of the past. 34 Audience Pitching

35 Advanced Tracking Our in-depth statistics give you tangible data about your stories' performance. Real-time notifications about the results give you actionable knowledge for your future strategies. 35 Audience Pitching

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37 How can help you Reporting Knowledge Center Relationship Templates and About the Management Automation Audience 37

38 How can help you Reporting Knowledge Relationship Different Roles Templates Center About Management for Different and the Audience Team Members Automation 38

39 How can help you Brand Journals Increase Outreach Reporting Training For the Team 39

40 How can help you Brand Journals - Separate for Each Client Reporting Training for the Team 40

41 Using & Loving 41

42 42 Our Story

43 Team Joanna CEO & Co-founder Sebastian CPO & Co-founder US Team 43

44 Team - Founders Joanna CEO & Co-founder An amazing PR pro with years of experience on both sides of the business - agency and client - knows the business inside out. joanna@prowly.com Sebastian CPO & Co-founder The brains of the operation: product lead, developer, awesome frontend engineer, and great UX Designer. sebastian.przyborowski@prowly.com 44

45 Pricing Plans Small Medium Large Premium $ 89.0 /month $ /month $ /month Request a demo 1 Brand Journal 1 Brand Journal 1 Brand Journal You choose 2 social media channels 5 social media channels 10 social media channels You choose Subdomain.prowly.com Your domain Your domain You choose Media resources Media resources Media resources Media resources 2users 5 users 10 users You choose No Limit stories No limit stories No limit stories No limit stories 800 subscribers 3000 subscribers subscribers (500 You choose (150 per campaign) (250 per campaign) per campaign) 3GB storage 10 GB storage 50 GBstorage You choose 45 Prowly feed Prowly feed Prowly feed Prowly feed

46 Thank You