RUTGERS VISUAL IDENTITY MANUAL

Transcription

1 RUTGERS VISUAL IDENTITY MANUAL SEPTEMBER 1, 2016 VERSION 6.0

2 RUTGERS VISUAL IDENTITY MANUAL SEPTEMBER 1, 2016 VERSION 6.0 This manual is an Adobe Acrobat PDF file. We recommend downloading the file and viewing it on your desktop. All entries on the contents page are linked to their respective pages. The complete file or its individual pages can also be printed on 8.5" x 11" paper, preferably using a color printer. The most current version of the manual is available online at.

3 contents 1.0 introduction 1.1 Why a Visual Identity System? 1.2 Visual Identity Policy 1.3 Contacts for Advice, Approvals, and Graphics 2.0 basic elements 2.1 The Rutgers Logotype 2.2 The Logotype with the State University or Chancellor- Level Signature 2.3 The Logotype with a School, College, or Unit Signature 2.4 The Logotype with a School, College, or Unit Signature Continued 2.5 Clinical Practice Signature 2.6 Rutgers Health Signature 2.7 Introducing the Rutgers Shield 2.8 The Rutgers Shield 2.9 Shield with Logotype 2.10 Size and Clear Space Requirements for Shield in Print 2.11 Size and Clear Space Requirements for Print and Merchandise 2.12 Size and Clear Space Requirements for Electronic Communications 2.13 Unacceptable Uses 2.14 Unacceptable Uses Continued 2.15 Unacceptable Treatments of Shield 2.16 The Official University Seal 2.17 The Informal University Seal 3.0 color 3.1 Primary Color Palette 3.2 Supplementary Color Palette 3.3 Two-Color Reproduction 3.4 One-Color Reproduction 3.5 Unacceptable Color Treatments: Logotype 3.6 Unacceptable Color Treatments: Signature 4.0 typography 4.1 Primary Typefaces 4.2 Primary Typefaces Continued 4.3 Substitute Fonts 4.4 Substitute Fonts Continued 5.0 stationery system 5.1 About Stationery 5.2 Letterhead 5.3 Letterhead: Full Size 5.4 Letterhead with Signature 5.5 Letterhead with Shield and Logotype 5.6 Letterhead with Clinical Practice Signature 5.7 Personalized Letterhead 5.8 Envelope 5.9 Clinical Practice Envelope 5.10 Business Card 5.11 Business Card with Signature 5.12 Business Card with Clinical Practice Signature 5.13 Mailing Label 5.14 Memo Pads 5.15 News Release Form 6.0 electronic usage 6.1 Minimum Website Standards 6.2 Web Banner Color Themes 6.3 Minimum Ecommunications Standards 6.4 Minimum Ecommunications Standards Continued 6.5 Electronic App Icon Standards 6.6 Social Media Recommendations 6.7 PowerPoint Templates 6.8 Video Standards 7.0 print & merchandise usage 7.1 Minimum Print Standards 7.2 Back Cover/Panel Recommendations 7.3 Multipage/panel Print Examples 7.4 Multipage/panel Print Examples Continued 7.5 One-Sided Print Example 7.6 Multiple Units Sponsoring an Event 7.7 Advertising 7.8 Minimum Merchandise Standards 7.9 Expanded Use of the Spirit Mark 8.0 other system elements 8.1 The Rutgers Spirit Mark 8.2 Expanded Use of Spirit Mark on Merchandise 8.3 Athletic Marks: New Brunswick 8.4 Unacceptable Treatments: Spirit Mark and New Brunswick Athletic Marks 8.5 Athletic Marks: Newark 8.6 Unacceptable Treatments: Athletic Marks: Newark 8.7 Athletic Marks: Camden 8.8 Unacceptable Treatments: Athletic Marks: Camden 8.9 The Rutgers University Flag 9.0 clinical attire 9.1 Lab Coats and Scrubs 9.2 T-Shirts, Polos, and Patches 10.0 signage 10.1 University Signage Standards 10.2 Vehicle Signage 10.3 Retractable Banners 10.4 Branded Umbrellas 11.0 appendix 11.1 Board of Governors Resolution 11.2 Glossary Click on entry in Contents to jump to desired page. Note that throughout this document page cross-references and web addresses are active links.

4 INTRODUCTION Why a Visual Identity System? 1.2 Visual Identity Policy 1.3 Contacts for Advice, Approvals, and Graphics

5 introduction 1.1 Why a Visual Identity System? Research confirms that a clear and consistent identity helps build and maintain reputation. Regularly used graphic symbols can convey and reinforce the strengths of an institution. This is as true for Rutgers as it is for other leading universities. A strong visual identity can enhance Rutgers ability to recruit outstanding faculty, students, and staff; to engage alumni; and to attract external support. To take advantage of this potential, the university developed a visual identity system that effectively links our locations, schools and colleges, other academic units, and administrative offices with the name Rutgers a strong asset we all proudly share. Every member of the university community plays an important role in bringing this cohesive identity to life and in maintaining its integrity by applying it consistently throughout all university communications, including in print, display, and promotional products, and in web, broadcast, and other electronic formats.

6 introduction 1.2 Visual Identity Policy This visual identity manual provides specific guidelines and standards to the Rutgers community for the implementation of the Rutgers Visual Identity System in all forms of university communication. The guidelines have been developed by the Department of University Communications and Marketing with extensive advice and consultation from faculty, staff, students, and alumni. The Board of Governors of the university formally approved the visual identity system on December 8, 2006 (see the board resolution on page 11.1), as the next major step in the development of a comprehensive communications program for the university. Since the power of a strong visual identity can only be realized through consistent application over time, it is the university s policy that the official logotype, signatures, and marks as described in these pages are the only sanctioned marks for use across the university system. No other marks or symbols may be used or created to represent the university as a whole or any part thereof. The full policy can be reviewed at policies.rutgers. edu/pdf/section80/ current.pdf.

7 introduction 1.3 Contacts for Advice, Approvals, and Graphics Faculty and Staff Office of Creative Services, Department of University Communications and Marketing The Office of Creative Services in the Department of University Communications and Marketing is responsible for maintaining the university s visual identity system and is available to respond to inquiries regarding its use, including: Requests to create visual identity graphics Explanation of the contents of this manual Contact Creative Services at identity@ucm.rutgers.edu with questions regarding the visual identity system. Office of Trademark Licensing, Department of University Communications and Marketing ucm.rutgers.edu/trademark The Office of Trademark Licensing in the Department of University Communications and Marketing regulates the use of the university s name and identifying marks, including: Use of the official university seal (as delegated by the Vice President for University Communications and Marketing) Use of university trademarks on merchandise (includes the university name, logos, intercollegiate athletic marks, and spirit mark) by all units Use of university trademarks by student groups Use of university trademarks by nonuniversity entities Contact Trademark Licensing at trademark@ucm. rutgers.edu or or 1951 with questions. Purchasing Stationery Products University Procurement Services has contracted with Dupli Envelope & Graphics to serve as Rutgers preferred vendor for stationery products, including letterhead, envelopes, business cards, mailing labels, and more. Stationery items can be ordered electronically through the RIAS Exchange at rias.rutgers.edu. Legacy UMDNJ units may order stationery items from Dupli Envelope & Graphics through MarketPlace. The Dupli punch-out is listed under Office & Computers, Furniture, Books. For assistance ordering stationery items, contact Maria Homer at ext or mhomer@duplionline.com. Students and Student Groups Students and student groups wishing to order business cards may go to / stationery for instructions. Individual students are not permitted to use the university s marks. Student groups may use the Rutgers Visual Identity System provided they follow the guidelines in this manual used by every other Rutgers unit. For example, the marks require a certain amount of space around them, cannot be altered in any way, and cannot be paired with other graphic elements. Use of the visual identity system, including the Rutgers spirit mark, on commercial goods, promotional giveaways, and specialty items such as T-shirts, hats, and mugs, is permitted for student groups with approval by contacting Trademark Licensing at trademark@ucm.rutgers.edu or or Alumni and Alumni Groups Individual alumni are not permitted to use the university s marks. Alumni groups may use the Rutgers Visual Identity System with the approval of Trademark Licensing, upon recommendation by the Department of Alumni Relations. Contact the director of alumni communications at rualumni@ alumni.rutgers.edu or with questions. Individuals External to the University This manual is intended primarily for use by the Rutgers community. Any individuals, groups, or companies external to the university wishing further information regarding the use of Rutgers marks should contact Trademark Licensing at trademark@ ucm.rutgers.edu or or 1951.

8 BASIC ELEMENTS The Rutgers Logotype 2.2 The Logotype with the State University or Chancellor-Level Signature 2.3 The Logotype with a School, College, or Unit Signature 2.4 The Logotype with a School, College, or Unit Signature Continued 2.5 Clinical Practice Signature 2.6 Rutgers Health Signature 2.7 Introducing the Rutgers Shield 2.8 The Rutgers Shield 2.9 Shield with Logotype 2.10 Size and Clear Space Requirements for Shield in Print 2.11 Size and Clear Space Requirements for Print and Merchandise 2.12 Size and Clear Space Requirements for Electronic Communications 2.13 Unacceptable Uses 2.14 Unacceptable Uses Continued 2.15 Unacceptable Treatments of Shield 2.16 The Official University Seal 2.17 The Informal University Seal

9 basic elements 2.1 The Rutgers Logotype The Rutgers logotype appears to the left. It is the primary element of the Rutgers Visual Identity System and must appear on all official Rutgers communications. It may not be modified in any way. This Rutgers logotype, appearing alone, is the preferred visual representation for the university. It is available in different electronic formats appropriate to your usage needs at /download-zone. Two types of secondary elements may be added to the Rutgers logotype: RU_LOGOTYPE The Rutgers logotype is a custom-designed graphic and may not be altered in any way. The logotype may be downloaded at /download-zone. 1. A typographic element called a signature: chancellor-level or unit name 2. A graphic element: the Rutgers Shield The Rutgers logotype may not be attached to any typographic or graphic element other than those described on the following pages. As a general rule of thumb, it is always preferable to use the simplest (i.e., highest level) logo representation that will adequately communicate your identity as part of Rutgers.

10 basic elements 2.2 State University Signature RU_SIG_ST Chancellor-Level Signatures The Logotype with the State University or Chancellor-Level Signature In situations where the logo needs to communicate the university s name more fully, you may use one of the signatures appearing on this page. The visual identity requirement for all Rutgers communica tions is to use the Rutgers logotype as well as the appropriate Rutgers name (i.e., Rutgers, The State University of New Jersey; Rutgers University New Brunswick; Rutgers University Newark; Rutgers University Camden; Rutgers Biomedical and Health Sciences) in text. Several ways to satisfy this requirement include using the Rutgers logotype and the appropriate Rutgers name: 1. in your opening text 2. in a displayed address 3. with the appropriate Rutgers signature RU_SIG_UNB RU_SIG_UCM To download the state signature and chancellorlevel signatures, go to / download-zone. RU_SIG_UNW RU_SIG_RBHS The signature for Rutgers Biomedical and Health Sciences (RBHS) may be used by the RBHS Office of the Chancellor, the offices of the two RBHS provosts, and the schools and programs located in Newark, New Brunswick, Piscataway, Scotch Plains, Somerset, and Stratford when appropriate.

11 basic elements 2.3 Schools and Colleges The Logotype with a School, College, or Unit Signature The name of major units within Rutgers University, such as colleges, schools, research centers, and large administrative offices, may be added to the Rutgers logotype as a unit signature. In all cases, the correct name of the unit must be used. Research Centers and Specialized Units Major Administrative Offices Major units within the university that contain many subunits (such as schools or large administrative divisions) will need to develop and issue guidelines as to whether their subunits should always use the larger unit signature or whether all or some of their subunits may use subunit signatures. As a general rule, it is preferable for subunits to use the signature of their largest umbrella unit, but this needs to be addressed on an individual basis. For units whose name formally includes a location (for example, University College Camden), the location designation is preceded by a vertical rule unless the vertical rule falls at the end of the line, in which case it is deleted (see the examples at left, second line). In text, such units will continue to use a closed en dash preceding the location identifier in their name, as illustrated in the previous sentence. Students and student groups may maintain their current logos or use the Rutgers Visual Identity System, provided they adhere to the guidelines included in this manual.

12 basic elements 2.4 The Logotype with a School, College, or Unit Signature Continued School or Unit Signature All units within Rutgers, including schools and colleges, are prohibited from creating unit signatures on their own. All signatures are created by Creative Services and provided to units. Unit Signature Position Specifications School or Unit Starting with a digital Rutgers logotype template (RU_LOGOTYPE) at the standard reference size of 3 inches in width, the unit name typography is Formata BQ Light 20 pt. type on 21.5 pt. leading with +50 tracking. School and college signatures have been created and are available at /downloadzone. General guidelines to determine whether your unit should get a signature are provided on page 2.3. If you need a unit signature created, you may request it at identity@ucm.rutgers.edu. Signatures will only include the full, grammatically correct, formal name of the unit. Sch The vertical reference line is found by drawing a vertical rule from the tip of the U, as shown in the inset at left. The unit name width may not exceed an additional half-width of the Rutgers logotype. If the unit name requires two lines, it is preferable for the second line to be shorter. In creating unit signature files for users, Creative Services considers exceptions to these rules when necessary. Signatures will only include words; no symbols (e.g., #, etc.) are permitted. All identity graphics are created and provided by Creative Services. Contact Creative Services at identity@ucm.rutgers.edu with questions regarding unit signatures.

13 basic elements 2.5 Clinical Practice Signature This design treatment was created and approved for use by clinical practice units whose primary purpose is to provide patient care. If a clinical entity exists primarily for the purpose of educating and preparing students to deliver health care services or products, that clinical entity should use the approved school signature. For information, contact identity@ucm. rutgers.edu. With the approval of Rutgers Health, clinical practices will begin transitioning to the Rutgers Health clinical signature (see page 2.6).

14 basic elements 2.6 Rutgers Health Signature Rutgers Health Clinical Signature Rutgers Health Signature On April 6, 2016, the Board of Governors approved the establishment of Rutgers Health, a single brand for all of Rutgers patient care and services, as a multiyear initiative. For this new clinical arm of Rutgers, clinical signatures were developed. All clinical practices should begin transitioning to using the Rutgers Health clinical signatures. This design treatment was created and approved for use by clinical practice units whose primary purpose is to provide patient care. Alternate Rutgers Health Clinical Signature For information in using the Rutgers Health clinical marks and obtaining files, contact identity@ucm. rutgers.edu. Do not attempt to make a signature for your unit. Signatures may only be created and distributed by Creative Services and may not be altered in any way. Rutgers Health Academic Signature

15 basic elements 2.7 Introducing the Rutgers Shield The Rutgers shield is a fundamental expression of the university s identity. Introduced in celebration of Rutgers 250th anniversary in 2016, the new shield a simplified interpretation of its 1966 Rutgers bicentennial predecessor honors our roots and affirms our values, while providing greater flexibility when used as 21st-century iconography in pageantry, publishing, and promotion. The shield s elements convey where we have been and who we are now. The shield is divided into thirds, representing Rutgers deep connections to New Jersey s three regions north, central, and south and denoting the university s tripartite mission teaching, research, and service. Five symbolic elements both acknowledge our past and signify that as we evolve, we will uphold core values that have been integral to our identity from our earliest days. Sunburst The sunburst conveys illumination light as metaphor for knowledge and it is the motif of our seal and the heart of our motto, Sun of righteousness, shine upon the West also. Our centuries-old seal and motto are both variants on those of Utrecht University, the Netherlands; its motto reads, Sun of righteousness, enlighten us. Our 18thcentury founders took inspiration and support from the Old World as they provided for the education of youth... in the liberal and useful arts and sciences in the New World: America. Crown The crown represents our founding in 1766 as Queen s College, named in honor of Queen Charlotte, wife of Great Britain s King George III who reigned over the American colonies when our charter was signed. Queen Charlotte is an apt early namesake: current scholarship finds she cared deeply for education, and, against convention, ensured that her six daughters were educated as well as her nine sons. Inclusion and equality are Rutgers hallmarks We were founded in 1766 and the date confirms our standing as one of America s nine original colonial colleges. A decade later, as the American Revolution erupted, the college gave itself over to the cause of freedom, as all who were able to bear arms immediately marched to oppose the enemy. Rutgers people today continue to passionately champion just causes. Stars The three stars represent the State of New Jersey, the third state to ratify the U.S. Constitution. Rutgers is devoted to serving our home state as New Jersey s land-grant school and is proud to be The State University of New Jersey. Book The book is a timeless symbol of our enduring commitment to teaching, learning, academic inquiry, and scholarship. Across generations and disciplines, at our core, we create, share, and apply knowledge for the enrichment of individuals and the betterment of the broader society.

16 basic elements 2.8 The Rutgers Shield The Rutgers shield appears to the left. It may not be modified in any way. The shield is available in different electronic formats appropriate for your use. RU_SHIELD_PMS186 RU_SHIELD_REVWHITE The reverse shield is a custom graphic for use when a white shield is needed. The shield may be used as a stand-alone design element; however, the Rutgers logotype, with or without a signature, must also be included on the piece. The Rutgers shield may not be used in place of the Rutgers logotype. It may also be used in combination with the Rutgers logotype, the state university signature, a chancellor-level signature, or a unit signature. (see page 2.9). For size and clear space requirements refer to page Note: For print projects, when placed on a background, the white fill remains white. It may not be replaced by the background color. To download the shield, go to / download-zone. RU_SHIELD_PMS186_100K RU_SHIELD_100K Need help? identity@ucm.rutgers.edu.

17 basic elements 2.9 Shield with Logotype RU_SHIELD_LOGOTYPE The shield may be used with the Rutgers logotype, state university signature, a chancellor-level signature, school or college signature, or a unit signature. The shield combined with the Rutgers logotype, the state signature, or a chancellor-level signature is available for download at / download-zone. RU_SHIELD_SIG_ST To request the shield combined with a unit signature, contact identity@ucm.rutgers.edu. For size and clear space requirements, refer to page RU_SHIELD_SIG_UNB Do not attempt to create shield and signature combinations. Only marks created by Creative Services are approved. Need help? identity@ucm.rutgers.edu. RU_SHIELD_SIG_SCI RU_SHIELD_SIG_OIT

18 basic elements 2.10 SHIELD MINIMUM WIDTH = 1" BLUE SQUARE IS THE HEIGHT OF THE SHIELD S TOP PORTION ( T ) Size and Clear Space Requirements for Shield in Print The Rutgers shield should be produced at a reasonable size to maintain legibility. Minimum standards are described below and pictured to the left. Minimum Width Minimum Clear Space In print, the shield alone should not be smaller than 1 inch wide. When combined with the Rutgers logotype, the minimum size of the shield may be no smaller than ½ inch wide. The light blue area in the diagrams to the left indicates the amount of space that must be maintained between the shield and any other element, including the edge of a page. SHIELD MINIMUM WIDTH = 1/2" The clear space requirement is intended to prevent the shield from being crowded by other typographic or graphic elements. In some very large or very small formats, it is possible that the clear space requirement may need to be modified. Refer to page 2.15 for unacceptable treatments. Minimum Width Need help? identity@ucm.rutgers.edu. Minimum Clear Space

19 basic elements 2.11 LOGOTYPE MINIMUM WIDTH = 1" LOGOTYPE WITH SIGNATURE AND SEAL MINIMUM WIDTH = 1.25" Size and Clear Space Requirements for Print and Merchandise Minimum Widths BLUE SQUARE IS THE CAP R HEIGHT The Rutgers logotype and signatures should be produced at a reasonable size to maintain legibility. Minimum standards are described below and pictured to the left. In print uses, the Rutgers logotype must never be smaller than 1 inch wide. The logotype with signature should never be smaller than 1.25 inches wide. On merchandise, there is no minimum size requirement, but the type needs to remain legible. For both print and merchandise, there should be a minimum clear space around the logotype equal to the cap R height. The light blue area in the diagrams to the left indicates the amount of space that must be maintained between the logotype and any other element, including the edge of a page. The clear space requirement is intended to prevent the Rutgers logotype from being crowded by other typographic or graphic elements. In some very large or very small formats, it is possible that the clear space requirement may need to be modified. Questions regarding possible exceptions should be directed to identity@ucm.rutgers.edu. Minimum Clear Space For further guidelines on print and merchandise usage, see chapter 7.

20 basic elements 2.12 LOGOTYPE MINIMUM WIDTH PIXELS WIDTH = 20 PIXELS LOGOTYPE WITH SIGNATURE MINIMUM WIDTH PIXELS WIDTH = 28 PIXELS Size and Clear Space Requirements for Electronic Communications The Rutgers logotype and signatures should be placed on webpages and ecommunications at a reasonable size to maintain legibility. Minimum standards are described below and pictured to the left. Minimum Widths WIDTH = 120 PIXELS WIDTH = 28 PIXELS WIDTH = 150 PIXELS For electronic uses, the minimum size of the Rutgers logotype is 120 pixels wide, with a 20-pixels-wide border of clear space around the logotype. The minimum size of the logotype with signature is 150 pixels wide, with a 28-pixels-wide border of clear space around the logotype with signature. For further guidelines on electronic usage, see chapter 6. WIDTH = 150 PIXELS Minimum Clear Space

21 basic elements 2.13 Unacceptable Uses 1 2 It is extremely important for brand success that the Rutgers logotype, signatures, and shield be displayed correctly. This includes always using the correct typefaces and the correct relative positioning and size of all elements. The examples on this and the following pages illustrate unacceptable displays. 1. Do not distort any portion of the logotype/ signature Do not crop any portion of the logotype/ signature. 3. Do not tilt the logotype/signature Do not rotate the logotype/signature. (An obvious exception to this guideline would be a vertical street pole banner with Rutgers appearing as the primary element in a vertical position by necessity.) 5. Do not add an outline to the logotype/signature. 6. Do not alter the alignment of any component of the signature. 7. Do not alter the relative size of the logotype and the unit signature. 7 School of Environmental and Biological Sciences

22 basic elements 2.14 Unacceptable Uses Continued 8 RUTGERS 9 University College Newark 8. Do not alter the typeface of the Rutgers logotype. 9. Do not alter the typeface of the signature. 10. Do not alter the type style (e.g., from all caps to cap/lowercase) of the signature. 11. Do not separate the R from the Rutgers 10 University Camden 11 logotype and use it as a freestanding graphic or mark. 12. Do not combine the official university seal with the logotype Do not stack multiple signatures, such as placing a: 12 School of Law Newark 13 Camden College of Arts and Sciences Department of English 13. Unit signature with a department name 14. Unit signature with a subunit name 15. Do not violate the minimum clear space requirements (see pages ) by attaching type or graphics to the logotype. 16. Do not make the Rutgers logotype any color 14 Office of Information Technology Newark Computing Services 15 other than red, black, or white. 17. Do not make the Rutgers signature any color other than red, gray, black, or white

23 basic elements 2.15 Unacceptable Treatments of Shield 18 The preferred color for the Rutgers shield is always Pantone 186. Black and white are the only other acceptable color treatments. 18. Do not alter the relative size of the shield and logotype. 19. Do not make the shield any other color than the approved options Do not apply a gradient to the shield. 21. Do not apply a tint to the shield. Do not print text over the shield. 22. Do not crop the shield. 23. Do not add a colored background to the shield. 24. Do not change the orientation of the shield Do not use the individual elements apart from the shield

24 basic elements 2.16 The Official University Seal This is the official university seal. It has very limited use, primarily on official university documents, such as contracts and deeds. It may also be used on commencement related items, such as academic diplomas, program certificates, as well as convocation and diploma covers. All such uses require the prior approval of Trademark Licensing at or or 1951, as delegated by the Vice President for University Communications and Marketing. The official university seal is a stand-alone mark of the university, which may not be combined with the Rutgers logotype.

25 basic elements 2.17 The Informal University Seal With the introduction of the Rutgers shield, the university s informal seal has been retired. Existing material that uses the informal seal may still be used during this transition time. As you prepare to order new print materials, banners, promotional items, etc., please use the shield or one of the other appropriate university marks in the design. Do not use the informal seal in new communications for any purpose. For assistance, please contact identity@ucm.rutgers.edu.

26 COLOR Primary Color Palette 3.2 Supplementary Color Palette 3.3 Two- Color Reproduction 3.4 One- Color Reproduction 3.5 Unacceptable Color Treatments: Logotype 3.6 Unacceptable Color Treatments: Signature

27 color 3.1 print Pantone Matching System pantone 186 print Four-Color Process c0 m100 y81 k4 electronic Web/ Video Usage r204 g0 b51 html# cc0033 Primary Color Palette The primary colors for the Rutgers Visual Identity System are Pantone 186, Pantone 431, and black. Equivalent color formulas for four-color printing and digital media are provided to the left. pantone 431 c11 m0 y0 k64 r95 g106 b114 html# 5f6a72 The preferred color treatment for the Rutgers logotype and signature is shown below. black black: k100 r0 g0 b0 html# For two-color printing, use 70% black instead of Pantone 431. The preferred color for the Rutgers logotype is always Pantone 186. It can also appear in black or white. RU_SIG_ST The preferred color for the signature is always Pantone 431. It can also appear in Pantone 186, black, or white.

28 color 3.2 primary palette pantone 186 pantone 431 black Supplementary Color Palette A supplementary set of colors has been selected to complement the primary color palette. The colors shown in this supplementary palette are recommended for general use, but the user is not limited to only these colors. bright palette muted palette pantone 383 pantone 7406 pantone 7501 pantone 5473 c20 y100 k19 html# 9ea900 m18 y100 html# ebb600 m4 y20 k6 html# dfd2b3 c82 y28 k52 html# 00626d pantone 152 pantone 314 pantone 175 pantone 7535 m51 y100 k1 html# e76f00 c100 y9 k30 html# 007fac m65 y100 k60 html# m3 y15 k20 html# c1bbab

29 color 3.3 Red and black on a white background Two-Color Reproduction Displayed on this page are examples of printing two inks on white paper. 1 Reversed with red on a black background 2 Reversed with red on a black background 1. Pantone 186 and black 2. Pantone 186 and black 3. Pantone 186 on a black background 4. Pantone 186 on a black background 5. Black on a Pantone 431 background 6. Black on a Pantone 186 background 3 Reversed with black on mid-toned backgrounds 4 7. Black on a photographic background (The photo behind the logo must be neutral enough for the logo to be legible.) 8. Black on a mid-toned background that is not in the primary color palette (The background must be light enough for black to be legible and dark enough for white to be legible.) Boxes represent colored backgrounds. They are not part of the logo.

30 color 3.4 Black on a white background Red on a white background One-Color Reproduction When only one color is available for printing, the Rutgers logotype and signature may only be reproduced in red, black, or white, as shown in the examples on this page. 1 Reversed out to white 2 1. Black on a white background 2. Pantone 186 on a white background 3. White on a black background 4. White on a Pantone 186 background 5. White on a Pantone 431 background White on a background that is not in the primary color palette The reverse shield is a custom graphic for use when a white shield is needed. To request this graphic, identity@ucm.rutgers.edu. 5 6 Boxes represent colored backgrounds. They are not part of the logo.

31 color 3.5 Unacceptable Color Treatments: Logotype 1 2 The preferred color for the Rutgers logotype is always Pantone 186. See page 3.1 for the equivalent color formulas for four-color process printing, and for web and video usage. Black and white are the only other acceptable color treatments Do not use other colors, including Pantone 431 or those in the supplementary color palette. 3. Do not apply a gradient to the logotype. 4. Do not apply a tint to the logotype. 3 4

32 color 3.6 University College Camden 1 2 School of Environmental and Biological Sciences Unacceptable Color Treatments: Signature The preferred color for the signature is always Pantone 431. Pantone 186, black, and white are the only other acceptable color treatments. 1. Do not switch the primary palette colors around among the components of the signature Do not substitute other colors, including those in the supplementary color palette, except black. School of Environmental and Biological Sciences University College Camden 4. Do not apply a tint to any component of the signature. 3 4

33 TYPOGRAPHY Primary Typefaces 4.2 Primary Typefaces Continued 4.3 Substitute Fonts 4.4 Substitute Fonts Continued

34 typography 4.1 ITC Giovanni (Serif) Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Book Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Formata BQ (Sans Serif) Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Primary Typefaces The ITC Giovanni and Formata BQ font families have been chosen as the primary typefaces for Rutgers communications. The two typefaces allow for flexibility and creative expression in text and display. The font families displayed on this and the following page have been purchased by Creative Services for use by Rutgers employees and are available upon request at You do not need these typefaces installed on your computer in order to use the Rutgers logotype and signatures. These will be provided in a variety of ready-to-place graphic file formats. However, you do need the Formata font installed on your computer if you wish to download and use the Formata desktop letterhead template at identity. rutgers.edu/download-zone. Note: These two fonts have acceptable alternatives that are more widely available. ITC Giovanni may be replaced by Palatino, and Formata BQ may be replaced by Arial. Arial desktop letterhead and PowerPoint templates are also available at the above link. See pages

35 typography 4.2 Formata BQ Continued Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Primary Typefaces Continued Sources Should you want to purchase these typefaces independently, they are available for both Windows and Macintosh platforms and may be purchased from among others the following sources: ITC Giovanni: Monotype fonts.com Formata BQ: Berthold Typefoundry bertholdtypes.com Medium Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

36 typography 4.3 Palatino (Serif) Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Substitute Fonts Palatino is an acceptable substitute when the ITC Giovanni typeface is not available. Palatino is a classic and highly readable serif typeface that is provided prepackaged on virtually all word processing systems, making it a logical choice for informal communications internal to the university. Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

37 typography 4.4 Arial (Sans Serif) Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Substitute Fonts Continued Arial is an acceptable substitute for Formata BQ for use in desktop letterhead templates and PowerPoint templates. It is the preferred font for websites. Like Palatino, Arial is provided prepackaged on most word processing systems. Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

38 STATIONERY SYSTEM About Stationery 5.2 Letterhead 5.3 Letterhead: Full Size 5.4 Letterhead with Signature 5.5 Letterhead with Shield and Logotype 5.6 Letterhead with Clinical Practice Signature 5.7 Personalized Letterhead 5.8 Envelope 5.9 Clinical Practice Envelope 5.10 Business Card 5.11 Business Card with Signature 5.12 Business Card with Clinical Practice Signature 5.13 Mailing Label 5.14 Memo Pads 5.15 News Release Form 5.15 Memo Pads

39 stationery system 5.1 About Stationery The stationery standards provided in the following pages are to be used by all units within the university. University Procurement Services has contracted with Dupli Envelope & Graphics to be the university s preferred vendor for stationery products. The stationery products shown in this chapter can be ordered electronically through the RIAS Exchange website. If you do not have access to this site, you will need to contact your business manager for assistance. RIAS users can go to purchasing.rutgers.edu for general information. Legacy UMDNJ units may order stationery items from Dupli Envelope & Graphics through MarketPlace. The Dupli punch-out is listed under Office & Computers, Furniture, Books. For assistance ordering stationery items, contact Maria Homer at ext or mhomer@duplionline.com. Students and student groups wishing to order business cards may go to / stationery for instructions. Desktop letterhead can be downloaded at identity. rutgers.edu/download-zone. For questions regarding Dupli or ordering stationery, contact Creative Services at identity@ ucm.rutgers.edu.

40 stationery system 5.2 Left margin: 1.25" Letterhead Top margin: 2" Month XX, XXXX Ms. Jane A. Doe Organization Street Address City Name, State Dear Jane A. Doe: Department School/Administrative Unit Appropriate Rutgers Name Street Address City Name, NJ webaddress.edu p f Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat. Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre. Magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat. Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure. Magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat. Sincerely, John L. Doe Rutgers logotype: Pantone 186 Department: Formata BQ Regular 7.5/11 pt. Tracked +25 Black Address block text: Formata BQ Light 7.5/11 pt. Tracked +25 Black Size: 8.5" x 11" See the following pages for actual size and structure. A desktop version of the letterhead is available at /download-zone. For units requiring letterhead with multiple addresses, contact the identity project manager at identity@ucm.rutgers.edu. For additional information regarding the ordering of stationery materials, see page 5.1. Not actual size R_LH_Formata

41 stationery system 5.3 Letterhead: Full Size The following are guidelines for the order and placement of information within the address block areas of the letterhead. Complete each line with the information as it pertains to your unit. Left margin: 1.25" Text aligns flush left with the vertical reference line described on page 2.4. Use the appropriate Rutgers name (i.e., Rutgers, The State University of New Jersey; Rutgers University New Brunswick; Rutgers University Newark; Rutgers University Camden; Rutgers Biomedical and Health Sciences) on the third line. Department School/Administrative Unit Appropriate Rutgers Name Street Address City Name, NJ webaddress.edu p f address line information should not exceed six lines. Month XX, XXXX Top margin: 2" Ms. Jane A. Doe Organization Street Address City Name, State Dear Jane A. Doe: Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat. Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex et num

42 stationery system 5.4 Letterhead with Signature Rutgers logotype with signature: Rutgers logotype: Pantone 186 Signature: Pantone 431 Department: Formata BQ Regular 7.5/11 pt. Tracked +25 Black Address block text: Formata BQ Light 7.5/11 pt. Tracked +25 Black Use the appropriate Rutgers name (i.e., Rutgers, The State University of New Jersey; Rutgers University New Brunswick; Rutgers University Newark; Rutgers University Camden; Rutgers Biomedical and Health Sciences) on the third line. Size: 8.5" x 11" A desktop version of the letterhead that allows you to insert your unit signature is available in the Arial font only at /download-zone. Left margin: 1.25" Text aligns flush left with the vertical reference line described on page 2.4. Top margin: 2" School or Unit Name Month XX, XXXX MAXIMUM WIDTH OF SIGNATURE Department School/Administrative Unit Appropriate Rutgers Name Street Address City Name, NJ webaddress.edu ename@domain.rutgers.edu address line information p should not exceed f six lines. Ms. Jane A. Doe Organization Street Address City Name, State Dear Ms. Doe: Not actual size RU_LH_unit1.indd Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat.

43 stationery system 5.5 Letterhead with Shield and Logotype Rutgers shield with logotype: Rutgers shield: Pantone 186 Logotype: Pantone 186 Department: Formata BQ Regular 7.5/11 pt. Tracked +25 Black Left margin: 1.25" Text aligns flush left with the vertical reference line. Address block text: Formata BQ Light 7.5/11 pt. Tracked +25 Black Use the appropriate Rutgers name (i.e., Rutgers, The State University of New Jersey; Rutgers University New Brunswick; Rutgers University Newark; Rutgers University Camden; Rutgers Biomedical and Health Sciences) on the third line. Size: 8.5" x 11" A desktop version of the letterhead is available in the Arial font with a red and black shield locked up with a red logotype at / download-zone. Department School/Administrative Unit Appropriate Rutgers Name Street Address City Name, NJ webaddress.edu ename@domain.rutgers.edu address line information should not p exceed six lines. f Top margin: 2" Month XX, XXXX Ms. Jane A. Doe Organization Street Address City Name, State Dear Ms. Doe: Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat.

44 stationery system 5.6 Letterhead with Clinical Practice Signature Rutgers logotype with signature: Rutgers logotype: Pantone 186 Signature: Pantone 431 Department: Formata BQ Regular 7.5/11 pt. Tracked +25 Black Left margin: 1.25" Text aligns flush left with the vertical reference line described on page 2.4. Address block text: Formata BQ Light 7.5/11 pt. Tracked +25 Black Size: 8.5" x 11" A desktop version of the letterhead that allows you to insert your unit signature is available in the Arial font only at / download-zone. Top margin: 2" Clinical Practice Signature Month XX, XXXX MAXIMUM WIDTH OF SIGNATURE Department Clinical Practice Name Rutgers, The State University of New Jersey Street Address City Name, NJ webaddress.edu ename@domain.rutgers.edu p f address line information should not exceed six lines. Ms. Jane A. Doe Organization Street Address City Name, State Dear Ms. Doe: RU_LH_CLIN_V1.indd Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat.

45 stationery system 5.7 Personalized Letterhead The letterhead standards follow the visual identity and may not be altered when ordering stationery through the RIAS Exchange website. Use the appropriate Rutgers name (i.e., Rutgers, The State University of New Jersey; Rutgers University New Brunswick; Rutgers University Newark; Rutgers University Camden; Rutgers Biomedical and Health Sciences) on the third line. Left margin: 1.25" In the event the letterhead available through Dupli does not suit your needs, units may request personalized letterhead through Creative Services. For more information or assistance, contact School or Unit Name Department School/Administrative Unit Appropriate Rutgers Name Street Address City Name, NJ webaddress.edu p f Top margin: 1.48 Personalization Title Not actual size RU_LH_unit1_title.indd

46 stationery system 5.8 Not actual size School or Unit Name RU_ENV_ten_unit1.indd Left margin: " Department School/Administrative Unit Appropriate Rutgers Name Street Address City Name, NJ Left margin: " Department School/Administrative Unit Appropriate Rutgers Name Street Address City Name, NJ Envelope Rutgers logotype: Pantone 186 or Black Signature: Black Rutgers Shield with Logotype: Pantone 186 Address block text: Formata BQ Light 7.5/11 pt. Tracked +25 Black Size: #10 envelope 9.5" x 4.125" The layout shown is used for all envelopes large enough to adhere to these specifications. For additional information regarding the ordering of stationery materials, see page 5.1. Use the appropriate Rutgers name (i.e., Rutgers, The State University of New Jersey; Rutgers University New Brunswick; Rutgers University Newark; Rutgers University Camden; Rutgers Biomedical and Health Sciences) on the third line. Not actual size RU_ENV_shield_ten.indd

47 stationery system 5.9 Clinical Practice Signature Not actual size RU_ENV_CLIN_ten.indd Left margin: 2.125" Department Clinical Practice Name Rutgers, The State University of New Jersey Street Address City Name, NJ Clinical Practice Envelope Rutgers logotype: Pantone 186 or Black Signature: Black Address block text: Formata BQ Light 7.5/11 pt. Tracked +25 Black Size: #10 envelope 9.5" x 4.125" The layout shown is used for all envelopes large enough to adhere to these specifications. For additional information regarding the ordering of stationery materials, see page 5.1.

48 stationery system 5.10 Business Card Rutgers logotype: Pantone 186 John/Jane Doe, AB, CD, EFG Title Line Department School/Administrative Unit Appropriate Rutgers Name Street Address, City Name, NJ p c f unit.rutgers.edu RU_BC_standard_V3.indd Rutgers shield with logotype: Pantone 186 Address block text: Name: Formata BQ Regular 8/9 pt., tracked +10 Text: Formata BQ Light 6.5/8 pt., tracked pt. leading between sections Black Use the appropriate Rutgers name (i.e., Rutgers, The State University of New Jersey; Rutgers University New Brunswick; Rutgers University Newark; Rutgers University Camden; Rutgers Biomedical and Health Sciences) on the third line. John/Jane Doe, AB, CD, EFG Title Line Department School/Adminstrative Unit Appropriate Rutgers Name Street Address, City Name, NJ p c f unit.rutgers.edu Size: 3.5" x 2" For additional information regarding the ordering of stationery materials, see page 5.1. RU_BC_shield.indd

49 stationery system 5.11 Business Card with Signature RU_BC_unit2_V3.indd School or Unit with Long Name John/Jane Doe, AB, CD, EFG Title Line Department School/Administrative Unit Appropriate Rutgers Name Street Address, City Name, NJ p c f unit.rutgers.edu Rutgers logotype with signature: Rutgers logotype: Pantone 186 Signature: Pantone 431 Rutgers shield with logotype: Pantone 186 Signature: Pantone 431 Name: Formata BQ Regular 8/9 pt., tracked +10 Text: Formata BQ Light 6.5/8 pt., tracked pt. leading between sections Black Use the appropriate Rutgers name (i.e., Rutgers, The State University of New Jersey; Rutgers University New Brunswick; Rutgers University Newark; Rutgers University Camden; Rutgers Biomedical and Health Sciences) on the third line. John/Jane Doe Title Line Rutgers University New Brunswick Street Address, Room # (optional), City Name, NJ p f ename@domain.rutgers.edu unit.rutgers.edu Size: 3.5" x 2" For additional information regarding the ordering of stationery materials, see page 5.1. RU_BC_shield_UNB.indd When using the shield with a chancellor-level signature on a business card, only the information shown may be included due to space limitations.

50 stationery system 5.12 John/Jane Doe, AB, CD, EFG Title Line Department Rutgers, The State University of New Jersey Street Address, City Name, NJ p c f unit.rutgers.edu RU_BC_CLIN_V3.indd Clinical Practice Signature Business Card with Clinical Practice Signature Rutgers logotype with signature: Rutgers logotype: Pantone 186 Signature: Pantone 431 Name: Formata BQ Regular 8/9 pt., tracked +10 Text: Formata BQ Light 6.5/8 pt., tracked pt. leading between sections Black Size: 3.5" x 2" For additional information regarding the ordering of stationery materials, see page 5.1.

51 stationery system 5.13 Department School/Administrative Unit Appropriate Rutgers Name Street Address City, NJ Mailing Label Rutgers logotype: Black Address block text: Formata BQ Light 7.5/11 pt. Tracked +25 Black Use the appropriate Rutgers name (i.e., Rutgers, The State University of New Jersey; Rutgers University New Brunswick; Rutgers University Newark; Rutgers University Camden; Rutgers Biomedical and Health Sciences) on the third line. Size: 6" x 4" For additional information regarding the ordering of stationery materials, see page 5.1. RU_ML_stand1.indd

52 stationery system 5.14 Memo Pads From the desk of John doe, degree Title, Department (optional) Colors: Rutgers logotype: Pantone 186 or black Signature: Black Text: Black Use the appropriate Rutgers name (i.e., Rutgers, The State University of New Jersey; Rutgers University New Brunswick; Rutgers University Newark; Rutgers University Camden; Rutgers Biomedical and Health Sciences) on the third line. Size: 5.5" x 8.5" For additional information regarding the ordering of stationery materials, see page 5.1. From the desk of John doe, degree Title, Department (optional) Optional: Department Administrative Unit Appropriate Rutgers Name Street Address City, NJ p x 0000 c f ename@domain.rutgers.edu webaddress.edu From the desk of John doe, degree Title, Department (optional) Not actual size RU_MEMO_stand1.indd

53 stationery system 5.15 Left margin: 1.25" News Release Form University News and Media Relations Department of University Communications and Marketing Rutgers, The State University of New Jersey 101 Somerset Street New Brunswick, NJ NEWS RELEASE Contact Name ucm.rutgers.edu/medrel p x 0000 c f The news release form to the left is intended as a generic template. The specific wording of the headline NEWS RELEASE may vary depending on the intended communication. For example, it might alternatively read MEDIA ADVISORY. Top margin: 2.5" FOR IMMEDIATE RELEASE LOREM IPSUM UD ET LUPTAT, QUATE NUM DELIQUAT. Duis eriurem velisi bla feu faccumsan utatet la feu faccum [Style: Content Body] Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat. Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex et num borem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt borem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, tie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre. Magna at aut lore conulput do conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre. Magna at aut lore conulput do lor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat. Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat. Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex et num borem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt borem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, tie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre. Magna at aut lore con. Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex et num borem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt borem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex et num borem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent. Rutgers logotype: Black or Pantone 186 Signature: Black or Pantone 431 Contact name: Arial Bold 8.5/11.5 pt. Tracked +10 Black Address block text: Arial Regular 8/11.5 pt. Tracked +25 Black Size: 8.5" x 11" A desktop version of the news release form can be requested by contacting identity@ucm.rutgers.edu. Note: The address block text is slightly enlarged compared to the text in the regular letterhead. Not actual size

54 ELECTRONIC USAGE Minimum Website Standards 6.2 Web Banner Color Themes 6.3 Minimum Ecommunications Standards 6.4 Minimum Ecommunications Standards Continued 6.5 Electronic App Icon Standards 6.6 Social Media Recommendations 6.7 PowerPoint Templates 6.8 Video Standards

55 electronic usage 6.1 Minimum Website Standards Logotype Placement: The Rutgers logotype, with or without a signature, must appear in the top left corner of the live content area on every webpage. Logotype Size and Clear Space: The minimum size of the Rutgers logotype is 120 pixels wide, with a recommended 20-pixels-wide border of clear space. The minimum size of the logotype with signature is 150 pixels wide, with a recommended 28-pixels-wide border of clear space. When the logotype is positioned in a horizontal banner (as shown to the left), the clear space above or below may need to be modified. Rutgers University New Brunswick Homepage Logotype Color: The Rutgers logotype may only appear in white, black, or red. See the electronic color specifications on page 3.1. Copyright in Footer: The full university copyright must appear in the footer of every webpage: Copyright 2016, Rutgers, The State University of New Jersey, an equal opportunity, affirmative action institution. All rights reserved. Webpage Footer Sample WIDTH = 20 PIXELS WIDTH = 28 PIXELS Blogs, wikis, and faculty pages are considered to be websites and need to conform to these minimum standards. WIDTH = 120 PIXELS Minimum Size and Clear Space Requirements WIDTH = 150 PIXELS

56 electronic usage 6.2 Web Banner Color Themes Predesigned web banner color themes are available to Rutgers units and faculty in order to apply the minimum identity standards easily. While not mandatory, their use contributes to a cohesive visual appearance for the university as a whole. The web banner color themes include: 1. The Rutgers logotype 2. Your unit s name 3. Background colors: red (#cc0033), black (#000000), or white (#ffffff) These web banners may not be resized or altered in any way unless approved by Creative Services. If you would like to request a custom banner, contact Creative Services at identity@ucm.rutgers.edu. With the introduction of the Rutgers shield, the university s informal seal will be phased out. Future web banners will be created without the seal as a watermark.

57 electronic usage 6.3 Minimum Ecommunications Standards Ecommunications include designed s, such as enewsletters or broadcast s, which are sometimes referred to as eblasts. Enewsletter Example Enewsletters: These must follow the same minimum identity requirements as websites. The Rutgers logotype must appear, with or without a signature, in the top section of the enewsletter. In addition, the appropriate Rutgers name (i.e., Rutgers, The State University of New Jersey; Rutgers University New Brunswick; Rutgers University Newark; Rutgers University Camden; Rutgers Biomedical and Health Sciences) must appear somewhere in the enewsletter. Placing the appropriate Rutgers name in the footer can fulfill this second requirement. See samples to the left. Enewsletter Footer Example

58 electronic usage 6.4 Minimum Ecommunications Standards Continued Broadcast s or Eblasts: These one-time, designed s that are sent to a bulk list may be a save the date, an invitation, or an event announcement. At a minimum, a broadcast must include the Rutgers logotype, with or without a signature. In addition, the appropriate Rutgers name (i.e., Rutgers, The State University of New Jersey; Rutgers University New Brunswick; Rutgers University Newark; Rutgers University Camden; Rutgers Biomedical and Health Sciences) must appear somewhere in the designed space. See the samples on this page. 匀愀瘀攀琀栀攀䐀愀琀攀 㔀吀䠀䄀一一䤀嘀䔀刀匀䄀刀夀䌀伀䴀䴀䔀一䌀䔀䴀䔀一吀 匀唀一䐀䄀夀䴀䄀夀㔀 Ⰰ 㘀 㨀アハ ート瀀 洀 䠀椀最栀倀漀椀渀琀匀漀氀甀琀椀漀渀猀匀琀愀搀椀甀洀倀椀猀挀愀琀愀眀愀礀 Ⰰ 一攀眀䨀攀爀猀攀礀 䨀漀椀渀甀猀昀漀爀琀栀椀猀瘀攀爀礀猀瀀攀挀椀愀氀漀挀挀愀猀椀漀渀 ᐠ 愀最愀琀栀攀爀椀渀最漀昀琀栀攀刀甀琀最攀爀猀挀漀洀洀甀渀椀琀礀愀渀搀最甀攀猀琀猀琀漀挀攀氀攀戀爀愀琀攀琀栀椀猀栀椀猀琀漀爀椀挀 㔀琀栀䄀渀渀椀瘀攀爀猀愀爀礀䌀漀洀洀攀渀挀攀洀攀渀琀 刀愀椀渀漀爀猀栀椀渀攀 挀漀洀洀攀渀挀攀洀攀渀琀 爀甀琀最攀爀猀 攀搀甀 Broadcast Event Announcement Example 刀唀吀䜀䔀刀匀唀一䤀嘀䔀刀匀䤀吀夀 ᐠ 一䔀圀䈀刀唀一匀圀䤀䌀䬀 刀唀吀䜀䔀刀匀䈀䤀伀䴀䔀䐀䤀䌀䄀䰀䄀一䐀䠀䔀䄀䰀吀䠀匀䌀䤀䔀一䌀䔀匀 伀渀氀椀渀攀瀀愀爀欀椀渀最爀攀最椀猀琀爀愀琀椀漀渀戀攀最椀渀猀䴀愀爀挀栀 匀琀甀搀攀渀琀猀洀甀猀琀爀攀最椀猀琀攀爀昀漀爀琀栀攀洀猀攀氀瘀攀猀愀渀搀琀栀攀椀爀最甀攀猀琀猀 Broadcast Save the Date Example

59 electronic usage 6.5 Electronic App Icon Standards A coordinated design for official Rutgers electronic app icons has been developed. See the examples to the left. Universitywide App Schools and units within Rutgers are encouraged to use the school/unit design, which reserves the top half of the icon for the Rutgers logotype and leaves the lower half for an illustration or typographic treatment of the school s or unit s choice. Location Apps For help developing a school/unit app icon, contact Creative Services at identity@ucm.rutgers.edu. School/Unit Examples The Block R app is reserved for Athletics use only Athletic Apps The alumni icon is reserved for Rutgers University Alumni Association use only Alumni App

60 electronic usage 6.6 Social Media Recommendations Units within Rutgers are not required to use the Rutgers visual identity graphics on their social media pages as their own images may be used. However, if they are used, the use must conform to the standards in the manual. The shield is reserved for use only on the official university social media pages. Additionally, it is preferable to not use signatures as social media graphics because they do not fit within size constraints. The official Rutgers page on Facebook. Creative Services can help to develop your social media graphic or typeset your unit s name to fit within social media graphics. For more information, contact identity@ucm.rutgers.edu. The official Rutgers page on Twitter.

61 electronic usage 6.7 PowerPoint Templates Title Lorem Ipsum Dolor ute Insequat Month 00, 0000 A predesigned title slide template and banner system for additional PowerPoint slides provide consistent branding across university PowerPoint presentations. The PowerPoint templates can be downloaded at /download-zone. Help in customizing the templates can be requested at identity@ucm.rutgers.edu. Optional Presentation Title PowerPoint Title Slide Template Estie mod magna faccum zzrilit velendit Velendio conse conulla aut am Duis dolutpat prat del dio consequi er sequamet vel iniam ipisim velesto dolorpe riustie et niam dit utem Diametum accummy nonsecte con ea feu feuipit aliquat Velendio conse conulla aut am Diametum accummy nonsecte con ea feu feuipit aliquat Velendio conse conulla aut am Estie mod magna faccum zzrilit velendit Optional Presentation Title Velendio conse conulla aut am Duis dolutpat prat del dio consequi er sequamet vel iniam ipisim velesto dolorpe riustie et niam dit utem Diametum accummy nonsecte con ea feu feuipit aliquat Velendio conse conulla aut am Diametum accummy nonsecte con ea feu feuipit aliquat Diametum accummy nonsecte con ea feu feuipit aliquat Unit Name Page # PowerPoint Banner Template Title Lorem Ipsum Dolor ute Insequat Month 00, 0000 Velendio conse conulla aut am Diametum accummy nonsecte con ea feu feuipit aliquat Unit Name Page # PowerPoint Banner Template PowerPoint Title Slide Template

62 electronic usage 6.8 Video Standards The Rutgers logotype, with or without a signature, must appear prominently at or near the opening or closing of a Rutgers video. In addition, the appropriate Rutgers name (i.e., Rutgers, The State University of New Jersey; Rutgers University New Brunswick; Rutgers University Newark; Rutgers University Camden; Rutgers Biomedical and Health Sciences) must appear somewhere in the course of the video. Closing video credit for a Rutgers Today video. The video standards apply to all forms of video including but not limited to television commercials, Jumbotrons, low-definition website videos, and high-definition documentaries. Closing video credit for a Rutgers television spot.