Travel. africa. Data M A G A Z I N E. Media Kit. 1. Gold Editions 2. Green Editions 3. Dimensions 4. About Us
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1 Rates and Data Media Kit 1. Gold Editions 2. Green Editions 3. Dimensions 4. About Us
2 Gold Editions n MARKETING - Launch Winter 2009 n AIR HIGHWAYS - Spring 2010 n FACES OF AFRICA - Summer 2010 n NATURE LIBRARY - Fall 2010 Others titles and supplements to be announced Print Distribution: 20,000 copies (minimum) distributed at exhibits managed by our magazine, African Tourism Ministries, African Tourist Boards or ATA Chapters. In addition to scheduled travel shows in the USA, Canada and Africa, we participate in ITB Berlin, Salon de Tourisme, Paris and World Market, UK and others. Cooperative mailings via African Tourism Ministry, Embassy and partner data bases. Subscriptions and retail sales at airports, hotels and bookstores. Size Black/White Full color 2 Page Spread $3600 $4500 Full Page: $2000 $2700 2/3 Page $1500 $2100 1/2 Page: $1000 $1400 1/3 Page: $700 $1000 1/4 Page: $500 $700 1/6 Page: $350 $450 1/8 Page $190 $250 Classified $60 per column inch (b&w) Rates are in U.S. dollars. Discount of 10 percent for 2 issues or more ordered in the same 12 month period. Bonus: A choice of a Big Five or Venues Edition free for every Gold Edition booked. Languages: English only at present. We intend to add more French language sections soon. n GOLD: PRINTED EDITIONS Gateways to Global Marketing Gold Edition Mechanical Specifications Advertising Dimensions: For 1/8 page to double page spreads, see our chart on a separate page. Software Applications: InDesign, QuarkXPress, Adobe Photoshop or Adobe Illustrator. Fonts should be PostScript. Colors CMYK. All images used in the layout of your ad should be included with your submission.bleeds should be built into the document sizes on our chart. ATA Membership Africa Magazine shares its website with the Africa Association and encourages membership from any country. ATA members receive discounts on exhibit space at many shows and expos. You can sign up online at
3 Green Editions n THE BIG FIVE - Launch Winter 2009 Northern, Southern, Eastern, Western and Central Africa. Self cover supplements on some destinations. n VENUES - Launch Winter 2009 Meetings, Events & Incentive. Others titles and supplements to be announced Distribution via plus and allied sites for 3 years. Up to 52,500 visits monthly and ranks #1 on Google and Yahoo for many Africa topics. Top 10 countries for visits to our Africa site: 1. USA, 2. UK, 3. Canada, 4. China, 5. South Africa, 6. Morocco, 7. France, 8. Kenya, 9. Australia, 10, Germany (Webtrends). n GREEN: DIGITAL EDITIONS Size 1 time 3 time 2 Page Spread $1200 $1100 Full Page: $600 ize$540 2/3 Page $450 $410 1/2 Page: $350 $310 1/3 Page: $250 $225 1/4 Page: $190 $170 1/6 Page: $140 $125 1/8 Page: $100 $90 Classified - Rates are in U.S. dollars. $25 per column inch Bonus: One Big Five or Venues Edition for every Gold Edition booked. Plus Online Directory Listing. Languages: English at present. We plan to add French language sections and are considering other languages. Specifications:All Electronic (Digital) Editions are in full color. Dimensions are the same as for Printed Editions. See separate page showing sizes. Venues WORLD ATA in Egypt WTM London ITB Berlin Karibu Fair Indaba 2010 World Cup SA IMAX Frankfurt New York Times Incentive Salon de Tourisme Air & Marine Expo Convention Hotels Gold Coupons EDITION Eastern Africa World Edition Eastern Africa World Edition
4 Sizes Dimensions in inches One Page 2/3 Vert. 1/2 Horiz. 1/2 Island 7 x x x x Bleed 8.5 x /3 Square 1/3 Vert. 1/6 Horiz. 1/6 Vert x x x x /8 Horiz. Double Page Spread Double 1/2 Page 4.25x x x Bleed 17 x Bleed 17 x 5 Africa Magazine North America: Vancouver. New York. Casablanca Voice of Africa Association since 1995 Africa Office: BP 102, Gare Essaouira 44000, Essaouira, Morocco airhwy@smartt.com
5 About Us The tremendous passion for travel in Africa is extremely contagious. Muguette and Jerry will go outside the box to promote African destinations and all related travel. Their vast experience on the continent makes them incontournable in both the digital and the printed press. The positive message on tourism and travel to Africa should be considered to be an example for the world press. The above statement from an Africa Association (ATA) board member and hotel operator is the kind of encouragement that keeps us thinking out of the box. When Africa Magazine was launched in 1995, it focused on ATA events hosted by African Tourism Ministries. These Congresses and Symposia, along with support from ATA chapters and partners, formed the backbone of our circulation. Times change and with them the entire media world has done a somersault! Ours is no longer a printed publication only - Africa Magazine reaches and influences people worldwide in print, online and on air. The forward march of computers and the internet has changed the playing field to our advantage. When I was an advertising agency president and buyer of advertising on a large scale, I made it a point to know the personality of each magazine and those behind it. Today we can present our magazine s credentials in a variety of exciting ways. Our readership is global in scope and comprised of adults with above average income. Many are travel and tourism industry professionals who contact us often. All our readers are interested in travel, but not all have been to Africa. We supplemented the print magazine with a website of several thousand pages, loaded with articles and images from 14 years covering all regions of Africa. Were on a first name basis with many African Tourism Ministers, who have become our friends and partners. That s why we decided in 2009 to build an Africa and Nature Library that will showcase Africa positively for years to come. Gateways to Global Marketing Gold Edition * Africa Magazine was launched in partnership with the Africa Association (ATA) in August, 1995 by Jerry W. Bird, Muguette Goufrani and the late Garry Chaloner. On our editorial team is Karen Hoffman of New York, a member of the ATA Board of Directors for many years. Like the association we represent, this quality magazine is both nonprofit and non political. Below are the 12 leading countries in hits, pages read and visits to our magazine online. Warmest Regards, Jerry W, Bird Editor and Publisher
6 Advertisers Partial list Host Countries Ministry of Tourism Angola Ministry of Tourism Benin Ministry of Tourism Cameroon Ministry of Tourism Djibouti Ministry of Tourism Ethiopia Ministry of Tourism Egypt Ministry of Tourism Kenya Ministry of Tourism Morocco Ministry of Tourism Nigeria Ministry of Tourism South Africa Ministry of Tourism Tanzania Ministry of Tourism Uganda Ministry of Tourism Zanzibar Airlines Air Afrique Air Gabon Coastal Airlines Ethiopian Airlines Brussels Airlines Cameroon Airlines Ghana Airways Kenya Airways Mombasa Air Safaris Royal Air Maroc South African Airways Tap Portugal Airlines Trans Nation Airways Hotels and Resorts 236 Hurumzi Street, Zanzibar Axum Hotels of Ethiopia Comfort Hotel Nairobi Corinthia Atlantic Hotel, The Gambia Corinthia Alfa Hotel Lisbon Emperor Hotel Caesar s Gauteng Ethiopia Hotels East African All Suite Hotel E-Unoto Maasai Village Garden Group Hotels of Zambia Golden Beach Hotels Golden Tulip Hotel Accra Golden Tulip Hotel Kumasi Hotels@TV5.org InterContinental Hotel Nairobi Ishema Hotel Rwanda Jul s Guest House Zambia Kempinski Palace Djibouti Kenya Comfort Hotel Kijani House Lamu Manta Resort Pemba Moevenpick Cairo Media City Moevenpick Dar es Salaam Moevenpick Nile Cruises Nairobi Safari Club Hotel Narimembe Guest House Nyali Beach Hotel Ras Hotels of Ethiopia Riad Oasis Marrakech Riad Shama Marrakech Sarova Stanley Hotel Serena Serengetti Lodge Serena Hotel Mombassa Sheraton Addis Hotel Sheraton Hotel Gambia Tichka Hotel, Marrakech Auto Rentals Greencar Auto Rentals Rainbow Exclusive Car Rentals Railways Rovos Rail, South Africa Event Promotion Merchandise Tour Operators Agencies Visitor Services See our Site Directory for a complete list and links.
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