PKP programme application form for inbound tour operators

Transcription

1 PKP programme application form for inbound tour operators o o o Applications must include a fully completed PKP programme application form (see below) and copies of all supporting documents listed in the application form. Applications should be addressed to the China Market Development Unit, Tourism New Zealand. Your application can be sent by mail, fax or to the following address: China Market Development Unit Tourism New Zealand PO Box 95 Level 22, Vodafone House 157 Lambton Quay Wellington fax: (04) chinamarket@tnz.govt.nz IMPORTANT NOTE: An ADS approved inbound tour operator which has had their ADS approval status either suspended or revoked during the past 24 months will not be considered by TNZ for PKP programme approval. 1

2 Please complete each of the below sections in full and supply all supporting documentation requested. 1. Full name of inbound tour operator (in English and Chinese, if applicable): 2. Currently ADS approved? Yes / No (please circle one) 3. China market - inbound team. Please provide details of your current China market inbound team, including: The size and structure of the team, The roles and responsibilities of each member of this team, and Key inbound team staff each person s amount of experience in the inbound sector If you are planning changes to the size or structure of your China market inbound team, please provide these details in respect of your current AND proposed China market inbound team. Please include this information below, or attach to this form as a separate document. 2

3 4. Types of tour itineraries currently operated in New Zealand from Chinese market (e.g. 8 night North and South Island tour, 5 night North Island skiing tour, etc). Please list each type of NZonly itinerary that you have operated during the past 12 months and state the number of Chinese nationals who have travelled on these itineraries since that date: For example: 1) 8 night North and South Island tour: 500 pax, 2) 5 night North Island ski tour: 50 pax Required supporting documentation: Please attach a sample copy of each type of itinerary to this application form. 5. Names and locations of the top 10 (by volume) Chinese travel sellers that you are currently contracted to conduct inbound tours on behalf of: Chinese travel seller name Location Contracted until (date) 3

4 6. Future plans for the China market. China-focused goals, targets and activities, plus level and type of investment, that you are proposing to commit to the China market during the short-, medium- and long-term. Required supporting documentation: Please include copy of your business plan for planned China market activities. TNZ will treat your business plan in the strictest confidence. Your business plan should include: an executive summary, organisation background, marketing plan, operational plan, financial plan, and risk analysis. Important note: if the information requested in the below table is already included in your China market business plan, you will not need to complete this table. Instead please reference the relevant page numbers in your business plan. 6.1 During the next 12 months our main goals/targets for the China market are (please list as many as appropriate): 6.2 During the next 12 months our planned marketing and promotional activities for the China market are (please list as many as appropriate): 6.3 During the next 12 months we plan to attend the following TNZ hosted/other events in China (please list as many as appropriate): 6.4 During the next 12 months we plan to undertake sales calls to the following Chinese business partners (please list as many as appropriate): 4

5 6.5 Our medium-term (next 2-3 years) plan for the China market is: 6.6 Our long-term plan (next 5 years) for the China market is: 5

6 7. Capability Please provide examples of your ability to carry out the activities described in the business plan. You may wish to do this by describing activities that you have already carried out in the China inbound market, for example, number of tours operated, marketing visits carried out, sponsorship or other marketing activities carried out. If you have previously carried out activities of this nature, please use the tables provided below. In its assessment of this application, TNZ may request further evidence of the activities listed in this section. In addition, on page 9 of this form (use extra pages as required), you may wish to provide a statement of your ability to carry out the activities described in the business plan you have attached in response to section Number of New Zealand only Chinese tours operated during the past 12-months. Please provide the number of New Zealand only Chinese tour groups (including passenger numbers) and FIT packages that you have operated month-by-month during the past 12 months, using the below table. IMPORTANT NOTE: if you wish to include details of Australia and New Zealand dual destination ADS tours that you have operated, please set these out on a separate page rather than including them in this table. Example: tour commencing ADS tour groups (& pax numbers) FIT/Semi FIT pax Special interest groups (& pax numbers) 10 (150 pax) 10 pax 1 (10 pax) 0 Other (please specify): February March April May 6

7 June July August September October November December 7.2 In-market activities in China during the past 12 months. Please provide details of your activities in China since during the past 12 months, including: 1. Events. Details of the tourism events that you have participated in, in China, during the past 12 months. Please include details of these events in the below table. Required supporting documentation: Please provide evidence to demonstrate your participation in any non-tnz hosted tourism events in China (for example, a copy of the conference registration documentation). Name of TNZ hosted event Name of other event Location(s) in China February March April May June July August September 7

8 October November December 2. Sponsorship, marketing or training support provided to Chinese travel sellers or other business partners. Please provide details of sponsorship, marketing (e.g. roadshow assistance, collateral etc) and/or training support provided to Chinese travel sellers or other business partners in China, and the budget used for these activities, over the past 12 months. Name of Chinese travel seller (s)/business partner Type of sponsorship or marketing support provided Total budget spent on activity February March April May June July August September October 8

9 November December 3. Sales calls to Chinese travel sellers or other key businesses in China. Please provide the names of Chinese travel sellers and other China business partners visited during the past 12 months. February March April May June July August September October November December Name of Chinese travel seller (s)/business partner (s) visited Capability statement In addition to any information that you have already included in sections 7.1 and 7.2 above, you may wish to provide a statement below of your ability to carry out the activities described in the business plan you have attached in response to section 6. 9