Welcome to MBA 295A. Nobody talks of entrepreneurship as survival, but that's exactly what it is. - Anita Roddick

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1 Welcome to MBA 295A Entrepreneurship and Innovation "He [or she] who seeks opportunity through creation and innovation, creates value for themselves, and opportunity for others. Anon. Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking. - Anita Roddick My son is now an entrepreneur. That's what you're called when you don't have a job. - Ted Turner

2 Who is it for? For those that want to be part of high performance teams building high potential ventures For those that t want to be entrepreneurs or work with them

3 Haas Career Paths Build Your High Technology / Own Enterprise Bio Technology MBA 295A, et al. MBA 295A Internship Business Plan Competition Incubator Clubs and Competitions Internships Specialized Industry Courses Global Innovation Challenge Venture Capital MBA 295A MBA 295B VC&PE Venture Capital Fellows VCIC Competition Social Enterprise Global Social Venture Competition MBA 292 Young Entrepreneurs at Haas

4 Pedagogy Case Studies Requires preparation and participation Voices of Experience Expedia [IPO], Brightsource [$300m VC], MyPoints.com [IPO], SiliconClocks[$25m VC], ZipRealty [IPO], KeyHole [Google], Farm House Foods [Nestle] and more. Immersion Your Business Plan Resources Mentors Readings and Tools Business opportunities

5 Who Does What, to Whom Class Project -- High Potential Ventures These are Real Projects These are Your Ventures The Business Plan The Pitch The Team Ready for UCB Business Plan Competition Ready for Incubation>Launch! Process High Performance Teams Getting the most out of each other Getting the most out of your environment Your Classmates, your Mentors, your Instructors, your University Getting the most out of Yourself!

6 How this course is designed Exit/Harvest Options 14-Class Venture Clinic 12-Managing Risks, Resources & Relationships CONCERNS COLLEAGUES 5-Assembling Your Team SELF TEAM TRUTH TOOLS THEORY Ideas Nuts & Bolts Voices of Experience Student t Venture Plans* 1-Getting Started CONTEXT 2-Recognizing & Evaluating Opportunities CUSTOMERS & COMPETITORS 3-Designing a Successful Business Model 4-Marketing & Positioning 9-Selling 10-Finance 3: Structuring VC Financings INVESTORS 7-Finance 1: Determining 8-Finance 2: Financial Needs Building a Financing Strategy * Classes 6, 12, 13 & 16 devoted to venture team presentations

7 How this course fits in the MBA Entrepreneurship menu... Marketing & Sales Clinical Courses Marketing for High Tech Competitions Entrepreneurs Sales, Marketing & Business Workshop for Startups Entrepreneurship of Broken, Stuck & Development in a Start-up Unloved Companies Business Plan Customer Development In a Life As An Entrepreneur Global Social Startup Top Down Law Venture Other Corporate Governance VCIC Case Studies in Entrepreneurship Other Mayfield/PEL Special Focus Managing Innovation and Change Managing the New Product Dev t Process Social Entrepreneurship MBA Business Model Innovation Real Estate Other High Tech - Opportunity 295A Recognition: Technology & Business Plancentric Finance Entrepreneurship in Silicon Valley Team-based New Venture Finance Entrepreneurship in Biotechnology Exposure to broad Venture Capital & Private Equity Energy spectrum issues & Venture Capital Fellows challenges Other Internships (5) Incubator/Berkeley Entrepreneurship Lab Young Entrepreneurs at Haas (YEAH) Entrepreneurs Forum Workshops Clubs Other Management of Technology Kauffman and other external fellowships Starting your own business Other

8 Who s Who? Jerry Engel John Danner

9 Who s Who? Instructors: Jerry Engel John Danner GSI TBD Lester Center Jill Erbland Mentors Mark Coopersmith Steve Gertz David Hartford John Millar Chuck Teller + off-stage advisors

10 Addressing the reality of different learning approaches... Source:

11 Different strokes for different folks... Early morning walks to class? Class participation expected Venture Project Teams 4/team Team Mentors Spreadsheets to your heart s content Lectures on key concepts Been There, Done That talks by experienced entrepreneurs Animated case discussions Writing the Business Plan Prototypes/models encouraged Charts, graphs & maps galore Bedtime readings Source:

12 Your predecessors may have learned a thing or two... SELF CONTEXT TEAM TRUTH CONCERNS TOOLS COLLEAGUES THEORY Ideas Nuts & Bolts Voices of Experience CUSTOMERS & COMPETI- TORS Student t Venture Plans* INVESTORS

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15 For More Information 2 Information Sessions Wednesday, Sept. 29, 11am-12pm Room C325 Tuesday, Oct. 5, 1:00-1:45 pm Room C220 Course Web Site /mba295a.html The course application and instructions can be found here Application Deadline October 11

16 Entrepreneurship is a Team Sport