Protein Meal Bar Assortment Case

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1 From the Leading Weight Management Brand 1 NEW Special K Protein Meal Bar Assortment Case Meet Consumer Demand For High Protein Products 2 The Protein Market has become a $1.5 Billion business 3, with the Protein Bar Category growing to $545MM 4. To meet this demand, Special K put two delicious Meal Bars in one box. Special K Protein Meal Bars offer consumers 10g of protein and 5g of fiber* to satisfy hunger longer! Double Chocolate Contact your sales rep for merchandising solutions regarding protein. Chocolate Peanut Butter Product Description Case Code Special K Protein Meal Bars Assorted Case Includes 2 cartons of Double Chocolate and 2 cartons of Chocolate Peanut Butter 1 Nielsen Panel, Total US, 52 weeks ending 3/23/12 2 Muscling to the Top: Insights, Growth, and Promise of Protein Datamonitor, April 10, Nielsen, xaoc, 52 Weeks Ending 08/10/13; includes Bars, RTD & Powders 4 Nielsen, xaoc, 52 Weeks Ending 08/10/13 Case Count /8 ct oz lbs. Unit Size Gross Case Wt Distributor Code For more information, visit contact your sales representative or call *Contains 4.5g 6g total fat per serving. Special K Protein products are designed to increase daily intake of protein and fiber while managing caloric intake. Diets high in protein (30% of total daily calories from protein) have been shown to help reduce hunger longer. See Nutrition Information details.

2 Special K has Protein Bar Sales In the Box! Special K Protein Meal Bar Double Chocolate NLI # Special K Protein Meal Bar Chocolate Peanut Butter NLI # ,, 2013 Kellogg NA Co.

3 NEW Special K Nourish Bar Assortment Case Grow with the $545 Million Protein Bar Category 1. Offer More Better-For-You Options! Special K Nourish is a multi-grain nutrition bar with real ingredients you can see like fruits, nuts, seeds and quinoa, that provides 8g of protein and 5g of fiber*. Trust the leading Health & Wellness brand 2 to help satisfy consumers growing protein needs with the Special K Nourish Bar Assortment. Lifestyle performance consumers who eat well look for real purposeful ingredients to nourish themselves like Special K Nourish Bars. 2 Delicious Flavors, 1 Case! Contact your sales rep for merchandising solutions regarding protein. Product Description Case Code Special K Nourish Bars Assorted Case Includes 2 display boxes of Dark Chocolate Nut Delight and 2 display boxes of Lemon Twist Case Count /10 ct oz lbs. Unit Size Gross Case Wt Distributor Code For More Information, visit contact your sales representative or call Nielson, xaoc, 52 Weeks Ending 08/10/13. 2Millward Brown Equity Scorecard, Q2010, among females years old. *Contains 4.5 7g total fat per serving.

4 Reach Lifestyle Performance Consumers with the Bar that Helps Build Category Sales. Special K Nourish Bar Dark Chocolate Nut Delight NLI #: Special K Nourish Bar Lemon Twist NLI #: ,, 2013 Kellogg NA Co.

5 New Bear Naked Energy Bars Assortment Case Protein Fuels Action-Packed Lifestyles! A natural take on the high protein 1 options customers want and contributes to a $545 Million Category 2! 100% natural blend of nut butters, whole grains and seeds. A quick, portable snack that powers-up customers. Contact your sales rep for merchandising solutions regarding protein AND ENERGY. 2 hearty flavors packed in 1 box! Product Description Case Code Bear Naked Energy Bars Assorted Case Includes 2 display boxes of Chocolate Chip Peanut Butter and 2 display boxes of Peanut Butter Case Count /8 ct. 2 oz lbs. Unit Size Gross Case Wt Distributor Code For More Information, visit contact your sales representative or call Muscling to the Top: Insights, Growth and Promise of Protein Datamonitor April 10, Nielsen, xaoc, 52 weeks Ending 8/10/13

6 The pure enjoyment of simple and honest nutrition. Bear Naked Energy Bars Peanut Butter NLI #: Bear Naked Energy Bars Chocolate Chip Peanut Butter NLI #: ,, 2013 Kellogg NA Co.

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