STUDIO CONTEST - WIN A $100 RESTAURANT GIFT CERTIFICATE!

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1 Memorandum To: Fabutan Mystic Franchisees, Managers, Staff, Field Team & LAR s From: Christine Taylor, Graphic Design Date: July 3 rd, 2013 Subject: Mystic Mania! July 11 th & 12 th Hello everyone! It s Mystic Mania again! This is a great fun and successful event that gets new prospects in the door along with treating our loyal Mystic customers. This summer s Mystic Mania falls on July 11 th and 12 th. This is a great time to market to those skin type 1 s who want a nice summer glow, those looking to kick start their summer tan, hard workers who rarely spend time in the sun as well as a chance to WOW our loyal customers. Everyone is invited to our popular $10 Mystic Mania, a national party to celebrate tanning and experience a Mystic HD Spray Tan for only $10. This offer must be purchased and redeemed the same day. Once again we will also offer anyone who visits our studios a Buy 1 Mystic Get 1 Free deal which can both be redeemed at a later date. This is an excellent way to drive new prospects into studios, but the key here is to ensure that each and every client that is tanned is properly prepped and educated by our staff on correct colour level, pre-tan tips, after tan maintenance, room tours, etc. so that they have the very best possible experience and results at Fabutan! Appointments should be booked ahead of time, and clients should be given a minute time slot to ensure they have lots of time to enjoy some treats, a Mystic room tour, and ask any questions before/after their session. Don t forget, an event like this is an excellent opportunity to up-sell add-ons like scents & enhancers, larger Mystic packages, and take home body and face sundries. STUDIO CONTEST - WIN A $100 RESTAURANT GIFT CERTIFICATE! We ve provided you with some marketing material and radio ads to help promote the event in advance. This sales contest will be based on studios who generate the most prospects in their province/region. This means your studio is responsible for making sure you are fully booked and driving new customers into your stores through local advertising initiatives! To get your list started, consider going to local businesses in your area, telling your loyal UV customers, using our marketing material to advertise via radio, mail drops and more. This gift certificate should be used for a nice team dinner to celebrate a job well done! Included are materials and how-to s for marketing this event as well as a refresher on everything available to you to. If you need replacements for any of the following or have any questions just let me know. This is my first Mystic Mania so if anyone has any ideas or suggestions on what has worked for you in the past I would love to hear from you! If you have any questions, please feel free to contact me at taylor@fabutan.com. Happy Mystic Mania everyone! Christine Taylor Graphic Design taylor@fabutan.com Fabutan Sun Tan Studios MYSTIC MANIA JULY 2013 l FABUTAN CORPORATION PAGE 1

2 SMALL POSTERS There will be 8 small posters sized 8.5 x 11 included in this package. These can be used in plexi holders on top of desks or inside frames in each room. To generate awareness of Mystic Mania and encourage clients to book early To promote Fabutans Mystic HD Spray Tan service To encourage UV customers to try Mystic Tan and WOW them with the experience To generate an opportunity for staff to talk about the benefits On the front counter or lobby table of your studio In the plexi s on the wall of the Mystic and tanning bed rooms Up to 2 weeks before the event * If you would like to distribute posters around your community please submit a request to marketing and your custom address and phone number may be added to the poster and sent to you to print with a professional printer of your choice. MYSTIC MANIA JULY 2013 l FABUTAN CORPORATION PAGE 2

3 BEDTALKERS There will be 8 bedtalkers sized 8.5 x 6.7 included in this package. These will be placed in each tanning bed as soon as you receive them. These are not date specific so they can be used at our next Mystic Mania event. To generate excitement and promote the event To generate an opportunity for staff to tell UV customers when our next Mystic Mania event is and what it s all about Display on the front side of all bedtalker holders in all tanning bed rooms Up to 2 weeks before the event Front side of bedtalker with current promotion on the back side * Place the current wedding promotion on the backside of the bedtalker. This can be replaced on July 13th. Promoting our successful Mystic Mania event should take priority. MYSTIC MANIA JULY 2013 l FABUTAN CORPORATION PAGE 3

4 JULY 11 TH & 12 TH ONLY MYSTIC HD SPRAY TAN ONLY JULY $ TH & 12 TH ONLY THURSDAY JULY MYSTIC 11 SIGN HD UPSPRAY TAN ONLY $ NAME 18. YES WE MYSTIC. 19. TH TIME No Duplicates Please TH FRIDAY JULY NAME YES WE MYSTIC. PHONE SIGN UP TIME No Duplicates Please PHONE SIGN-UP Sheets There are 2 Sign-up Sheets included in your package. To organise and track Mystic Mania appointments To generate excitement and questions from clients Lobby desk Lobby coffee table Up to 2 weeks before event BUTTON PINS You have previously received 3 button pins for your studio for staff to rotate during their shifts. If you require more, please contact marketing. Staff should wear the pin up to 2 weeks before the event during their shift along with their Mystic T-shirts to promote the event. Pins should be left in the studios for next shift. MYSTIC MANIA FLYERS There are Mystic Mania 6 x 4 flyers which have been posted on FORCE should you wish to have them printed and mailed or distributed in your community. These promote the event and detail the benefits of Spray Tan along with events of our Mystic party on the back side. To create awareness of Mystic in your community To drive new prospects into stores to try a Mystic for the very first time and treat loyal customers Where to DISTRIBUTE Unaddressed admail through Canada Post (mailbox drops throughout your community) Areas where your target market gather in large numebr in your community such as health and beauty vendors Give them away in-studio When to DisTRIBUTE 2 weeks prior to event MYSTIC MANIA JULY 2013 l FABUTAN CORPORATION PAGE 4

5 ITEMS AVAILABLE FOR ORDER MYSTIC AFTER CARE SHEETS You can order a pad of Mystic Care Sheets from the Tanning Depot. Each pad includes 50 tear-away sheets detailing the Mystic before and after care when they book or arrive for their appointment. ORDERING DETAILS Title: Mystic Tan Care Sheets Ordering Code: MT960 Cost: $1.95 per pad of 50 To make sure all customers have the ultimate Mystic Tanning experience and their spray tans develop flawlessly To demonstrate our supurior customer service and care for our clients MYSTIC FRIEND REFERRAL CARDS Referral Cards are available through the Taning Depot. They are 3.5 x 2 and double sided with a Mystic offer on the front and generic Mystic features on the back. They must be filled out to be valid. ORDERING DETAILS Title: Mystic Referral Cards Ordering Code: NA079 Denomination: Quantities of 100 (ie: 100, 200, 1000) Cost: Free! Through your yearly NAF allotment To encourage your current customers to become brand advocates for Fabutan and Mystic HD Spray Tans To bring in high quality leads and new clients To reward loyal customers who refer clients To create awareness for Fabutan and Mystic HD Spray Tans in your community WHO TO DISTRIBUTE TO After the clients Mystic Mania session Any guests who accompany Mystic clients at the event Any tanning clientele who use UV beds during the event Display in lobby during and continuously throughout the year MYSTIC MANIA JULY 2013 l FABUTAN CORPORATION PAGE 5

6 Aframes A PDF file of the standard size 24 x 36 A-frame has been included on FORCE should you wish to have an Aframe made. It is not date specific should you wish to reuse it at your next Mystic Mania event. MYSTIC MANIA MYSTIC HD SPRAY TAN ONLY $ 10 BOOK TODAY SPACE IS LIMITED INQUIRE IN STORE To generate awareness of the Mystic Mania event in your community To bring new customers in and WOW them with the results In heavy traffic areas for vehicles and pedestrians On the sidewalk outside the studio Entrance to your strip mall/retail area Up to 2 weeks before event Radio Here are the details on how to access the Mystic Mania July radio ad (.mp3 format). If you d like to purchase radio time for this advertisement, be sure to get approval from your LAR first. You can save this file and send to your local station directly. You can find the link here: FACEBOOK We will be promoting Red Light Therapy on our corporate facebook page at com/fabutansuntanstudios if you would ever like to share posts. We have also put a facebook profile and cover photo on FORCE if you would like to use them: Mystic/MysticManiaJuly/MM_fbcover.jpg MysticManiaJuly/facebookprofile.png MYSTIC MANIA JULY 2013 l FABUTAN CORPORATION PAGE 6

7 STUDIO PREPARATION & DECORATING Promote this event! Have a huge party. If you re excited your customers will be too! STUDIO PREPARATIONS Decorate your studio with red & white - balloons, streamers, flowers, red Hawaiian leis to greet your clients with, go nuts! Do what you can to make the day feel special, and be great hosts/hostesses at your party! Have some treats (red & white cupcakes, anyone?!) and coffee or pop to offer clients Play some music or have some entertainment that day for your Mystic guests (how about a Mystic palm reader?) Set up a ballot box and entry forms (available at the Tanning Depot) for a Mystic sundries contest! Staff should wear their Mystic/Sunless T-shirts (available at the Tanning Depot) or a generic red shirt/clothing as well as the $10 MYSTIC ASK ME button (included) for the week leading up to the event. If you have a lobby DVD/TV screen, play your Mystic disc that came with your booth. THE CUSTOMER EXPERIENCE As always, the key to converting these prospects into returning clients is all about the incredible Mystic experience and results that these Mystic Mania customers will receive! Phone inquiries and/or appointments should include a run-down of pre-spray tan steps (ie: do not apply lotion beforehand, wear dark and loose fitting clothing to your appointment, etc.) Greet clients enthusiastically when they arrive with red/white necklaces, Hawaiian leis or red hair flowers! Mystic room tours for every single Mystic client. Walk through available add-ons, enhancers and sundries to ensure their experience and results are perfect. Everyone should leave with a Mystic After Care sheet. (contact the Tanning Depot to purchase). Everyone should leave with a Mystic Refer a Friend card to recommend a sunless tan at Fabutan to their friends and receive a discounted Mystic in exchange. (NAF item available from the Tanning Depot) Follow up with a phone call to your spray tan clients a day or two after their appointment to make sure they received flawless results and to hear about their experience, generate feedback, & remind them to Refer a Friend.