TIPS & TRICKS: Encouraging Lincolnites to Nominate for Your Business
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1 2016 TIPS & TRICKS: Encouraging Lincolnites to Nominate for Your Business
2 TIPS & TRICKS: SOCIAL MEDIA Spread the Word So, you want to be nominated into the Lincoln s Choice Awards. But how? It s simple, TELL EVERYONE TO NOMINATE YOU! Tell your friends, family, neighbors, clients and customers, staff; then, tell them to tell everyone they know too! With over 100 different beers to choose from, we are sure we have the best selection in town. Nominate us in the #LincolnsChoiceAwards and help us prove it! (Include Link to Nominating page here) The fastest way to gather an army of nominators is through social media outlets like Facebook and Twitter. ALWAYS include a link to the actual nominating page; this allows users to take immediate action. Post to your company Facebook page on a regular basis throughout the contest nominating period. A Facebook post only holds a lifespan of approximately 3 hours; so, posting once or twice a day is only beneficial to you. Then, encourage staff and clients to share the posts on their personal Facebook pages; this spreads the word and gains you nominations! We re competing to be named Best Hamburgers in Lincoln and we need your help to win. Nominate us in the Lincoln s Choice Awards. (Post as a Link and Include Photo) Give them a Reason When making your Facebook posts, be creative and plead your case. Give people a reason to nominate you the Top of the Town with facts about your company. If you really do have the largest beer selection in Lincoln, then let your users know that! See the right of the page for examples of possible posts that would entice users to nominate a business HELP US WIN PLEASE TAKE A MOMENT TO NOMINATE US AS YOUR FAVORITE LOCAL BUSINESS! LINCOLNSCHOICE.COM V Find Me at the Self-Promo tab and post with Facebook status updates as a photo attachment. Photos are the most viewed, shared and commented items on Facebook. They grab attention! ACCEPTING NOMINATIONS JAN 18 - JAN 28
3 TIPS & TRICKS: POINT OF SALE Make It Known Who is going to nominate your business? Your customers, that s who! Make it known to your customers that you want to be in the running for an award or they may not know. We ve created 11 x 17 posters that are available to you for posting at your business. Hang the poster in your window, on your door, at the counter or even in your bathroom stalls; anywhere that gets them in front of your customers eyes. All items available by request or for download at LincolnsChoice.com. POSTER 2016 HELP US WIN PLEASE TAKE A MOMENT TO NOMINATE US AS YOUR FAVORITE LOCAL BUSINESS! LINCOLNSCHOICE.COM ACCEPTING NOMINATIONS JAN 18 - JAN 28
4 TIPS & TRICKS: MARKETING Use Your Loyal Customers Wisely Your most loyal customers are the ones who will spread the word the fastest and with the most passion. They are also your customers who want to stay in contact with you and have probably signed up for your lists to receive news, offers and rewards. Your nomination is BIG NEWS! Send an out and ask your most loyal customers to do three things: nominate you, tell everyone they know to nominate you and stop in to the store for a reward for nominating you. We ve provided an HTML format, as well as a JPEG format for your use. Choose the format that works best for your business s system marketing works when the customer receives the most benefit. Give them a perk; like a FREE large drink. Don t forget to be creative and enticing in your subject line! Otherwise, they may not even open the and see what you re asking them to do. All items available for download at LincolnsChoice.com.
5 125 x 125 TIPS & TRICKS: Online Banners One Last Thing, Make It Known Wait, did I already say that? Well, it never hurts to say it again. No one will nominate you if they don t know you want them to! 300 x 100 We ve provided a few sizes of online banner ads that are available for your use. Grab the code and place it in prominent locations on your company website. All banner ads will link through directly to the nomination ballot! All items available by request or for your use at LincolnsChoice.com. 160 x x x x x 90
6 GOOD LUCK!
TIPS & TRICKS: Encouraging Lincolnites to Vote for Your Business
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