PROMOTIONAL GIFT THAT WORKS BEST FOR MAGENTO SITE

Transcription

1 PROMOTIONAL GIFT THAT WORKS BEST FOR MAGENTO SITE

2 An Introduction If you wander the Internet these days, you can find a buzzword, discount, all around. Of course, it s time for all of us to grab valuable opportunities with both hands so that we can reach our sale target that was set from the very beginning of the year. A sale promotion is successful based on not only higher sale result but customers satisfaction also. Promotional Gift That Works Best For Your Magento Site will dig deeper into 4 parts to help your sale campaign become more effectively when being run right on your site. 9 Common Types of Sales Promotion Benefits & Key Takeaways 5 Common Mistakes When Running Discount Campaign on Magento Site How To Set Up Campaign with Magento Promotional Gift Comparison: Magestore Promotional Gift & Similar Products in The Market 2

3 9 Common Types of Sales Promotion Benefits & Key Takeaways 3

4 Here are 9 most popular types of Sale promotion according to AmeriCommerce that we found it helpful. With benefits and key takeaways, you can have your strategy for your sale promotion on your store. Types of Sale Promotion Benefits Key Takeaways Discounted Products Free Shipping/Free Return - The most popular type of promotion - Stimulate demands of buying products - Create customers security that they won t lose out if they wanted to send the product back - Make sure the discount is attractive (using % or $) - Consider your bottom line - Don t do it too often as customers just come and expect it as a norm - Make it hassle free - Incorporate shipping cost into your products Flash Sale - Create a sense of urgency for customers to buy - Market your flash sale with a recognizable visual - Put a shorter duration on your sale - Promote via and social Buy More, Save More Product Giveaways/Branded Gifts Loyalty Points Coupon Giveaway Competition Holiday Promotions - Entice the customers - Take away the guilt of spending more money - Help sell more stocks - Let customers test your products - Entice the customers - Make your brand memorable with branded gifts - Build a loyal customer base - Provide better customer satisfaction - Make promotion seem exclusive - Win back disgruntled customers - Gain sign up - Raise your profile - Create a buzz on social media - Don t need to offer huge discount - Sell more during holidays - Give potential customers a discount if they spend more, may just give them a little shove in right direction - Don t have to offer a huge discount but attractive enough to convert visitors. - Provide value and reasons to buy - Provide them with loyal system to keep coming back - Check it thoroughly before being applied in your store - Don t forget to provide its time to use - Make sure it s really attractive to push customers to join - Choose suitable present for winner that matches your customer group and their demands Get creative with your promotion 4

5 5 Common Mistakes When Running Sale Campaign on Magento Site 5

6 In fact, many store owners have made mistakes for their campaign even when the result they get is pretty good. Here are 5 common mistakes, according to Hubspot an inbound marketing software platform, you should avoid: 1 Not have clear set of goals/timelines Preparing carefully at the very first step of your campaign will help you follow your plan effectively. Make sure that you define the exact launch date, look backward to set up a timeline for the whole campaign. By adding the deadline for every activity, you can be more confident to start your campaign right time as planned. Marketing Campaign Tracker [ Company name ] Event name: [Fourth Coffee Gala] Time to event Task duration Due date Complete Partner Owner Planning Call front desk attendant to reserve room at hotel. 8 weeks 30 minutes 3/20/ /5/2004 Alpine Ski House Tina O'Dell Preparation Send event slide set in to account manager for review. 2 3 weeks A. Datum Corporation Deployment Order catering through front desk attendant. 1 week Follow-up Follow up with attendees who did not show up for the event. Day after You can refer this example timeline for your campaign following 6

7 Don t forget to have a right, real and measurable goal whatever it relates to sales result or your branding awareness. You might compare with the previous campaigns run in the past and analyze your capacity based on current situation. 2 Not show information clearly One of the important things to bring success is an informative campaign. Imagine you have out-of-the-box idea, but when transferring it to the public, people cannot find the information they are interested in. For instance, when is the expired date of the discount coupon, which present will be given to the winner or simply, how long does the contest last? Let me take you an example of a good banner. On the discount campaign banner of Adidas, the audience can find all the information they need, from the amount of money off, the condition to get discount, coupon code to the time limit to use. By this way, the customers will not misunderstand or consider when shopping. A good example of a banner showing enough promotion campaign information 7

8 To get away from this mistake, before publishing your campaign, you should have a checklist of specific information your customers may concern. Don t just think about money but think more about your customers need and satisfaction. 3 Not leverage all marketing assets or tools Have you leverage all of them in your campaign so that your message will come to your customers? It s your own strength that maybe you miss to use. Therefore, try to optimize all your marketing assets or tools in your campaign. Bonus, you can get more details about online and in-store marketing channels you can promote for your campaign by seeing this checklist below: Marketing Channels Marketing Assets/Tools Online Landing page: Direct visitors to a customized page to help increase conversion Call-to-actions: Use CTAs to call attention or drive people to the landing page Spread awareness and track performance metrics by tool, i.e. Mailchimp Blog: Increase campaign awareness through blog posts about related useful content Social Media: Plan, schedule and track interaction of your promotional posts on social channels Analytics: Collect insights of the campaign effectiveness with analytics tools, i.e. Google Analytics. In-store In-store signage: entry, near relevant products, checkout counter Employee buttons/tags/stickers Reminders on receipt Promotional flyer at checkout desk 8

9 1. 4 Not double checking or testing This is a huge mistake but it can be easily avoided. For example, in your discount campaign, after everything is on live site, suddenly, you find something wrong in the checkout process. Oops, when customers add product to cart, they don t receive any discount for the bill. To make sure everything runs smoothly without customers complaints, you should double or even triple check on each step, each activity you do. By this way, I m sure you can find more than one mistake to fix before your campaign is published. Don t forget to test the flow of your campaign also. 5 Not measure effectiveness of campaign success If you are not tracking your campaign, it s a big mistake, even when the result you gain is really impressive. Do you know which part of it brings the most success without tracking? How can you compare with the previous ones? And what are the lessons you can get from your own success? It s highly recommended that you should follow until it ends and tracking all the activities in your campaign. When you want to know where the channels are the most effective, see the source whether it comes from organic search, direct, referral, or social media. Then, exploit your strength and improve the less efficient ones for the next campaigns. 9

10 How to set up campaign with Magento Promotional Gift 10

11 Step 1: Clarify the campaign offer Our prior goal for this campaign is to boost sales to our exclusive fried chicken. We plan to offer each of online visitors a free T-shirt with free shipping for orders of fried chicken placed from 29th October to 1st November. We also take this chance for cross-selling: Buying some drinks and additional tastes at discount. On this campaign, we will offer a discount of 80% for some selected drinks for the first 200 customers when they make any order with total price higher than $100. Step 2: Create a 4-day free T-shirt sub-campaign Define the campaign s Rule Information We will offer a free T-shirt for any order with items in Fried Chicken category. We add a new Catalog Rule, named 4-day free T-shirt then set the date and offer terms in backend. Besides, we just want to apply the offer just once per account, so set 1 as the Usage Limit for the rule. 11

12 Promotional Gift also enables setting calendar for kinds of weekly or yearly events but we won t need it this time. Set Conditions and Gift Items The condition for our customers to join: Order at least one fried chicken set, state this at the Conditions tab. 12

13 Next we hit the Gift Items to search and select the relevant free gift for the orders that meet conditions. Some T- shirt with our official logo will be a great gift for our beloved advocates. Save Rule! To this point, we have finished the setting for our first promotion for our online store. Step 3: Set up Extra Drinks for Big Orders sub-campaign The next part is called Extra Drinks for Big Orders (One tip for you is to pay more attention to your copywriting for this title!) Define the campaign s Rule Information Create this offer by adding a new Shopping Cart Rule. Time: We apply the same date range and calendar with that of 4-day free T-shirt, but set a different Discount Percentage and Shipping Fee. Besides, this promotion requires logged-in customers and a coupon for 200 first lucky customers. These are all information we have put here. 13

14 Set Conditions and Gift Items Next, choose the orders with subtotal greater than $100 to offer discounted gifts and let customers to choose 2 units among the selectable gift items. 14

15 Move to the Gift Items tab and select my intended discounted gifts with available gift quantities. Now Save. Change how the campaign looks To strengthen the effect of the offer to our visitors, i.e. a killer title, or an attractive label, change them in the General Configuration section. 15

16 Save! Now we are getting ready to see my campaign run. 16

17 When visitors come to our website, they can know the time and how they can get gifts. Here are just examples of the campaign shown in front page: 17

18 Step 4: Get reports and track promotion performance Another powerful feature of Promotional Gift is the report. While Order Report allows us to control my order list and evaluate purchasing efficiency, Chart Report is a visual tool to compare Gift value and Order value, and then make a balanced promotion strategy next times. Thanks to Magento Promotional Gift extension, scheduling any sophisticated and smart campaigns is not such that tough to obtain customer engagement and generate huge profitability. 18

19 Comparison & Similar products in the market 19

20 Features Promotional Gift Magestore Similar products in the market Configure (Catalog Rule) Offer free gifts/ discounted items based on promotion brand, price and other product attributes (But only for products in program cart, not support catalog (Set rule rule separately) condition) (Shopping Cart Rule) Offer free gifts/ discounted items based on order value, order items and other attributes of product in cart Set priority to apply rules when there are multiple active rules Set several rules per order Apply rules to specific customer groups (Multiple websites supported) Apply specific rules to different websites Limit the time period when rule is active Limit the number of customers getting free gift for each rule No Use coupon code to get free gift/discount on gift item No (Only shopping cart rule, 20

21 no coupon for catalog rule) Use promotional gift calendars to set the frequency of No promotional offers Configure Gift Set multiple types for gift items items/discount (Select/ search products in (Specify SKUs) (Set rule grid) action) Set different quantity for each gift type No (allow rewarding more than one SAME gift to a product/cart) Set maximum gift items customers can receive among No provided ones Auto-add free/discount gift items when adding main products to cart Allow customers to select/ edit gift items from the No shopping cart (slider) (Only auto-add & edit or remove gift later) Allow customers to select/ edit gift items on checkout page Product types of gift items: simple product, configurable Simple, Virtual and product, bundle product, grouped product, virtual product Downloadable products and downloadable product 21

22 Promote Free Show gift label icon together on product's thumbnail No Gift programs image List all free gift programs and products with free gifts in a No separate page Search for overdue, current & upcoming promotion event No (promotion calendar) Show promotion on product page/listing page No (Need other extensions) Show promotion on shopping cart page/checkout page Display information of free gift program (original & new price) via banner/ message slider/ tooltip Show details of free-gift product when hovering free gift label No (Only original price on slider) No Exclusive Report statistics of Order total and Gift value in chart No feature The market research for Promotional Gift was carried out during October and it comes to the above comparison table. As you can see, Promotional Gift of Magestore is shown to have strongest features for your promotion campaign. 22

23 Conclusion This white paper is created with the hope of giving you useful information for your sales campaign: from the preparation step for getting some key takeaways, avoiding common mistakes to the stage when you set up campaign. It will be better if you can have out-of-the-box idea and try the tips right on your website. In case you haven t installed Magestore Promotional Gift, you can go to its product page to get yours. Don t forget our orange live chat team will be always on the right bottom to support you thoroughly. Exclusively, you can use the coupon code: HOTTESTDEAL to purchase Promotional Gift extension at Magestore with up to 20% OFF. Take it right now before late because it will be expired on 31 December, We are very glad to hear your voice. So, whenever you want to share your thoughts, let us know. 23