M&S: Food Sandwiches are first sold at our ice-cream counters that had been introduced to stores two years earlier.

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1 M&S: Food From simple basics to making everyday delicious how our food provisions have developed since Our Penny Bazaars sell some basic food items, such as flour, spices and confectionary. Cardiff, c Sandwiches are first sold at our ice-cream counters that had been introduced to stores two years earlier M&S food departments open in all stores, selling canned goods, fruit, vegetables and cakes. Watford, Provisions including cooked meats, sausages, pies, cheese and bacon are introduced to selected stores. Blackpool, 1938

2 1935 Marks & Spencer Cafe Bars open in a selection of stores. Customers can order from popular menus - joints, chops, steaks or fish and chips. Edmonton Cafe Bar Hounslow Cafe Bar 1937 M&S establishes its own fruit distribution centre in London s Covent Garden a move to work directly with producers and suppliers that continues today. Fruit display, 1930s 1941 Food rationing is introduced. Cafe Bar and restaurant meals are not rationed, though some foods are in short supply. The restaurants are very popular with customers as they did not require the use of ration tokens for payment. Cafe Bar, 1940s

3 1948 After the War, the food business could seriously develop. We are the first retailer to appoint a Technical Executive and Chief Chemist Nathan Goldenberg whose Food Technology Department goes on to improve quality control, hygiene and safety standards. Recipe testing, 1950 Self-service food shopping was introduced in It completely revolutionised food retail spaces, with customers selecting their own food from open shelving. Wood Green store made history as it was used for the first trials of self-service at M&S In the 1960s, technology comes to the forefront. Fresh, chilled chicken goes on sale in stores, in newly installed chilled cabinets it is an immediate success with customers. Customer leaflet, 1948 Advertisement Chilled food display Window display

4 1965 Armoride House opens near Marble Arch as our first stand alone Food Store. Armoride House, The Food Technology Department introduces sell-by dates to wrappers, an innovation adopted by other retailers and which eventually becomes a legal requirement. Sell-by dates, Foil-wrapped, boil-in-the bag, convenience foods, such as Ravioli, are introduced a radical alternative to frozen or canned meals. Package holidays offer more people in the UK the chance of affordable travel abroad. M&S food ranges begin to reflect the public s interest in certain new cuisine, such as a new range of frozen, Indian dishes that includes chicken korma and pork vindaloo. Food packaging 1979 Our ready prepared Chicken Kiev is launched. It is so successful we set up a new factory dedicated to producing the product. Chicken Kiev, 1990

5 Marble Arch, Sandwiches are re-launched the most popular will be Prawn and Mayonnaise, launched in A new range of vegetarian main meals, including lasagne and moussaka are introduced. 1990s By the 1990s, speciality customer service areas begin to appear. Rear service deli counters, butcher shops, loose fruit and vegetables and wet fish all provide the customer with a personal touch as well as expert advice. Food packaging, 1984 Thurrock store, Percy Pigs are launched. Over one billion Percy Pigs have now been sold. Percy Pig packaging

6 Food packaging and leaflet 2000 The Count on Us range is launched, with meals containing less than 3% fat and reduced calories All eggs used in our products now come from free range birds Food packaging Our first This is not just food, this is M&S food television advert is aired. One of the most iconic adverts from this campaign featured the Melt in the Middle Chocolate Pudding. When aired, sales of the product increased 3000% Melt in the Middle Chocolate Pudding 2008 The popular Dine In For Two For promotion is launched.

7 2010 The Fuller Longer range is developed with expert advice from scientists at the Rowett Institute of Nutrition and Health at the University of Aberdeen, renowned for its ground-breaking research on effective weight-loss. Fuller Longer packaging 2012 We launch Simply M&S, a range of everyday food products and must-have kitchen ingredients that offer M&S quality at great value prices. Simply M&S packaging 2013 A new campaign puts M&S food at the heart of everyday occasions to make everyday food moments extra special Make Today Delicious. M&S Food, 2014