Banner Ad CALENDAR. and Special Promotions. Summer 2014 to Spring 2015

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1 Summer 2014 to Spring 2015 Get the most bang from your UNFI advertising by taking advantage of our great cross-media banner ad programs throughout the year! Banner Ad and Special Promotions CALENDAR For more information or reserve your company s advertising, please contact Laurie Donohue Marketing Program Manager , x32126 ldonohue@unfi.com

2 July and August FALL COUNTRY FARE PACKAGE Special Two-Month Promotion with Only One Sponsor per Tent Kids Korner/Back to School Tent For Back to School Lunch ideas Meals-on-the-Go Tent Great easy-to prepare meals for on-the-go lifestyles Hot Drinks Warm up options for the fall weather Baking Contest Baking ingredients for fall baking and cooking Fresh From The Farm Celebrating organic and natural agriculture featuring fruits, vegetables, nuts, dairy, meats or eggs Fair Treats Sweet snacks and treats! Sponsor a Fall Country Fare Tent Banner ads on Customer Portal Combo Spotlight Video Ad on UNFI.com Taste Matters blog feature Retailer e-newsletter Ad Social Media postings $3,500 per region for both months Listing on Customer Portal Your logo in a rotating banner GIF Featured Supplier for one week $800 per region for both months

3 September through November HOLIDAY FEAST PACKAGE Popular Holiday Products with Only One Advertiser per Category Each Month Holiday Candy Chocolates Herbs & Spices Side Dishes (vegetables, sauces, dressings, oils and vinegars, etc) The Main Event (meats, meat alternatives) Appetizers (crackers & cheese, nuts, hors d ouevres, soups) Desserts (pie crusts and fillings, cakes and mixes, puddings, etc) October Fair Trade Certified Products Fair Trade Spotlight Banner Ad on Browse by Brand page $1,500 per region (limited to four per region) Non-GMO Spotlight Video on Customer Portal Home Page $400 per region (limited to three) Banner ads on Customer Portal Combo Spotlight Video Ad on UNFI.com Taste Matters blog feature Retailer e-newsletter Ad Social Media postings $1,800 per month per region Holiday Lights If your budget is tight for the end of the year, but you still want to promote your products, we ll place your banner ad on the Browse by Category page on the customer portal website. Holiday Lights Special $950 per month per region Regular: $1200 per month per region

4 October NON-GMO VERIFIED SHOWCASE More and more retailers and consumers alike are looking for all sorts of products that have the NON-GMO Project Verification. Here s your chance to show our retailers that you ve gone through the process and have made the commitment. October is Non-GMO month and we re supporting efforts to advocate for Non-GMO labelling. You can promote your Non-GMO verification by placing your banner ad on our Non-GMO Showcase page on our Customer Portal throughout the month. Reach thousands of UNFI customers who are looking for your products! Non-GMO Advertising Package Large static banner ad promoting Non-GMO on Customer Portal New Products Page - 4 total per region Taste Matters blog video Taste Matters blog sponsorship Social Media postings $1,800 per region (limited to four) Small static banner ad promoting Non-GMO on Customer Portal New Products Page with 30 words of text $600 per region (limited to six) Non-GMO Spotlight Video on Customer Portal Home Page $400 per region (limited to three)

5 December and January HEALTH AND WELLNESS PACKAGE Six Categories to Promote Only One Advertiser per Category Now s the time to promote healthy living with nutritious food choices, vitamins and supplements. Pamper Me! Bath/Shower Cosmetics Deodorants Facial Care Hair Care Lotions/Essential Oils/Moisturizers Nutrition Bars Supplements Homeopathic Herbs Diet Formulas Vitamins Nutrition in the Raw We re Nuts (and Seeds)! New Products Small Ad 15% OFF When You Include an Ad in our Wellness Celebration Booklet Banner ads on Customer Portal Combo Spotlight Video Ad on UNFI.com Taste Matters blog feature Retailer e-newsletter Ad Social Media postings $3,500 per region for both months Listing on Customer Portal Your logo in a rotating banner GIF Featured Supplier for one week $800 per region for both months Taste Matters Blog Video Feature 60 second informational video $500 (limited to two)

6 February FOCUS ON FITNESS PACKAGE Encourage the journey to good health by promoting great foods and supplements to enhance fitness. Supplements Amino Acids Energy/Sports Drinks Energy Bars Protein Options (shakes, protein alternatives, etc) Whole Grains Hydrate, Hydrate, Hydrate! Heart Healthy (olive oils, chia, flax, almond milk, fish) February/March COMBO BUY 2 MONTHS 20% DISCOUNT off the total Banner ads on Customer Portal Combo Spotlight Video Ad on UNFI.com Taste Matters blog feature Retailer e-newsletter Ad Social Media postings $1,800 per region Listing on Customer Portal Your logo in a rotating banner GIF Featured Supplier for one week $400 per region Taste Matters Blog Video Feature 60 second informational video $500 (limited to two)

7 April EARTH DAY PACKAGE Let our retailers know that you support sustainable production and business practices for a healthier planet. Organic Products Non-GMO Certified Vegan Products Humanely-raised Products Banner ads on Customer Portal Combo Spotlight Video Taste Matters blog feature Retailer e-newsletter Ad Social Media postings $1,800 per region Listing on Customer Portal Your logo in a rotating banner GIF Featured Supplier for one week $400 per region Taste Matters Blog Video Feature 60 second informational video $500 (limited to two)

8 May CELIAC DISEASE AWARENESS Show your support for Celiac Disease Awareness while promoting your great gluten-free products! Gluten Free Pasta Gluten Free Snacks Gluten Free Condiments Gluten Free Flours Gluten Free Personal Care Products And More Banner ads on Customer Portal Combo Spotlight Video Taste Matters blog feature Retailer e-newsletter Ad Social Media postings $1,800 per region Listing on Customer Portal Your logo in a rotating banner GIF Featured Supplier for one week $400 per region Taste Matters Blog Video Feature 60 second informational video $500 (limited to two)

9 June SUMMER FUN PACKAGE Let retailers know of all the great products to order for summer picnics, vacations, cookouts and family fun! Veggie Burgers Rolls and Breads Chips BBQ Sauce and Condiments Ice Cream, Sorbet and Gelato Soda and Sparkling Water Iced Tea and Specialty Waters Natural and Veggie Cheeses Sunscreens and Moisturizers July Get It While It s Hot 20% Discount on Banner Ads Banner ads on Customer Portal Combo Spotlight Video Taste Matters blog feature Retailer e-newsletter Ad Social Media postings $1,800 per region Listing on Customer Portal Your logo in a Rotating Banner GIF Featured Supplier for one week $400 per region Taste Matters Blog Video Feature 60 second informational video $500 (limited to two)

10 Banner Ad and Special Promotions CALENDAR Summer 2014 to Spring 2015 Laurie Donohue Marketing Program Manager , x32126 July and August EAST WEST Fall Country Fare $3,500/region for both months Listing: $800/region for both months September, October and November Holiday Feast $1,800/month/region Holiday Lights: $950/month/region February EAST WEST Focus on Fitness $1,800/region Listing: $400/region Taste Matters Blog Video: $500 (limited to two) 20% Discount February/March Combo Package October We re Non-GMO Showcase Non-GMO Ad Package $1,800/region (limited to four) Small Banner Non-GMO ad $600/region (limited to six) Non-GMO Spotlight Video $400/region (limited to three) Fair Trade Spotlight $1,500 per region (limited to four per region) Non-GMO Spotlight Video $400 per region (limited to three) December and January Health and Wellness $3,500/region for both months Listing: $800/region for both months Taste Matters Blog Video: $500 (limited to two) 15% Discount New Products Small Ad When You Include an Ad in our Wellness Celebration Booklet April Earth Day $1,800/region Listing: $400/region Taste Matters Blog Video: $500 (limited to two) May Celiac Disease Awareness $1,800/region Listing: $400/region Taste Matters Blog Video: $500 (limited to two) June Summer Fun $1,800/region Listing: $400/region Taste Matters Blog Video: $500 (limited to two) July Get It While It s Hot Banner Discount Program 20% off We will submit ad UNFI Design Ad: $250 ADVERTISING AGREEMENT Please note that placement is on a first-come, first-served basis. If your requested location is already taken, you will be contacted to choose another. Contract will be billed upon receipt. Ad space will be held for your ad during the month you have reserved. There will be no credits or make-goods for spaces not used due to the supplier s actions. Authorized by: Please return completed form to ldonohue@unfi.com. Save and send as an attachment.

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