TODAY S STUDENTS TOMORROW S ENTREPRENEURS

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1 WITTENBORG UNIVERSITY AMSTERDAM UNIVERSITY OF APPLIED SCIENCES TODAY S STUDENTS TOMORROW S ENTREPRENEURS IN COMPANIES, STARTUPS, FAMILY BUSINESSES BACHELOR INTERNATIONAL BUSINESS ADMINISTRATION (IBA) IN ENTREPRENEURSHIP & SMALL BUSINESS BACHELOR OF SCIENCE (HONS) IN BUSINESS

2 STUDENTS

3 This is not just any booklet. It s a small taste of who we are - the story of our identity. And you, you re looking for something different... An education to elevate you to the next level, where you will experiment, experience & explore firsthand what it is to be an entrepreneur in the city that was built upon entrepreneurship: Amsterdam So, future entrepreneur, it is our hope that you enjoy this guide, discover what makes studying entrepreneurship so very special to prepare you for your first job at a company or family business or to start your own company.

4 ABOUT CAMPUS AMSTERDAM (0) Wittenborg University Amsterdam Piet Heinkade 55, 1019 GM Amsterdam Founded in 1987, Wittenborg University of Applied Sciences today has over 500 students from more than 70 countries, and is the most international school of higher education in the Netherlands. It has its headquarter campus in the city of Apeldoorn, The Netherlands. Our 100% independent not-forprofit private University offers a challenging array of English-taught Bachelor and Master programmes. The Bachelor International Business Administration (IBA) has tracks in fields such as Entrepreneurship & Small Business, Hospitality Management and International Tourism. In the coming years new Wittenborg schools will be opened with a focus on Art & Technology, Health & Social Care, and Education! In September 2015, Wittenborg opened its second campus in Amsterdam, focussing on Entrepreneurship & Small Business. Amsterdam is known to have one of the largest business startup communities in Europe, a perfect environment for these studies. Being in a startup city, we decided to bring the startup culture to education. Equipped with our very own in-house startup incubator Incubator UP we connect you to real entrepreneurs and their companies. Students are always encouraged to seek guidance from these mentors an invaluable experience built right into the structure of our programme. All in all you will reap inspiration not only from the school, but from the very city you will be studying in. Facebook: Wittenborg Amsterdam

5 A DOUBLE DEGREE Upon graduation, you will have a unique opportunity of earning two internationally renowned degrees: a Bachelor International Business Administration in Entrepreneurship & Small Business (BBA) from Wittenborg University of Applied Sciences and a UK Bachelor of Science in Business (BSc Hons) from the University of Brighton. The programme is unique in the Netherlands, the third year being jointly delivered, with lecturers from the University of Brighton s Business School travelling to Amsterdam to teach. This enables students to experience both the Dutch-style applied sciences teaching, and the academic rigor of a British BSc degree, opening up doors to future Dutch, UK, or any other internationally recognised university Masters programmes something that only Wittenborg can offer! SIX START DATES Start when you want. Every schedule is different, and that s why new students can enter our programme on six (that s right, six!) dates per year: September, October, November, February, March, and May. We want you to start when you re ready for it! AFFORDABLE PRIVATE AND FULLY ACCREDITED EDUCATION Our Bachelor programme is fully accredited and recognised internationally, preparing you for a masters education anywhere in the world. For Dutch students, your studies are fully eligible for financial support both for tuition fees and for studying and living costs. DUO/(Dienst Uitvoering Onderwijs, is the Dutch national government agency you can address to secure your own financial living costs and tuition fee support.

6 This is your school for students with passion The entrepreneurial life is all about living life to the fullest experiencing new things each and every single day, challenging yourself, and falling down and getting back up. It s about daring to follow your dreams. This is your school, a place where you will foster and develop these characteristics.

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8 Find and spread your wings learn, go far and grow fast Entrepreneurship is a journey and a continuous process of learning and growth that extends well beyond the classroom. That is why we offer all of our students opportunities to go abroad for example to Kenya, Philippines, China & the U.K. allowing you to truly go far and grow fast.

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10 Your own way experiment, experience, explore You have our support all the way, but it is our experience that living and breathing startup entrepreneurship yourself is the best source of entrepreneurial know-how. Through this exciting process you will truly discover your own way.

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12 The personal approach you re not a number Teachers will know your name and you will get the proper amount of personal attention, counsel and coaching. We ve discovered that smaller groups also make for more intense and productive discussions, collaboration and teamwork.

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14 Identity becoming yourself The ability to recognise what you re great at will make you more focused and successful. You will learn to identify your strong and weak points; in this way, you will also grasp the importance of learning to work with others as your best self.

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16 Student & entrepreneur as one getting a head start with your own startup Got tons of ambition? Good! We will stimulate and support you during your studies with your own personal startup process of: conception, development, prototyping & execution. You will become a student-entrepreneur, pursuing your own startup as you would in the real world.

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18 Learning by doing theory you can put to practice Putting theory into action is one of our core beliefs and an integral part of your studies. The theoretical knowledge gained will be of practical use immediately during your studies and after obtaining your degree.

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20 International and diverse breaking free of the classroom The world is a big place, but entrepreneurship is borderless and that s exactly why we have structured our programme in the same fashion. A truly international insight, overview and outlook; just like our students and teaching staff.

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22 learn to tell and sell your story connect to your audience As a soon-to-be entrepreneur you will have to convince the outside world of the strength of your business proposals. You will learn how to sell your services and products, but above all yourself. We believe you are your own best brand, and learning to tell your story is a central part of that.

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24 Global citizenship using business to make a difference Entrepreneurship is not only about having a successful business. It s about having responsible, sustainable success. At Wittenborg University Amsterdam, we uphold the People, Planet, Profit principle, and invite you take part in our collaborations with Vijana Reloaded (Kenya) & Gawad Kalinga (Philippines).

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26 PHASE 1 PROGRAMME Block 1 Block 2 Block 3 Block 4 Block 5 Block 6 Block 7 Block 8 Accounting & Bookkeeping Small Business Environment Management, Leadership & the Organisation Retake Week Training in Interpersonal Skills Marketing Mix + Seminar: Digital Marketing Introduction to Entrepreneurship Retake Week Intercultural Management Modern Principles of Marketing Introduction to Finance Enterprise Formation Managing Sales & Accounts International Law in Business & Commerce Innovation & Creative Entrepreneurship European Law Sociology & Organisational Behaviour New Business Environment 2nd Foreign Language Chinese, Spanish or Dutch 2nd Foreign Language Chinese, Spanish or Dutch IT, Office Software & Automation IT, Office Software & Automation Personal Development Plan 1 & Tutoring + Academic English Personal Development Plan 1 & Tutoring + Academic English Business Presentation Skills PDP Seminars Project Management Game Leadership in Business Environment Team Building PDP Seminars Effective Time Management Apprentice Project Weeks + In-Company Visits Retake Week Apprentice Project Weeks + In-Company Visits Retake Week Please visit for an overview of all 3 phases

27 Arjen Hemelaar Christine Fitzgerald George Bosire Luis Gutiérrez Hans Peter Hertzberger OUR FACULTY Mayra Ordonez Carol Tarr Sebastian Plasschaert Charlene Lambert Shea Harty

28 It s nice working with a motivated group of students! I enjoy being around people who have the same entrepreneurial passion I have. THE FACES OF OUR WITTENBORG STARTUP AMSTERDAM INCUBATOR From innovative, award-winning startups to social initiatives looking to change the world, this hand-picked group of entrepreneurs is here to support and inspire you throughout your studies. Coen van Hees student at Wittenborg Amsterdam and founder of AMS

29 StartUPs StartUP Amsterdam StartUPs StartUP Amsterdam STRATEGIC PARTNER StartUPs MENTORS time labz Mentor StartUPs time labz time labz ProPortion Thomas Schuurmans time labz Fanly Jord Cuiper Mentor StartUPs Mentor StartUPs Mentor StartUPs Fixico Derk Roodhuyzen de Vries Mark van Laar My Social Database Thomas Slabbers time labz Mentor StartUPs Window Sketch Floris Sanders STARTUPS StartUP Amsterdam StartUPs StartUP Amsterdam Amsterdam Music Project Dean Medina time labz AMS Coen van Hees StartUP Amsterdam StartUPs StartUP Amsterdam Blue Box Vending StartUPs Joris Drok Condor van Heijningen Rodrigo Molinare StartUPs Career Professionals Jalal Selmani Steven Hendriks Tim Zuidberg Orjan Ohlsen Timelabz Peter Maarten Westerhout Jordy Egging SHOEX Eric Kyere

30 So, what are you waiting for? Let yourself be inspired. THE SCHOOL OF YOUR LIFE At Wittenborg University Amsterdam we offer a hands-on school of entrepreneurial life, and take pride in preparing you to become part of the new generation of innovative entrepreneurs. Living in the truly international city of Amsterdam is a fertile starting ground for any young entrepreneur. It s a beautiful, warm and gentle small scale metropolis where you can quickly adapt. You ll learn a lot, not only from the school, but from the people you ll encounter and the projects you ll be involved in three years you will never forget. Whatever you decide is ultimately up to you, but know that whatever your aims, we will be there to guide you through your ideas and inspirations, hard work, set-backs and successes. Joint CEO s of Wittenborg University of Applied Sciences Peter Birdsall & Maggie Feng and staff

31 CALL TO ACTION Sign up for one of our activities via our website Info Sessions Try-out classes Join the business game (and win a scholarship!) For more information contact Thomas Meijer, Front Desk Officer Wittenborg Amsterdam or send an to thomas.meijer@wittenborg.eu CALL THE DEAN! Timo Timmerman, a passionate and successful serial entrepreneur in higher education, is the dean of our Wittenborg University Amsterdam. We invite you to join our inspiring community right away and have a one-on-one chat with him about the programme! You can reach Timo directly by calling +31 (0) or send an to timo.timmerman@wittenborg.eu Thomas Meijer Timo Timmerman

32 Rob Smelt: smelten.nl, concept & copy writing Jan Sevenster: membersince.nl, design and art direction

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