BiddingForGood s Auction Success Kit for Non Profit Organizations

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1 BiddingForGood s Auction Success Kit for Non Profit Organizations Online Auctions Raise More Money! I. Raise More Money with a BiddingForGood Online Auction II. Create a Sample BiddingForGood Auction Page III. BiddingForGood Success Story - Leukemia & Lymphoma Society IV. BiddingForGood Success Story - Campbell Hall Episcopal School BiddingForGood, Inc. 100 Cambridgepark Drive Cambridge, MA telephone

2 Fundraising for Nonprofit Organizations BiddingForGood was absolutely phenomenal. We're so glad we went with BiddingForGood. They made our auction a great success."- Nevada Public Radio Many diverse fundraising groups use our online auction services including: Schools Faith Based Organizations Human Services College and Universities Healthcare Arts and Culture Environment Animal Welfare Radio and Television Stations Corporate Employee Fundraising Celebrities and their Foundations Online Auctions are a great way to Raise More Money. BiddingForGood has 6 KEY Advantages that help you run the most successful online auction possible. 1. Expertise Counts -We have run thousands of auctions giving us an invaluable perspective on how a strong auction works. 2. Auction Consultants - Each client is assigned to a professional auction consultant to be by your side every step of the online auction process, available to you by phone and More Items - We help you get more items for your auction catalog. Plus, our new item acquisition enchantments makes getting more items even easier. NEW! Access to Top Business Donors - Increase your donations from local businesses. Get complete contact information for Top Business Donors (in the 5 best-performing item categories!) located in your area. Available in the top 20 US metros. NEW! Content to Request Item Donations - A complete suite of tools to request and manage Item Donations from your community: sample letters, call scripts, timelines and guidance on what type of items to request. NEW! Volunteer Management - Assign item acquisition tasks across your group of volunteers or fundraising team without losing track of the details. Check off completed assignments, add notes, create follow-up to-do s Instant Items -We provide you with items that can be challenging to acquire on your own such as exotic vacation packages where you make money from dollar one. (NOTE: This is NOT consignment). 4. More Bids - Our 200,000+ affluent Bidder Community actively bids on our auctions, typically generating 25%+ of incremental winning bid revenue. 5. Bidder System - An easy and effective way to promote your online auction fundraiser to your entire community, with customizable templates, sending capabilities and reporting. 6. Sponsorship Program - Our Gold, Silver, Bronze sponsorship program enables you to give merchants tangible marketing value in exchange for more fundraising revenue. Auctions average $2,000 -$10,000 (depending on auction size) in sponsorship revenue. In addition, sponsorship placements provide another tool to upsell or barter for more and better items. As people spend more of their time and money on the internet, faith based organizations (churches, synagogues, temples, etc.) are running more of their auction fundraisers online. So don't delay in adding an online auctions to your nonprofit's fundraising plans, and let BiddingForGood help ensure you achieve maximum success!

3 BiddingForGood Create a BiddingForGood Success Story Campbell Sample Hall Auction Episcopal Page School Now, you can preview a sample of what your own auction homepage could look like online! Using our virtual homepage you'll learn how our features and services can enhance your fundraising efforts. This is also a great way to show others how our online auction fundraisers can improve your results, so you raise more money. To create your own sample homeage please click here to get started. You will be asked to enter your organization's name to help us customize your auction page. Once you have submitted this information, you will be ed a link with access to your sample auction homepage. Share your virtual homepage with colleagues, board members and peers. Give them the opportunity to learn more about BiddingForGood's fundraising services. Discover the benefits that await your organization when you run an online auction with BiddingForGood.

4 BiddingForGood Success Story Leukemia & Lymphoma Society Quick Facts about the Auction: Auction Raised $5,972 Opened Online Auction to BiddingForGood Members 158 Auction Items 86 Items Sold 285 Bids Placed How did the Los Angeles Team In Training whip their fundraising programs into shape? They gave their auction catalog a workout by placing items online, using BiddingForGood to raise more money for the Leukemia & Lymphoma Society. The Los Angeles chapter of the Leukemia & Lymphoma Society s Team In Training (TNT) prepares predominantly novice athletes to compete in endurance events in an effort to raise funds for cancer research. In exchange for their fundraising, TNT pairs athletes with qualified coaches and provides training clinics for events, offers programs on nutrition and hydration, supplies participants with a personal fundraising website, and offers lodging and airfare to accredited events, in which to compete and raise money for the Leukemia & Lymphoma Society. Exercising their right to use BiddingForGood s added services, TNT opted into BiddingForGood - benefiting from the wider reach that this online auction portal affords our customers. TNT also found valuable information and fundraising aids in the Auction Manager s Resource Center. They used these references to further promote their online auction and enhance promotional materials. applying those as the opening bids at their in-room auction. This led to higher opening bids and generated more money for the Leukemia & Lymphoma Society. They allowed proxy bidding that gave online participants the chance to continue to compete for items in their live auction, which facilitated competitive bidding and increased auction earnings. TNT s online auction raised close to $6,000 for the organization. They effectively combined Bidding- ForGood s services with their own initiatives - which resulted in more enhanced fundraising programs overall. BiddingForGood was pleased to have helped the Team In Training raise money for cancer research and patient aid services, and we look forward to additional auctions with TNT. Contact Us! For more info please visit: call us at or sales@biddingforgood.com Following their BiddingForGood auction, TNT ran a live auction fundraiser. They had the option of taking the highest bids from their online event and

5 BiddingForGood Success Story Campbell Hall Episcopal School Quick Facts about the Auction: Online auction raised $137,449 Online auction with live/silent auction event Total of 4 online auctions run have raised $534,539 Activated 12 sponsors worth $7,751 Raised $400 in online ticket sales The Campbell Hall Episcopal School has run a Bidding- ForGood online auction every year, as a fundraising boost to their annual Bagpiper s Ball auction event. Campbell Hall Episcopal School is a private, independent school in North Hollywood, CA. The online auction proceeds fund the parent-teacher alliance which supports all school activities not covered by tuition costs. Campbell Hall has run a total of 3 online auctions with BiddingforGood, raising over $534K in online auction revenue. Realizing the untapped opportunity to reach out to the greater school community, Campbell Hall Episcopal expanded their annual spring gala for the first time in 2006 to include a BiddingforGood online auction. Melissa Cagle, Advancement Assistant for the Annual Fund, Alumni and Special Events at Campbell Hall, comments the online auction enabled us to open the auction up to many more people. Previously, it was only available to those that were willing and able to come to the physical event. So many more people are now involved, including parents, grandparents, extended family members, alumni, and friends of Campbell Hall. In fact, there were 255 unique bidders in the online auction, averaging over 13 bids per person which totals 3,352 bids placed during the online auction. The extended reach profoundly improved bidder participation which fueled the momentum to create competition, excitement, and increased revenue for the entire event. Campbell Hall knew they could raise even more money by selling sponsorships for the online auction. They activated a total of 12 sponsors worth $7,751. Unlike a printed booklet, Campbell Hall delivered tangible value to their sponsors by placing them directly in front of a greater targeted audience. This online exposure included the sponsor s logo and clickable link to the sponsor s website. Campbell Hall was also able to show sponsors and donors the results of this expanded marketing exposure, providing hard data on real marketing value like impressions and click through rates, that they would never receive through participation at the live event alone. Contact Us! For more info please visit: call us at or sales@biddingforgood.com