GuestLogix Retail Platform

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1 The travel industry s most popular ancillary retail solution GuestLogix Retail Platform Helping travel operators build comprehensive retail solutions throughout the entire travel journey

2 2 / Onboard Retail Technology Platform The growing reliance on ancillary revenue generation is pushing travel operators including airlines, rail and coach to be better retailers. This new drive has resulted in the retailing of many new products and services such as food and beverage, duty-free, baggage fees, Wi-Fi, onboard entertainment, seat upgrades, destination-based merchandise and more. Not only are travel operators reaching new heights with what they are selling, but they are also leveraging new access points, technologies and service models as they ramp up their retailing business. The goal is to connect with passengers via different touch points and channels throughout the travel journey to capture and drive passenger spend. Selling the right products and services is imperative to any retail operation; but perhaps what is more important is sourcing the right solution that addresses and handles all of your unique retailing needs. Powering Ancillary Revenue GuestLogix provides travel operators with the most comprehensive ancillary retail solution on the market today. We apply technology and know how to address the needs of our customers, facilitating the realization of their business goals and maximising the profitability, operational efficiency and effectiveness of their retail program. Our solution allows travel operators to leverage a true omni-channel retailing approach. We have spent well over a decade bringing ancillary retail solutions to the passenger travel industry. Our unprecedented knowledge of the travel market allows us to arm our clients with the tools necessary to build and grow a highly successful retail operation.

3 Onboard Retail Technology Platform / 3 Retailing on the move Used by over 65 travel operators around the globe, GuestLogix has created one of the largest connected marketplaces in the travel retail space. Our flexible platform allows travel operators, suppliers, content providers, logistics personnel and other key stakeholders to have all of the functionality required to manage the complex world of retailing in the travel space. The GuestLogix platform incorporates front-end access through customized, branded POS software that can be accessed by crew and passengers at any travel touch point. Whether through purpose-built POS devices, consumer-grade mobile devices, inflight entertainment systems, kiosks or a passenger s personal device, GuestLogix can provide you with dynamic POS software designed especially with a travel operator in mind. The platform s Back Office solution can be accessed by the travel operator or content providers to monitor retail performance and manage other activities within your retail programs. The solution features the world s only advanced analytics tool designed and developed specifically for ancillary revenue performance management both onboard and throughout a travel operator s enterprise. Crew POS Devices Kiosks Passengers Personal Smartphones & Tablets Inflight Entertainment (IFE) Systems

4 4 / Onboard Retail Technology Platform Retail Platform Designed For Travel Operators The GuestLogix Retail Platform goes beyond any of its kind with a complete design based on a traditional retail cycle. The platform enables all key stakeholders to perform their required duties in any of the four functional categories of standard retail. Operating the store allows for complete operational functions pre-journey such as inputting of product information, setting sales parameters and creating promotions. User Access & Security (Role Module Function levels) Warehouse Management (Site Definition Product Management Vendor Management Purchase Order Processing Receipts Processing Stock Transfers between Locations Stock Control Reorder Alerting Equipment Management Packing, Dispatch and Receiving Product Assortment Provisioning and Planning Rules Tax Management Promotions Management Publishing and Content Management Merchant of Record Management Assets Management Crew Messaging) Transacting in the Store allows for interactive shopping experience, certified payment processing and fulfillment via printed or ed receipts and vouchers In-Store Inventory Control (Available Inventory Free Sale Inventory Allocation-Based Inventory Real-Time Onboard Stock Management & Reconcilliation Real-Time Replenishment Functionality) Retail Experience (Food and Beverage Duty-Free Catalogue Sales Ticketing Destination- Based Products & Services) Shopping Cart and Check-Out Control (Complimentary Sales Management of Customer Tabs Integration of Loyalty Card Schemes) Fulfillment (In-Store Post-Purchase) Crew Commissions Reporting (Inventory Sales Payments Taxes Crew Commission Reporting Crew Reporting) Payments Customer Complaint & Insight Management

5 Onboard Retail Technology Platform / 5 Use the GuestLogix Retail Platform to: Gain insight into your customers through comprehensive reports & dashboard Create an omni-channel solution Shelf relevant products for the onboard store Cross sell products & services Provide secure, reliable transaction capabilities anywhere, anytime, via any channel & online/offline environments Monitor crew performance Target advertising capability Controlling the store provides for reconciliation and merchant settlement functions End-to-End Reconciliation (Inventory Sales Funds Collected Funds Banked) Merchant Settlement (Credit Card Authorization, Settlement and Clearing Comprehensive Cash Management) Tax Management Managing the store enables both standard reporting as well as sophisticated business intelligence utility such as executive dashboards, drillable reports and mobile alerts Comprehensive Analytics Platform (Executive Dashboards Drillable Reports Mobile Alerts)

6 6 / Onboard Retail Technology Platform The Omni-Channel Storefront Onboard Off Board Handheld POS Devices In-Flight Entertainment Systems Passenger Devices Kiosks Supported POS Hardware Supported IFE Suppliers Compatible Operating Systems Requirements Smartphone/Tablet (Cellular & Wi-Fi) Purpose-Built Devices Panasonic Thales Android OS ios Windows 8 mobile Customised Solution from GuestLogix Back Office Web Browser Internet Explorer Firefox Chrome Safari Operating System Windows Server 2003 SP2 all editions (on x86 or x64) Windows Server 2003 R2 SP2 all editions (on x86 or x64) Windows XP SP3 all editions (on x86) Windows Vista SP2 all editions (on x86 or x64) Windows 7 all editions (on x86 or x64) Windows 8 all editions Mobile Operating System Android ios Windows Integrate our Retail Platform with our other offerings to create an all-in-one solution that delivers a lucrative travel retail program. Transaction Processing Engine Enables secure processing of any payment, in any currency, in any access point and at any travel touch point. OnTouch Destination Merchandise Allows travel operators to offer destination-content in over 450 cities around the world. The solution is available through a number of integration points including crew devices, or entertainment systems, and off board through a number of access points. Travel RPM Works with your teams to assess current operations and provide valuable insight into how to improve ancillary revenue performance, streamline processes and reduce cost.

7 Onboard Retail Technology Platform / 7 Personalising the Journey Passengers crave more than fast and reliable service they want personalised experiences that enhance their time both on and off board. And they want the ability to manage those experiences on smartphones, tablets, IFE seatback screens, smart kiosks and Wi-Fi enabled passenger devices, just as they ve come to expect when shopping elsewhere, booking a hotel or performing other transactional tasks. Taking advantage of the unique insight (the who, where, when and even why) travel operators have, leveraging the knowledge to drive a retail strategy that is all-inclusive of the total travel journey is imperative to sustainable revenue growth. In-Taxi Payment Terminals Retailing via seat back technology with integrated payment processing In-Car Payment Terminals & Mobile Devices Offers via Screens in Limo/Car Service Vehicles as well as access via mobile devices Personal Devices Access to the store via devices such as smartphones, tablets and laptops are used to access the Onboard Store prior to journey Self-Service Kiosks Retail Offerings via both Kiosks Airline Lounges and strategically placed in public spaces Non-Connected Cabin Flight Attendant-Driven via POS Devices and Passenger-Self Service via IFE System In-Bound Airports Access via Mobile Devices with Destination Arrival Alert Functions upon landing Connected Cabin Real-time Transaction Processing via POS Devices and Passenger Self-Service via IFE Systems, and Passenger Devices Mobility Access to the store via mobile devices while in transit to airport daily Mobility Access to the store via mobile devices throughout entire stay with ongoing Destination Deals delivered Mobility Access to the store via mobile devices while in transit to destination A single platform to drive access to this connected marketplace will allow travel operaters to more closely tailor their products to match traveler preference while ensuring secure and stable revenue capture at all travel touch points.

8 Powering Ancillary Revenue Keeping your stores open throughout the entire travel journey. About Guestlogix Inc. GuestLogix Inc. is a global leader in comprehensive merchandising, payment and business intelligence technology delivered to the passenger travel industry, both onboard and off-board. Bringing over a decade of expertise as the industry s most trusted onboard transaction processing partner to airlines, rail operators and elsewhere in the passenger travel industry, GuestLogix powers the industry s growing reliance on ancillary revenue generation. Both direct to operators as well as through partnerships with global leaders in catering, duty-free, inflight entertainment and self-service retail experts, the Company provides the payment services touching over 1 billion travelling consumers each year. GuestLogix global headquarters and centre for product innovation is located in Toronto, with regional head offices located in Dallas, London and Hong Kong. More information is available at HEAD OFFICE SALES INQUIRIES PLEASE VISIT 111 Peter Street, Suite 407, Toronto, ON M5V 2H1 Tel:

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