SIMPLE, GOOD FOOD. Enter the magical world of protein POW! It ll completely revolutionise your diet.

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4 SIMPLE, GOOD FOOD. They say if what you want doesn't exist you should create it. So I did. After over ten years of looking for the perfect protein powder to cook with - and not finding one, I decided to create it myself: a powder devoid of the nastiness that prevails in the world of protein supplements. A powder great not only for what it doesn't have (synthetic flavours, fillers, GMO, artificial sweeteners, and soy) but also for what it does: the highest quality protein and the best natural ingredients. This cooking mix caters to food lovers of all ages, genders, and tastes. It ll enable you to make healthy and delicious protein bars, protein pancakes, protein-enriched cookies, and protein cakes all in just two easy steps. Enter the magical world of protein POW! It ll completely revolutionise your diet. - Founder of proteinpow.com & Author of The Ultimate Protein Pow(d)er Cookbook

5 PROTEIN POW S ALL-PURPOSE PROTEIN COOKING MIXES We are happy to announce the launch of our first two protein powder cooking mixes: one whey and another pea protein based, the latter vegan and both certified gluten-free. These mixes are the first two of Protein Pow s new line of all-purpose protein-based cooking mixes. Both our whey and our pea protein powder cooking mixes are suitable for making a variety of different kinds of protein bars (serving: 18 per unit), protein pancakes, protein cookies, protein muffins, and more. The mixes feature a very simple ingredients profile which allow users to create a wide array of nutrition-rich foods with a perfect balance of macronutrients. Why Stock Us? Bringing new shoppers that don t normally shop in the category Introducing a new and innovative approach to healthy cooking A novel (and reinvigorating) application for protein powder Ability to leverage existing Protein Pow marketing platforms Tapping into existing and growing high-protein cooking trends Ability of these products to uplift sales of complementary products in the healthy eating category (e.g. chocolate for coating one s homemade protein bars, nut butters to include in one s protein cookies, different kinds of sweeteners) Key USPs Our mixes are extremely easy to use Our mixes are extremely versatile, allowing users to make a wide range of protein-enriched foods Our mixes contain no artificial colours, flavours, fillers, soy, or GMOingredients

6 CUSTOMER BASE People following a gluten-free diet (for lifestyle or medical reasons) Healthy eating enthusiasts Sports nutrition & high-protein dieters People interested in diet and weight-loss Working people & families Premium shoppers focused on better quality / superior ingredients and foods EXISTING MARKETING PLATFORMS Existing Protein Pow social media platforms (FB 83K, IG 47K, TW 15K) Protein Pow Website (470K pageviews / month; 80K uniques) Protein Pow App (45K downloads to date) Newsletter (12K subscribers) Branded events (workshops) POINT OF DIFFERENCE First product uniquely designed & formulated for healthy, quick and easy cooking suitable for protein bars, pancakes, and baking Part of a unique, engaging, innovative, and all-inclusive brand Certified gluten-free Soy-free, GMO-free, free of artificial colours / flavourings Wide (mainstream) market appeal Only highest-grade ingredients (i.a. high quality protein powders, Madagascan vanilla) OPERATIONS Highly skilled, experienced operations & commercial team Ability to scale and produce in large volumes Ability to hit deadlines and fulfil orders

7 APPLICATION Protein bars Protein pancakes Protein cookies Protein pizza crusts Protein truffles Protein breads and cakes FULL RANGE New, innovative, and sustainability-focused cooking blends in the pipeline for 2016 Each new mix will allow for the revitalisation of existing blends Each new mix will increased shelf space thereby increasing brand awareness and customer engagement