worldwide brand guidlines

Transcription

1 worldwide brand guidlines

2 Generic Worldwide logo The brandmark is the primary element to represent Blue September. Primary Logo The Blue September brand is best represented in Pantone Process Cyan and on a white background. Uses where this is required are: Stationery Formal documentation Signage when appearing on a white background The Blue September brand can also be represented in this way when required to be inversed on a darker background. Please note that judgement is to be used on what option to use based on the lighter the background or the darker the background. All design documents Signage, Flyers, Web etc... Lighter background example Darker background example blue september brand guidelines 2

3 Australia, UK, Ireland and USA Blue September logo important information: Australian, uk and USA logo tagline must read - fighting cancer in men - The brandmark is the primary element to represent Blue September. Primary Logo The Blue September brand is best represented in Pantone Process Cyan and on a white background. Uses where this is required are: Stationery Formal documentation Signage when appearing on a white background The Blue September brand can also be represented in this way when required to be inversed on a darker background. Please note that judgement is to be used on what option to use based on the lighter the background or the darker the background. All design documents Signage, Flyers, Web etc... Lighter background example Darker background example blue september brand guidelines 3

4 the spacing guide applies to all countries logos clear space Clear space is the minimum space that is required around the logo when used with other visual elements or type. minimum size In order to avoid any possible misrepresentation of the brand, the logo must not be reproduced any smaller than the minimum specified size. with out slogan Where possible, reproduce the logo larger than the minimum size. 25mm with slogan 49mm blue september brand guidelines 4

5 Misrepresentation of Blue September logo Correct incorrect blue september brand guidelines 5

6 colour Process Cyan Blue is the chosen colours to represent the Blue September brandmark. In all methods of reproduction where Pantone Spot Colour is used, it must be matched to these Pantone Colour Bridge Swatch booklet. A supporting colour of 7463C has been selected to comliment the Primamry colour but is only to be used as a supporting colour. Supporting colour Pantone 7463C is a Navy Blue colour that works as a solid contrast to the Process Cyan and can be used to further enhance the Blue September Brand. At NO TIME should the Pantone 7463C colour be used within the logo graphic as seen in the previous pages. The CMYK, RGB and WEB breakdowns are specified below when required. Pantone Swatches supporting colour White Pantone Process Cyan C Pantone 7463C cmyk C 0 M 0 Y 0 K 0 C 100 M 0 Y 0 K 0 C 100 M 42 Y 2 K 66 rgb R 0 G 0 B 0 R 0 G 159 B 233 R 0 G 50 B 85 web #ffffff #009fe9 # blue september brand guidelines 6

7 typography 2013 campaign highlight typeface Pompiere - Regular has been chosen to use for all headings to highlight the promotion of the brand. We have chosen this font for the 2013 campaign to accompany the standard Open Sans font below. To the right is an example of how this font can be best used. The Pompiere font is best used to contrast against the Open Sans as a highlight font for headings or stand out text areas. POMPIERE - regular abcdefghi jklmnopqr stuvwxyz who will you be wearing a wrist band for this september? Buy a wrist band and help raise funds for cancer research or make a donation at The font can be downloaded for free at general typeface Open Sans - regular is the suggested font to use on body or parapgraph copy. Bold and Medium can also be used for sub headings. This font can be downloaded for free at Open Sans - Regular open sans - Bold Heading Sub Heading Tore pe pa vitius pra qui dis estia ditatectotae endunturia doluptum reri doluptas debit aut eos et fugiatus, sandae pore, suntibusae simusdae est, sit dolestibus re pratis id mollam aut accab ipsam repudior aligni int et odi dolorerchic temolorum re laut quunt occusapit aut optaten. blue september brand guidelines 7