BRANDING GUIDELINES Version 1

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1 BRANDING GUIDELINES Version 1

2 CONTENTS Foreword 3 Brand mark 4 exclusion zone 5 Colours 6 Fonts 7 CSP Icons 8 NATIONAL STATIONERY 9 CSP STATIONERY 10 NATIONAL POWERPOINT SLIDES 11 CSP POWERPOINT SLIDES 12 CONTACT 13 2

3 FOREWORD This visual identity document sets out guidelines on applying the WORKPLACE CHALLENGE (WPC) brand to all our communications both externally and internally. 3

4 BRAND MARK Colour Brand Mark For use on product covers and as the primary WPC Logo - unless stated otherwise by the WPC Marketing Team. Mono Brand Mark Minimum and maximum size Please do not use our brand mark at a size smaller than 20mm wide. The WPC Icon without the supporting text can be used at a minimum size of 8mm. There is NO maximum size limit. 4

5 ECLUSION ZONE Exclusion zone The clear space has been created to ensure the logo always stands out from other graphic elements, is clear and legible. The clear space around the logo has been calculated by taking half the width of the icon circle, then stepping it once horizontally and vertically around the perimeter of the outer edge of the logo. 5

6 COLOURS Primary Colour Palette Colour is used as a brand tool which may be applied to the type and context of our communications. Whether reproducing the colour palette on screen or in print, always refer to the recommended colour breakdowns. The primary palette uses the two core colours which represent WORKPLACE CHALLENGE. PMS 526 C76 M100 Y7 K0 BLACK 60% C60 M0 Y0 K0 Purple - used for all NATIONAL branded products. Grey - used for all CSP branded products in conjunction with unique CSP colours. 6

7 FONTS Primary Font CACHET should be used for all our pre-printed communications. Please contact the WPC Marketing Team for more information. CACHET BOOK CACHET MEDIUM CACHET BOLD Aa Bb Cc Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww x Yy Zz Aa Bb Cc Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww x Yy Zz Aa Bb Cc Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww x Yy Zz Secondary Font Arial can be used for updatable and on-screen communications. SECONDARY FONT Arial Regular Aa Bb Cc Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww x Yy Zz Arial Bold Aa Bb Cc Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww x Yy Zz 7

8 CSP ICONS CSP Icons We have created a range of CSP WPC icons by combining our brand mark with the unique CSP colours. Only our approved CSP Icons can be used. Please contact the WPC Marketing Team for more information. ACTIVE NORFOLK LINCOLNSHIRE ACTIVE SURREY BERKSHIRE LIVING SPORT 8

9 NATIONAL STATIONERY Letterhead and Business Cards Examples shown of the National WPC letterhead, continuation sheet and double-sided business cards. Workplace Challenge Sportpark, 3 oakwood Drive, loughborough, leicestershire le11 3QF T: F: info@workplacechallenge.org.uk f /workplacechallenge Kim lillie project Manager Sportpark, 3 oakwood Drive, loughborough, leicestershire le11 3QF T: F: k.lillie@workplacechallenge.org.uk /workplacechallenge t 9

10 CSP STATIONERY Letterhead and Business Cards Examples shown of a CSP letterhead and continuation sheet. The CSP logo should be placed in the top left hand corner, 15mm from the top of the page, 10mm from the left edge and at a logo height size of 40mm. Word versions of the CSP Letterheads are available from the WPC Marketing Team. 10

11 NATIONAL POWERPOINT SLIDES National Powerpoint slides Our National template should be used for client facing and external communications. Please contact the WPC Marketing Team for more information. MAIN HEADING... Sub heading text... MAIN HEADING... Sub heading text... Main text content... ACTIVE SPORT NORFOLK HAMPSHIRE & IOW ACTIVE NORFOLK LINCOLNSHIRE ACTIVE LINCOLNSHIRE SURREY ACTIVE SURREY CSP S BERKSHIRE LIVING SPORT BERKSHIRE LIVING SPORT ACTIVE NORFOLK GREATERSPORT NORTHUMBERLAND GREATERSPORT NORTHUMBERLAND LINCOLNSHIRE ACTIVE SURREY ACTIVE DERBYSHIRE NORTHAMPTONSHIRE ACTIVE DERBYSHIRE NORTHAMPTONSHIRE BERKSHIRE LIVING SPORT 11

12 CSP POWERPOINT SLIDES CSP Powerpoint slides CSP slide templates should be used for client facing and external communications. CSP HEADING... NATIONAL AND CSP Please contact the WPC Marketing Team for more information. Sub heading text... Main text content... Supported by 12

13 CONTACT Please contact the WPC Marketing Team for more information. Workplace Challenge SportPark, 3 Oakwood Drive, Loughborough, Leicestershire LE11 3QF T: F: info@workplacechallenge.org.uk f /workplacechallenge 13

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