Online Gaming Segment Overview

Transcription

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2 поиск Online Gaming Segment Overview Q

3 Segment Volumes Query dynamics User interest growth in regions Category growth forecast 3

4 Segment dynamics: Online gaming Million Impressions June June % All queries 100 on 80 1,447,674,800 Gaming 1,306,508, Jun 2014 Jun 4

5 Interest towards category in the regions: CIS, Russia 180% 160% 140% CIS 120% 100% Russia (except Moscow and St Petersburg) Moscow and St. Petersburg 80% Seasonal variations are common in all regions. +CIS 5

6 Interest towards category in Russian regions 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 20% 20% 21% 21% 22% 20% 21% 21% 20% 22% 21% 20% 19% 21% 19% 19% 60% 58% 58% 59% 59% 60% 60% 60% CIS Moscow and St. Petersburg Russia (except Moscow and St. Petersburg) 0% Summer 2013 Autumn 2013 Winter 2014 Spring 2014 Summer 2014 Autumn 2014 Winter 2015 Spring CIS 6

7 Online Games Genres User interest by genre Dynamics of user interest by genre 7

8 User interest by genre Impression Share 100% 12% 12% 11% 12% 12% 13% 13% 12% Strategy 80% 60% 42% 43% 43% 41% 39% 42% 44% 44% Action 40% 20% 46% 45% 45% 48% 48% 45% 44% 44% RPG 0% Summer 2013 Autumn 2013 Winter 2014 Spring 2014 Summer 2014 Autumn 2014 Winter 2015 Spring 2015 The impression share of RPG however decreased in spring 2015 to 44% vs 48% in summer The Action games impression share has slightly increased by 3% in spring The impression share of Strategy games varies between 12% and 13%. 8

9 User interest growth in genre games Million Impressions % June June % % RPG ACTION STRATEGY 9

10 User interest by genre RPG Action Strategy 16% 30% 36% 64% 84% 70% Queries by title Generic queries Queries by title Generic queries Queries by title Generic queries The majority of impressions in genres are triggered by brand queries (i.e. Minecraft). In Strategy and RPG genres generic queries have a bigger impression share than in Action games. Yandex data, Jun , Geo Russia 10

11 Interest towards RPG, Action and Strategy genres Million Impressions RPG Action Strategy Jun 2015 Interest dynamics is very similar for all genres 11

12 RPG online games Subgenres of RPG 12

13 Subgenres of RPG Million Impressions Sandbox MMORPG Jun

14 Subgenres of RPG Million Impressions June June % % MMORPG SENDBOX 14

15 Most popular MMORPG games Thousands 3,500 3,000 2,500 2,000 1,500 1, TES SKYRIM World of Warcraft Origins Fallout Online ArcheAge Diablo Online FORCED Копатель Онлайн Lineage Аллоды Онлайн Neverwinter Star Wars: The Old Republic Драконы Perfect World Jun

16 User interest: growth in MMORPG games Million Impressions 30-3% 25-17% 20 June June % -3% +2% -3% +95% -28% +28% -65% -30% -37% +16% -40% 0 16

17 Strategy online games Subgenres of Strategy 17

18 Subgenres of Strategy Million Impressions MOBA Strategy Manager CardGame Jun

19 Subgenres of Strategy Million Impressions June June % % % MOBA STRATEGY MANAGER CARDGAME +1% 19

20 Most popular MOBA games Million Impressions DotA 2 League of Legends 2.0 Prime World 1.5 SMITE Heroes of the Storm 1.0 Heroes of Newerth NOVA Demigod Infinite Crisis 0.0 Bloodline Champions Jun

21 Most popular MOBA games (without DotA 2) Thousand Impressions League of Legends Prime World 100 SMITE Heroes of the Storm Heroes of Newerth 50 NOVA 2 Demigod Infinite Crisis 0 Bloodline Champions Jun

22 User interest in MOBA games Million Impressions June June % DotA 2-5% -19% League of Legends +62% +247% -26% +30% -4% -10% -30% Prime World SMITE Heroes of the Storm Heroes of Newerth NOVA 2 Demigod Infinite Crisis Bloodline Champions 22

23 User interest in MOBA games (without DotA 2) Million Impressions June June % -19% % +247% 0.0 League of Legends Prime World SMITE Heroes of the Storm Heroes of Newerth -26% +30% -4% -10% -30% NOVA 2 Demigod Infinite Crisis Bloodline Champions 23

24 Most popular Strategy games Impressions 350, , , , , ,000 50,000 0 StarCraft EVE Online Вормикс Civilization Online Warcraft III Command & Conquer Company of Heroes Online Company of Heroes Правила войны Bigfarm Goodgame Космические Баталии My Lands Demon Slayer Company of Heroes 2 Grepolis Jun

25 User interest growth in Strategy games Million Impressions June June % -15% -39% +22% % -11% -35% -36% -8% +81% -6% -23% +29% -47% -21%

26 Online Game Types Browser vs Client types Platform types Contribution model types 26

27 Online gaming: browser vs client games 17% Million Impressions Client games 83% Client games Browser games Jun 2015 Browser games Queries on client games make up approximately 83% of all searches on online gaming. 27

28 Online games popularity by platforms Millions PC games Mobile 0 Game consoles Jun 2015 Most queries in the segment are related to PC games. 28

29 Users interest growth by platforms games Million Impressions June June % % -5% PC games Mobile Game consoles 29

30 Online games popularity by contribution model Million Impressions Jun 2015 Buy-2-play (Minecraft, GTA Online) Free-2-play (World of Tanks, Counter Strike, Танки онлайн) Pay-2-play (World of Warcraft, Diablo, EVE) Freemium games include mostly games for mobile platforms 30

31 User interest growth by contribution model Million Impressions June June % % % -6% 0 Free-2-play Buy-2-play Pay-2-play Freemium 31

32 Brand Queries 32

33 Dynamics requests for online games brands Million Impressions 35 Minecraft 30 Grand Theft Auto Online World of Tanks 25 Counter-Strike ТАНКИ онлайн 20 Warface The Sims Dota 2 15 TES SKYRIM Assassin's Creed 10 World of Warcraft Gran turismo 5 Ферма Call of Duty Online 0 Plants vs. Zombies Jun

34 Dynamics requests for online games brands (excluding highest search result) Million Impressions 16 Grand Theft Auto Online 14 World of Tanks 12 Counter-Strike ТАНКИ онлайн 10 Warface The Sims 8 Dota 2 TES SKYRIM 6 Assassin's Creed World of Warcraft 4 Gran turismo 2 Ферма Call of Duty Online 0 Plants vs. Zombies Jun

35 Users interest growth for online games brands Million Impressions June June % -4% % -20% +19% -5% -25% +10% +19% +1% -5% -10% +12% -2% -12% -11% 0 35

36 Search Patterns Various writings of games titles Queries for gaming-related terms 36

37 Search patterns of users 0.6% 10.9% 17.0% 16.7% 14.2% 40.7% Full original title (e.g. "World of Tanks") Full original title, written in Russian (e.g. "Контр Страйк") Abbreviations in Russian (e.g. "ГТА") Abbreviations in English (e.g. "GTA") Slang (e.g. "Контра") Game title with misprints 58% of users queries for online games are in Russian. Other 42% use queries in English. Only 55% of queries include original title of online game. 45% of queries include slang, abbreviations and short titles. 37

38 Queries made by users searching for gaming-related terms 2.8% 0.7% 0.3% 9.1% Installation, downloads, clients Learning, lets-play, giudes, videos, cheats 9.9% 15.1% 38.0% Updates, patches, mods Registration, servers Gaming universe: other (maps, skins, weapon etc.) Additional interest (screenshots, wallpapers, music etc.) 24.1% Gaming universe: heroes (abilities, experience, level up) Gaming universe: social (races, clans, guilds) 38

39 Sources The following sources have been used for this analytical review: Yandex Data Computer game genre classification Game info (2,458 games) 39

40 Yandex International Business Development Thank you! 40