Analysis of Barriers to Commercialisation of Nanotechnologies

Transcription

1 Analysis of Barriers to Commercialisation of Nanotechnologies A EU funded Coordinated Support Action (CSA) Project NanoCom Professor Svetan M Ratchev, University of Nottingham, UK Dr Vito Lambertini, CRF, Italy ENF Budapest

2 NanoCom - Vision bridging the gap between lab based and industrial applications in nanotechnology by creating a European wide approach and mechanisms for lowering the barriers and spreading best open innovation practices for rapid commercialization and investment in innovative nanotechnology driven products.

3 NanoCom Partners University of Nottingham (Project Coordinator) CEA LITEN Fraunhofer Gesellschaft Karlsruhe Institute of Technology Centre for Process Innovation PLASTIPOLIS RWTH Aachen University Innobridge Veneto Nanotech S.C.p.A Bayer Technology Services GmbH Nanotrade Centro Ricerche Fiat Acciona Infraestructuras S.A. LUX EMEA Inc. NineSigma Europe BVBA Culminatum Innovation Oy Ltd

4 Support for NANOfutures

5 NanoCom Overall Approach

6 NanoCom Key Aims To carry out a critical analysis of barriers for rapid commercialisation of emerging Nano Technologies that result from many complementary EC, national and industrially funded Research and Development (R&D) projects; To analyse and promote best practices via new nanotechnology and nano-manufacturing specific open innovation methodology and tools and provide roadmapping, policy and investment advice at EU, national and regional levels; To create a commercialisation oriented forum and mechanisms for coordinating the efforts of many complementary R&D projects in ERA; To provide support for training and dissemination of best practices for open innovation and commercialisation of nanotechnology.

7 NanoCom Work Plan: An Overview

8 Analysis of barriers from two different angles 1. Barriers identified by a panel of institutionally funded projects Identification of 30 institutional funded projects Interviews of the projects coordinators Ranking & Analysis of barriers for nanotechnologies commercialisation in Europe 2. Barriers identified by industrial companies Analysis of Nanocom questionnaire database Analysis of barriers to commercialisation Review of investment policies by regions and sectors 4 Integration of results into one global Commercialisation Readiness Scale

9 Commercial Development Parameters Four domains where the commercialisation of nanotechnologies faces hurdles Technology Marketing & Strategy Maturity Fundamental Understanding Reproducibility Reliability / Durability Control & Manipulation Regulations Acceptability Competition Market Opportunities Intellectual Property Investment & Organisational Manufacturing Collaborations Recruitment & Critical Mass Infrastructure Return On Investment National / Regional Incentives Efficiency Commercialisation Delay Scalability Standards Costs

10 Innovation Management & Business Support Policies innovation practices, funding policies, and business support policies Innovation practices within the company Organisation of innovation activities R&D project management Knowledge transfer and company culture Evaluation processes for R&D projects External knowledge and open innovation Organised absorption of external knowledge Organised dissemination of capabilities/ideas/innovations Collaboration with other companies Collaboration with public research organisations Societal aspects and structural interventions Local business support initiatives (development agencies, networks, clusters) Local technical support : incubators, R&D facilities, technology centres Cultural aspects or habits Regulation and standardisation Funding polices Local, regional funding National funding EU funding Private funding (corporate, VC, )

11 Analysis of barriers identified by 30 funded projects Evolution of barrier level as a function of the Technology Readiness Level of the projects Academic coordinators Industrial coordinators TRL 5/6 to TRL 6/7 TRL 7 to TRL 7/8 TRL 8 to TRL 8/9 Technological Manufacturing Marketing & Strategy Manufacturing Technological Marketing & Strategy Marketing & Strategy Manufacturing Technological Investment & Organisational Investment & Organisational Investment & Organisational

12 Analysis of barriers identified by industrial companies Analysis of Nanocom questionnaire database Analysis of barriers to commercialisation Review of investment policies by regions and sectors Integration of results into one global Commercialisation Readiness Scale Result: Database with 214 entries Barriers related to the commercial development Barriers related to innovation management and business parameters support policies

13 Basic Data Distribution of answers from the questionnaire according to 69% SMEs 31% Large Country distribution Industrial sector Maturity of product / TRL Maturity of product / services utilising nanotechnology (Q3) Industrial sectors 100 TRL 0-3 TRL 3-5 TRL 6-8 TRL Vision / concept Research & development Product dvpt / Pilot production Commercially available

14 Score [1-3] Score [1-3] Commercialization Barriers analysis - Transportation 2,5 2 TRASPORTATION Sector 1,5 1 0,5 0 Technological Marketing & Strategy 2 1,8 1,6 1,4 1,2 1 Manufacturing 0,8 0,6 0,4 0,2 0 Organizational & Investment Technological Fundamental understanding Reproducibility Reliability Control and manipulation Maturity Marketing & Strategy Regulations Acceptability Competition Market opportunities Intellectual property Manufacturing Efficiency Commercialisation delay Scalability Standards Costs Collaborations Recruitment and critical mass Organizational & Investment Infrastructure Return on investment National / Regional

15 Score [1-3] Score [1-3] Innovation Barriers analysis - Transportation 2 1,8 1,6 1,4 1,2 1 0,8 0,6 0,4 0,2 0 Innovation practices within the company External knowledge and open innovation TRASPORTATION Sector 1,8 1,6 1,4 1,2 1 0,8 0,6 0,4 Funding policies 0,2 Societal aspects and structural 0 interventions R&D project management Knowledge transfer/company culture Organisation of innovation activities Innovation in the company Evaluation processes for R&D projects Organised absorption of external knowledge Collaboration with other companies Collaboration with Public research organizations Organised dissemination of capabilities/ideas/in... External Knoledge & open innovation National funding Local, regional funding Funding policies EU funding Private funding (corporate, VC,...) Local business support initiatives (developmen... Cultural aspects or habits Regulations and standardisation Local technical support (incubators, R&D facilitie.. Social aspects and structural intevention

16 Analysis of barriers identified by industrial companies Impact factor related to the commercial development parameters as a function of TRL

17 Analysis of barriers identified by industrial companies Impact factor related to innovation management and business support policies as a function of TRL

18 Analysis of barriers identified by industrial companies Relative importance of barriers at the criteria level Innovation practices - low & high TRL External knowledge and open innovation practices - high TRL Funding Policies - high TRL

19 The commercialisation readiness scale PRE-COMMERCIALISATION COMMERCIALISATION PRODUCT LIFE CYCLE Commercialisation readiness levels (NanoCom) Marketing, Sales, and Communication Activities Product introduction plan ready Detailed market analysis done Pre-sampling Alpha test Communication to leading customers Preannoucement Beta test Communication Market introduction Broad communication Ramp-up forecast Growth Maturity Decline Technology Readiness Level (TRL) Expertise formed Low R&D Technology maintenance Disruptive or incremental innovation identified -> new cycle Or: exit from market segment Learning from experiences Manufacturing Readiness Level (MRL) Ramp-up management Optimization of Supply Chain Monitoring Yield manangement Production line termination Recycle or Dismantle TRL, MRL: Established technology and manufacturing readiness scales CRL: Proposition from NanoCom for an extension to the commercialisation phase

20 Integration of barriers analysis with the Commercialisation Readiness Scale PRE-COMMERCIALISATION Commercialisation readiness levels Marketing, Sales, and Communication Activities Product introduction plan ready Detailed market analysis done Pre-sampling Alpha test Communication to leading customers Pre-annoucement Beta test Communication Market introduction Broad communication Ramp-up forecast TRL Technology Readiness Level Barriers identified by Institutionally Funded Projects Technological Manufacturing Marketing & Strategy Investment & Organisational Technological Manufacturing Marketing & Strategy Manufacturing Technological Investment & Organisational Marketing & Strategy Technological Barriers Identified by Industrial Companies Marketing & Strategy Investment & Organisational Innovation Management Open Innovation Funding Policies Local support Manufacturing Investment & Organisational Innovation Management Open Innovation Funding Policies Local support

21 Barriers with respect to European regions Chemical industry All Northern Italy Germany Benelux Only slight variations can be observed In all cases Innovation practices is seen as the highest barrier factor, particularly in Germany External knowledge and open innovation seems to be a less important barrier in the Benelux.

22 Barriers with respect to European regions Instrumentation/Manufacturing All Finland Germany Eastern Central Europe Finland: highest values for three building blocks; significantly low value for Societal aspects Germany: close to average values; but remarkably low value for Funding policies Eastern Central Europe: close to the average; particular low value for the Innovation practices (usually seen as the highest barrier by other regions), Funding policies are ranked as the most important barrier factor.

23 Idenitfying Barriers - Summary NanoCom strategy has been presented: specific questionnaire to 30 funded projects and more then 250 companies with Commercial Development Parameters and Innovation Management & Business Support Policies The main barriers identified at the level of the building blocks and subsequently on the criteria level with respect to the TRL are the following: For Low TRL: Technological domain & Innovation practices within the company For High TRL: Marketing domain & Innovation practices within the company, External knowledge and open innovation, Funding policies Funding policies and External knowledge globally increase with TRL, therefore experienced more as a barrier when technologies are progressing towards commercialisation. Only minor differences between the sectors could be observed and no particular relevant barrier could be identified. Analysis of the barriers for the two main core business domains for three exemplary European regions. For Chemical industry no strong dependence on the region could be observed For Instrumentation/Manufacturing stronger variations are apparent Statistical analysis of the European regions revealed significant differences for Societal aspects and Local, regional funding as a barrier factor between Northern and Southern Europe

24 THANKYOU for Thank you for your attention!