MASTER PROGRAMME IN INNOVATIVE HOSPITALITY MANAGEMENT

Transcription

1 MASTER PROGRAMME IN INNOVATIVE HOSPITALITY MANAGEMENT Syllabus Academic Year Course title: International Strategic Management Lecturer: Matt Heckman Principal Lecturer/Researcher Centre for Applied Research Innovative Entrepreneurship and Risk Management Zuyd University for Applied Science /Maastricht Hotel Management School Publication for the exclusive use of TSI Turismo Sant Ignasi, ESADE- Universitat Ramon Llull; and Hogeschool Zuyd, Hotel Management School Maastricht No reproduction permitted

2 MASTER PROGRAMME COURSE SYLLABUS COURSE: International Strategic Management CODE: M2 ISM COURSE TYPE:Compulsory YEAR: ECS CREDITS: 5 BLOCK: Maastricht LECTURER: M.Heckman 1. General description of the course. This is a course in international business. The basic content of the course includes (1) an overview of the means of conducting international business, with an emphasis on what makes international different from domestic; (2) the effects of the social systems within countries on the conduct of international business; (3) the major theories explaining international business transactions and the institutions influencing those activities; (4) the financial exchange systems and institutions that measure and facilitate international transactions; (5) the dynamic interface between countries and companies attempting to conduct foreign business activities; (6) corporate strategy alternatives for global operations; and (7) international activities that fall largely within functional disciplines. 2. Competencies developed within the course (according. PROGRAMME COMPETENCIES Explained Practiced Evaluated Instrumental competencies: Information management and research. x Analysis and synthesis. x x x Planning and organization. Problem solving. x x x Decision taking. x Cross-cultural and personal development competencies: Self management and development. x x x Team working (interdisciplinary and cross-cultural). Cross-cultural awareness development. x x x Cross-cultural knowledge and communication. x Ethic and social responsibility commitment. x x Innovative Hospitality Management Competencies: Concern for hospitality experience. x Innovation and entrepreneurship. x x x Concern for quality. Working in an international context. x x x

3 Innovative Hospitality Management Advanced knowledge in business, people and operations management in hospitality. x x x 3. Content. International Business Environment Understand the five kinds of drivers, all based on change, that are leading firms to internationalize their operations Appreciate the dramatic internationalization of markets Comprehend why international business differs from domestic business Describe the three environments domestic, foreign, and international in which an international company operates Foreign Direct Investment Opening Case: Starbucks Foreign Direct Investment Introduction Foreign Direct Investment in the World Economy Trends in FDI The Direction of FDI The Form of FDI: Acquisitions versus Greenfield Investments The Shift to Services Country Focus: Foreign Direct Investment in China Theories of Foreign Direct Investment Why Foreign Direct Investment? The Pattern of Foreign Direct Investment The Eclectic Paradigm Political Ideology and Foreign Direct Investment The Radical View The Free Market View Pragmatic Nationalism Shifting Ideology Management Focus: DP World and the United States Benefits and Costs of FDI Host Country Benefits Host Country Costs Home Country Benefits

4 Home Country Costs International Trade Theory and FDI Government Policy Instruments and FDI Host Country Policies International Institutions and the Liberalization of FDI Implications for Managers The Theory of FDI Government Policy Regional Economic Integration Be able to explain the different levels of regional economic integration. Understand the economic and political arguments for regional economic integration. Understand the economic and political arguments against regional economic integration. Be familiar with the history, current scope, and future prospects of the world s most important regional economic agreements. Understand the implications for business that are inherent in regional economic integrations agreements. The Strategy of International Business Explain the concept of strategy. Understand how firms can profit from expanding globally. Understand how pressures for cost reductions and pressures for local responsiveness influence strategic choice. Be familiar with different strategies for competing globally and their pros and cons. Entry Modes

5 Explain the choice between market pioneer and fast follower Explain the international market entry methods. Identify two forms of piracy and discuss their help and harm to firms doing international business Discuss the channel members available to companies that export indirectly or directly or manufacture overseas 4. Course objectives. Understand the different challenges business face when they operate in an international environment; 2. Examine the various cultural, political and legal issues that impact international business activity; 3. Examine the international institutions and practices that impact international business; 4. Understand trade and investment theory, foreign exchange and the determination of foreign exchange rates; 5. Appreciate the interaction of business and government as they relate to international commerce; 6. Develop insight into the management implications of international business strategy and operations 5. Required readings Author/s (year) Title (pages) Publisher. City. Comments Charles W. L. Hill Global Business Today McGraw-Hill Copyright year: 2009 Edition: 6th ISBN-13: ISBN: X or latest edition 6. Exercises and assessments

6 Type Title Extension Dates Casestudies During the course 7. Methodology and sessions chart. Combination of lectures, case-studies and seminars The required text will be supplemented by outside readings from selected periodicals and journals. Reading of The Wall Street Journal and the Financial Times on a regular basis will be especially helpful in dealing with issues of current interest to this class. Cases at the end of each part of the textbook will be assigned to case teams for write-up and presentation in class 8. Learning activities and distribution of work load (in student work hours). 1 ECS = 30 hours student workload. Workload distribution Hours (approx.) Lectures 28 Seminars Assessments Team work Reading and study 75 Research 10 Oral presentations Exam 4 Total Evaluation procedure.

7 Evaluation activity % on grade Assessed competencies Exam 1 50 all Exam 2 50 all 10. Lecturer (Short CV) Matt Heckman has been teaching European law and European economic integration for 23 years at various universities inside the Netherlands, including the University of Maastricht. He was Director of International Affairs for 14 years at a Dutch University and is currently teaching at various graduate programs (both MBA and MA) in the Netherlands, Finland (Satakunta University), Malaysia (UPM) and the USA (Tennessee Tech University). Presently he is the academic coordinator of a MBA-programme, the IHM-master and principal lecturer graduate programmes. He was external examiner at DIT Dublin for four years and still acts as a consultant to both public and private companies. Matt is also a founding member of the research center on innovative entrepreneurship and risk management of Zuyd University of Applied Sciences, and an active member of the research institute Institute for Globalization and International Regulation of the University of Maastricht (IGIR). He studied at the University of Maastricht, the University of Lancaster and the Vrije Universiteit Brussels. He holds a bachelor degree and a master degree in International and European Law and gained working experience working for the Commission of the EU. His main research interests are in the field of intellectual property law and competition policy. 11. Literature. Other recommended readings: International Business by Ball/Geringer/Minor/McNett Publisher: McGraw-Hill International latest available edition 12. Observations. Active participation of the students at graduate academic level is required