Bachelor in International Relations, Specialization: International Marketing, Bachelor. I. Objectives. II. Graduates

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1 Bachelor in nternational Relations, Specialization: nternational Marketing, Bachelor. Objectives The new BA in nternational Marketing is designed for high school graduates with sound knowledge of English and the ambition to start their careers in international companies, institutions, media and diplomacy. The teaching programme comprises 600 hours of courses in nternational Relations combined with over 1000 hours of modern marketing and business courses. Our programme is unique for its practical character and special focus on international issues. The courses in international marketing management are based on real-life case studies and teach how to solve actual business problems. That is why our graduates are so well prepared to work in the international environment.. Graduates The specialty focuses on modern marketing techniques and its application to companies and corporations, public institutions and media. Practical application of gained knowledge is emphasized by motivating students to conduct own research and gather information that can be used in further carrier prospects. The specialty is divided into two sections: nternational Relations focusing on modern international politics, culture and diplomacy and Marketing section focusing on new trends and developments in marketing, interactive media and management. Specifically, a graduate of BA in nternational Marketing masters the following skills Specific requirements: 1 nternational relations: mastering the skills, knowledge and theories in nternational Relations, that allow to analyze and evaluate current international matters and problems; understanding new developments in foreign policy and diplomacy; ability to distinguish true motives of international players; skills and knowledge about other cultures and ideas required to successfully function within their limits; ability to read and understand official state and EU documents. 2 Marketing: mastering the theories and practical aspects of modern marketing, including new trends and technologies, ability to formulate and implement a comprehensive marketing strategy, according to given parameters; ability to evaluate existing marketing and communication strategies of different companies, public and governmental institutions; knowledge about modern marketing tools utilizing latest software and hardware developments; wide knowledge about current marketing trends; ability to communicate in a professional manner utilizing audio-visual aids and interactive mediums; gaining skills and knowledge required to conduct research and experimentation within the marketing field. 3 Management: mastering the skills, knowledge and theories in Management; understanding the dynamics of modern organizations in private and public sector; gaining knowledge about laws and regulations governing the public and private sectors; understanding the specific nature of non-profit organizations and their role in modern societies; gaining skills required to successfully manage different types of organizations 1

2 . Major discipline nternational Marketing V. Major courses nternational Relations Module: Economics, History of nternational Relations, Science of State, Demography, European ntegration, ntellectual Property Rights, Political systems, Political and economic geography, Statistics, Polish Foreign Policy, nternational Organizations, Fundamentals of Law, nternational Cultural Relations, nternational Economic Relations, Economic Policy, nternational Political Relations, nternational Public Law, nformation Technologies in Management, Foreign Language, Translatory. Marketing Module: Principles of Marketing, Fundamentals of Management, Social psychology, Fundamentals of Finance, Principles of nternational Marketing, Basics of Effective Communication and Presentation, Methodology of Social Research, ntroduction to nternational Marketing Communications, Public and non-profit marketing, ntroduction to Project Management, E-marketing and Social Media, Fundamentals of Human Resources Management, Entrepreneurship and business planning, Sales, Export and Business Negotiations. V. Length of schooling, flexible length of schooling, and degree The length of schooling for this specialty is three years. Flexible organization of studies is available for all students, allowing an individual approach and flexible schedules of course and examinations. Bachelor s degree for international relations shall be granted in accordance with regulations of University of Lodz on bachelor s degree. V. Required credits for graduation A student of international marketing specialty has to gain 180 points (104 credits for specialization modules, 58 for general courses, and 18 for selectable modules) specified by the educational program to meet graduation requirements. V. Major practice-based teaching sessions The practice based sessions include case studies based on different markets and companies operating within these markets and regions. Students are required to utilize gained knowledge to develop marketing strategies, validate existing ones and prepare reports. Presentations using PowerPoint and other audio-visual aids are also an important part of the teaching programme. Selected courses feature case studies and seminars hosted by practitioners from Polish and international companies and provide students with opportunities to gain insight into real-life business situations. 2

3 V. Summary sheet of credit and teaching hours Summary sheet Course details year semester course code teaching hours tutorials total Pass course module 01 Economics Z 4 MP 01 History of nternational Relations E 3 MP 01 Science of State E 3 MP 01 Physical Education Z 1 MP 01 Foreign Language Z 3 MW 01 Effecitive Presentation and Communication Z 3 MS 01 Specialization course E 7 MS 01 Specialization course Z 5 MS 02 Economics E 5 MP 02 Demography Z 2 MP 02 European Economic ntegration Z 3 MP 02 Foreign Language Z 3 MW 02 ntellectual Property Rights Z 2 MS 02 Specialization course Z 5 MS 02 Specialization course Z 7 MS 02 Specialization course Z 5 MS total after 1 year : hours: 595 p. : Political systems Z 2 MP 03 Political and economic geography Z 2 MP 03 Statistics E 5 MP 03 Foreign Language E 4 MW 03 Specialization course Z 5 MS 03 Specialization course Z 7 MS 03 Specialization course Z 5 MS 04 Polish Foreign Policy Z 2 MP 04 nternational Organizations Z 2 MP 04 Fundamentals of Law Z 2 MP 04 nternational Cultural Relations Z 3 MP 04 Specialization course E 7 MS 04 Specialization course Z 5 MS 04 Specialization course Z 5 MS 04 B.A. Seminar Z 4 MW total after 2 year : hours: 525 p. : nternational Economic Relations E 5 MP 05 Economic Policy Z 4 MP 05 nternational Political Relations Z 2 MP 05 nternational Public Law Z 2 MP 05 nformation Technologies in Management Z 4 MS 05 Translatory Z 4 MW 05 Specialization course E 7 MS 05 B.A. Seminar Z 4 MW 06 Translatory Z 3 MW 06 Specialization course Z 6 MW 06 B.A. Seminar - thesis preparation and exam Z 15 MW 06 Practice*** Z 4 MW total after 3 year : hours: 510 p. : 60 TOTAL: hours: 1630 p. : 181 3

4 Specialization courses year semester Specialization course Szczegóły przedmiotu 01 Principles of Marketing E 7 01 Fundamentals of Management Z 5 02 Social psychology Z 5 02 Fundamentals of Finance Z 5 02 Principles of nternational Marketing Z 7 03 Methodology of Social Research Z 5 03 ntroduction to nternational Marketing Communications Z 7 03 Public and non-profit marketing Z 5 04 ntroduction to Project Management E 7 04 E-marketing and Social Media Z 5 04 Fundamentals of Human Resources Management Z 5 04 B.A. Seminar Z 4 05 Entrepreneurship and business planning E 7 05 B.A. Seminar Z 4 06 Sales, Export and Business Negotiations Z 6 06 B.A. Seminar - thesis preparation and exam Z 15 TOTAL: code ilość godzin tutorials TOTAL PASS 540 p. : 99 4

5 Specialization courses year semester Specialization course 01 Principles of Marketing E 7 01 Fundamentals of Management Z 5 01 Social psychology Z 5 02 Fundamentals of Finance Z 5 02 Principles of nternational Marketing Z 7 02 Basics of Effective Communication and Presentation Z 5 03 Methodology of Social Research Z 5 03 ntroduction to nternational Marketing Communications Z 7 03 Public and non-profit marketing Z 5 04 ntroduction to Project Management E 7 04 E-marketing and Social Media Z 5 04 Fundamentals of Human Resources Management Z 5 04 B.A. Seminar Z 4 05 Entrepreneurship and business planning E 7 05 B.A. Seminar Z 4 06 Sales, Export and Business Negotiations Z 6 06 B.A. Seminar - thesis preparation and exam Z 15 module total: Code Course details Teaching hours seminars TOTAL Pass form(e - egzam/zpass) 570 p. : 104 5