The impact of IPTV service on NGN. Jay Kishigami Cyber Solutions Laboratories, NTT at FuturICT in Hungary 17:00-17:20 29 June, 2009

Transcription

1 The impact of IPTV service on NGN Jay Kishigami Cyber Solutions Laboratories, NTT at FuturICT in Hungary 17:00-17:20 29 June, 2009

2 Broadband subscription Fiber-optic services are growing in Japan, followed by South Korea and US in recent years. Commercial services offering has started in Europe as well Japan S.Korea US France Germany FTTH DSL Cable 2

3 Broadband price Price/100kbps ($US) Japan Korea Taiwan Iceland Sweden US Germany Finland The Netherlands Hong Kong Portugal Canada Italy Macao Belgium UK Singapore Israel Denmark Switzerland France Norway Austria Source ITU Internet Reports 2005: The Internet of Things Nov

4 NGN services Content distribution Healthcare Tele-education 4K, 2K VOD SaaS Digital Cinema/ODS Personalized, Secure and Reliable Experience 2K Networked-CE PC VoIP Digital Signage security IPTV Business use Personal use 4

5 Seamlessness of media handling by the metadata F.750 Metadata Framework Place photo by neepster Media Friend s house 5

6 Three elements for IPTV MIC Flat Panel technology HD content for DTT Japan Korea Taiwan Iceland Sweden US Germany Finland The Netherlands Hong Kong Portugal Canada Italy Macao Belgium UK Singapore Israel Denmark Switzerland France Norway Austria Cheapest Broadband line IPTV 6

7 IPTV Sercies in the world 3,000 2,500 2,000 1,500 VERIZON [FiOS TV] AT&T [U-Verse] FRANCE TELECOM ILIAD(FREE) TELEFONICA PCCW FASTWEB Over 20M subscribers in , Q06 3Q06 4Q06 1Q07 2Q07 3Q07 4Q07 1Q08 2Q08 7

8 ITU-T Recommendations for IPTV (Excerpts) Home Network Application and End System Architecture, Requirement, Network Quality of Experience Security and Content Protection 8

9 ITU-T Recommendations for IPTV (Excerpts) Application and End System H.IPTV-ProComp: Profiles and Compliance Home Network H.622.1: Req & Arch for IPTV Home NW IPTV Terminal H H.721: IPTV-Terminal (Basic) H.IPTV-TDES.3: Embedded PC H.IPTV-TDES.4: Mobile H.750: Metadata for IPTV Services H.770 : IPTV Service discovery Middleware H H.IPTV-WBTMWeb-based MW Multimedia App. Framework H H.760: Multimedia App Framework for IPTV HTML, CSS,DOM SVG ECMAScript Lua Event handling H H.IPTV-AEH AP Event handling H.IPTV-AM Audience Measurement Architecture, Requirement, Network Y.NGN-Cap2: NGN Capability Set 2 Quality of Experience H.701: Content Error-Recovery for IPTV Y.sup5 IPTV Service use cases G.1080: IPTV QoE Y.sup7 NGN Release 2 Scope G.1081: Performance Monitoring Y.1910 IPTV Functional Arch Y.1901 IPTV Service Requirements Y.2012: Functional Req & Archi NGN Security and Content Protection X.1911 Req & arch for IPTV security 9

10 IPTV Service Discovery (H.770) General Framework for discovering and selecting service providers and services Allows user to enjoy various services and service providers easily Must-have for open, managed platform Service Provider A Service Provider A Service description provider Service A or B Service description provider IPTV Service provider description provider After choosing SP, user can choose services offered by the SP, e.g. VOD, Channel service, Karaoke, etc. and then acquire specific content 10

11 IPTV Basic Terminal (H.721) Defines a Terminal supporting VoD and Linear TV, and interactive services. Targeted at resource limited, embedded terminal, like TV sets, as well as STB Managed network model (agnostic as to IMS) SIP-aware Home Gateway friendly Network attachment and Service Discovery compliant with ITU-T H.770. FEC for Error Recovery, compliant with ITU-T H.701 Many inputs from ARIB, ATIS, and DVB. Implementation already done Interoperability Event expected in

12 NTT s Hikari TV: a Case Study NTT IPTV Service for FTTH in Japan Test Service on NTT NGN Trial ( ) Market deployment Started in 2008 Linear TV and VoD - including DTV retransmission Global standard based architecture Delivered to standard-based (ITU-T H.721) TV and other terminals as well as STB Service Discovery and Navigation based on ITU-T H.770 High Definition Video with ITU-T H.264 QoE management based on ITU-T H.701 Interactive Service based on Web (W3C) standards Platform for other service providers like NHK 12

13 Growth of Subscribers 520,000 subs X1,000 Service Launch Start of DTT Retransmission In Tokyo and Osaka 270, ,000 May Jun Jul Aug Sep

14 OSAP: OSGi Service Aggregation Platform Service Provider OSAP PC AV Info CE Service Management OSGi Framework Sensor Telecom OSAP Center System Service Gateway Next target at OSGi Current OSGi Specification (R4.1) 14

15 Service centric approach IPTV VOD Catch-up service IPTV-commerce Ch Service Re-broadcast Lifelog based recommendation CATV Personalization 15

16 Paradigm Shift to Personalization Accessible information amount Content Network 1000 PC 100 Information system Personalization Note: cited from Waves of Power by David C. Moschella Year 16

17 Accessible Information amount others Cable Broadcast Satellite Broadcast Terrestrial Broadcast Internet Information sharing census report 17

18 Quality of Experience (QoE) The overall acceptability of an application or service, as perceived subjectively by the end-user. NOTES Quality of Experience includes the complete end-to-end system effects (client, terminal, network, services infrastructure, etc). Overall acceptability may be influenced by user expectations and context. QoE usability User experience 18

19 Media history; IPTV as a new media 15C 1800 s 1900 s 2000 s 69 ARPANET 56 RAMAC 46 ENIAC 06 One-seg 02 Mobile music service 91 Internet commercialized 39 TV start 20 Radio broadcast start 77 Phonograph 76 Telephone 37 Telegraph Gutenberg printing 08 IPTV 19