Per Østergaard Jacobsen. From "Rio to Roskilde" - from data to value

Transcription

1 Per Østergaard Jacobsen From "Rio to Roskilde" - from data to value Copenhagen October 21st

2 BIG DATA is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it... Professor Dan Ariely, Duke University 2

3 Our Research activities at Roskilde Festival Overall project/research Develop sustainable business solutions/models WP 1: Technologies in-between business and voluntary action: Temporary constructions WP 2: Process, product and business model improvements for better resource utilization in food production and consumption WP3: Organizing voluntary action on waste & energy consumption WP 4: BIG DATA - Consumer/supplier data - Strategic handling and use of data. WP 5: Roskilde Festival: Communication about sustainability pj.om@cbs.dk 3

4 all animals are equal, but some animals are more equal than others Residence Age Education Transportation Earnings Communication Interesting in Tribe relations Loyalty Potential Movements Consumption Attitude

5 From experiment kitchen via menu selection to Restaurant Team: 25 persons Servers, software & gear: + 1 mio Partners IBM Informi GIS Greencopper Mathias Stockinger, University of Munich Crowd Tracker - Magniware Billetnet Infomedia DMI Meyers Social media Facbook, Twitter og Instagram DTU Roskilde Festival pj.om@cbs.dk 5

6 Our BIG DATA dogma BIG DATA creates mutual value for citizen/customer and community/business Value = Volume x Variety x Velocity x Veracity x Virtuety x Visuality

7 Our BIG DATA dogma: Big data creates mutual value for the citizen/customer and community/business Value = Volume x Variety x Velocity x Veracity x Virtuety x Visuality Lots of data! Most of these are not used. Today measured in Terabytes. In the Future they are measured in exabites. Less than 5% is used analytically? Data are in many formats and from many different sources. Available as structured, unstructured, text, multimedia...? 80% of the data is not structured. 98% of the data is digital. Data is in motion!? Streaming data from mobile phones and others devices! Milliseconds / second to give response...? 30 billions RFID sensors provides information. Uncertainty about the data! Lack of consistency of data formats, ambiguities, latency, from many different sources, validity and security. One of three * managers doubt the data where the decisions was based on!!. How relevant is the data? What is need to create the mutual value creation between customer/ citizen & business/ community? How and to whom is the knowledge shared? How often and in what format. Dashboards provides a quick and relevant information that provides the basic knowledge for decision making BIG DATA formula: Jacobsen & Ringberg * Kilde: IBM 2013 pj.om@cbs.dk 7

8 BIG DATA sources & Work flow Strategy is key driver for data Collection DATA SOURCES Structured/unstructured DASHBOARDS DATA CENTER ANALYTICS During the festival in our live lab facilities at the venue and as a follow up after the Festival WATSON/SPSS/TeaLeaf/ SODATO (CBS)/ R/Excel - Cloud - On premise - Automatic upload - Manual upload - Databaser/SQL - Haadoop - Storage - Backup Customer Employees Partners Management Governance Landing zone Development zone Demo zone pj.om@cbs.dk 8

9 The Roskilde Festival App 9

10 The Festival in one minute 10

11 Before opening the gates Before opening the gates June 27th 16:00 BIG DATA Rio til Roskilde 11

12 One hour after gates opening June 27th 17:00 BIG DATA Rio til Roskilde 12

13 Thursday Night Muse is playing at Orange stage BIG DATA Rio til Roskilde 13

14 Lots of app users outside of Roskilde Warm up days BIG DATA Rio til Roskilde 14

15 Concert associations BIG DATA Rio til Roskilde 15

16 Meyer Sales Sales over time Minimize food waste Optimize customer service Optimize resources BIG DATA Rio til Roskilde 16

17 Example Value - Customer - RF - Others Dashboards - Customer - RF - Others pj.om@cbs.dk 17

18 From Share of Wallet to Share of Life Payment function Data collection and updating Social media gateway Loyalty/bonus, points/rebate Soft benefits & apps Gateway to Share of Life Communication & marketing Customer service Co-creation You can also talk in it! Surveys & feed back 18

19 "Do not look for a customer in every individual look for an individual in every customer Jan Carlzon, SAS Jacobsen & Ringberg Sommerskole 2015 Strategisk håndtering af kundedata 19

20

21 Per Østergaard Jacobsen Thank you for your attention Copenhagen October 21 st