DOHA S FIRST AND ONLY PREMIUM OUTLET MALL

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1 DOHA S FIRST AND ONLY PREMIUM OUTLET MALL

2 It s all about the Brands. It s all about Value.

3 BEST BRANDS. LOWER PRICES. Out-let mall: noun - a group of stores which sells clothes and goods at deeply discounted prices; excellent value Outlet malls have changed the retail landscape over the past 30 years around the world from Phoenix to Birmingham to Kuala Lumpur, and now the concept is coming to Doha! The value proposition of top brands at deeply discounted prices has resonated with consumers searching for value and driven growth for both retailers, looking for new channels of distribution, and developers seeking differentiation and diversity. It s an unbeatable combination of quality, value, and selection delivered with style and convenience. The Doha Outlet Mall is a unique destination combining premium outlet shopping with leisure and entertainment in one landmark building. Centrally located within the West End Park entertainment complex, this designer outlet centre will appeal to the aspiration, sophisticated shoppers seeking a unique retail experience focused on value. This project is a historic opportunity to be part of the first outlet mall in Qatar.

4 DOHA Strategically positioned at the crossroads of three continents, Qatar is one of the fastest growing countries in the world and a financial powerhouse with global influence. The towering skyscrapers and iconic projects in Doha, the capital, capture the intangible sense of growth, prosperity and optimism of a country with boundless natural resources and the highest GDP per capita in the world. Today Qatar is developing long-term plans to diversify and establish itself as a premium tourism and leisure destination that provides a prosperous base for a growing retail and leisure industry. Supported by a flourishing job market, the population of Doha has seen steady growth in recent years resulting in an expanding shopper base. The Doha Outlet Mall: the new fashion address in Qatar!

5 LOCATION GRAND MALL HYPERMARKET The Doha Outlet Mall is located inside West End Park just 30 minutes from the airport. West End Park is a mixed-use development that includes a 12,500 person cricket stadium and a 14,500 expandable to 17,000 person outdoor amphitheatre which incorporates a hypermarket. West End Park is situated adjacent to a new and dynamic part of the city with several large scale residential and commercial developments. Vehicle access is easy and convenient from Karwa Headoffice Street located in Mesaimeer area number 56 with over 3000 parking spaces. The primary and secondary catchment areas includes some of the most affluent people in Doha in addition to a large segment of the upper middle class including a high concentration of wealthy executives and families who enjoy professional and managerial occupations. Spend profile is more affluent than average with an increased propensity to spend. Ideally located, the designer outlet centre will appeal to the aspiration, sophisticated shoppers seeking a unique retail experience. 320,000 SQ.FT OF GLA WEST END PARK

6 MARKET POTENTIAL Guided by the high standards of the management team from Century 21, the Doha Outlet Mall is destined for success with it s unique and compelling value proposition. Qatar is among the most politically stable countries in the region. Population with the highest per capita GDP in the world. Doha s population is currently under supplied with the existing supply of 6.5 M sq.ft/gla of retail as of June Total current population of Qatar is 2 million projected to grow to over 3 million by Qatar s rapid increase in population is attributed to the strong performance of the economy. 61% of Qatar s population is under the age of 35; an exceptional demographic where shopping and dining out is considered an essential part of their leisure and entertainment activity. Tourism has increased as the result of many robust tourism initiatives for Qatar and outlet malls are an important attraction for most tourists.

7 CONCEPT A retail environment that communicate value and brands. Designed in the style of the North American outlet mall, this is a retail experience that communicates value and top brands. A family friendly place that offers something for everyone and encourages people to stay, relax, shop and spend time enjoying the food, ambiance and attractions. Modern, contemporary architecture with a fresh and playful color palette. The Focus is on VALUE!

8 PROPERTY OVERVIEW A single level plan with interior and exterior store access Easy and convenient customer circulation Unobstructed view of shopfronts 6 meter high interiors in many tenants Over 150 stores 4 anchor tenants 12 F&b locations 4 cinemas Over 3,000 parking spaces Large public plaza with landscaping, family areas and outdoor market Modern interior with abundant natural light A dedicated on-site marketing team will drive a year round effort to maximize sales and traffic for the mall. A vibrant and dynamic mix of designer outlet shopping, restaurants and cafes from around the globe plus the latest in leisure and entertainment. OPENING JANUARY / FEBRUARY 2015

9 LEASING OPPORTUNITIES P.O. Box Doha, Qatar T P.O. Box Doha, Qatar T [email protected] 402, Pinnacle Building Sheikh Zayed Road Dubai, United Arab Emirates PO Box Tel: Fax: [email protected] Doha Outlet Mall is being managed, leased and designed by an experienced team including Century 21 Qatar, McArthur+ Company, Limelight Creative Services and JHRP architects. Design by Limelight and JRHP Architects

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