1 Whitepaper Re-platforming Your ecommerce Site The Why and How of Transitioning to the Mozu Limitless Commerce Platform This whitepaper discusses the business imperatives for merchants to consider when re-platforming their ecommerce site, the case for why Mozu is a best-in-class choice for a new platform, and a proposed framework for transitioning to Mozu in an efficient and market-relevant manner.
2 What Is ecommerce Re-platforming? Re-platforming your ecommerce site, in the context of this whitepaper, means the migration of a merchant s current ecommerce site to a new platform to achieve their business goals. Why Re-platform? There are six primary reasons why a merchant should look to re-platform their ecommerce site: Business Growth The current site is not able to scale up and deliver a better experience to customers and visitors because of rapid growth of the business. Customers face longer page load times and more frequent site downtimes, leading to loss of business. Business Complexities Business has expanded, requirements have become more complex and the current system is not able to cater to the changing requirements fast or inexpensively enough. Examples include the need for an omni-channel strategy to integrate seamlessly to stores, mobile, marketplace or social channels, or the ability to exchange data with the ERP system. Increasing Inefficiencies In order to address both growth and complexity of the business, a merchant would have launched multiple initiatives over the years but because the foundation is weak, keeping the old platform running requires significantly more effort, leading to higher operational and IT costs. Technology Changes The rapid adoption of new technologies such as mobile and social has changed the face of ecommerce. The ecommerce platforms that were engineered years ago will not able to keep up with these changes. This will impact technical development operations if the platform is based on old technology and skills are not available easily in the market. Technology changes also bring in both, competitive demands and the need to address customer expectations. Competitive Demands New players with modern platforms capable of providing sophisticated user experiences from the get-go are a constant threat. Merchants need to be able to sustain and deepen user loyalties, in addition to acquiring new customers. This is not a piecemeal or one-time effort, rather, businesses need a platform that can provide agility and grow with the demands seamlessly. Customer Experience Consumers today are used to a heightened level of personalization and intuitive interaction from ecommerce sites. A site is no longer just about the purchase; it is a guide to the continued and ongoing buying journey. Consumers expect conveniences such as wish lists, recommendations, reviews, and promotions.
3 What Is Mozu? Mozu is a modern, multi-tenant SaaS-based enterprise commerce platform architected from the ground up to address the commerce needs for the global enterprise. It provides multi-site/multi-brand capabilities and comprehensive omni-channel functionality in a current, API-first, multi-tenant platform. Why Mozu? Figure 1: The Mozu Limitless Commerce TM Solution Once the decision to re-platform has been made, the question is, which platform is the right fit? Compared with other SMB ecommerce players, Mozu provides richer commerce functionality, the ability to create and present differentiated digital experiences, a higher degree of control, and a far more scalable platform that keeps pace with growing businesses. When compared to Mid-market open source platforms that offer enterprise license-based options, three things stand out. First, Mozu s modern architecture provides for a rich API and SDKs on multiple platforms and enables merchants to create unique experiences far quicker and at a much lower cost. Second, because Mozu is SaaS-based, merchants do not need to worry about scalability and performance Mozu addresses the problem with a modern scalable architecture and its state-of-the-art data centers. Finally, Mozu offers better returns on investment because a merchant has no enterprise license costs, no server or hosting costs, and no additional maintenance costs. Mozu scores better than Enterprise SaaS-based players because of three reasons. First, the architecture allows for greater control over site operations including when and how to roll-out changes to the site. Given a merchant s growing business, this could be very often. Second, unlike older enterprise SaaS players, because Mozu is a new platform, modern functionality is not provided as a bolton or a patch, but natively. This improves performance, scalability, and responsiveness significantly. And third, Mozu s pricing is not revenue-based it is usage-based. Merchants are not penalized for their business growth. Finally, a word about leading enterprise license-based on-premise players. Most of these vendors have good functionality but the platforms are more than a decade old. These systems are complex, requiring significantly higher implementation and operational costs. Because they are not SaaS based, merchants have to worry about hardware, hosting, maintenance, and support of both the base product and the implementer s customizations. Mozu takes away those headaches and costs, letting the merchant focus on business growth.
4 How To Build The Business Case For Mozu Re-platforming an ecommerce site is a significant effort that needs an initial investment. To be able to quantify the ROI and the Payback period, a comparative analysis between the current environment and the Mozu platform must be made. Key attributes around Platform strength, Total Cost of Ownership, Opportunity Cost, and Key Performance Indicators need to be considered in the context of the site s business goals. Platform Strength is measured against the following parameters Performance / Scalability, Omni-channel functionality, Enterprise Integration, the ease of using the administration tools, the ability to create unique digital experiences, the ability to extend or replace core capabilities in the system with other applications where necessary, and finally, the platform support for hosting, maintenance, and on-going development. Total cost of ownership is calculated taking into account the following: License and support costs of the ecommerce platform and any third party software such as databases and application servers required for the platform to work All hosting and on-going costs related to platform, infrastructure, and application maintenance All system administration costs including tools and manpower necessary to keep the site operational Initial implementation and on-going development costs both of which could be different across platforms Marketing and Merchandising Costs Training Costs The costs associated with compliance and reporting Opportunity costs are incurred by not re-platforming to the right platform. A merchant needs to quantify business loss when the site or critical functionality is down or when a customer becomes disenchanted with the experience. In addition, if the system cannot integrate in real-time easily with enterprise systems or web-based services, the merchant s ability to accelerate new offers to market diminishes. The merchant sometimes is also unable to provide support for new business models resulting in loss of potential business. Key Performance Indicators (KPIs) such as Unique and returning visitors that can be handled by the site Ability to handle variability in order sizes Page load times and bounce rates Ignitiv s Implementation Framework For Re-platforming To Mozu Ignitiv is a premier solution partner of Mozu. We have developed an implementation framework that provides a structural approach to planning and executing the effort around re-platforming to Mozu. This re-platforming approach addresses five areas as we look to migrate from the old platform to Mozu: 1. Harnessing the rich functionality of Mozu 2. Moving the user interface to the Mozu Theming Engine 3. Building interfaces and extensions 4. Building capabilities 5. Migrating data Harnessing the Rich Functionality of Mozu Mozu offers rich functionality around three core areas Commerce Management, Digital Experience, and Customer Relationship Management (CRM). In many cases especially migrating from smaller platforms it will offer more than the merchant s existing functionality. It is necessary to analyze both existing functionality that the merchant has and additional features they would like to take advantage of and configure the system appropriately.
5 Moving the User Interface to the Mozu Theming Engine Mozu uses its own Theming Engine to display the user interface. Themes are created using the Mozu Dev Center. Themes are designed to be incremental, where various building blocks of a page are called in sequentially to enable flexible and dynamic client-side processing and rendering of data. Building Interfaces and Extensions With an API-first approach, Mozu was designed to provide complete access to functionality through its REST APIs. In addition, Mozu has provided SDKs for different languages so that developing interfaces and extensions are a breeze. SDKs are available for Java, php,.net, JS, Android and ios programming languages. Building Capabilities Mozu also allows a developer to change any core functionality of the system through Capabilities. Capabilities are built using the same SDKs as Extensions and Interfaces. In essence, Capabilities replaces out-of-the-box platform functionality with a custom application. Migrating Data Because it is a re-platforming exercise, ecommerce data migration is a sizable effort. Ignitiv follows a structured approach in executing data migration that involves the following: Conclusion Data Import: Importing the data using the export mechanisms provided by legacy system. It can be Microsoft Excel export or an API-based on-demand export. Data Quality: If the data model of the legacy system is well designed, the effort around de-duplication is largely reduced. Data cleansing and validation steps make sure the data is ready to be put into Mozu system, in a format required by the Mozu data model. Data Transfer: We transfer the cleansed data using a one-time sync with Mozu after using scripts to transform data format to what Mozu requires. A Sandbox environment is kick-started with a sample set of data. Data Load: Once the testing is signed off on the sample data inserted, a full data load is effected, essentially making the system ready for go live. If a merchant is looking to re-platform their ecommerce site, they need to consider the Mozu platform. Mozu has a modern, flexible API-first architecture that ensures a robust, multi-tenant SaaS solution to deliver both functional richness and control. A successful transition to Mozu will have significant benefits to a merchant ensuring high ROI and a short payback period. A structured implementation approach is desirable to make sure that re-platforming to Mozu happens smoothly, quickly, and efficiently.
6 ABOUT IGNITIV Ignitiv is a consulting and technology company focused on omni-channel commerce. Ignitiv delivers solutions to retailers and global brands of all sizes in the areas of ecommerce, Store systems, Mobile, Social Commerce, Inventory, Order Management, Enterprise Integration and Retail Big Data Analytics. We offer a comprehensive set of services around Strategy, Design, Technical Implementation and on-going Management of solutions delivered. Ignitiv is a premier Solution Partner of Mozu. We work with retailers and brands to build the business case for re-platforming to Mozu, define their re-platforming strategy, design their user interface, migrate their site/s over to Mozu, develop all integrations including to enterprise systems and ensure the site runs smoothly. As a solution partner we are also working on developing themes, interfaces and applications for the Mozu platform. CONTACT INFO Phone: Website: ignitiv.com Mozu Partner Page: mozu.com/partners (IGNITIV) Ignitiv. All rights reserved. All logos and trademarks belong to their respective owners. This document is based on the research and observations of Ignitiv. It is not intended as a substitute for expert advice or skilled services. Ignitiv bears no liabilities, financial or otherwise, from the use of this document.
Kent State University s Cloud Strategy Table of Contents Item Page 1. From the CIO 3 2. Strategic Direction for Cloud Computing at Kent State 4 3. Cloud Computing at Kent State University 5 4. Methodology
17 Rules of the Road for CRM Sage CRM Solutions 17 Rules of the Road for Customer Relationship Management When it comes to choosing the right customer relationship management (CRM) system for your business,
WHITEPAPER Are you looking for speed & agility in operations and accelerating your organization's growth Consider IT Infrastructure Outsourcing Business growth comes from a relentless focus on customers
BUILDING AND OPTIMIZING MULTI-CHANNEL WEB EXPERIENCES PUBLISHED MAY 2013 WHITE PAPER Leading enterprises strive to achieve higher levels of customer engagement through online channels, and this means they
www.pwc.com PwC Advisory Oracle practice 2012 How to drive innovation and business growth Leveraging emerging technology for sustainable growth 1 Heart of the matter Top growth driver today is innovation
WHITE PAPER Next-Generation CRM: Driving Productivity with End-to-End Cloud Services Amplifying the Power of Productivity with Microsoft Dynamics CRM and Microsoft Cloud Services Sponsored by: Microsoft
IBM Global Business Services White Paper JD Edwards Hybrid Cloud for Supply Chain : From Vision to Reality A New Approach to Delivering Oracle JD Edwards Supply Chain Capabilities Quickly With Lower TCO
7 REASONS WHY CRAFTER SHOULD BE ON YOUR WEB CMS SHORTLIST PUBLISHED SEPTEMBER 2013 The evolution of the Web over the years has deeply immersed us into a new era of engagement, and enterprises are striving
An egain White Paper Doing More with Less Next-Generation Strategies and Best Practices for Customer Service 2015 egain Corporation. All rights reserved. Our new economic reality is one of increased competition,
10 Reasons to Get your Support Software as a Service Software-as-a-service (SaaS) is vastly changing the way companies do business. Among the many benefits the on-demand model provides, one of the most
Accenture Human Capital Management Solutions Transforming people and process to achieve high performance The sophistication of our products and services requires the expertise of a special and talented
December 2013 Planning Guide Updating IT Infrastructure Four Steps to Better Performance and Lower Costs for IT Managers in Midsize Businesses Why You Should Read This Document This guide provides step-by-step
Beyond Cost Savings: Driving Business Value from the Cloud Through XaaS By using the cloud for analytics services and other run-the-business capabilities, organizations can move quickly into new markets
Cloud-Enabled Enterprise Transformation: Driving Agility, Innovation and Growth Whether used for process optimization or modernization, cloud solutions bring much-needed flexibility to enterprises struggling
VMware and Cloud Computing An Evolutionary Approach to an IT Revolution A New Era in IT During the past 40 years, information technology has undergone many revolutions in how applications and data have
A smarter : an IBM perspective In collaboration with Frost & Sullivan Table of contents The changing customer 3 6 10 14 19 Digitally connected Social Informed and demanding Empowered 3 Worth a Tweet? 12%
HOW TO TURN 9 RETAIL IT CHALLENGES INTO 9 BUSINESS OPPORTUNITIES Intro According to a recent market study on be the main driver of total retail sales Embracing mobility the state of the retail sector that
The Power of Modern Digital Marketing Automation How to Achieve Relevant Interactions with Always-On, Empowered Customers WHITE PAPER SAS White Paper Table of Contents Introduction.... 1 The World of Marketing
Financial Services the way we see it Cloud Computing in Banking What banks need to know when considering a move to the cloud Contents 1 Overview 3 2 Why Cloud Computing for Banks? 4 2.1 Cost Savings and
white paper How to Choose the Best Web Content Management System for Customer Experience Management: A Guide for Both Marketers and Developers Table of Contents Choosing a Web CMS is about more than Content
strategy guide The Landing Page Software Buyer s Guide Turning click throughs into breakthroughs. Managing a landing page program In many marketing organizations landing pages are a critical part of their
fs viewpoint www.pwc.com/fsi July 2013 02 14 17 20 27 31 Point of view Competitive intelligence A deeper dive into the benefits of cloud A framework for response How PwC can help Appendix Clouds in the
Electronic Commerce Moving From Internet Service Provider to Commerce Service Provider IBM Net.Commerce Hosting Server Opens The Door to ISP Growth Key Topics The Internet is a business phenomenon unlike
2013 State of the enterprise cloud report The 2013 State of the Enterprise Cloud Report examines the factors driving cloud adoption; the growth in demand for virtual machines (VMs), memory, and storage;
SAP Business One Whitepaper Page 1 SAP Business One, The Answer to the Challenges of SMB Business Management Software Selection Contact: Daniel A. Carr email@example.com Phone: 248-347-4600 Date: June 14,