Svenja Widdershoven Centre of Research International Business and Communication
|
|
- Jordan Chapman
- 7 years ago
- Views:
Transcription
1 Svenja Widdershoven Centre of Research International Business and Communication
2 Content Web 2.0 Definition of social media Classification of social media The P.O.S.T. model
3 Web 2.0
4 Web 2.0 The World Wide Web as a platform whereby content and applications are no longer created and published by individuals, but instead are continuously modified by all users in a participatory and collaborative fashion. - Kaplan & Haenlein (2010)-
5 Web 2.0 Social Media
6 Social Media A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content. - Kaplan & Haenlein (2010) -
7 Web 2.0 vs Social Media
8 Classification of social media
9 Classification of social media Media Richness (social presence) Low Medium High Self disclosure (self presentation) High Low - Kaplan & Haenlein (2010), Van Osch & Van Zijl (2011) -
10 Classification of social media Dimension 1 Media Richness The amount of information Type of contact Timing
11 Classification of social media Dimension 2 Self disclosure Revelation of personal information Control impressions
12 Classification of social media Media Richness (social presence) Low Medium High High Blogs Self disclosure (self presentation) Low Collaborative projects
13 Classification of social media Collaborative projects The joint effort of many actors Synergy We are all experts Nokia uses internal wiki s
14 Social Media Use Blogs Personal webpages Wide range Risks
15 Classification of social media Media Richness (social presence) Low Medium High High Blogs Social networking Self disclosure sites (self presentation) Low Collaborative Content projects communities
16 Classification of social media Content communities Sharing of media content Attractive channel for content spreading Risks?
17 Classification of social media Social networking sites Personal information profiles Find friends Create brand community
18 Classification of social media Media Richness (social presence) Low Medium High Self disclosure (self presentation) High Blogs Social networking sites Low Collaborative Content projects communities Virtual social worlds Virtual game worlds
19 Classification of social media Virtual game worlds Personalized avatars Massively multiplayer online role-playing game Product placement advertising Use the popularity of VGW
20 Classification of social media Virtual social worlds Second life Product placement advertising Virtual product sales Marketing research
21 How to choose a social medium?
22 The P.O.S.T. model People Audience segmentation Describe the audience Social media use Active or passive users? - Bernoff & Li (2008), Li & Bernoff (2011) -
23 The P.O.S.T. model Source: Onlinemba.com
24 The P.O.S.T. model Objectives 1. Research Listening
25
26 The P.O.S.T. model Objectives 2. Marketing Talking
27 The P.O.S.T. model Objectives 3. Sales Energizing
28 The P.O.S.T. model
29 The P.O.S.T. model Objectives 4. Customer support Supporting
30 The P.O.S.T. model
31 The P.O.S.T. model Objectives 5. Development Embracing
32 The P.O.S.T. model
33 The P.O.S.T. model Strategy Benefit for your audience? Reward or incentive Policies and procedures Evaluate success
34 The P.O.S.T. model Technology Choose social media application
35 The P.O.S.T. model Objectives 1. Research listening Media Richness (social presence) Low Medium High Self disclosure (self presentation) High Blogs Social networking sites Low Collaborative Content projects communities Virtual social worlds Virtual game worlds
36 References Bernoff, J., & Li, C. (2008). Harnessing the Power of the Oh-So-Social Web. Mit Sloan Management Review, 49(3), Kaplan, A., & Haenlein, M. (2010). Users of the world unite! The challenges and opportunities of social media. Business Horizons(53), Li, C., & Bernoff, J. (2011). Groundswell: winning in a world transformed by social technologies.. Boston, Massachusetts: Harvard Business review press. Osch van, D., & Zijl van, R. (2011). Basisboek social media (Vol. 1). Den Haag, The Netherlands: Boom Lemma.
37 Questions?
Final Research Paper. The Role of Internet Marketing: Sports Business and Social Media
Final Research Paper The Role of Internet Marketing: Sports Business and Social Media Name: Jamaal Brown Professor: Julio M. Ahumada Course Number: 0105-440-01 Course Name: Internet Marketing Due Date:
More informationSOCIAL MEDIA WHAT IS IT AND WHAT CAN IT DO FOR YOUR BUSINESS? Ion COCHINĂ 1 Cezara Doina ARSENIE 2
SOCIAL MEDIA WHAT IS IT AND WHAT CAN IT DO FOR YOUR BUSINESS? Ion COCHINĂ 1 Cezara Doina ARSENIE 2 ABSTRACT The paper attempts to question the importance of "social media" for present and future business.
More informationSocial and Firms. Brief study on how Social affect marketing functions and R&D activities
Social and Firms Brief study on how Social affect marketing functions and R&D activities Social is a pervasive phenomenon in our society Firms have to embrace that phenomenon to 1. Reach consumers and
More informationCustomer impact on brand identity - How should brand managers actively work to keep control of the brand identity on social media?
Customer impact on brand identity - How should brand managers actively work to keep control of the brand identity on social media? Master of Science Thesis in the Master Degree Program, Business Design
More informationSocial Networking and Small Business: An Exploratory Study
Social Networking and Small Business: An Exploratory Study Ruben Boling Max Burns Geoffrey Dick North Georgia College and State University ABSTRACT This paper reports the results of a study of small businesses
More informationSlide 1. Welcome to Chapter 12. This chapter is an excursion on Marketing called Online Marketing. The author is Vicente Lluch.
Slide 1 Welcome to Chapter 12 This chapter is an excursion on Marketing called Online Marketing. The author is Vicente Lluch. Slide 2 At the end of this chapter you should understand key elements of online
More informationSocial Media ROI. First Priority for a Social Media Strategy: A Brand Audit Using a Social Media Monitoring Tool. Whitepaper
Whitepaper LET S TALK: Social Media ROI With Connie Bensen First Priority for a Social Media Strategy: A Brand Audit Using a Social Media Monitoring Tool 4th in the Social Media ROI Series Executive Summary:
More informationSocial Media Marketing Mix: Applicability Review for Marketing in Education
DOI: 10.7763/IPEDR. 2013. V59. 4 Social Media Marketing Mix: Applicability Review for Marketing in Education S.B.Thorat 1, S.B.Kishor 2 and Bharat Meghe 1+ 1 S.S.B.E.S s I.T.M., VIP Road, Nanded-431602
More informationUniversit it C y i ommun t ca i ti & ons Marketing Web Workshop Day 2010
University it Communications & Marketing Web Workshop Day 2010 Tips & Tricks for Facebook & YouTube Page Administrators i t Presenters: Lin Danes, ldanes@kent.edu Director, Web Services & Interactive Media
More informationWhat s ahead in 2010?
Insights into 2010 B2B Marketing Budgets and Tactics Mix Peter Burris, Principal Analyst and Research Director, Forrester's Technology Marketing Research Team Roy Young, President, MarketingProfs LLC What
More informationSocial Networking Implications and Benefits. Rolf Preuss, ENP, FCEM
Social Networking Implications and Benefits Rolf Preuss, ENP, FCEM What are we talking about? Definition of Social Media The term Social Media refers to the use of web-based and mobile technologies to
More informationThe Era of the New Marketing: Attitudes of Young Consumer towards Social Media Marketing
The Era of the New Marketing: Attitudes of Young Consumer towards Social Media Marketing Assist.Prof.Dr. Uğur Batı The area of youth and social media tools deal with all research that concerns youth and
More informationSocial Media Classification Scheme in Online Teaching and Learning Activities: A Consideration for Educators
International Journal of Education and Social Science www.ijessnet.com Vol. 2 No. 4; April 2015 Social Media Classification Scheme in Online Teaching and Learning Activities: A Consideration for Educators
More informationSocial Media in Statistical Agencies
Social Media in Statistical Agencies A working paper prepared by the Social-Media Subgroup of the Sponsorship Group on Communication. Cecilia Westström, Statistics Sweden, cecilia.weststrom@scb.se Jason
More information30+ football sites 10m+ unique visitors The first football-only ad network
30+ football sites 10m+ unique visitors The first football-only ad network Commercial Partners About is a collection of the best football blog websites across the globe. We aim to entertain, provoke and
More informationGUIDE TO GUIRILLA ADVERTISING Halley Perry Lexicon Essay AAD 610 / MKTG, Media, Comm Professor Jon Fenn 2/10/15
GUIDE TO GUIRILLA ADVERTISING Halley Perry Lexicon Essay AAD 610 / MKTG, Media, Comm Professor Jon Fenn 2/10/15 Guerilla Marketing is a marketing strategy that is easy and inexpensive for non-profits and
More information4/17/2014 RURAL SOCIAL MEDIA CHAMPIONS DEVELOPMENT OF MODELS OF DIFFUSION AND BEST BUSINESS PRACTICES PRESENTERS OUTLINE OF PRESENTATION
RURAL SOCIAL MEDIA CHAMPIONS DEVELOPMENT OF MODELS OF DIFFUSION AND BEST BUSINESS PRACTICES PRESENTERS Linda Niehm Associate Professor Iowa State University Barbara Frazier Professor Western Michigan University
More informationAFFILIATE MARKETING RUNNING A SUCCESSFUL & PROFITABLE AFFILIATE PROGRAM
AFFILIATE MARKETING RUNNING A SUCCESSFUL & PROFITABLE AFFILIATE PROGRAM GENERAL INFORMATION Presented By Luke Atherton & Rich Himsworth Head of Network & Head of Sales At Visualsoft Who we are - Award
More informationEngagement: Measuring the Impact of Social Media
Engagement: Measuring the Impact of Social Media Laura Ramos Vice President, Principal Analyst Forrester Research June 3, 2009 Social media will change how marketing engages with customers and demonstrates
More informationEngaging Passers-by with Interactive Screens A Marketing Perspective
Engaging Passers-by with Interactive Screens A Marketing Perspective Daniel Michelis 1, Hendrik Send 2 1 Anhalt University of Applied Science Strenzfelder Allee 28 D-06406 Bernburg dm@e-acht.de 2 Institute
More informationStrategic Brand Development Course
Strategic Brand Development Course Professor Sasha Strauss sstrauss@innovationprotocol.com TA Eric Huang ehuang@innovationprotocol.com DETAILS This course was constructed around two years of conversation
More informationUse of Mobile Devices to interact on social media: University of Oslo vs. University of Malawi. Lamisi Gurah Blackman Tiwonge Davis Manda
Use of Mobile Devices to interact on social media: University of Oslo vs. University of Malawi Lamisi Gurah Blackman Tiwonge Davis Manda Study Focus use of social media by university students social media
More informationGrow your online business with Google AdSense
Grow your online business with Google AdSense Grow your online business As a publisher, you invest a great deal of time and energy into creating your content and maintaining your website. Many of our AdSense
More informationHow to develop a successful Social Network Strategy
How to develop a successful Social Network Strategy By: Terrance Barkan CAE Globalization Strategies llc Social Technologies are rapidly changing how people communicate, collaborate and associate. Does
More information**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
More informationChallenges with Social Media for User Involvement
Challenges with Social Media for User Involvement Anna Ståhlbröst Luleå University of Technology, Sweden, anna.stahlbrost@ltu.se ABSTRACT Integrating social media into the innovation process can offer
More informationDivinity school address and essay >>>CLICK HERE<<<
Divinity school address and essay. If you want to start doing online data entry and typing ads from home, you have to find the right opportunity for you. Divinity school address and essay >>>CLICK HERE
More informationIntegration of Social Media in Businesses
International Journal of Business and Social Science Vol. 5, No. 8; July 2014 Integration of Social Media in Businesses Mohammad Yousef Abuhashesh Doctoral student Argosy University Chicago, USA. Abstract
More informationMcDonald s Summer Campaign. Cross Media Case Study
McDonald s Summer Campaign Cross Media Case Study Contents Background To the Research - Contributors - Objectives - Methodology - Creatives Used Campaign Performance - Impact on key Metrics Campaign Optimisation
More informationTHE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT
THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT An In-Depth Analysis of the Benefits Derived by Businesses through Social Media Marketing Aakriti Chaudhry Assistant Professor, Gargi College, University
More informationAlexander Nikov. 12. Social Networks, Auctions, and Portals. Video: The Social Media Revolution 2015. Outline
INFO 3435 Teaching Objectives 12. Social Networks, Auctions, and Portals Alexander Nikov Explain the difference between a traditional social network and an online social network. Explain how a social network
More informationSOCIAL MEDIA - A NEW WAY OF COMMUNICATION
Bulletin of the Transilvania University of Braşov Series V: Economic Sciences Vol. 7 (56) No. 2-2014 SOCIAL MEDIA - A NEW WAY OF COMMUNICATION Alexandra TĂLPĂU 1 Abstract: The Internet has a major impact
More informationResearch on Mode and Tendency of Web2.0-based Online Advertising
2011 International Conference on Computer Science and Information Technology (ICCSIT 2011) IPCSIT vol. 51 (2012) (2012) IACSIT Press, Singapore DOI: 10.7763/IPCSIT.2012.V51.17 Research on Mode and Tendency
More informationSocial Media: Uses and Opportunities in Public Relations
2012, Global Media Journal -- Canadian Edition ISSN: 1918-5901 (English) -- ISSN: 1918-591X (Français) Volume 5, Issue 2, pp. 75-82 Social Media: Uses and Opportunities in Public Relations A Review Article
More informationFashion & trends in online retailing. A new catwalk for fashion brands. tradedoubler.com
Fashion & trends in online retailing A new catwalk for fashion brands tradedoubler.com Consumers are reinventing the way that they experience and buy fashion; brands that refuse to adapt to new channels
More informationReal Estate Internet Marketing Solutions in Nigeria. Real Estate Internet Marketing Solutions Nigeria, Market Your Real Estate Online
Real Estate Internet Marketing Solutions in Nigeria By Estate Online 1 Contents 1. E-book title 2. Contents 3. Legal and disclaimer notice 4. Introduction 5. First thing first 6. What do you need to Advertise?
More informationhttp://www.guido.be/intranet/enqueteoverview/tabid/152/ctl/eresults...
1 van 70 20/03/2014 11:55 EnqueteDescription 2 van 70 20/03/2014 11:55 3 van 70 20/03/2014 11:55 4 van 70 20/03/2014 11:55 5 van 70 20/03/2014 11:55 6 van 70 20/03/2014 11:55 7 van 70 20/03/2014 11:55
More informationSocial Media Marketing: ENGAGE rather than SELL involvement leads to purchase!
Approximately 90% of the people you find on the internet in today s world know at least one social network and are registered as an active user on it. The imminence and influence of social media is what
More informationBrand Journalism, Making your Mark
Brand Journalism, Making your Mark Constance Aguilar @ConnieAguilar Connie Anderson @ConnieaPR What is Brand Journalism? Brand Journalism is a way to record what happens or has happened to a brand and
More informationWHITE PAPER. Social media analytics in the insurance industry
WHITE PAPER Social media analytics in the insurance industry Introduction Insurance is a high involvement product, as it is an expense. Consumers obtain information about insurance from advertisements,
More informationSHORT GUIDEBOOK TO UNDERSTANDING. Email Marketing and Social Media
SHORT GUIDEBOOK TO UNDERSTANDING Email Marketing and Social Media Table of Contents Email Marketing is proven to be effective 1 Email marketing helps you achieve your goals 1 Social Media has HUGE Potential
More informationBDW ICOM Digital Workshop. Digital metrics and analytics
BDW ICOM Digital Workshop Digital metrics and analytics Web analytics Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing
More informationBeyond Crisis Communications
Beyond Crisis Communications Capitalizing on Social Media to Bolster Business Continuity Management With more organizations embracing social business and introducing enterprise social software into the
More informationGreystripe, Inc. Mobile Advertising Insights Report: Health and Dating using the iphone and ipod Touch Q4 2009
Greystripe, Inc. Mobile Advertising Insights Report: Health and Dating using the iphone and ipod Touch Q4 2009 Date Published: February 2010 Author: Katie Berk Marketing Manager Phone: 415 651-2661 Fax:
More informationCourse Syllabus Content Strategy & Development 3357 Fall 2015
Course Syllabus Content Strategy & Development 3357 Fall 2015 Course: Branding and Social Media Class Time: Tuesday, August 26th 5:30-8:30 PM Room GB 307 TR LAB: 5:30-8:30, Room GB 218 Location: U of H
More informationThe Social Media Plan
The Social Media Plan 1. Objectives 1. objective #1 2. objective #2 3. objective #3 2. Target Market 1. Location 2. Lifestyle 3. Key Message(s) 1. key message #1 2. key message #2 4. Goals 1. goal #1 2.
More informationSocial Media Marketing - From Bowling to Pinball
Social Media Marketing - From Bowling to Pinball By Svend Hollensen, Associate Professor, University of Southern Denmark and Anthony Raman, MCInst.M., RPM In the physical marketplace different communication
More informationReturn on Investment from Inbound Marketing through Implementing HubSpot Software
Return on Investment from Inbound Marketing through Implementing HubSpot Software January 2010 Prepared By: Melissa DiBella MBA Class of 2010 MIT Sloan School of Management Massachusetts Institute of Technology
More informationSocial Networking and the Future of CRM
Social Networking and the Future of CRM Ed Thompson Notes accompany this presentation. Please select Notes Page view. These materials can be reproduced only with written approval from Gartner. Such approvals
More informationBuilding Loyalty in a Web 2.0 World
Building Loyalty in a Web 2.0 World A Consona CRM White Paper By Nitin Badjatia, Enterprise Solutions Architect Over the last decade, a radical shift has occurred in the way customers interact with the
More informationGoogle AdWords: A Primer on Higher Education Digital Advertising
Google AdWords: A Primer on Higher Education Digital Advertising Hayley Supple Paid Media Specialist at Converge Consulting In higher education, your website is your storefront. Your goal is to get qualified
More informationMAXIMIZING ADVERTISING EFFECTIVENESS
MAXIMIZING ADVERTISING EFFECTIVENESS Yi Hsu 1 Jen Chieh Cheng 2 Graduate Institute of Business and Management National Formosa University evehsu@ms22.hinet.net 1 abc761020@hotmail.com 2 ABSTRACT T his
More informationEmail Marketing in the 21 st Century THE MID ATLANTIC CHESAPEAKE CONFERENCE
Email Marketing in the 21 st Century THE MID ATLANTIC CHESAPEAKE CONFERENCE Thursday, November 3, 2011 Who is WhatCounts? 2 1 3 Company Snapshot Our Vision Recognized for our flexible technology and solutions
More informationmost successful agencies in this field. We wish to expand your imagination about internet marketing and offer you
About company Advertising company Advertline was formed in 2009 as a part of multimedia holding Palitra Media. Initially our goal was to provide the consumers we were collaborating with best decisions.
More informationHow To Understand The Business Of Social Networking
Market Snapshot THE BUSINESS OF SOCIAL NETWORKING Yamini Purohit & Jon E. Worren For more information: Usha Srinivasan PhD, Director, Market Intelligence, MaRS Discovery District T 416.673.8438 E usrinivasan@marsdd.com
More informationBRAND EXPERIENCE EFFECTS ON CONSUMER SOCIAL MEDIA MARKETING PERCEPTIONS AND BRAND VALUE
BRAND EXPERIENCE EFFECTS ON CONSUMER SOCIAL MEDIA MARKETING PERCEPTIONS AND BRAND VALUE ABSTRACT *Tugba Orten TUGRUL *Izmir University of Economics, Turkey Previous research demonstrates that customer
More informationSocial Media Solutions. Be where the conversation is happening
Social Media Solutions Be where the conversation is happening why findlaw? we deliver qualified clients. A combination of experience and dedication, along with well-established assets and capabilities,
More informationEngagement Marketing Corissa St.Laurent, Constant Contact
Engagement Marketing Corissa St.Laurent, Constant Contact Email & Social Media Differences Email Marketing Trust and Authority Personal, Relevant, Anticipated Top of Mind Awareness Social Media Marketing
More informationThe Power of Social Media
The Power of Social Media Over 100 Million of pieces of content are shared on the web every day! Including: video, pod casts,web links, comments, news stories, opinions, blog posts, notes, photos, reviews,
More informationPropel Careers Career Development Seminars
Propel Careers Career Development Seminars Propel Careers is passionate about developing future and current leaders in the life sciences industry. Our representatives routinely speak at universities, postdoctoral
More informationStrategic Sourcing Outlook: Emerging Techniques and Media
Strategic Sourcing Outlook: Emerging Techniques and Media www.chandlermacleod.com Social Media The Future of Strategic Sourcing? It s often tempting to stick with the tried and true and focus simply on
More informationDATA DATA: THE CORNERSTONE OF DIGITAL ADVERTISING
DATA DATA: THE CORNERSTONE OF DIGITAL ADVERTISING Grzegorz Sławatyński / nugg.ad Director CEE EUROPE S AUDIENCE EXPERTS Europe s largest targeting platform Since 2010 nugg.ad is a company of Co-operation
More informationwww.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011
www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011 Agenda 1. Introductions 2. Background Online Advertising & Measuring Effectiveness 3. Market Context Rapidly Changing
More informationSOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING CASE: OY SUOMEN LYYRA AB Irene Eriksson 1 Degree Thesis International Business 2012 DEGREE THESIS Arcada Degree Programme: International Business Identification number: 9372 Author:
More informationSOME CONSIDERATIONS ABOUT THE NEW COMMUNICATIONS PARADIGM
SOME CONSIDERATIONS ABOUT THE NEW COMMUNICATIONS PARADIGM Ivana Bulut, Megatrend University, bulutivana@yahoo.com With the development of the Internet, the traditional communication methods became less
More informationin the Kingdom Where Content Rules, Telemarketing is
in the Kingdom Where Content Rules, Telemarketing is the Royal Chariot 1555 Pony Express Hwy, Home, KS 66438 (800) 882-0803 ronen@bluevalley.net www.bluevalleytelemarketing.com Content marketing is one
More informationAttitudes Towards Digital Audio Advertising
Attitudes Towards Digital Audio Advertising A white paper developed by TargetSpot 2012 TargetSpot, Inc. Research by Parks Associates. All Rights Reserved. Forward by: FOREWORD By now everyone realizes
More informationSocial spending: Managing the social media mix
Copyright 2011 by Kelley School of Business, Indiana University. For reprints, call HBS Publishing at (800) 545-7685. BH 436 Business Horizons (2011) 54, 275 282 www.elsevier.com/locate/bushor Social spending:
More informationGet New Customers With YouTube Advertising
Get New Customers With YouTube Advertising What We Do We produce a 30 second video We find your target audience We keep you informed with reports Free of Charge We ensure that the right people see your
More informationHow to Build Online Brand Authority
Part -1 Introduction Online Branding is different from building authority unlike some people who believe that these two are same. Online branding is one of the ways to popularise your brand in the virtual
More informationIBM Social Media Analytics
IBM Analyze social media data to improve business outcomes Highlights Grow your business by understanding consumer sentiment and optimizing marketing campaigns. Make better decisions and strategies across
More informationBecome an EM Partner. Extend your offer, leverage the power of Effective Measure and generate additional income for your business
Become an EM Partner Extend your offer, leverage the power of Effective Measure and generate additional income for your business About Effective Measure (EM) A leading global provider of digital audience,
More informationPoint of View: Programmatic Ad Viewability in China
Presents Point of View: Programmatic Ad Viewability in China Market First Industry Benchmark and Analysis Powered by Introduction In digital advertising, many marketers and agencies assume that ads are
More informationThe Best and Most Innovative Ways to Onboard Students Using Social Media. Holly Rich Higher Education Client Partner @ Net Natives
The Best and Most Innovative Ways to Onboard Students Using Social Media Holly Rich Higher Education Client Partner @ Net Natives Contents Why is it important? The Loyalty Loop Content Types Social Media
More informationIncrease ROI through SEO
Increase ROI through SEO White paper All techniques used in the online campaign are meant to improve ROI (Rate on Investment). SEO (search engine optimization) stands out from other promotion elements
More informationoneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty
oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial
More informationAgile&wired Web Development & Online Marketing Experts. Intelligent Inspired Integrated Digital Development and Digital Marketing
Agile&wired Web Development & Online Marketing Experts Intelligent Inspired Integrated Digital Development and Digital Marketing TRANSFORM your advertising and boost your business If you re in business,
More informationThe British Academy of Management. Website and Social Media Policy
The British Academy of Management s Website and Social Media Policy The creation of management knowledge through research and its dissemination through teaching and application The British Academy of Management
More informationLeveraging Social Media to Grow Your Event. Justin Ramers Director of Social Media
Leveraging Social Media to Grow Your Event Justin Ramers Director of Social Media Agenda What is Social Media? Tools of the Trade Developing a Social Media Strategy Building the Foundation Driving Interaction
More informationOnline Donations Insight
Online Donations Insight Use modern technologies to secure your fundraising future www.ezidebit.com.au Fundraising Managers Online giving grew by a massive 14% in Jan-Jun 2013 versus 1.5% growth in overall
More informationMeasuring Gratification of Social Media Use in Kazakhstan Using Niche Theory
, pp. 453-462 http://dx.doi.org/10.14257/ijmue.2014.9.12.39 Measuring Gratification of Social Media Use in azakhstan Using iche Theory Heon Baek 1, Ha Jin Hwang 2 1 Ph.D. Student, School of Business Administration,
More informationAmérica Móvil s Mobile Advertising Service
Customer Case Study América Móvil s Mobile Advertising Service Mobile Connected Life Experiences EXECUTIVE SUMMARY COMPANY PROFILE América Móvil is a leading mobile service provider in Latin America. It
More informationSocial media in health research
Social media in health research Shannon D. Scott, PhD, RN Associate Professor, University of Alberta Canadian Institutes of Health Research, New Investigator Alberta Heritage Foundation for Medical Research,
More informationThe Influence of Social Media on Brand Equity in Kenyan Banking Industry
Pyrex Journal of Business and Finance Management Research Vol 2 (1) pp 001-005 January, 2016 http:///pjbfmr Copyright 2016 Pyrex Journals Original Research Article The Influence of on Brand Equity in Kenyan
More informationNew York University Leonard N. Stern School of Business Undergraduate College. Syllabus
New York University Leonard N. Stern School of Business Undergraduate College Syllabus Social Media Strategy MKTG- UB.0045.01 Spring 2014 Professor Marjorie Kalter mkalter@stern.nyu.edu Course Description
More informationThe Cyber Sieve: Social Media Monitoring for Financial Institutions
View Point The Cyber Sieve: Social Media Monitoring for Financial Institutions - Alice Thankachan, Joanne George Introduction Social media has brought life and technology together in a way that there s
More informationThe New Era of Corporate Marketing: Building and Managing Corporate Identity in Social Media
Powered by TCPDF (www.tcpdf.org) The New Era of Corporate Marketing: Building and Managing Corporate Identity in Social Media Marketing Master's thesis Uuna Kostamo 2013 Department of Marketing Aalto University
More informationAdvertising Opportunities State of Digital
Advertising Opportunities State of Digital Do you, like many others, find it hard to get to your exact target audience? They are everywhere! Are you looking for that new sign up for your workshop, your
More informationWhat Is Social Media?
Social Media for Financial Advisors 09.17.2015 FPA Colorado Michael E. Kitces MSFS, MTAX, CFP, CLU, ChFC, RHU, REBC, CASL Partner. Director of Research, Pinnacle Advisory Group Publisher. The Kitces Report,
More informationSearch Engines are #1 Way to be Found
Search Engines are #1 Way to be Found 85-90% Of on-line traffic begins at a search engine! 33% of Internet Users Believe Companies Found in Top Search Results Must Be a Major Brand -- Indicating That Top
More informationEnabling Service-Based Application Development through Social Objects
Enabling Service-Based Application Development through Social Objects Peter D. Schott, Michael J. Burns, and R. Bruce Craig Abstract Software development is typically a social activity; development is
More informationViral Marketing 100 Success Secrets
Viral Marketing 100 Success Secrets Viral Marketing 100 Success Secrets- Secret Strategies, Buzz marketing Tips and tricks, and Interactive Marketing: 100 Simple Online Campaign Principles Viral Marketing
More informationPostgraduate Diploma in Social Media Studies. Awarded by University of California Irvine Extension
Postgraduate Diploma in Social Media Studies Awarded by University of California Irvine Extension 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma University
More informationSocial Media: Making it Work for Your Business
Presented by: Social Media: Making it Work for Your Business Presented by: Cheryl Musial Mopdog Creative + Strategy and Bill Musial Mopdog Creative + Strategy Objectives Understand the importance of Social
More informationSocial Media Marketing Evolution A Strategic Imperative
Social Media Marketing Evolution A Strategic Imperative Sue Racine - Director, Product Marketing, Credit Union Products Pam Schnagl - Market Research Analyst Executive Summary Consumers use of social media
More informationOVERVIEW. Best regards, Reid Genauer, Chief Marketing Officer for Magisto @rgenauer. Magisto Unlocking the Most Powerful Shift in SMB Marketing 3
OVERVIEW One of the greatest struggles for small and medium-sized businesses is determining how and where to spend their precious marketing dollars. There are so many emerging content formats and channels
More informationHow to Use Social Media for Business
How to Use Social Media for Business 1 Social media for businesses Social media has changed the way the world communicates, creating real time interconnectivity between people, businesses, and geographies.
More information