Viral Marketing 100 Success Secrets

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1 Viral Marketing 100 Success Secrets Viral Marketing 100 Success Secrets- Secret Strategies, Buzz marketing Tips and tricks, and Interactive Marketing: 100 Simple Online Campaign Principles

2 Viral Marketing 100 Success Secrets Copyright 2008 Notice of rights All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Notice of Liability The information in this book is distributed on an As Is basis without warranty. While every precaution has been taken in the preparation of the book, neither the author nor the publisher shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the products described in it. Trademarks Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book.

3 Viral Marketing 100 Success Secrets There has never been a Viral Marketing Guide like this. 100 Success Secrets is not about the ins and outs of Viral Marketing. Instead, it answers the top 100 questions that we are asked and those we come across in forums, our consultancy and education programs. It tells you exactly how to deal with those questions, with tips that have never before been offered in print. This book is also not about Viral Marketing s best practice and standards details. Instead, it introduces everything you want to know to be successful with Viral Marketing.

4 Table of Contents What is a B2B Viral Marketing...12 Lost Viral Marketing: Using Mystery Advertising to Create Buzz...13 Using Viral Marketing to Increase Sales...15 Blog to Institute Viral Marketing...16 An Example of an Effective Viral Marketing...17 Game as a Tool in Viral Marketing...18 Key Ways to Get Viral Marketing News...19 The Secrets of a Successful Viral Marketing...20 Viral Marketing Statistics: Understanding Internet User Behaviors and Patterns...21 Effective Viral Marketing Tips...23 How to Create Good Viral Marketing Structure?...24 Microsoft Company: An Effective Avenue to do Viral Marketing...25 Elements of Effective Viral Marketing Ads...26 The Best Book to Learn Viral Marketing Tips...27 How to Become a Viral Marketing Expert...28 Viral Marketing Games: Marketing the Fun Way...30 How to Create a Good Viral Marketing Plan...31 What Services can Viral Marketing Offer?...32 Understand the System of Viral Marketing...33

5 Viral Marketing at Work How to Define Viral Marketing? The uses of Viral Marketing The Effective Agencies to Handle Viral Marketing The Use of Books to Improve Viral Marketing How to Become a Good Viral Marketing Forum Member Give-Away as a Form of Viral Marketing A research on Viral Marketing Creating a Site for Viral Marketing Techniques to a Successful Viral Marketing Music as an Incorporated Tool in Viral Marketing Viral Marketing Best Practices Viral Marketing Companies Help Businesses Qualities of Good Viral Marketing Software Excellent Viral Marketing Techniques What You Should Know About Viral Video Marketing Why Offer Free Viral Marketing? Defining Viral Marketing Types and Elements of Viral Marketing Strategy Viral Marketing Web Strategies Understanding What Viral Marketing Is Know the Basic Definition of Viral Marketing Viral Marketing: Social Networks A Good Venue... 61

6 Viral Marketing: Website Promotion to Get Great Traffic and Better Sales...62 Hotmail Viral Marketing: The Best Example...64 Viral Marketing Tools: Make Promotions Viral to Make Products Viral...65 Online Viral Marketing: Creativity is Needed for Success...67 Viral Internet Marketing: Using the Internet in Good Faith and Politeness...69 Viral Marketing Campaign: Positive and Negative Reactions...70 Viral Marketing Examples: Viral Promotions to be Used...72 Viral Marketing Script: The Marketer and Writer in Write-ups.74 Viral Marketing: Tactics to Lessen Negative Reactions and Increase Sales...76 Viral Marketing: What's that?...77 Viral Marketing Campaigns: Incentives to aid in Viral Marketing Campaign...79 Viral Marketing Jobs: Tie-up Between Marketing and Internet..80 Viral Marketing YouTube: It is Marketer-friendly...82 Buzz Viral Marketing Basics...84 The Best Examples of Viral Marketing...85 Strategies Incorporated by an Effective Viral Marketing Agency...87 Common Principles Used by Viral Marketing Company...89 Viral Marketing Ideas: Using YouTube for Better Marketing...91

7 Movie Success with Cloverfield Viral Marketing How to Viral Marketing Effectively? Types of Strategies for a Viral Marketing Business Viral Marketing: How to Do an Effective Campaign Viral Marketing: Wiki and Its Advantages for Better Marketing effective viral marketing strategies Viral marketing: explained as an essential product crafting field Unlocking the potential of a viral marketing ebook to generate income How new is the concept of viral marketing? The relationship between Viral marketing and Wikipedia You CAN Do Well With Affiliate Programs Free Viral Marketing Tool: Enabling Companies to Launch Lowbudget Ad Campaigns Three Reasons for Doing Internet Advertising Have Your Own Marketing Agency Work for You! Using Marketing Strategy to Establish Brand Integrity and Corporate Growth Many Ways to Do Product Marketing Viral Marketing 101: Three Basic Rules of Viral Marketing Viral Marketing Job: Requirements to Become a Successful Viral Marketer

8 Viral Marketing PDF: Using Portable Format to Distribute Viral Content How to Build a Viral Marketing Web Site Steps to Successful Marketing Elements of a Good Viral Marketing Material Different Types of Internet Marketing Tools Different Kinds of Marketing Companies to Choose From New Technology Drives New Mobile Viral Marketing Techniques The Basics of Seth Godin Viral Marketing Techniques The Benefits of Attending Viral Marketing Conference Viral Marketing Movies: Two Advantages that Can Make a Blockbuster How Viral Marketing Report Can Help Viral Campaigns Some Useful Tips for Better Web Marketing There are Lessons to Learned from Famous Viral Marketing Practices Great Viral Marketing: Positive and Negative Aspects of Viral Marketing Campaigns Internet Marketing Online: Providing New Marketing Horizons Viral Marketing Strategies Throughout the Years Basic Elements to Make Online Marketing Successful Must-have Characteristics of Sites for Viral Marketing...147

9 Viral Marketing Hall of Fame: Rewarding Excellent Viral Materials on the Net Viral Marketing New York: Setting a Marketing Trend from the Big Apple The Role of Viral Marketing Specialist: Identifying Factors for a Successful Viral Campaign Cool Tools to Assist Your Website Marketing

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11 11

12 12 What is a B2B Viral Marketing Viral marketing is not being delimited to the nature and shape of the business; neither is it being dictated by the form of the business entity. A business is still a business regardless of the geometrical shape of it. B2B or commonly known as the Business to Business entity is a business that provides business to business people. What a way to say it, but this is what exactly B2B is all about. Since B2B is still referred to as bearing the process of any business, then it is just right that it is also given the chance to be advertised and marketed. Viral marketing for a B2B entity is a very common practice in the Internet world. In fact, many of the successful B2B entities became what they are right now because of the impact that viral marketing has done for them. You may find it difficult to believe this, but, yes, they owe what they are right now because of this genius concept of viral marketing. Viral marketing in the arena of B2B works much the same as virally infecting a site or a person who then transmits and infects other people thru persuasive method. The manner of persuading a person may look varied and differing from one person to another, however, the persuading person must make sure that in the end, he or she is able to create an impact to the other en this is the important element of viral marketing. When this is achieved, all else shall follow in the end.

13 13 Lost Viral Marketing: Using Mystery Advertising to Create Buzz The Lost viral marketing technique is probably one of the best examples of mystery marketing. Lost is a top rated series on television. It is shown on primetime and the producers developed viral techniques to advertise its new season episodes. The most striking feature of the Lost viral marketing method is its indirect approach in catching people s attention. The show s title as well as the name of the network is not mentioned at all in advertisements. The ads focus on the story which is the tragic fate of the plane that crashed. Another technique employed is the insertion of the mystery for the ads. People browsing the viral website of Lost will be allowed to discover what the advertisement is all about. They will be redirected to a page that announces a lost plane. After this, the authors of the ads will pitch for the show and will invite people to watch out the premiere episode of the season. Many marketing journalists and analysts have been impressed by the approach taken by Lost producers. The ads definitely got the attention of people. And a buzz was created that started people talking about the latest season of Lost. Marketing specialists of Lost carefully developed a balance between mystery and interactive advertising. The ads also did not intrude on the personal comfort zones of people. By discovering what happened to the plane, advertisers correctly considered the natural curiosity of people in finding out things that have big news impact. By adding these elements into the viral

14 14 marketing campaign, Lost producers created a lot of buzz thus ensuring a successful premiere night for their show.

15 15 Using Viral Marketing to Increase Sales It is in the blood of people to be sociable. People just love to socialize, interact, and mingle with other people. The purpose of socialization during the early days used to be very simple: to interact with other people. However, as life continues to evolve, socialization also evolved. Now, being sociable means having more connections that you can use for your personal motives either personal or business in nature. This kind of a concept allowed for viral marketing to also evolve. Viral marketing employed the concept of using the social networks of other people so that they can propagate and expose their business products and services. Business people believe that if they can make use of the social network systems of other people they can relatively lower down expenses in terms of marketing. Below are some of the specific ways on how viral marketing can increase sales: a. Less cash overhead would mean more profit. Marketing at a certain rate goes over the boundaries that at times result into cash overhead for the company. When this overhead expense in marketing can be lessened, there would be fewer expenses to think about. b. Few people to hire for a marketing job that could generate more sales. With viral marketing you rely only with the social network systems of your client. When you are able to successfully use these networks then it will not be necessary to hire people who are experts in viral marketing and pay their professional fees. As a result, there is a less amount of money spent for the marketing tool that you use.

16 16 Blog to Institute Viral Marketing One of the more popularly becoming form of internet marketing is the viral advertising or Virus marketing. Viral marketing is a marketing strategy that is incredibly practical because of the nature of it being free of charge in advertising. Web logging on the other hand is probably one of the more popular Internet features that a lot of people are engaging these days. Web logging or blogging in informal tongue is the avenue of the person to express his thoughts and ideas in a platform where it is beyond being censored by critics. It is a platform where people can interactively express their different opinions and concepts about a specific topic. Best of all this is the medium that people can use to allow other people from the Internet learn about a person s belief and conviction about things. The web logging s capability to entice more people to try and explore the capabilities of this Internet feature allowed marketers to think about using this tool as an instrument to do viral marketing. Blogging became an instrument that instituted viral marketing making great things possible for Internet marketers and the online business industry as a whole. With the rising numbers in web loggers, no wonder that web logging has become the frontier in the viral marketing industry. Now, as web logging continues to soar high, more and more marketers are seeing the capabilities of web logging as a potent instrument to do viral marketing not to mention the practical side that web logging entails.

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