SIA «MOGOTEL» PRESENTATION

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1 SIA «MOGOTEL» PRESENTATION

2 ABOUT SIA «MOGOTEL» Mogotel is one of the fastest growing hotel operators with its headquarters located in Riga, Latvia; and provides full hotel management in the mid-market hotel segment. Development of Wellton brand and achieving of leading position on Latvian market is a result of 15 years long working experience in the hospitality industry. 2

3 MOGOTEL CURRENTLY OPERATES 6 HOTELS MORE THAN OVER ROOMS 350 EMPLOYEES SITE VISITS PER MONTH ABOUT YEAR 2013 REVENUE ABOUT YEAR 2014 REVENUE 3

4 OUR VALUES WELCOME! EVERY OUR GUEST FEELS WELCOMED AND CARED FOR! EMPOWERMENT. GOOD MOTIVATION AND A STRONG TEAM SPIRIT. DOUBLE L - DOUBLE LIABILITY. DOUBLE RESPONSIBILITY TO BUSINESS PARTNERS AND GUESTS. TRUST. TRUST AS THE CORE VALUE OF OUR BUSINESS. OPEN MIND. BRIGHT THINKING AND OPENNESS TO NEW IDEAS. NETWORKING. CREATING A NETWORK OF USEFUL BUSINESS CONTACTS AND RELATIONS. 4

5 OUR MISSION AND GOALS OUR MISSION is to become the leading hotel operator and developer in those segments that we choose in Eastern European and Russian markets GOALS FOR NEXT 3 YEARS EXTENSION TO BALTIC STATES (INCREASING NUMBER OF HOTELS UP TO 15) EXPLORING/DEVELOPMENT OF RUSSIAN MARKET TAKE A LEADING POSITION IN MID-MARKET SEGMENT OF NEW MARKETS INCREASING OF MANAGED HOTELS NUMBER 5

6 MOGOTEL PORTFOLIO Lower Mid-market Mid-market Upper Mid-market Wellton Terrace Design Hotel Wellton Gertrude Hotel Wellton Old Riga Palace Hotel Wellton Elefant Hotel Wellton Centra Hotel Wellton Centrum Hotel & Spa CURRENTLY COMPANY S RIGA MARKET SHARE IN 4-STAR HOTEL SEGMENT IS ABOVE 10% FINANCIAL INDICATORS SHOW STEADY GROWTH, WELL ABOVE THE AVERAGE MARKET RATE AVERAGE OCCUPANCY RATE IN OUR HOTELS - ABOVE 75% IN LOW SEASON AND ABOVE 92% IN HIGH SEASON. THIS FIGURES CONTINUE TO GROW. 6

7 OPERATING TYPES WE DEVELOP OUR BUSINESS IN 3 DIRECTIONS : HOTEL MANAGEMENT LEASE 7

8 IN OPERATION 2014 Wellton Old Riga Palace Market Joined the Group Rooms Contract type Mid-Market 2012 QT1 100 Managed Wellton Elefant Mid-Market 2012 QT3 157 Managed Wellton Gertrude Mid-Market 2012 QT4 79 Managed Wellton Terrace Design Wellton Centrum Hotel & SPA Wellton Centra Hotel Lower Mid-Market Upper Mid-Market 2013 QT3 40 Managed 2013 QT4 120 Managed Mid-Market 2014 QT4 27 Managed 8

9 TURNOVER 2012 vs 2013 vs % +98% +90% +113% +88% +91% +108% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Turnover 2012 Turnover 2013 Turnover 2014 Linear (Turnover 2014)! Wellton Centrum Hotel & Spa joined the Group in 2013 QT4 9

10 PERFORMANCE JULY 2012 vs 2013 vs 2014 EUR 120 % % % +64% ADR RevPAR Occupancy July2012 July 2013 July

11 HOTEL PROJECTS WELLTON HOTEL RIGA WELLTON MINSTEREJAS HOTEL WELLTON NEW HOTEL OPENING STARS YEAR * YEAR * PROJECT 5* ADDRESS Vaļņu str. 49, Old Riga Minsterejas str., Old Riga Kungu str. 5, Old Riga ROOMS RESTAURANT Yes Yes Yes SPA PARKING SPA Complex No SPA with swimming pool No SPA on the roof No CONFERENCE No Conference Complex Meeting room

12 NEW HOTEL PROJECTS WELLTON MINSTEREJAS HOTEL**** MOGOTEL CURRENTLY IS DEVELOPING 4 STAR HOTEL PROJECT IN RIGA 250 ROOMS MULTI-FUNCTIONAL CONFERENCE COMPLEX MODERN SPA CENTER INTERNATIONAL COUSINE RESTAURANT OPENING THE END OF

13 NEW PROJECTS WELLTON CENTRUM HOTEL & SPA**** WELLTON OLD RIGA PALACE HOTEL **** MAY 2015 EXPANDING THE HOTEL BY 24 ROOMS THE END OF 2015 EXPANDING THE HOTEL BY 20 ROOMS 13

14 NEW HOTEL WELLTON HOTEL RIGA **** NEW 4**** HOTEL IN OLD RIGA TO BE OPENED IN ROOMS INTERNATIONAL COUSINE RESTAURANT MULTIFUNCTIONAL SPA COMPLEX WITH SAUNAS, STEAM ROOM AND 8 BEAUTY PARLORS 14

15 WE OPERATE HOTELS EXTRA SERVICES CATERING SPA RESTAURANTS & BARS GYM CONFERENCES 15

16 BENEFITS OF JOINING MOGOTEL SERVICE STANDARDIZATION ECONOMIES OF GROUP SCALE GROWTH OF PURCHASING POWER APPEAL TO A WIDER AUDIENCE BECAUSE OF GROUP SCALE 16

17 WHY WE ARE THE RIGHT HOTEL MANAGEMENT COMPANY? We offer a full range of hotel management services - from a fresh idea of a new hotel project to the professional management of a successful and profitable business We are a solid company with good growth prospects, already operating existing hotel properties We implement already developed common brand standards, while maintaining individuality and local flavor of each individual hotel. 17

18 Well-thought room rate and availability management systems and strategies, individually targeted as per market demands Thoughtful planning and implementation of hotel marketing and promotional activities for each individual hotel and market segment Selling it s easy with us! Continuous monitoring of room sale / rate levels; 4 steps we follow - to monitor, to measure, to communicate and to take a rapid preventive action Connecting hotels to the various networks, global distribution systems and online channels; establishing a good cooperation with corporate clients and tourism sector professionals 18

19 FINANCIAL COMPONENT CONTROL AND ORGANIZATION Proper budget planning and continuous monitoring of its precise execution Implementation of a common revenue and expense control system, which allows to take rapid actions in case of negative dynamics Cost-effective operating and administrative expenses management Financial audit of all hotel revenue departments and determining their level of profitability Financial reporting for owners, investors, creditors 19

20 WHAT WE CAN OFFER? 20

21 WHAT WE OFFER FOR EXISTING HOTELS Consultations on effective operational management and hotel performance evaluation We guarantee the increase in sales volume and market share Sales and marketing strategy development, hotel pricing policy analysis Clear and transparent financial reporting Hotel revenue analysis Hotel personnel training Demonstration 3-month management of your hotel Reorganization and rebranding of existing hotels 21

22 WHAT WE OFFER FOR NEW HOTELS PROJECTS Market segmentation and defining revenue opportunities Hotel concept development based on competitive market set analysis Carrying out the full range of activities required for the new project - design, construction, decoration and launch of the hotel Developing and sticking to a strict business plan 22

23 WHAT WE OFFER FOR NEW HOTELS PROJECTS Cost-efficient procurement strategy/ tenders/ Technical launch of the hotel Assistance in negotiation and contract signing with outsourced companies and service providers Human resource management and training program Sales and marketing strategy development, hotel pricing policy analysis Core guidelines and Wellton brand standard implementation 23

24 OUR HOTELS

25 WELLTON OLD RIGA PALACE HOTEL CHIC AND ELEGANT HOTEL IN THE QUIET OLD TOWN 2009 OPENED 2012 JOINED WELLTON 100 ROOMS BEAUTY CENTER WITH SAUNA, BUBBLEBATH, BEAUTY PARLOR, GYM & SOLARIUM MEETING ROOM RESTAURANT The Hotel is hidden from City Center hustle and bustle on the quiet Old Riga street. Hotel s 6- storу Art Deco building is perfect for romantic and relaxing leisure as well as for a business. All hotel s room decorated with classical furniture and antique items. The hotel has a capacity of hosting 200 guests. 25

26 26

27 WELLTON ELEFANT HOTEL CONTEMPORARY BUSINESS HOTEL 2012 REOPENED 157 Bright &spacious ROOMS RESTAURANT «ELEFANT» 2 CONFERENCE ROOMS BANQUETTING SERVICE BEAUTY CENTER & GYM Thanks to its great location, Wellton Elefant Hotel is equally attractive for business people and as well as for those tourists, who want to discover Riga from other side. Wellton Elefant Hotel is a perfect choice for an overnight stay for those having a connecting flight great connection with Riga airport, which is located a short ride away. 27

28 RESTAURANT ELEFANT 28

29 29

30 WELLTON GERTRUDE HOTEL CLASSICAL BUSSINESS AND FAMILY FRIENDLY HOTEL 2012 JOINED WELLTON 79 ROOMS EXCELLENT SOUNDPROOFING LOCATED IN CITY CENTER CONFERENCE ROOM The Hotel is located within the central area of the Riga city in a nineteenth century Art Nouveau style building, which was restored recently. The Hotel offers bright and spacious rooms with excellent soundproofing. All this make Wellton Gertrude Hotel attractive for Riga guests and travelling families with children. 30

31 31

32 WELLTON TERRACE DESIGN HOTEL ART DECO DESIGN HOTEL 2013 JOINED WELLTON 40 ROOMS EACH ROOM IS INDIVIDUALLY DESIGNED BANQUETING AND MEETING FACILITIES Welcome to Wellton Terrace Design Hotel a unique Art Deco style hotel with designer rooms - each room of individual design. The hotel is set up in two fully renovated Art Nouveau style buildings, connected by a courtyard. Wellton Terrace Design Hotel is small and cozy, with individual approach to each guest. 32

33 33

34 WELLTON CENTRUM HOTEL & SPA MODERN SPA HOTEL IN OLD RIGA 2014 OPENED 144 ROOMS MULTIFUNCTIONAL SPA COMPLEX WELLTON SPA WITH SWIMMING POOL, SAUNAS, BUBBLEBATH AND BEATY PARLOR. INTERNATIONAL COUSINE RESTAURANT Wellton Centrum Hotel & SPA is located in the historical center of Old Riga. The hotel offers a city-style romantic leisure, cozy rooms with historical ambience, a great restaurant and SPA complex. Its surrounded by UNESCO World Heritage monuments, shopping facilities, restaurants, pubs and office buildings. 34

35 35

36 WELLTON CENTRA HOTEL THE HOTEL WITH ROMANTIC CITY VIEWS OF OLD RIGA 2014 JOINING Mogotel 27 ROOMS BEAUTYFUL VIEWS WIDE ROOMS HGH CEILINGS Located right in the heart of Old Town, an area favoured by locals, tourists and businessman alike, makes Wellton Centra Hotel the perfect place where to stay in. This cozy hotel is unique with its spacious rooms and romantic views over the Old City. 36

37 BE THE BEST - JOIN MOGOTEL! 37

38 SIA «Mogotel» 240 Maskavas Street, Riga, Latvia, LV-1063 Phone: Mob.: Fax.: www. wellton.com 38

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